There’s a fresh wind blowing through the arts right now, all over the world. Many have called it a New Renaissance of sorts and as an artist, that’s exciting!

For many artists, it's brought a new vitality, a resurgence of buyers and the opportunity to significantly grow their businesses through new tools and technology platforms, but is that it? Is that the end game? 

I believe there's much more on God's heart for artists.

More than Marketers
During this current resurgence of the arts, God is highlighting artists, our work and our creative process. It's an exciting time but God's not simply interested in raising up more talented artists and better marketers for our own sake. This move is not just about creating great art and making money as an end in itself (although both of those things can be the fruit of following Gods lead)! He’s actually waking up our hearts, drawing us into wholeness, transforming our minds and raising up an army of creative sons and daughters who know who they are and what they are called to in the Kingdom. 

This is definitely a God-inspired movement - a tidal wave of creativity in our generation - but to simply see it only as a renaissance is to miss the essence of what's going on. This move is very different and if we don’t recognize the differences, we will miss the central focus of what’s Gods really doing in this hour. Here’s why:

3 Philosophies of the Renaissance
During (and as a result of) the Renaissance, three main philosophies emerged that have guided artists for generations since:

• Humanism (man is the center of his universe)
• Patronage (the protection and support of artists by religious / regional institutions and the wealthy)
• Art for arts sake (art as complete in itself, divorced from purpose outside itself).

These three systems formed the basis of how most artists approach their work and business - Christian artists included - even today. It goes like this: pursue my artistic expression (because that’s who I am), make it all about my desires, my talent, my expression and then find others to support me through grants, donations and sales. For some that works, although not long term. For many, it doesn't work, resulting in a starving artist mentality on one side or a success-focused art marketer on the other. 

​The ugly side of patronage during the Renaissance of the past was that the artist became dependent on and was at the mercy of the patron (rather than a healthy identity in the Lord), adding a complicated (to say the least) dynamic to their life and art.  Today, being a slave to the market or latest marketing trend can yield the same frustration.

More than an Arts Renaissance
In this season, God is using this renaissance to lead us to revival and ultimately, thriving in His Kingdom.  He's also raising up an army of artists who operate in three wholly different ways:

• Christ-Centric: Instead of being humanistic, there’s a call to be Christ-centric; realizing that we’ve been given everything we need through the restorative work of Christ. We’ve been healed, restored and as we center our life, desires and creative expression in Him, He is glorified and releases His transformative light and life through us.
• Kingdom Provision: Instead of patronage, there’s a call to embrace Kingdom provision; realizing that God alone is our provider and that through the marketplace (and other means) He reveals where we can harvest our provision in line with our assignment as artists. He brings the clients, the ideas and the divine connections. As we are faithful with little - in our skill, our business and marketing, in our finances - God makes us ruler over much.
• Transformative Art: Instead of “art for arts sake”, artists realize that art and creativity are a vehicle through which God uses both the artist and the work to release His transformative power, drawing people closer to Him.

God is after much more than just a renewal of interest in the arts, growing art businesses and increased influence.  If we miss this (and it's so easy to) we will tend to seek only the results of what God promises (success, transformation, influence) without the relational and transformative process required to get there.

Lasting Success, Grace to Grow
As an artist myself and one who’s had the great privilege of walking with thousands of artists over the years as a mentor, I know this: 

artists who seek the transformative power of God in the context of their life, art and business will always experience more lasting success than those who simply seek after the latest artistic fads and business trends.

Further, artists who center their art and business in their relationship with God also have the grace to grow and mature over the long term, building what Proverbs calls “wealth without sorrow.”

I want revival, not just renaissance. Revival starts in the heart - my heart - and flows out to others by the Spirit of God through my art, my business and my life.

Revival awakens and empowers me from within.

Revival centers my life, work and business in hearing Gods voice and following His lead.

Revival calls me to community and lasting impact, for His glory.

Sure, becoming a better artist and a better marketer is a part of this process for artists but it’s when God shows up that everything changes. That kind of lasting transformation will never happen as the result of my own effort.

When God shows up, transformation is released.

When God shows up, my life and art has meaning.

When God shows up, then the world is changed.

Pray this with me: Oh God, raise up an army of artists - sons and daughters - who know your voice, follow your lead and release the beauty of your Kingdom in the earth! Here I am, use me.

Enjoy this live video from a recent Facebook Live. We has some connectivity issues for a few moments early on... just scrub through them and keep going :)

Many artists have dreams of creating a business from their art. Even more have dreams of growing their current art business beyond a trickling side hustle into a real part-time or full-time business that can provide then the financial and time freedom they desire.

Well, if you're one of those artists and you're tired of spinning your wheels then I hope this article will be an encouragement to you! 

Harmonious Opposites
For most artists, one of the first big hurdles to overcome is the concept of being both an entrepreneur and a creative.  I know, I can hear you now "But Matt, I'm not good at all the business stuff... I just want to create!" If that's you, then wonderful! I'm happy for you. You, my friend, have a wonderful hobby you can enjoy for many years to come. But here's the truth: you can't have business results with hobby habits. Either you learn to embrace both parts of the journey, or you come to terms with the limitations of not doing so. There's no right or wrong answer, but you can't have it both ways.

Entrepreneurship and creativity are what I like to call "harmonious opposites". On the surface, they seem like they are the antithesis of each other but in realty, they actually fuel each other when held in a healthy tension. Living in and cultivating that tension is your job. Let me explain.

Creative expression in and of itself is a wonderful pursuit for every person, regardless if they feel they are called to be an artist or not. However, for those who want to grow in their capacity, skill and function as an artist, a few things must happen, right? Mastery of skills, techniques, material usage, design, composition, the list goes on. Without these fundamentals, creating can become limited and boring. However, with this foundation artistic expression becomes and ever-expanding world of possibility. In essence, skill development is the runway for artistic freedom and I bet if you've been an artist for any length of time, you've probably experienced this reality in your life.

The same is true with entrepreneurship and the fundamentals of business. Unless an artist embraces the fundamentals of marketing, sales and running a business they simply limit their capacity to thrive in this modern world as an artist. Gone are the days where an artist can rely on one gallery to sell their work. Buyers want interaction with the artist more than ever which requires artists not only to be makers, but to be great marketers as well. It's simply a required part of the package. Otherwise, you've got to be ok with creating art as a hobby with no predictable way of seeing sales.

The Juggling Act
Now that you're (hopefully) starting to embrace the harmonious tension between being both an entrepreneur and a creative, realize that functioning in that world is not a singular path. Rather, it is much like a juggler, who starting with a single item, then adds other items to their act and keeps them all in the air.  Skill and experience make that easier as you grow.

The big question for most artists is "what things should I be juggling and what things should I be leaving out?" That is, what are the really important things that I need to know - especially starting out - and what are the things I can grow into? Without knowing this, most artists will spend hours, days and months spinning their wheels doing things they think are important yet not having any data to confirm their suspicions. 

A Blueprint for Success
Over the years as I've developed my own thriving art business and helped thousands of other Christian artists do the same, I've discovered there are some key elements you need to be focused on in order to start or grow your art business. 

They include things like:
✅  Having a simple, clear pathway for your purpose
✅  Knowing where to focus your time, attention and resources to accelerate growth
✅  Understanding what habits make success easier
✅  Clarifying God’s plan for your life and art
✅  Discovering why people aren't buying your art
✅  Transforming lookers into raving clients
✅  How to build a personal brand that attracts buyers both online and offline
✅  Knowing the key elements every artist website should have to start making sales
✅  Feeling confident in creating a simple artist marketing plan 
✅  Knowing how to handle the business side of being an artist without being overwhelmed

These key elements are the beginning of starting or growing your art business to the next level. 

Have you ever wondered what to focus on as a creative when you love to do so much?  
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Often as creatives, we tend to be multi-focused and multi-interested most of the time.  That is kind of a normal part of being wired for creativity.  

But while this is perfectly normal, this can hinder your ability to grow an artistic hobby into a part-time or full-time business or ministry. The key to finding artistic focus in your life lies in knowing what season of life you are in.

The Bible teaches us there is a time and a season for everything under the sun. Over the years, I’ve continually returned to this truth in my own life asking, “Lord, what season am I in? How do I respond right now creatively, financially, and in business?” 

Discerning the Times and Seasons

When I got out of college, I felt strongly that the Lord was calling me into a season of full-time ministry. And for several years, ministry was my primary focus. I served as a Worship Leader and did my baskets on the side as my hobby.

I would sell my baskets at shows a few times a year, earning my Christmas money and that sort of thing. In that season of my life, my baskets really weren’t a big deal. I didn’t put a lot of expectation on making or selling, I enjoyed it as a pastime and that worked for me at that time.

As I transitioned out of ministry a few years later, I moved into a season of serving the Lord in the marketplace.  I loved doing marketing and graphic design, so I started a marketing company. And for a season, that was very successful.  Again, I was still doing my baskets as a hobby and  leading worship on the side as a volunteer at church, but those things were not my primary focus, especially in terms of generating dependable income for my family. 

Then in 2009, the seasons began to shift for me again.  God called me to be a father to artists, to raise up an army of artists, and to do what I am doing right now.  During that season, my focus began to shift again. I started writing books for the first time, and I started speaking on the whole idea of what it means to be a Kingdom Artist.

But that wasn’t the only shift that happened. The Lord told me that He was going to start using my baskets. Yes, that creative escape I embraced during my college years and had evolved into a serious hobby over 15 years was now ready to become a significant focus in my life.

The Lord began to open doors of favor that were incredible, using my baskets as both a source of income for my family and as well as a big part of what led us to move to Asheville, North Carolina.  His plan for me in that new season was to bring me to a seat of influence in the arts (Asheville) and to a position of authority in the Kingdom (to raise up an army of artists).

As I look back at my 25-year artistic journey, I’m genuinely amazed at what God did in each season of my life. Each season was uniquely focused on a passion the Lord had sown into me that grew into my main focus for a time.

Again, for me, the key to knowing what to focus on in any given season of life has been a commitment to commune with God regularly.  I challenge you to do the same. 
 Get alone with God. Ask Him the questions,

•  “What time am I in?”
•  “What season am I in right now creatively, financially, and in business?”  
•  “Which one of these talents you’ve given me is meant to be the focus of my passions during this season?”

And as you do this, trust God’s direction and timing. Otherwise, you may continue to miss opportunities and squander the limited focus you have as a professional dabbler.

Before I go, realize there are many other things I’ve shared over the years on creative focus, but two free resources I would love for you to check out are:

•  Episode 58 of my 5 Minute Mentoring podcast, where I talk all about Finding Artistic Focus and
•  Episode 140 of my 5 Minute Mentoring podcast, where I talk about how to transition into being a full-time artist. 

You can find both podcasts right here on my website. I hope this has been a big encouragement to you. If this article has been a blessing to you, take a moment to share it with a friend.

Thanks for reading!

As an established Christian artist, I'm often asked how do you take a hobby and turn it into a viable business; either part time or full time. Or to take it a step further, how do you take something you love to do, have God bless it and turn it into a source of income, allowing you the time, the freedom and the income you need to start focusing on what God has called you to do?

Over the years, I've learned that most artists are moved and motivated simply by the opportunity to create art.  And the simple fact is, if you're making enough money through creating and selling your art, then you have more time to create. That's pretty awesome! When that is coupled with seeing your art being used by God to transform the lives of others, your joy and fulfillment cup in life really starts to overflow.

While this is fun to think about, the real challenge for most Christian artists is figuring out how they get there; how they take that hobby, and go pro. I've touched on the concept of "Building the Bridge" in previous posts, but today we're going to map out exactly what that journey can look like for you. 
 
Make Great (and Unique) Art
The foundation of this bridge is simply making great art. You have to develop your skill, your unique voice, and an aesthetic that is desirable in the marketplace. Otherwise, you’ve got nothing to share with the world. It's also essential to continue producing great work regularly for your style and your voice to develop. Without that, most artists find themselves stuck without a unique, recognizable voice or enough work to start really selling.

Now, I know it's easy to become discouraged at this stage. It takes time for your unique voice to develop. It's going to take dedication, determination, and countless hours in the studio to develop your unique artistic voice, one that will set you apart in the marketplace. That’s normal and a glorious part of our journey both spiritually and artistically. No amount of marketing and business skill can make up for the lack of the time you spend creating. Remember, the same God that blessed you with talent and desire is the same God that will sustain and inspire you as you continue building your skill throughout your journey.

Put Yourself Out There
Proverb 16:9 says, "Man plans his way, but the Lord orders his steps."
Your next step is to make your plan and get yourself out there into the marketplace. The most effective way I've found to establish long term success in marketing my art is what I like to call my Parthenon Marketing Plan.

Think about the Parthenon, that ancient multi-pillared structure in Athens, Greece. Built thousands of years ago, the structure of the building is still largely intact due to the multiple pillars that were built to support the structure. Picture that building in your mind as we switch gears and focus on marketing your art. 

Instead of putting all of your "marketing eggs" in one basket, or on one "marketing pillar," begin diversifying your marketing efforts across a variety of different sales and marketing channels. Don’t just rely on art shows and craft fairs to sell your work, branch out and establish an online presence, too. Instead of just paying for Facebook ads, why not reach out to your local media outlets and let them know you're available for interviews and public interest stories! The possibilities are endless.

The point is to build your marketing "house" by using a multi-pillared approach that employs a variety of different marketing tactics, all working simultaneously.  That way, if one strategy fails, falls short, or, as we've seen with the Covid-19 Pandemic,  is shut down, you still have a way to connect with clients, sell your art and pandemic-proof your business.

Find YOUR Place….Are You Going to be Evian or Tap Water? 
So let's recap. First, you have to create great art while developing your unique artistic voice and style. Then you must begin reaching out and connecting with people so that they know you exist in the marketplace. Finally, it's also essential to know where to position yourself IN the market.

Let's use water as an example. Now, there's tap water that basically costs you nothing and then there are bottles of water out there that can cost upwards of $100 (check out https://svalbardi.com/). How do they charge that much for water? It's all with how it's positioned in the marketplace. They've marketed it in such a way that makes it unique, special, and exclusive enough to offer a client the experience they're seeking.

It’s the same way with art. Take my work, for example. I don't just create functional baskets you can find at any store. I create woven sculpture. I don't sell at common community craft shows. I've positioned myself in the marketplace in a way that highlights the value of my work as fine art. When my clients meet me, see my art, and get to know me, they begin to feel that one of my sculpted pieces just might be worthy of a place of honor in their home and the high prices my work commands.

Do you have to be the best artist in the world to accomplish this? Absolutely not, but you do need to create something that is perceived as special, unique, and valuable. This approach continues to build on itself. Once you cultivate and build a reputation for being exclusive, unique, and desirable, you'll begin to find and attract your special niche of clients.

By positioning myself as an artist, instead of “some guy who makes baskets” or “crafty”, I've been able to create a unique brand that is both high end and exclusive. And that's how you start to command the prices and respect in the art world.

Where is God in all of this? 
My friend, He's in your studio and the work you create. He’s in your inspiration, and He’s definitely in the relationships you develop along the way. The Holy Spirit will guide you every step of the way both in your creative process and into those special relationships He has for you. Learn to invest in those key relationships the Lord points out to you and intentionally cultivate those relationships over time. It will pay off, I promise.

Remember, the Lord is ready to walk with you in every artistic, business, and life decision you face. The same God who filled you with creativity and inspiration desires to guide you moment by moment as you step out in faith and use the gifts He's given you in the marketplace. And as you are faithful on your journey, the Lord will begin to open up doors for you to do the thing that's in your heart. 

I hope this has been a big encouragement to you. If this article has been a blessing to you, take a moment to share it with a friend.
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Thanks for reading!

Back in March of this year, I had the honor and the privileged of hosting 500 artists at our first ever Thriving Christian Artists Conference here in North Carolina.

One of the highlights of that event was having the audience pick our 2020 Created to Thrive Spokesperson of the Year from our four finalists that were present there with us that weekend.

As a part of for being considered for this honor, everyone who entered this to submit a short video detailing why they should be chosen.  While I can't share all the fantastic videos we did receive, I do want to share with you the following videos from our four finalists. 

​Enjoy