Retirement marks the beginning of a new chapter, one where many people finally have the time to pursue passions they may have set aside during their working years. For many, this means becoming an artist and exploring the possibility of turning their lifelong hobby into a profitable art business. Whether you’re nearing retirement or already enjoying it, this season of life presents unique advantages that make it an ideal time to dive into the world of professional art. In this article, we’ll explore why becoming an artist in retirement can be so rewarding, and offer tips on how to become a successful artist during this exciting phase.

Why Retirement is the Perfect Time for Becoming an Artist
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1. Time to Focus on Your Passion
During the busy years of a career, raising a family, or managing other responsibilities, many aspiring artists find it challenging to dedicate consistent time to their creative pursuits. However, retirement opens up new possibilities. With fewer demands on your schedule, you can carve out regular hours for painting, sculpting, or any other artistic endeavor that lights up your soul.

Retirement allows you to set your own pace, experiment, and explore new styles without the pressure of deadlines. This freedom makes it easier to become a successful artist because you can immerse yourself in your craft and invest the time needed to grow your skills.

2. Life Experience Fuels Creativity
One of the unique advantages of starting an art business later in life is the wealth of life experiences you bring to your work. Your journey, experiences, and perspective can give your art depth and richness that younger artists may still be developing. Whether it’s the stories you’ve lived, the places you’ve traveled, or the emotions you’ve felt, all these experiences can inspire your work and make it resonate more deeply with others.

Your ability to draw from a lifetime of experiences can also help you connect with your audience. People who purchase art often seek pieces that speak to them emotionally, and your seasoned perspective can offer that in a powerful way. This is why understanding how to become a professional artist in retirement means leveraging your unique voice and story to create meaningful art.

3. Financial Flexibility
While building a career as an artist can be financially challenging, many retirees have the advantage of financial stability. If you have a pension, savings, or other forms of retirement income, you can pursue your art business without the same pressure to make a full-time income right away. This flexibility allows you to focus on your creative expression and slowly grow your business at a pace that feels comfortable.

This financial cushion also enables you to invest in quality materials, take courses to refine your skills, or attend workshops that can enhance your craft. Learning how to become a successful artist doesn’t happen overnight, but the ability to invest in yourself and your business will certainly help along the way.

How to Become a Professional Artist in Retirement

4. Focus on What Makes You Unique
One of the first steps in becoming a professional artist is finding your unique voice. Reflect on your artistic journey and consider what themes, styles, or subjects consistently appear in your work. This is your artistic voice, and it’s what will set you apart from others.

Do you love painting landscapes that evoke nostalgia? Are you inspired by nature’s intricate details? Do you create abstract pieces that convey emotion? Embrace these aspects of your work because they make your art distinctly yours. Customers are drawn to artists who have a clear identity and story, so take time to refine and showcase what makes you special. Understanding this can be a game-changer in how to become a successful artist who stands out in the market.

5. Develop a Business Plan
Even if you don’t see yourself as a traditional businessperson, having a simple business plan can help clarify your goals and set you on the right path. Ask yourself some key questions:

• What kind of art do I want to sell?
• Who is my target audience?
• How much time can I dedicate to creating and marketing my art?
• What are my short-term and long-term goals for my art business?

Answering these questions will give you a roadmap to follow and help you navigate the journey of how to become a professional artist. Plus, a business plan can help you budget for materials, marketing, and other expenses, ensuring your art business is both sustainable and enjoyable.

6. Learn the Basics of Marketing and Promotion
One of the biggest challenges for new artists is getting their work seen. Fortunately, today’s digital world makes it easier than ever to reach a global audience. Understanding how to market yourself online is essential in becoming a successful artist. Here are a few tips:

• Build an Online Portfolio: Create a website where you can showcase your work, share your story, and make it easy for customers to contact or purchase from you.
• Leverage Social Media: Platforms like Instagram, Facebook, and Pinterest are perfect for visual artists. Share your work regularly, engage with your followers, and use hashtags to reach a broader audience.
• Engage with Online Art Communities: Join forums, groups, or online platforms dedicated to artists. Networking with other artists can lead to opportunities, collaborations, and support. Plus, these communities often share insights on how to become a professional artist, including marketing and sales strategies.

Advantages of Starting an Art Business in Retirement

7. Freedom to Explore and Experiment
In retirement, there’s less pressure to follow trends or meet the demands of clients. You can create what you love, experiment with different mediums, and explore new techniques. This freedom can lead to more authentic and joyful creations, which is often what buyers are looking for. By following your passion, you’ll naturally develop a style that resonates with your audience, helping you on your journey of becoming a successful artist.

8. The Joy of Learning New Skills
Retirement is a great time to learn, and if you’re serious about how to become an artist, this can mean acquiring new skills that improve your craft or business acumen. You might decide to take an online course on a painting technique you’ve always wanted to try or learn how to use digital tools to enhance your work. Many successful artists also take courses on business topics, like pricing, sales, and social media marketing, to better manage their art business.

The joy of learning something new keeps the creative spark alive and helps you grow as an artist and entrepreneur. Plus, continuous learning will give you confidence in your journey of becoming a professional artist.

9. Building a Legacy
One of the most meaningful aspects of pursuing art in retirement is the opportunity to build a legacy. Whether you’re creating works that reflect your personal story, capturing cherished memories, or simply producing beautiful pieces that will be enjoyed for years to come, your art can be a lasting testament to your passion and creativity. This is more than just how to become an artist; it’s about making your mark and sharing your vision with the world.

For many, the idea that their work will live on even after they’re gone is deeply fulfilling. It’s a way to leave a piece of themselves behind and be remembered through the creations they’ve poured their heart into.

Practical Tips for Becoming a Successful Artist in Retirement

10. Start Small, Dream Big
It’s easy to get overwhelmed when you’re just starting out. Instead of trying to do everything at once, start small. Focus on building a collection of work that represents your style, and gradually introduce it to your audience. As you gain more confidence and understanding of how to become a professional artist, you can expand your efforts, try new marketing strategies, or branch out into different mediums.

11. Network and Collaborate
Building connections is a key aspect of becoming a successful artist. Attend local art fairs, exhibitions, and workshops to meet other artists, potential buyers, and gallery owners. These networking opportunities can lead to collaborations, exhibitions, or partnerships that can elevate your art business. Don’t be afraid to reach out and introduce yourself—you never know what opportunities may arise from a simple conversation.

12. Seek Mentorship and Community
Learning from those who have already traveled the path can make a significant difference in your journey. Consider joining a mentoring program or online community where you can receive guidance, ask questions, and learn from more experienced artists. The Created to Thrive Artist Mentoring Program is an excellent resource for artists who are Christians and want to build their art business, spiritual life, and creative practice from a faith-based perspective. Programs like this can offer invaluable support and help you navigate the ins and outs of how to become a successful artist.

Becoming an artist in retirement is a beautiful way to express yourself, share your story, and find fulfillment in this new season of life. With the advantages of time, life experience, and financial flexibility, this is the perfect opportunity to turn your passion into a thriving art business. Whether you’re just starting to explore how to become an artist or you’re ready to take your hobby to the next level, remember that the journey is as rewarding as the destination.

Ready to take the next step in your journey of becoming a professional artist? Consider joining the Created to Thrive Artist Mentoring Program. It’s designed to help artists like you grow your art business, spiritual life, and creative practice from a Christian perspective. Get started today by visiting www.www.matttommeymentoring.com/artmentor and discover how you can thrive as an artist in this exciting season of life.

For many visual artists nearing or in retirement, the dream of turning their art hobby into a profitable business is both exciting and daunting. After decades of balancing careers, family, and responsibilities, this season of life presents an opportunity to focus on their creative passion. However, it also comes with its own unique set of challenges that can sidetrack or stop them from realizing their dream. In this article, we’ll explore the top struggles retired or near-retirement hobbyist artists face and offer practical solutions to overcome them. I’ve mentored hundreds of artists in this season of life over the years and trust me, there is hope!

1. Family Obligations That Take Up Their Time
Retirement often brings the joy of spending more time with family, but it can also lead to unexpected commitments. Many retired artists find themselves taking on the role of caregiver for aging parents, supporting adult children, or helping to raise grandchildren. These responsibilities, while rewarding, can limit the time and energy available to focus on growing an art business.

Solution: Set Boundaries and Prioritize Self-Care It’s important to recognize that pursuing your art business is a valid and valuable use of your time. Setting clear boundaries and communicating with family about your commitment to your art can help carve out dedicated time for your creative work. Consider establishing a schedule that includes regular studio hours, and let your loved ones know when you’ll be available for family activities. Prioritizing self-care, including rest and relaxation, will also ensure that you have the energy and focus needed to manage both family obligations and your business.

2. Health Problems (Their Own and Family Members’)
Health issues can be a significant barrier for artists who want to build a business in retirement. Whether it’s their own health challenges or those of family members, managing chronic conditions or sudden health crises can disrupt plans, reduce productivity, and drain energy. This can be particularly frustrating when trying to establish a consistent creative routine or meet the demands of running a business.

Solution: Adapt Your Workflow and Seek Support
Health challenges don’t have to mean giving up on your dream. Instead, consider adapting your workflow to suit your physical needs. For instance, if you have limited mobility, explore setting up a comfortable, accessible home studio. Break down tasks into manageable chunks and take regular breaks to avoid overexertion. If you’re caring for a loved one, look for local support services, such as respite care, to give yourself some time to focus on your art. Additionally, online resources and communities can provide inspiration and encouragement, helping you stay connected and motivated even when physical limitations make in-person events difficult.

3. Tech Challenges of Doing Business in an Online World
The online world has opened up incredible opportunities for artists to reach global audiences, but it can also be intimidating for those who aren’t tech-savvy. Setting up a website, managing social media, and navigating e-commerce platforms can feel overwhelming, especially for retired artists who may not have had much exposure to digital technology during their careers. This tech barrier can be a major roadblock to building a profitable art business.

Solution: Start Small and Learn the Basics
Overcoming tech challenges starts with learning the basics. Start by creating a simple website or online portfolio that showcases your work and includes an easy way for customers to contact you. There are user-friendly platforms, like Wix or Squarespace, designed for beginners. You can also take advantage of online tutorials, workshops, and courses that teach essential digital marketing skills, such as social media management, e-commerce, and search engine optimization (SEO). If managing the tech side of things still feels daunting, consider hiring a freelance professional to help set up your online presence so you can focus more on creating art.

4. Lack of Energy and Focus to Run a Growing Business
Running a business requires consistent energy, focus, and a strategic mindset. For artists who are retired or nearing retirement, the physical and mental stamina needed to manage a growing business can sometimes feel like a stretch. They may have the passion and skills, but find it difficult to maintain the drive required to handle marketing, sales, production, and other aspects of the business.

Solution: Create a Sustainable Business Model
To maintain energy and avoid burnout, it’s essential to build a business model that aligns with your current lifestyle and energy levels. Consider how much time you want to dedicate to your art each week, and design your business around that. For example, you might choose to create smaller, limited-edition series rather than mass-producing pieces. Outsourcing certain tasks, like accounting or order fulfillment, can free up more time for creative work. Streamline your operations by using systems and tools that automate repetitive tasks, allowing you to focus on the aspects of your business that you enjoy most. The key is to find a pace that feels sustainable so you can continue to enjoy your creative journey without feeling overwhelmed.

5. Difficulty Knowing How Big a Business They Want in This Season of Life
Many retired artists had big dreams earlier in life, envisioning large studios, bustling art shows, or a prominent gallery presence. However, their current season of life might not support those same ambitions due to changes in time, energy, and financial resources. Figuring out how to scale their business in a way that’s both profitable and realistic can be a major source of frustration.

Solution: Reassess and Redefine Your Business Goals
It’s okay for your goals to change. Take time to reflect on what you truly want from your art business in this season of life. Ask yourself: Do you want to pursue art full-time or keep it as a side business? Are you more interested in local markets, online sales, or exclusive commissions? Do you prefer one-on-one client interactions, or would you rather sell through a gallery or online store? By defining what success looks like for you now, you can create a business plan that aligns with your current reality. Smaller, more focused goals can be just as rewarding and financially viable as larger-scale ambitions, especially when they allow you to work at a comfortable pace.

6. Balancing Yesterday’s Dreams with Today’s Reality
For many near-retirement or retired artists, the desire to finally pursue their long-held dreams of making art full-time can clash with the realities of this stage of life. Maybe they’ve always imagined a bustling studio, but now they don’t have the energy to handle a high-volume business. Perhaps they’ve envisioned traveling to art shows around the country, but financial constraints make it difficult. Balancing these “yesterday’s dreams” with the realities of today can be disheartening.

Solution: Embrace Flexibility and Find New Ways to Fulfill Old Dreams
Instead of letting old dreams become sources of frustration, consider how you can adapt them to your current situation. For example, if you love the idea of a busy studio but can’t manage it alone, consider partnering with other local artists to share space and resources. If traveling to shows isn’t feasible, explore virtual art shows and online exhibitions that allow you to reach new audiences from the comfort of your home. The key is to be flexible and open-minded, finding new ways to bring your dreams to life while respecting your current needs and capabilities.

Don’t Let Challenges Stop You from Pursuing Your Passion
Turning your art hobby into a profitable business later in life is an incredibly rewarding pursuit, but it’s not without its challenges. From family obligations to tech barriers, health issues, and the struggle to find balance, there are many factors that can sidetrack your dreams. However, these challenges don’t have to be roadblocks; with the right strategies and mindset, you can navigate them successfully.

If you’re ready to take your art career to the next level and want guidance from someone who understands the challenges you face, consider joining the Created to Thrive Artist Mentoring Program. It’s the premier online community for artists who are Christians, designed to help you grow your art business, spiritual life, and creative practice from a faith-based perspective. Whether you’re struggling with balancing your time, building confidence, or navigating the tech side of the business, this program offers the support, tools, and community you need to thrive.

Ready to get started? Visit www.www.matttommeymentoring.com/artmentor and take the first step towards building a successful, fulfilling art business today!

In the world of visual art, making a living solely through creative endeavors can feel like a dream come true, but achieving six-figure success requires more than just raw talent. While many artists struggle to make consistent income, there are those who have cracked the code and surpassed the $100K mark annually. If you’re looking to turn your art hobby into a thriving business, consider these top 10 strategies that successful professional visual artists implement.

1. They Treat Their Art Practice as a Business
The most successful visual artists are entrepreneurs at heart. They understand that creating beautiful artwork is just one part of the equation. Running a profitable art business involves setting goals, creating a business plan, managing finances, marketing effectively, and consistently improving their skills. These artists invest time in learning about business principles, from pricing and sales to customer service and brand building. They also allocate time to administrative tasks and hire help when needed, knowing that their business can’t grow if they are overwhelmed with daily operations.

2. They Diversify Their Revenue Streams
Relying solely on selling original pieces can limit income, especially during economic downturns or quiet periods in the art market. Artists making over $100K often diversify their revenue streams by offering prints, licensing their art, selling merchandise, teaching workshops, hosting online courses, and collaborating on projects that allow them to reach wider audiences. This diversification creates stability, ensuring they can weather fluctuations in demand for their original works. It also provides multiple ways for fans to support them at different price points, from small prints to high-end originals.

3. They Master the Art of Pricing
Pricing artwork can be challenging, but it’s crucial for profitability. Successful artists understand their value and price their work accordingly. They have developed a pricing strategy that accounts for their time, materials, and overhead costs, as well as the unique value their art brings to the market. They are not afraid to raise their prices as their skills and reputation grow, and they avoid underpricing, which can devalue their work and burn them out. They also set clear terms and conditions for custom commissions, ensuring both they and their clients have clarity and confidence throughout the process.

4. They Prioritize Marketing and Branding
Marketing isn’t just for big corporations. Successful artists invest heavily in building their personal brand and marketing their work. This involves maintaining a strong online presence, utilizing social media platforms to showcase their art, and creating an engaging website that functions as a digital portfolio and sales platform. They use storytelling to share their artistic journey, values, and process, making their brand more relatable and memorable. Email marketing, content creation (blogs, videos, newsletters), and collaborations with influencers or other brands also help expand their reach and engage their audience on a deeper level.

5. They Build and Nurture Relationships
Art is deeply personal, and buyers often invest in the story behind the work as much as the piece itself. Artists making over $100K cultivate strong relationships with their audience, collectors, gallery owners, and fellow artists. They understand that networking is not just about selling; it’s about building long-term connections. They attend art shows, exhibits, and community events to meet potential clients and collaborators. They are proactive about following up with customers, sending thank-you notes, and offering personalized experiences that make their clients feel valued and connected to their artistic vision.

6. They Use Strategic Social Media Marketing
Having a social media presence is non-negotiable in today’s digital age, but successful artists don’t just post randomly. They use social media strategically to build their brand, engage their audience, and drive sales. This involves creating a consistent visual aesthetic, sharing behind-the-scenes content, engaging with followers through comments and direct messages, and utilizing features like Instagram Stories, Reels, and TikTok videos to highlight new works and ongoing projects. They also analyze data from social platforms to understand what resonates with their audience, which helps them refine their content strategy and marketing campaigns.

7. They Create Passive Income Streams
Creating passive income streams allows artists to earn money without needing to constantly create new pieces. Artists who make over $100K often explore options like licensing their art for use on products, writing e-books, or creating digital art resources (such as brushes or textures) that other creatives can purchase and use. Some successful artists also build subscription-based communities, offer online courses, or set up Patreon accounts where they share exclusive content with paying subscribers. These strategies enable them to generate recurring income, freeing up time to focus on new projects while maintaining financial stability.

8. They Leverage Their Unique Artistic Voice
A key factor that sets high-earning artists apart is their unique artistic voice. They don’t try to mimic others or chase every trend; instead, they have a clear sense of their own style, themes, and messages. This strong artistic identity makes their work recognizable and sets them apart from other artists. They have developed a cohesive body of work that reflects their vision and values, which appeals to a specific audience who resonates with their artistic message. They know that their unique perspective is their biggest asset, and they leverage it to create a niche market that values their authenticity.

9. They Actively Seek Out Opportunities
Artists who are serious about making over $100K don’t wait for opportunities to come to them—they actively seek them out. They research and apply for grants, residencies, exhibitions, and competitions that can help increase their exposure and credibility. They are open to collaborations and commissions that can introduce their work to new audiences. They also take the initiative to pitch their work to galleries, retailers, and media outlets. These artists view rejection as a learning experience rather than a setback, which helps them stay persistent and motivated in the pursuit of their goals.

10. They Invest in Personal and Professional Growth
Finally, the most successful artists are always learning. They invest in their own development, both as artists and as business owners. This might mean taking courses to refine their technical skills, attending workshops on marketing or entrepreneurship, or working with mentors and coaches like the ones inside the Created to Thrive Artist Mentoring Program who can offer guidance and accountability. They are constantly learning about new tools, techniques, and trends that can help them improve their art practice and business operations. By committing to personal growth, they ensure that they are always evolving, staying relevant, and prepared to adapt to changes in the market.

Achieving a six-figure income as a professional visual artist is no small feat, but it’s possible with the right mindset, strategy, and determination. Successful artists treat their practice as a business, diversify their revenue streams, price their work confidently, and continuously invest in marketing, relationship-building, and personal growth. By implementing these strategies, you too can build a thriving art business that allows you to do what you love and achieve your financial goals.

For most artists, doing all this by yourself can be absolutely overwhelming. That’s why we started the Created to Thrive Artist Mentoring Program. If you’re serious about wanting to grow your art business into a profitable, fulfilling and impactful business, then consider becoming a member tday.

Turning a love for art into a profitable business is an exciting yet challenging journey for many visual artists. While the creative process is fulfilling, making consistent income from your art often brings a set of hurdles that can be overwhelming for those transitioning from hobbyist to professional.

This article explores the top struggles and frustrations hobbyist visual artists encounter when trying to build a successful art business, along with practical solutions to overcome them.

1. Struggle: Pricing Artwork Correctly
One of the most common struggles for hobbyist artists is figuring out how to price their work. Many artists underprice their pieces, often out of fear that no one will buy them at a higher price or because they are unsure of their value. Pricing too low can devalue the art, while pricing too high without understanding the market can lead to unsold inventory.

Solution: Learn the Art of Pricing
Understanding the true value of your work involves more than just calculating material costs. Successful artists consider factors such as time invested, skill level, market demand, and the uniqueness of their work. Researching the prices of similar artists in your niche can also provide a helpful benchmark. Don’t be afraid to experiment and adjust your prices over time. Be confident in the value you bring to the table, and remember that underpricing can lead to burnout as you work harder for less reward.

2. Struggle: Finding the Right Audience
Hobbyists often face difficulties identifying and reaching the right audience for their artwork. Without a targeted audience, marketing efforts can feel scattered and ineffective, leading to frustration when sales don’t come through.

Solution: Define Your Ideal Customer
Start by identifying the type of person who is most likely to connect with your art. Consider their demographics (age, location, income level) and psychographics (interests, hobbies, values). Once you have a clear picture of your ideal customer, you can tailor your marketing efforts to attract them. Use platforms like Instagram, Facebook, and Pinterest strategically by sharing content that resonates with your audience. Consistently engaging with your followers through comments, stories, and posts will help build a community of people who love and support your work.

3. Struggle: Managing Time Effectively
Many hobbyist artists juggle their creative pursuits with a full-time job, family responsibilities, or other commitments. Finding the time to create, market, and manage an art business can be incredibly challenging. Time management is essential, but it’s often easier said than done.

Solution: Create a Structured Routine
Creating a schedule that dedicates specific blocks of time to different aspects of your art business can help you stay organized and focused. Set realistic goals for each week or month, and prioritize tasks that will bring you closer to those goals. Consider using productivity tools or apps to manage your time effectively. Additionally, learn to say ‘no’ to projects or activities that don’t align with your business objectives. Protect your creative time by minimizing distractions, and remember that consistency is more important than trying to do everything at once.

4. Struggle: Marketing and Self-Promotion
Many artists feel uncomfortable with the idea of marketing themselves and their work. The thought of promoting their art on social media, emailing potential clients, or approaching galleries can be intimidating, especially if they don’t have much experience in sales or marketing.

Solution: Embrace Authentic Marketing
Self-promotion doesn’t have to be sleazy or pushy. Think of marketing as an opportunity to share your passion and story with others. Authenticity is key; let your audience see the person behind the artwork by sharing your process, inspirations, and journey. Focus on building relationships rather than just making sales. Engage with your audience by responding to comments, participating in conversations, and showing appreciation for their support. Start small, and remember that the more you practice, the more confident you’ll become in promoting your work.

5. Struggle: Navigating the Business Side of Art
Turning a hobby into a business requires artists to wear many hats, including that of a marketer, accountant, sales manager, and customer service representative. The business aspects, such as managing finances, understanding taxes, and creating a business plan, can feel overwhelming for artists who just want to focus on creating.

Solution: Educate Yourself and Seek Support
The first step to overcoming this struggle is to educate yourself on the basics of running a business. Take online courses, read books, or attend workshops that cover essential topics like pricing, marketing, financial management, and legal considerations. Consider hiring professionals for areas you find most challenging, such as an accountant or business coach. Alternatively, you could join a mentoring program or community of artists who are also building their businesses; this can provide valuable guidance, accountability, and support.

6. Struggle: Lack of Confidence and Fear of Rejection
Imposter syndrome is a common issue among artists. Many feel their work isn’t good enough, which leads to self-doubt, hesitation, and fear of putting their art out into the world. Fear of rejection can prevent artists from seeking new opportunities, such as exhibitions, collaborations, or even posting their work online.

Solution: Build Confidence Through Action
Building confidence takes time, but it starts with taking action, even when you’re afraid. Instead of focusing on potential rejection, focus on the reasons why you create art and the joy it brings. Share your work with trusted friends or family members first, and gradually expand to broader audiences. Remember that rejection is a part of the process, not a reflection of your worth as an artist. The more you put yourself out there, the more resilient and confident you will become.

7. Struggle: Overcoming Creative Blocks
Even the most passionate artists encounter creative blocks. When you’re trying to build a business, these blocks can be particularly frustrating because your income depends on your ability to produce new work.

Solution: Develop a Creative Routine and Seek Inspiration
Establishing a consistent creative routine can help you push through periods of block. Designate a specific time each day or week dedicated solely to creating, even if you don’t feel inspired. Surround yourself with inspiration, whether through nature, books, music, or other art forms. Take breaks to recharge, and allow yourself to experiment and play without the pressure of creating something perfect. Sometimes, stepping away from your usual medium or trying a new technique can reignite your creativity.

8. Struggle: Building a Sustainable Income
Turning a passion for art into a reliable income can be difficult, especially when sales fluctuate. Hobbyists often face the challenge of figuring out how to make consistent sales without compromising their creative vision.

Solution: Diversify Your Income Streams
To build a sustainable income, it’s important to diversify your revenue streams. Consider offering prints, licensing your artwork, teaching workshops or online courses, or selling digital downloads. These options allow you to reach a broader audience and provide multiple ways for people to support your work at different price points. Additionally, build a system to regularly engage with your audience, such as a newsletter or social media campaigns, to keep your work top of mind and drive consistent sales.

9. Struggle: Competing in a Saturated Market
The art market can feel saturated, making it hard for emerging artists to stand out. It’s easy to feel discouraged when there are so many talented artists vying for attention, especially online.

Solution: Focus on Your Unique Voice
One of the best ways to stand out in a crowded market is to focus on what makes your art unique. Take time to develop your own style, voice, and message. Rather than trying to cater to every trend, lean into what makes your work special and authentic. Share the stories behind your art, your creative process, and what inspires you—this creates a deeper connection with your audience. Authenticity resonates, and there will always be people who appreciate your unique perspective.

10. Struggle: Balancing Creativity and Commercial Viability
Finding the balance between creating art that is commercially viable and staying true to one’s artistic vision is a common struggle for hobbyists. It can be tempting to create what sells, but that can lead to burnout if it’s not aligned with your true passion.

Solution: Find a Balance Between Passion and Profit
It’s possible to find a middle ground between creating art that sells and staying true to your passion. Start by experimenting with different types of work to see what resonates with your audience, but don’t be afraid to pivot if it doesn’t feel right. Consider offering a range of products, from highly marketable items to more personal, expressive pieces. This approach allows you to meet your customers’ needs while still dedicating time to the projects that matter most to you.

Transitioning from hobbyist to professional visual artist is an exciting but challenging journey that requires more than just creative talent. It takes strategy, resilience, and a willingness to learn and grow. While the struggles outlined above are common, they don’t have to stand in your way. By educating yourself, building confidence, diversifying your income streams, and focusing on your unique voice, you can turn your passion for art into a profitable and fulfilling business.

If you’re ready to take your art career to the next level and want guidance from someone who understands the challenges you face, consider joining the Created to Thrive Artist Mentoring Program. It’s the premier online community for artists who are Christians, designed to help you grow your art business, spiritual life, and creative practice from a faith-based perspective. Whether you’re struggling with pricing, marketing, or building your confidence, this program offers the support, tools, and community you need to thrive. 

Ready to get started? Visit www.www.matttommeymentoring.com/artmentor and take the first step towards building a successful, fulfilling art business today!

Artists in the Created to Thrive Artist Mastery Program.

​As a Christian visual artist, the desire to turn your art hobby or ministry into a thriving business is a calling worth pursuing. It’s a journey that requires dedication, persistence, and above all, faith in God’s plan for your life. The secret to success lies in three foundational principles: showing up daily, working faithfully, and trusting completely. These principles are deeply rooted in the teachings of Jesus, particularly in the parable found in Matthew 25:21 (NKJV), where He says, “Well done, good and faithful servant; you were faithful over a few things, I will make you ruler over many things. Enter into the joy of your lord.”

Show Up Daily: The Power of Consistency
The first secret to becoming a successful artist is to show up daily. The healthiest artists and art businesses are not built overnight. They are cultivated over time, little by little, as you faithfully steward what God has entrusted to you.

Creating a habit of daily studio time is essential. Dedicate a specific space in your home or elsewhere where you can create without distractions. This space becomes a sanctuary where you can connect with God and let your creativity flow. In Psalm 90:17 (NKJV), we find a powerful prayer: “And let the beauty of the Lord our God be upon us, and establish the work of our hands for us; yes, establish the work of our hands.” By showing up in your studio daily, you invite God to establish the work of your hands, transforming your efforts into something beautiful and enduring.

Consistency in creating art is vital. It not only increases your skill but also helps you discover your unique voice as an artist. As you show up each day, you may not always feel inspired or produce your best work, but the discipline of daily creation will yield fruit over time. Galatians 6:9 (NKJV) encourages us, “And let us not grow weary while doing good, for in due season we shall reap if we do not lose heart.” Keep showing up, even when it’s tough, knowing that your faithfulness will eventually lead to a harvest.

Work Faithfully: Stewarding What You’ve Been Given
The second secret is to work faithfully with what you’ve been given. In the parable of the talents in Matthew 25:14-30, Jesus teaches us the importance of being faithful stewards. The servants who invested and multiplied their talents were praised and rewarded, while the one who buried his talent out of fear was rebuked.

As artists, we are given unique gifts and talents by God. It’s our responsibility to develop these gifts, honing our skills and expanding our capacity. This process requires hard work, dedication, and a commitment to excellence. Colossians 3:23-24 (NKJV) reminds us, “And whatever you do, do it heartily, as to the Lord and not to men, knowing that from the Lord you will receive the reward of the inheritance; for you serve the Lord Christ.” When you work with all your heart, as unto the Lord, you are faithfully stewarding your gifts.

Working faithfully also means being diligent in the business side of your art. This includes setting goals, marketing your work, managing finances, and building relationships with collectors and clients. Proverbs 16:3 (NKJV) advises, “Commit your works to the Lord, and your thoughts will be established.” As you commit your art business to the Lord and work faithfully, He will guide your steps and establish your plans.

Trust Completely: Surrendering the Results to God
The third secret is to trust completely in God with the results of your work. This is perhaps the most challenging aspect of the journey because it requires surrendering control and placing your faith in God’s timing and provision.

In the parable of the loaves and fishes (John 6:1-14), we see a powerful example of trust and multiplication. A young boy brought what little he had—five loaves and two fish—and placed it in Jesus’ hands. Jesus blessed it, and it multiplied to feed thousands, with leftovers to spare. As artists, we must bring our “loaves and fishes”—our creativity, our efforts, our resources—and trust that God will multiply them. Not only will He use our work to bless others, but He will also ensure that we have more than enough for our own lives.

Proverbs 3:5-6 (NKJV) offers wisdom in this area: “Trust in the Lord with all your heart, and lean not on your own understanding; in all your ways acknowledge Him, and He shall direct your paths.” Trusting God means acknowledging that He is the source of your success and that His plans are far greater than anything you could imagine. When you trust completely, you release the pressure of trying to control the outcomes, and you allow God to work in ways that exceed your expectations.

Applying the Principles: Practical Steps
Now that we’ve explored the three secrets to becoming a successful artist—showing up daily, working faithfully, and trusting completely—let’s discuss some practical steps to apply these principles in your art business.

1. Establish a Daily Routine
Create a daily routine that includes dedicated studio time. Set aside a specific time each day to create, even if it’s only for a short period. Consistency is more important than the amount of time spent. Over time, this habit will lead to significant growth in your skills and creativity.

2. Set Clear Goals
Set clear, measurable goals for your art business. These could include the number of pieces you want to create each month, financial targets, or marketing strategies. Break these goals down into actionable steps and review your progress regularly. Remember to commit your plans to the Lord and seek His guidance in all you do.

3. Cultivate a Heart of Gratitude
Cultivate a heart of gratitude for the opportunities and resources God has provided. Gratitude keeps you focused on God’s goodness and reminds you that every success is a result of His grace. Philippians 4:6-7 (NKJV) encourages us, “Be anxious for nothing, but in everything by prayer and supplication, with thanksgiving, let your requests be made known to God; and the peace of God, which surpasses all understanding, will guard your hearts and minds through Christ Jesus.”

4. Build a Support Network
Surround yourself with other Christian artists who share your values and vision. A supportive community can provide encouragement, accountability, and inspiration. Hebrews 10:24-25 (NKJV) says, “And let us consider one another in order to stir up love and good works, not forsaking the assembling of ourselves together, as is the manner of some, but exhorting one another, and so much the more as you see the Day approaching.” Being part of a community helps you stay motivated and focused on your calling.

5. Trust the Process
Finally, trust the process and God’s timing. Success in the art world often takes time, and there may be seasons of waiting or slow growth. During these times, continue to show up, work faithfully, and trust that God is at work behind the scenes. Isaiah 40:31 (NKJV) offers encouragement: “But those who wait on the Lord shall renew their strength; they shall mount up with wings like eagles, they shall run and not be weary, they shall walk and not faint.” Trust that as you remain faithful, God will bring about His perfect plan for your life and art business.

6. Find an Art Mentor
​One of the most impactful steps you can take in your journey as an artist is to find a mentor who can guide you, encourage you, and help you navigate the challenges of growing your art business. A mentor provides valuable insights, shares their experiences, and offers support when you need it most. Proverbs 15:22 (NKJV) says, “Without counsel, plans go awry, but in the multitude of counselors they are established.” Having a mentor can make a significant difference in your growth as an artist.

If you’re looking for a Christ-centered mentoring community, consider becoming a part of the Created to Thrive Artist Mentoring Program. This program is designed specifically for Christian visual artists who want to turn their passion for art into a thriving business. Through a combination of teaching, community support, and personal guidance, Created to Thrive helps artists like you develop the skills, mindset, and spiritual foundation needed to succeed.

By joining this mentoring program, you’ll have access to a wealth of resources, including a one-year curriculum with on-demand training videos, weekly live Q&A sessions, bi-monthly small group discussions, Expert Hour sessions with industry experts in website design, marketing, email, social media, art critiques and more. You’ll also be part of a community of like-minded artists who share your faith and commitment to excellence. Together, you’ll grow in your artistic abilities, deepen your spiritual walk, and learn how to navigate the complexities of the art world with confidence.

Remember, you don’t have to walk this journey alone. With the guidance of a mentor and the support of a community, you can achieve your God-given potential as an artist. If you’re ready to take your art business to the next level, consider joining the Created to Thrive Artist Mentoring Program and start thriving today.

Becoming a successful artist is a journey of faith, discipline, and trust. By showing up daily, working faithfully, and trusting completely in God, you are positioning yourself to receive the fullness of His blessings. Remember the words of Jesus in Matthew 25:21 (NKJV): “Well done, good and faithful servant; you were faithful over a few things, I will make you ruler over many things.” As you are faithful with what God has given you, He will expand your influence, bless your efforts, and use your art to impact the world for His glory.

Hey there, fellow creatives! I’m super excited to share with you something that’s been a game-changer for me and countless other artists who are looking to expand their reach and impact.

If you’ve been toying with the idea of sharing your expertise through online courses or memberships, you’re going to love what I’ve got to share.

Let’s dive right into the heart of the matter: why, in my experience, Teachable stands out as the best platform for us visual artists to host our online courses and memberships. And trust me, I’m not just throwing words around here – I’ve been through the wringer with different platforms, and Teachable has consistently come out on top. For the money and the ease of use, I believe Teachable is the best online course platform for artists on the market today. I currently sell thousands of dollars each month on this platform, so I know it works! Here’s why:

User-Friendly Vibes
First up, let’s talk about ease of use. We’re artists, right? Our brains are wired to create, to explore the visual and the tactile, not to wrestle with complicated tech. That’s where Teachable shines. It’s incredibly intuitive, which means you can focus more on crafting your content and less on figuring out how to upload a video or set up a payment gateway. The platform guides you through each step with a friendly hand, making the setup process a breeze.

A Visual Artist’s Dream
Now, onto the visual aspect – because, let’s face it, as visual artists, aesthetics matter to us. A lot. Teachable gets that. The platform offers beautifully designed templates that you can customize to match your artistic flair. Whether you’re a painter, sculptor, digital artist, or anything in between, your course can look just like your art: unique, professional, and utterly you.

Connect and Engage
Engagement is key when it comes to online learning, and Teachable nails this by providing tools that help you connect with your students on a deeper level. Discussion forums, quizzes, and comment sections allow for a dynamic learning environment. This means your students aren’t just passively watching videos; they’re participating, asking questions, and truly engaging with your content.

Money Matters Made Easy
Let’s talk turkey for a moment. We all appreciate simplicity when it comes to handling payments, right? Teachable streamlines the whole process, from setting up different pricing options for your courses to handling international payments. It’s all in there, and it’s all straightforward. Plus, the platform helps manage the not-so-fun stuff like VAT, sales tax and affiliate payouts, so you can spend more time creating and less time crunching numbers.

The Tax Tangle: Untangled!
Now, let’s take a moment to talk taxes – yes, the dreaded T-word. But stick with me because this is good news. One of the unsung heroes of Teachable’s features, and honestly, a huge sigh of relief for us creatives, is how it handles sales tax. You know, that complex web of rates and regulations that can vary wildly from place to place and can be a major headache for anyone selling anything online, let alone our beautiful courses.

Teachable steps in as our knight in shining armor here, calculating, collecting, and remitting sales tax on our behalf. And why is this a monumental benefit, you ask? Well, for starters, it frees us from the cumbersome task of keeping up with the ever-changing tax laws and regulations across different jurisdictions. Imagine trying to figure out the specific tax rate for a student in one country, another state, or even a particular city. It’s enough to make your head spin!

But with Teachable, you don’t have to worry about any of that. They’ve got a team of experts and a robust system in place to handle it all, ensuring compliance with local tax laws, which means one less thing on your already overflowing creative plate. This not only saves you a ton of time and potential headaches but also protects you from the risk of accidental non-compliance, which could lead to fines or legal issues.

In essence, this feature allows you to stay focused on what you do best – creating and teaching. It’s like having a silent business partner taking care of the nitty-gritty details, so you can concentrate on growing your community and sharing your art with the world. And in a world where simplicity and peace of mind are invaluable, this feature of Teachable truly shines as a beacon for us, the creative educators.

So, there you have it, a little golden nugget of information about one of the many reasons Teachable stands out. It’s not just about the platform’s user-friendliness or its aesthetic appeal; it’s also about how it supports you in the backend, handling complex issues like sales tax, so you can thrive in the front, doing what you love.

Growing Together
Finally, what I love about Teachable is that it feels like a partner in your growth journey. The online course platform doesn’t just give you the tools and then wave goodbye; it’s packed with resources to help you succeed. From comprehensive guides on course creation to marketing tips, Teachable is there to support you at every step.

So, there you have it, my creative comrades – a little insight into why I think Teachable is the top pick for us visual artists looking to spread our wings into the world of online courses and memberships. Remember, the goal isn’t just to teach; it’s to create a community, share our passion, and, yes, earn a living while we’re at it. And with a platform like Teachable, all of that becomes not just possible, but enjoyable.

Here’s to your success and creativity, always intertwined and inspiring others. Let’s make some magic happen on Teachable, shall we? I hope as you research it’s benefits for yourself, you’ll come to believe, as I do, that Teachable is the best platform out there for artists.

** I personally use Teachable for my online course hosting and love it so much, I became and affiliate for them. If you click the links above and purchase, I will receive an affiliate payment from Teachable.

In a world pulsating with the need for beauty, truth, and hope, Christian visual artists find themselves at a crucial junction. The path they choose in structuring their professional and spiritual endeavors is more than a mere career decision; it’s a declaration of how they intend to navigate the confluence of faith and creativity.

While the allure of starting an arts ministry is potent, imbued with the noble desire to serve and inspire, there exists a compelling narrative for embarking on an arts business journey. This pathway is not only paved with promises of greater flexibility and profitability but also the profound potential to make an indelible impact on society. Here’s an expanded exploration of why the profit-driven business structure could be the best choice for Christian visual artists over the conventional nonprofit ministry model.

1. Sustainability and Financial Viability
At first glance, the concept of an arts ministry is deeply appealing, echoing the artists’ intrinsic yearning to serve their communities and God through their talents. Yet, the operational realities of ministries, with their heavy reliance on the unpredictable streams of donations, grants, and volunteer efforts, often paint a challenging picture. These financial uncertainties can stifle the ministry’s ability to grow, innovate, and even sustain its basic functions.

Conversely, an arts business, grounded in the principles of commerce, operates on a model where sustainability is not just a goal but a necessity. Income generated from the sale of art, commissions, and related services ensures a steady financial base. This autonomy in finances liberates artists from the constant cycle of fundraising, allowing them to focus on their craft and its growth. A tangible example can be seen in my own life as a fine craft artist whose unique approach to sculptural basketry has not only garnered me much critical acclaim but also established a sustainable business model that supports both my family and my artistic endeavors while allowing me to help other artists as well.

2. Broader Impact through Market Reach
One of the most compelling arguments for starting an arts business is the expansive reach it promises. Unlike ministries, which may inadvertently limit their audience to those within their faith community, businesses are driven by the imperative to penetrate larger markets. This expansion is not confined to Christian circles but extends to secular arenas as well, allowing the artist’s message to weave through the broader societal tapestry.

3. Innovation and Creative Freedom
The path of an arts business is one that brims with opportunities for creative exploration and innovation. Free from the confines of strict doctrinal guidelines and community expectations that ministries might adhere to, artists in the business realm can traverse a broader thematic landscape. This liberty can fuel more authentic, innovative expressions that resonate on a deeper level with audiences, both within and beyond the Christian community.

4. Professional Development and Networking
The journey of an arts business is replete with opportunities for professional growth and networking that might be less accessible within the confines of a ministry. The business world encourages engagement with a diverse array of stakeholders, from clients and collaborators to mentors and peers across various industries. These interactions can be a rich source of inspiration, learning, and even partnership, fostering an environment where artists can thrive both creatively and commercially.

While the non-profit ministry world also can have a variety of networking and professional development opportunities, so many of them are based on the development of grants and donations, rather than creating a sustainable business model based on market-driven opportunities. Additionally, non-profits are ultimately administrated by boards, not just by staff or the founder. That can create a whole other set of complications when it comes to how to grow and where to receive input.

5. Legal and Tax Advantages
Navigating the business world comes with its set of challenges, but it also offers a suite of legal and financial benefits. The protective structures of LLCs and corporations can shield artists’ personal assets from business liabilities, offering a layer of security that’s critical in today’s litigious society. Moreover, the array of tax deductions, credits, and incentives available to businesses can provide significant financial relief, allowing artists to reinvest in their work and expand their impact.

Obviously, non-profits have the advantage of being able to receive tax-deductible donations from donors but in reality, that is often more of a dream. Grants are not easy to win and large donors rarely help small nonprofits with no track record of demonstrated success.  Again, creating a business with a profit incentive gives an artist a much quicker and easier way to start building income and impact.

​6. Empowerment through Ownership
The decision to start an arts business imbues artists with a profound sense of ownership over their work and their mission. This ownership is not merely about possessing the rights to one’s creations but embodies a deeper sense of control and responsibility over the direction and impact of one’s artistic journey. Such empowerment encourages a personal investment in the success of the business, driving artists to pursue excellence, innovate, and expand their horizons.

A notable example is the story of Thomas Kinkade, known as the “Painter of Light.” Kinkade’s decision to market his work aggressively through a network of galleries and partnerships with retailers was met with criticism from the fine arts establishment. However, this approach allowed him to maintain control over the production and distribution of his work, making his art accessible to a wide audience and securing his legacy as one of the most commercially successful artists of his time. Something that would be impossible in the non-profit realm.

7. Adaptability and Resilience
The business landscape, with its ever-changing trends and economic fluctuations, demands a high degree of adaptability and resilience from those who venture into it. These qualities are invaluable for artists, as they translate into a capacity to evolve with the market, explore new mediums and messages, and withstand the inevitable challenges that come with any entrepreneurial endeavor.

Because non-profits are run by boards made up of people with competing desires and visions for the organization, adaptability and change can often be seen as a threat and resisted, rather than embraced.  While having a board can be a wonderful support to an artist, they can also be a frustrating factor that slows their ability to make the changes needed to adapt quickly to market and cultural needs.

8. Mission and Message Control
Embarking on an arts business offers artists unparalleled control over their mission and the messages they wish to convey. This autonomy allows for a more authentic expression of one’s faith and values, unencumbered by the expectations or limitations that might be imposed by a ministry or religious organization. Such freedom can foster a genuine connection with audiences, as the art becomes a direct reflection of the artist’s personal journey and convictions.

This concept is often embodied in the work of Christian authors who choose to self-publish. By taking control of the publishing process, these writers ensure that their message remains unaltered and reaches their audience as intended. This direct line of communication allows for a more personal and impactful exchange between the artist and their audience, enriching the overall impact of their work.

​For Christian visual artists called to make a difference through their creativity, the choice between starting an arts ministry and an arts business is laden with significance. While ministries serve a vital role within the spiritual ecosystem, the arts business model presents a compelling array of advantages that extend beyond financial sustainability to encompass broader societal impact, creative freedom, and personal empowerment.

By choosing to embark on an arts business, artists not only ensure their own growth and sustainability but also amplify their capacity to inspire, challenge, and uplift through their art. In the dynamic interplay of faith and creativity, artists are presented with an opportunity to forge a legacy that transcends the confines of traditional ministry, reaching into the very heart of society with messages of hope, beauty, and truth.

If you’re ready to start your own art business but don’t know where to start, we can help. Join us inside the Created to Thrive Artist Mentoring Program and let us help you create an art business that has both income and impact.