Over the last few weeks, my wife Tanya and I have experienced a whirlwind of change. Our son, Cameron, has relocated to Salt Lake City, aiming for a job at a ski resort and embarking on his next big adventure. This transition gave us the chance to dive into the empty nester life, and we took a scenic journey back home, soaking in some incredible experiences along the way. A Journey Through Artistic Hotspots Our route back from Salt Lake City took us through Moab and Arches National Park, down to Durango where we unexpectedly reconnected with old friends, and finally to Santa Fe. Santa Fe, with its vibrant art scene, was an eye-opener. Known as the "NFL of the art world" and Canyon Road as the "Super Bowl," Santa Fe boasts over 300 galleries. It’s truly a hotbed of incredible art and art collectors. Here are some key takeaways from our trip that I want to share with you: 1. Location Matters Just like in real estate, location is crucial for selling art. You need to be where people are actively looking for and purchasing art. Hanging your art in the right place can make all the difference. 2. Who You Sell With Matters The reputation of the gallery and the other artists you are associated with can significantly impact how your art is perceived. High-quality galleries can elevate the perception of your work. 3. Presentation is Key Successful galleries know how to set the stage. From lighting to placement to ambiance, presenting your art in a high-end way can make a huge difference in how it’s received. 4. Ask for the Sale Don’t be shy about selling your work. Great galleries have staff who are professional and friendly, immediately engaging potential buyers and guiding them towards a purchase. 5. Tell Your Story Connecting with potential buyers through your story is crucial. Share the inspiration behind your work, your process, and who you are as an artist. People buy art because of the connection they feel. 6. Big Art Sells In Santa Fe, we noticed a trend towards large, contemporary abstract works. Big art makes a big impact and often comes with a big price tag. 7. Quality Matters Every piece of art we saw in Santa Fe was presented perfectly. High-quality finishes, impeccable framing, and attention to detail were consistent across the board. 8. Fewer Artists, More Impact Many galleries in Santa Fe represent a limited number of artists, allowing each artist to showcase a significant body of work. This gives potential buyers a comprehensive view of the artist’s style and range. 9. Competition is Stiff In a place like Santa Fe, competition is fierce. To stand out, your work needs to be unique, masterful, and desirable. Mid-career and late-career artists with a strong, unique voice dominate these galleries. 10. Offer Shipping Make it easy for buyers, especially those from out of town, by offering shipping. This convenience can make the difference in securing a sale. 11. Value Relationships Maintain good relationships with galleries. If you start having success, don’t rush to renegotiate terms. Value the partnership and work together to gradually adjust prices. 12. Take Risks Be willing to take risks and be open to new opportunities. Friendly conversations and willingness to share your work can open unexpected doors. Trust that God is working behind the scenes to bring you into divine appointments. Embrace the Journey I hope these insights encourage you as you continue to build your art business and take it to the next level. Remember, you don’t have to do it alone. Our Created to Thrive Artist Mentoring Program is here to help you grow your business, deepen your faith, and connect with a supportive community. Since 2016, we’ve been helping artists like you achieve their dreams with proven strategies and expert guidance. Thanks for spending time with me today. Until next time, my friend, keep thriving!
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Today, I want to share insights from a recent coaching session that shed light on three common obstacles that often hinder artists from achieving their full potential: overthinking, indecision, and lack of self-discipline. Let's explore how to overcome these challenges and step into the life God has created for you. The Trap of Overthinking Overthinking is a sneaky obstacle that often masquerades as wisdom. We tell ourselves we're being cautious or thorough, but in reality, we’re caught in a cycle of fear and perfectionism. This constant analysis can paralyze us, making our journey toward God-given potential seem insurmountable. In 2 Timothy 1:7, we’re reminded, "For God has not given us a spirit of fear, but of power and of love and of a sound mind." This scripture encourages us to break free from overthinking and walk by faith. As 2 Corinthians 5:7 states, "We walk by faith, not by sight." Sometimes, we need to step out in faith, trusting God to guide us, even when we don’t have all the answers. Remember, good is often the enemy of best; don’t let the pursuit of perfection hinder your progress. The Paralyzing Power of Indecision Indecision often stems from overthinking, leading to a fear of both success and failure. This fear is usually rooted in feelings of inadequacy. That’s why understanding our identity in Christ is crucial. What do you believe about God and yourself? Aligning your mindset with God’s truth can transform indecision into decisive action. Philippians 4:13 reminds us, "I can do all things through Christ who strengthens me." With Jesus as our strength, we can make decisions based on faith, not fear. Jeremiah 29:11 further reassures us, "For I know the plans I have for you, declares the Lord, plans to prosper you and not to harm you, plans to give you hope and a future." Let this belief system guide your actions, replacing indecision with confident, faith-filled choices. The Challenge of Self-Discipline A lack of self-discipline often arises from overthinking and indecision, leading to a comfort zone that hinders growth. True growth requires stepping out of our comfort zones and embracing discipline in all areas of life, whether it's our diet, physical activity, or artistic practice. Hebrews 12:11 acknowledges that "No discipline seems pleasant at the time, but painful. Later on, however, it produces a harvest of righteousness and peace for those who have been trained by it." Embrace the discipline needed to pursue your God-given potential. Lead yourself with the guidance of the Holy Spirit, and take ownership of your growth journey. The Path to Thriving Walking by faith, making decisive choices, and embracing self-discipline are vital steps toward growth. However, maintaining these practices can be challenging on your own. That’s why I created the Created to Thrive Artist Mentoring Program. Since 2016, we've helped artists like you grow spiritually, artistically, and financially, creating a consistent income to pursue your calling. If you find yourself stuck in the same place year after year, frustrated with your progress, I invite you to join our community. Our proven techniques and supportive environment can help you break free from overthinking, indecision, and lack of self-discipline. Together, we can thrive as artists in God's kingdom. For more information, check out the link in the show notes. And remember, you were created to thrive! Thank you for joining me today. Be sure to share this message, leave a comment, and stay connected on social media. Until next time, keep thriving! In today's economic climate, raising the prices of your artwork is not just a matter of increasing your income—it's about ensuring your survival and thriving as an artist. As inflation rates continue to rise globally, the cost of living has surged, affecting everything from food and housing to transportation and utilities. This article explores why it's crucial for artists to adjust their prices in line with inflation, supported by recent studies and statistics, and offers encouragement and resources for those seeking to navigate this challenging landscape. The Reality of Global Inflation Inflation is a persistent increase in the prices of goods and services, leading to a decrease in purchasing power. Over the past few years, we have seen significant inflationary pressures worldwide, exacerbated by factors such as supply chain disruptions, increased demand, and geopolitical tensions. A report from the International Monetary Fund (IMF) highlighted that global inflation rates reached an average of 5.7% in advanced economies and 8.7% in emerging markets and developing economies in 2023. Specific sectors have experienced even steeper increases. For instance, the U.S. Bureau of Labor Statistics (BLS) reported that in 2022, the Consumer Price Index (CPI) for all urban consumers rose by 7.0%, the largest 12-month increase since 1982. Rising Costs of Essential Goods
The Impact on Artists As artists, you are not isolated from these economic pressures. The increased cost of living affects your ability to sustain your art practice and personal life. Here are a few reasons why adjusting your prices is not only necessary but also justified:
Studies Supporting Price Adjustments Several studies and reports underscore the need for price adjustments in response to inflation:
Practical Steps for Raising Your Prices
Encouragement and Resources Raising your art prices to keep up with inflation is not just about maintaining your livelihood; it's about valuing your work appropriately and ensuring the sustainability of your art practice. As you navigate this process, remember that you are not alone. Many artists face similar challenges, and there are resources available to support you. For a comprehensive guide on pricing your art, I highly recommend getting a copy of my book, "How to Price Your Art". It provides practical tips and strategies for setting prices that reflect the true value of your work and the current economic conditions. Additionally, consider joining the Created to Thrive Artist Mentoring Program. This program offers ongoing support, encouragement, education, and consulting tailored to the needs of artists. Being part of a community that understands your challenges and offers expert advice can make a significant difference in your journey. In an era of rising inflation, adjusting your art prices is not just a smart business move—it's essential for your survival and growth as an artist. By understanding the economic forces at play and taking proactive steps to align your pricing with these realities, you can continue to thrive and create the work you are passionate about. Remember, valuing your art means valuing yourself. Don't be afraid to set prices that reflect your worth and the quality of your creations. For further reading and support, grab a copy of "How to Price Your Art" and join the Created to Thrive Artist Mentoring Program. Together, we can navigate these challenges and continue to flourish in our artistic endeavors. Specific links for the studies cited in the article with the help of ChatGPT on why artists should raise their prices in response to global inflation, here are the sources:
Why Teachable is the Best Online Course Platform for Artists to Host their Courses and Memberships4/2/2024 Hey there, fellow creatives! I'm super excited to share with you something that's been a game-changer for me and countless other artists who are looking to expand their reach and impact. If you've been toying with the idea of sharing your expertise through online courses or memberships, you're going to love what I've got to share. Let's dive right into the heart of the matter: why, in my experience, Teachable stands out as the best platform for us visual artists to host our online courses and memberships. And trust me, I'm not just throwing words around here – I've been through the wringer with different platforms, and Teachable has consistently come out on top. For the money and the ease of use, I believe Teachable is the best online course platform for artists on the market today. I currently sell thousands of dollars each month on this platform, so I know it works! Here's why: User-Friendly Vibes First up, let's talk about ease of use. We're artists, right? Our brains are wired to create, to explore the visual and the tactile, not to wrestle with complicated tech. That's where Teachable shines. It's incredibly intuitive, which means you can focus more on crafting your content and less on figuring out how to upload a video or set up a payment gateway. The platform guides you through each step with a friendly hand, making the setup process a breeze. A Visual Artist's Dream Now, onto the visual aspect – because, let's face it, as visual artists, aesthetics matter to us. A lot. Teachable gets that. The platform offers beautifully designed templates that you can customize to match your artistic flair. Whether you're a painter, sculptor, digital artist, or anything in between, your course can look just like your art: unique, professional, and utterly you. Connect and Engage Engagement is key when it comes to online learning, and Teachable nails this by providing tools that help you connect with your students on a deeper level. Discussion forums, quizzes, and comment sections allow for a dynamic learning environment. This means your students aren't just passively watching videos; they're participating, asking questions, and truly engaging with your content. Money Matters Made Easy Let's talk turkey for a moment. We all appreciate simplicity when it comes to handling payments, right? Teachable streamlines the whole process, from setting up different pricing options for your courses to handling international payments. It's all in there, and it's all straightforward. Plus, the platform helps manage the not-so-fun stuff like VAT, sales tax and affiliate payouts, so you can spend more time creating and less time crunching numbers. The Tax Tangle: Untangled! Now, let's take a moment to talk taxes - yes, the dreaded T-word. But stick with me because this is good news. One of the unsung heroes of Teachable's features, and honestly, a huge sigh of relief for us creatives, is how it handles sales tax. You know, that complex web of rates and regulations that can vary wildly from place to place and can be a major headache for anyone selling anything online, let alone our beautiful courses. Teachable steps in as our knight in shining armor here, calculating, collecting, and remitting sales tax on our behalf. And why is this a monumental benefit, you ask? Well, for starters, it frees us from the cumbersome task of keeping up with the ever-changing tax laws and regulations across different jurisdictions. Imagine trying to figure out the specific tax rate for a student in one country, another state, or even a particular city. It's enough to make your head spin! But with Teachable, you don't have to worry about any of that. They've got a team of experts and a robust system in place to handle it all, ensuring compliance with local tax laws, which means one less thing on your already overflowing creative plate. This not only saves you a ton of time and potential headaches but also protects you from the risk of accidental non-compliance, which could lead to fines or legal issues. In essence, this feature allows you to stay focused on what you do best - creating and teaching. It's like having a silent business partner taking care of the nitty-gritty details, so you can concentrate on growing your community and sharing your art with the world. And in a world where simplicity and peace of mind are invaluable, this feature of Teachable truly shines as a beacon for us, the creative educators. So, there you have it, a little golden nugget of information about one of the many reasons Teachable stands out. It's not just about the platform's user-friendliness or its aesthetic appeal; it's also about how it supports you in the backend, handling complex issues like sales tax, so you can thrive in the front, doing what you love. Growing Together Finally, what I love about Teachable is that it feels like a partner in your growth journey. The online course platform doesn't just give you the tools and then wave goodbye; it's packed with resources to help you succeed. From comprehensive guides on course creation to marketing tips, Teachable is there to support you at every step. So, there you have it, my creative comrades – a little insight into why I think Teachable is the top pick for us visual artists looking to spread our wings into the world of online courses and memberships. Remember, the goal isn't just to teach; it's to create a community, share our passion, and, yes, earn a living while we're at it. And with a platform like Teachable, all of that becomes not just possible, but enjoyable. Here's to your success and creativity, always intertwined and inspiring others. Let's make some magic happen on Teachable, shall we? I hope as you research it's benefits for yourself, you'll come to believe, as I do, that Teachable is the best platform out there for artists. ** I personally use Teachable for my online course hosting and love it so much, I became and affiliate for them. If you click the links above and purchase, I will receive an affiliate payment from Teachable. The Creative Call: Why Artists Should Consider Starting an Art Business Rather than an Art Ministry3/11/2024 In a world pulsating with the need for beauty, truth, and hope, Christian visual artists find themselves at a crucial junction. The path they choose in structuring their professional and spiritual endeavors is more than a mere career decision; it's a declaration of how they intend to navigate the confluence of faith and creativity. While the allure of starting an arts ministry is potent, imbued with the noble desire to serve and inspire, there exists a compelling narrative for embarking on an arts business journey. This pathway is not only paved with promises of greater flexibility and profitability but also the profound potential to make an indelible impact on society. Here's an expanded exploration of why the profit-driven business structure could be the best choice for Christian visual artists over the conventional nonprofit ministry model. 1. Sustainability and Financial Viability At first glance, the concept of an arts ministry is deeply appealing, echoing the artists' intrinsic yearning to serve their communities and God through their talents. Yet, the operational realities of ministries, with their heavy reliance on the unpredictable streams of donations, grants, and volunteer efforts, often paint a challenging picture. These financial uncertainties can stifle the ministry's ability to grow, innovate, and even sustain its basic functions. Conversely, an arts business, grounded in the principles of commerce, operates on a model where sustainability is not just a goal but a necessity. Income generated from the sale of art, commissions, and related services ensures a steady financial base. This autonomy in finances liberates artists from the constant cycle of fundraising, allowing them to focus on their craft and its growth. A tangible example can be seen in my own life as a fine craft artist whose unique approach to sculptural basketry has not only garnered me much critical acclaim but also established a sustainable business model that supports both my family and my artistic endeavors while allowing me to help other artists as well. 2. Broader Impact through Market Reach One of the most compelling arguments for starting an arts business is the expansive reach it promises. Unlike ministries, which may inadvertently limit their audience to those within their faith community, businesses are driven by the imperative to penetrate larger markets. This expansion is not confined to Christian circles but extends to secular arenas as well, allowing the artist's message to weave through the broader societal tapestry. 3. Innovation and Creative Freedom The path of an arts business is one that brims with opportunities for creative exploration and innovation. Free from the confines of strict doctrinal guidelines and community expectations that ministries might adhere to, artists in the business realm can traverse a broader thematic landscape. This liberty can fuel more authentic, innovative expressions that resonate on a deeper level with audiences, both within and beyond the Christian community. 4. Professional Development and Networking The journey of an arts business is replete with opportunities for professional growth and networking that might be less accessible within the confines of a ministry. The business world encourages engagement with a diverse array of stakeholders, from clients and collaborators to mentors and peers across various industries. These interactions can be a rich source of inspiration, learning, and even partnership, fostering an environment where artists can thrive both creatively and commercially. While the non-profit ministry world also can have a variety of networking and professional development opportunities, so many of them are based on the development of grants and donations, rather than creating a sustainable business model based on market-driven opportunities. Additionally, non-profits are ultimately administrated by boards, not just by staff or the founder. That can create a whole other set of complications when it comes to how to grow and where to receive input. 5. Legal and Tax Advantages Navigating the business world comes with its set of challenges, but it also offers a suite of legal and financial benefits. The protective structures of LLCs and corporations can shield artists' personal assets from business liabilities, offering a layer of security that's critical in today's litigious society. Moreover, the array of tax deductions, credits, and incentives available to businesses can provide significant financial relief, allowing artists to reinvest in their work and expand their impact. Obviously, non-profits have the advantage of being able to receive tax-deductible donations from donors but in reality, that is often more of a dream. Grants are not easy to win and large donors rarely help small nonprofits with no track record of demonstrated success. Again, creating a business with a profit incentive gives an artist a much quicker and easier way to start building income and impact. 6. Empowerment through Ownership The decision to start an arts business imbues artists with a profound sense of ownership over their work and their mission. This ownership is not merely about possessing the rights to one's creations but embodies a deeper sense of control and responsibility over the direction and impact of one's artistic journey. Such empowerment encourages a personal investment in the success of the business, driving artists to pursue excellence, innovate, and expand their horizons. A notable example is the story of Thomas Kinkade, known as the "Painter of Light." Kinkade's decision to market his work aggressively through a network of galleries and partnerships with retailers was met with criticism from the fine arts establishment. However, this approach allowed him to maintain control over the production and distribution of his work, making his art accessible to a wide audience and securing his legacy as one of the most commercially successful artists of his time. Something that would be impossible in the non-profit realm. 7. Adaptability and Resilience The business landscape, with its ever-changing trends and economic fluctuations, demands a high degree of adaptability and resilience from those who venture into it. These qualities are invaluable for artists, as they translate into a capacity to evolve with the market, explore new mediums and messages, and withstand the inevitable challenges that come with any entrepreneurial endeavor. Because non-profits are run by boards made up of people with competing desires and visions for the organization, adaptability and change can often be seen as a threat and resisted, rather than embraced. While having a board can be a wonderful support to an artist, they can also be a frustrating factor that slows their ability to make the changes needed to adapt quickly to market and cultural needs. 8. Mission and Message Control Embarking on an arts business offers artists unparalleled control over their mission and the messages they wish to convey. This autonomy allows for a more authentic expression of one's faith and values, unencumbered by the expectations or limitations that might be imposed by a ministry or religious organization. Such freedom can foster a genuine connection with audiences, as the art becomes a direct reflection of the artist's personal journey and convictions. This concept is often embodied in the work of Christian authors who choose to self-publish. By taking control of the publishing process, these writers ensure that their message remains unaltered and reaches their audience as intended. This direct line of communication allows for a more personal and impactful exchange between the artist and their audience, enriching the overall impact of their work. For Christian visual artists called to make a difference through their creativity, the choice between starting an arts ministry and an arts business is laden with significance. While ministries serve a vital role within the spiritual ecosystem, the arts business model presents a compelling array of advantages that extend beyond financial sustainability to encompass broader societal impact, creative freedom, and personal empowerment. By choosing to embark on an arts business, artists not only ensure their own growth and sustainability but also amplify their capacity to inspire, challenge, and uplift through their art. In the dynamic interplay of faith and creativity, artists are presented with an opportunity to forge a legacy that transcends the confines of traditional ministry, reaching into the very heart of society with messages of hope, beauty, and truth. If you're ready to start your own art business but don't know where to start, we can help. Join us inside the Created to Thrive Artist Mentoring Program and let us help you create an art business that has both income and impact. I've been thinking a lot lately about the journey we're on as artists, especially those of us weaving our faith into our creative expression. It's a beautiful, challenging, and deeply rewarding path, but let's be real—it's not without its myths and misconceptions. Artists, including those who are Christians, may encounter various myths and misconceptions that can hinder their progress towards becoming successful and thriving in their field. Here are some of the most common lies and beliefs that could prevent artists from achieving their dreams:
You've probably heard the old tale of the "Starving Artist," right? It's a classic but let me tell you, it's far from the truth. Being an artist doesn't mean you have to swear off financial stability. In fact, embracing some business savvy can actually fuel your creativity and keep you doing what you love, without the stress of wondering where your next meal is coming from. And then there's the whole "talent is everything" spiel. Sure, talent is a fantastic gift, but it's just the starting line. The real magic happens when we commit to growing, learning, and stretching ourselves beyond what we thought possible. It's about showing up, day in and day out, and pouring our hearts into our craft. I know some folks worry about becoming a "sellout" if they achieve any sort of commercial success. But here's the deal: making a living from your art doesn't mean you're compromising your values or your message. It means you've found a way to connect with people who get you, who are moved by your work. And that's a beautiful thing. Now, I've heard the concern from my fellow Christian artists about navigating the space between art and faith. Let me reassure you—your creativity is a gift from God, and there's no need to compartmentalize your life. Your art can be a powerful medium to explore, express, and share your faith in authentic and impactful ways. Collaboration might seem like a buzzword, but in the art world, it's gold. Working with others, learning from mentors, and being part of a community can open up new avenues for inspiration and growth you might never find on your own. Ah, the myth of waiting for inspiration to strike—it's a trap! Real artists know that creativity is a discipline. It's about showing up at the canvas, the wheel, the loom, or wherever your creative space is, even when the muse seems to be on vacation. Impostor syndrome is a sneaky little lie that tries to tell us we're not good enough. But here's the truth: your voice, your perspective, and your art matter. There's an audience out there that needs to hear what you have to say, in the way only you can say it. Recognizing the value of your own work and journey is crucial. Every artist has a unique voice and perspective to offer, and there is an audience for every type of art. Embracing your unique path can lead to genuine connections and opportunities. And for those thinking it's too late to make your mark as an artist—think again. Art is not bound by age. Your journey is unique, and every stage of life brings its own depth and texture to your work. Artistic success knows no age. Many artists find their voice and achieve recognition later in life. The journey of an artist is individual and can unfold at any stage, offering opportunities for growth, exploration, and achievement at any age. So, where do you go from here? If you're ready to push past these myths and step into the fullness of your calling as an artist, I've got just the thing. The Created to Thrive Artist Mentoring Program is designed to help you navigate these challenges and more. It's the easiest, fastest, and most effective way to achieve your dream of becoming a thriving, successful artist. Join a community of like-minded creatives, get the guidance you need, and start living the life you were created for. Don't let those myths hold you back any longer. Visit http://www.matttommeymentoring.com/artmentor to learn more and get started. I can't wait to see where your journey takes you! The journey we're all on as artists and entrepreneurs is a path filled with dreams, aspirations, and yes, a fair share of bumps along the way. But you know what? It's those very challenges that help us grow, build our spiritual and business grit, and ultimately, lead us to thrive in our creative callings. The Well-Worn Path Let's dive into this idea for a moment - think of your mind as this vast, intricate race track. Your thoughts are like these little race cars zooming around, often sticking to the same old loop because, well, it's familiar territory. But here's where it gets interesting. When you decide it's time to carve out a new path, to venture into uncharted territory, that's when you hit resistance. It's like an invisible barrier that pops up, filled with doubts, fears, and a bunch of negative chatter, all trying to keep you on that well-worn track. But here's the twist - this resistance isn't the enemy. In fact, it's a sign that you're onto something big, something transformative. It's an invitation to pivot, to take those unruly thoughts captive, and to start laying down new tracks in your mind. This process isn't a walk in the park. It takes guts, determination, and a hefty dose of what I like to call 'spiritual grit.' It's about teaming up with the Holy Spirit to renew your mind, to align your inner chatter with the truths and the incredible plans God has in store for you. Spirit-Led Visualization One of the most powerful tools in this journey is the power of visualization. Take some time each day to really immerse yourself in the dreams and visions God has planted in your heart. Feel the joy, the excitement, and the gratitude for the path you're on and the destination you're heading towards. This practice isn't just feel-good fluff; it's a potent way to counteract the resistance that tries to keep you tethered to the 'same old, same old.' And let's not forget the importance of celebrating the small wins. Every little step forward, no matter how tiny, is a victory. It's a piece of the new track you're building. So whether it's sprucing up your website, creating a piece of art that speaks to your soul, or finally hitting 'send' on that daunting email, take a moment to pat yourself on the back. Let gratitude and joy infuse your spirit, and let that be the wind beneath your wings as you soar forward. The Power of Community Now, I've got to give a huge shoutout to the power of community in this whole process. Walking this path with a tribe of like-minded souls can turn the daunting task of changing your thought patterns and habits into a shared, and much more doable, adventure. Together, we can lift each other up, hold each other accountable, and share the wisdom we've gathered along the way. As we wrap up this heart-to-heart, I want you to remember that the road to success, in art and in business, is rarely straight. It's a winding path, filled with ups and downs, twists and turns. But within you lies the incredible ability to pivot, to take captive those thoughts that no longer serve you, and to blaze new trails that lead to the fulfillment of your deepest dreams. So, my dear friends, as we journey forward in this grand adventure of creativity and entrepreneurship, let's embrace each challenge as an opportunity for growth. Let's build our spiritual and business grit, and let's shape ourselves into the best versions we can be. Together, let's pivot, persevere, and pave our way to a future that's brimming with boundless possibilities. No matter where people found themselves within the spectrum of art, one question remained: Is it ok to sell my art if I consider my inspiration comes from the Lord? To be more specific, the question was often “Is it ok to sell something that God gave to you freely?” As you can imagine, I definitely have an opinion on the matter and I hope this article can help clarify this for many of you out there who are struggling with this question. In short, the answer is a resounding “Yes”! However, not every artist is meant to sell their art and herein lies the issue. It really depends on a few things, namely how an artist approaches their creative expression. For the purposes of this article (Yes, I know that there is a lot of crossover between these and yes, I understand that I’m going to have to speak in generalities since every situation is different) I’m going to focus on artists who approach their work in 3 different ways: their own personal spiritual experience, hobby, ministry to others and vocationally. Art as Spiritual Experience For most artists, the practice of art making is something that is innate. They can’t imagine life without it. It’s an extension of who they are and when they are creating, there’s nothing else like it! There’s an emotional release, a rush of pleasure and feelings of overwhelming joy that are rarely found in any other experience. Many times, artists also make a deeper spiritual connection with God during this process. Either intentionally or unintentionally, the artist may feel a real sense that they are not creating by themselves but are rather receiving inspiration from the Holy Spirit and creating with Him. Although this is not an experience unique to Christians, I believe the Father is releasing more of Himself, more of His Kingdom and more of His nature to creatives who are taking the time to invite the Holy Spirit into the creative process. When artists of all creative mediums enter in to this process, it’s an intimate place. Art making becomes a responsive act of worship where their ideas, tools, skills and processes become yielded to the movement of the Holy Spirit within them. There’s no faking it because an artist knows when it’s real. For many, there’s no greater place of connection with the Father than when they are creating; writing a song, painting, singing, dancing, weaving or just dreaming. To downplay this experience would be a huge mistake because it’s this process of connecting and creating that is so visceral and transforming for each artist. It’s foundational to our experience and essential for our ongoing growth and connection with God. In this place of art as spiritual experience, there are don’t have to be any rules or expectations. The experience of creating with God with no boundaries is all that matters. Whatever comes out comes out. It’s all worship. It’s all valid. It’s all important to the artist’s spiritual journey. The artist probably has a vocation that provides income for them and spends their ‘free time’ pursuing their creative outlet. There’s never any pressure to sell or please anyone but themselves and the Lord. For these artists, growth happens as a result of a nurtured relationship with God and the art making process. There’s no timetable or requirements on how or when that growth happens. It’s art as worship, for the pleasure of creating and that’s enough. For more information on creating with the Holy Spirit (or what some call "Prophetic Art") check out my Definitive Guide to Prophetic Art. Art as a Hobby The good news is that all artists start here, creating from a place of passion, connection, and expression. There are usually no rules at this point, only a love for creating, experimenting and having fun! You can probably relate, am I right? The focus for most hobbyists is creating for their own personal enjoyment. You may find yourself pursuing your art at your leisure… when you have extra time or a few times a month. Many hobbyists don't necessarily have a dedicated studio space to create in and end up creating in the dining room or spare bedroom of their home (or if you’re like me, the back porch, garage, kitchen and the shed out back!) Most hobbyists enjoy the freedom of creating when inspiration strikes, once a week, a couple of times a month, or even a few times a year. They often continue to create because of the spiritual connection they feel when creating. Overall, being a hobbyist is an awesome place to be! When you approach your art as a hobby, you're doing it just for fun. Again, no strings are required - just an enjoyment of the process. The time spent in the creative process is just for you. Sometimes you give art away to friends and family, other times you may sell a piece or two every now and again. However, art hobbyists rarely count on the income from their art sales to live. Usually it's about enjoyment and making enough to pay for materials. Art as Ministry It’s rare that an artist creates in a vacuum without anyone knowing about their creative expression. For most creatives, we enjoy sharing our creativity with others – friends, family, our faith community – and that only heightens the experience of creating. Nowadays because of the rise of acceptance of art as spiritual expression within the Church, many artists are finding they have the opportunity to share their art with others through doing things like art shows, painting on stage, performing on their worship team and many other wonderful expressions of creativity. This is an incredible opportunity for all creatives to take what’s been happening in their private studio time with God and welcome others into that process. Instead of their art simply being a place of personal connection with God, now it also has the potential to become a vehicle for others to experience the transformative Light and Light of God through their art. As with most things that involve other people, sometimes this can get a bit hairy. What do you do when someone doesn’t understand or respond to your work in a way that’s life-giving for you? How do you receive compliments? What if someone has a major encounter with the Lord through your work? It’s never simple for an artist to put their creative expression out for the public to interact with because it’s not just about the work. It’s bearing your soul and allowing others to come into your special place of connection, judge it and many times judge you. Depending on how you’re wired, that can be exhilarating or a real emotional challenge. Many artists now days are finding real acceptance within their faith communities as they create in the context of worship. People are inspired by their work, it heightens their own spiritual experience and allows them to create with others. It’s from these artists with whom we work most at The Worship Studio. They mostly create as worship and for the joy of the experience, have probably sold a few pieces here and there over the years but mostly enjoy giving their work away to others as a way to encourage them in their own spiritual journey. Artists in this place often struggle with the concept of selling their work because they don’t understand how they can or should sell something that’s such a natural expression of their own heart and given to them by the Holy Spirit in the context of worship. For artists who are are creating for their own personal enjoyment and spiritual expression, I say “Don’t worry about selling you work.” Allow it to be what it is – a joyful, creative, spiritual experience that you’re sharing with others. Why put the pressure on yourself to sell or not sell when there’s no specific calling to move into vocational art making? For many artists who are, for lack of a better word, hobbyists, they tension of feeling like they should sell their work causes more frustration than anything which only impedes the creative process. I always encourage these folks to enjoy the process, freely give as you have freely received and don’t put undue pressure on yourself or your art making practice. Art as Vocation For most artists – especially Christians – who have moved into creating as their vocation, they still create from a place of spiritual experience and desire to connect with God through their own creative process. In fact, most, if not all began in a place of creating simply as a response to their own inner need to create. I call it the compulsion to make, always searching for something to do with their hands. These artists still value the joy, spontaneity and exhilaration of the creative process but at some point began to feel the desire to create as their vocation. It may have been the result of a prophetic word, a longstanding dream of theirs, the recognition that if they were going to keep doing this and getting better they needed to give more attention than just what they could do as a hobby or just because their work started selling and they followed God’s favor on their work. However it happened, did this decision to create for money diminish their spiritual experience? Was God somehow displeased with them because they were no longer just creating for the joy of creating? I believe the answer to that question is a resounding “No”! Growth in the Kingdom is always based on stewardship of the gifts that a person has been given, regardless of where they find themselves in culture. For the artist, this most definitely includes their artistic gifting and their ability to hear, sense, feel and receive from the Lord. Let me pause and say, however, that I don’t believe becoming a full-time vocational artist means you’ve somehow achieved the ultimate maturity as an artist or as a Christian artist. Many of the best artists around choose to create as a hobby, for their personal enjoyment and have other vocations that they pursue to make their living. Many enjoy this because it allows them to come to their art making with no boundaries, requirements or pressure. It’s simply art for their personal enjoyment, sharing with others and even worship. Other Considerations when Selling Art Artists who have chosen to move into art making as their vocation however, don’t have the luxury of simply creating for personal enjoyment, although there is always joy that comes from the process. They have to consider the salability of their work, how it’s marketed, priced and presented to the public in a way that represents their values. Vocational artists can’t give most of their work away because for them, this is the primary way God has given them to make harvest their financial provision. They have to think about things like dedicated studio space, gallery representation or direct retail sales, inventory, shows and marketing their work. These artists have to pay attention to who’s buying their work, why, for what price and to be used in what context in order to continue to grow and thrive. To be successful, a vocational artist has to be both artist and entrepreneur. There is no either or if an artist is to be successful in the marketplace. This is where a lot of Christians who are artists somehow jump ship. They have this notion that artists who have chosen the vocational art path have somehow sold their soul to the art devil and have lost the essence of creating from a place of spiritual connection. How ridiculous! In my opinion, that’s just a load of religious poppycock and emotional gobbledygook! No one would think of making this accusation to someone who gets a million-dollar business idea from the Lord yet somehow, because we’re creative our motives and intentions are called into question. Should a pastor not be paid because they receive inspiration from the Lord for their sermons and daily ministry? It is crucial for artists to sell their art rather than giving it away for several reasons. Firstly, selling art allows artists to establish a market for their work. When artists give their art away, they miss the opportunity to build a customer base and gain recognition for their artistic abilities. By selling their art, artists can create a demand for their work, thereby increasing the likelihood of future sales and even potential collaborations or commissions. Secondly, selling art provides artists with a valuable opportunity to establish their worth and build confidence in their pricing. When an artist receives interest from potential buyers, it serves as an indicator that their work is valued and sought after. This confidence is crucial because potential collectors can perceive an artist's uncertainty in their pricing, which can deter sales. By selling their art, artists can refine their pricing strategies and gain a better understanding of the market value of their work. Additionally, selling art requires artists to have a clear, concise, and up-to-date plan. Without a solid selling strategy, artists may find themselves waiting for others to discover their work, which is often an unreliable approach. Serious artists understand that they are responsible for their own successes and failures. Developing a comprehensive plan that includes marketing, pricing, and distribution strategies allows artists to be proactive in promoting their work and reaching potential buyers. Finally, selling art opens up the possibility of financial gain and sustainability as an artist. Giving away art, while well-intentioned, does not contribute to the artist's financial stability. By selling their work, artists can generate income, which can support their artistic practice, fund necessary materials, and enable them to invest in their artistic growth. Selling art rather than giving it away is essential for artists wanting to make a living from their art and make an impact in the marketplace. It enables them to establish a market, gain confidence in their pricing, develop a comprehensive selling plan, and ultimately achieve financial sustainability. By embracing the responsibility of promoting and selling their work, artists can take control of their artistic careers and pave the way for success. Vocational but Still Spiritual Yes, being a vocational artist requires a different skill set and thought process, but it’s no less spiritual for the artist who approaches their life and work as a Kingdom creative. Being a vocational Kingdom artist is a beautiful collaboration with God in which the artist has the joyful opportunity to see and agree with Heaven, co-create their experience with the Holy Spirit and enjoy the benefits of the Kingdom in their life while expecting transformation to be the result of their life and work. All along the way, they get to trust God completely for their provision, opportunities to sell their work and new creative ideas. I’m one of these vocational artists who did what I do creatively now as a hobby for 15 years before it became my primary income source. For me, this journey of becoming a full-time working artist has required so much more faith and connectedness with the Father than anything I’ve ever done. I have opportunities each and every day to listen, trust and cooperate with the voice of the Holy Spirit not only as I create art but as I create a life and a business that God is using to bring finances into my family’s life. I love the adventure of being a vocational artist and can’t imagine doing anything else. If you're interested in making a transition from hobbyist into art as your vocation, read this article about what I call "The Bridge" to seeing your dream come true. What is the Role of the Artist in their Own Success? The role of the artist in their own success and failure is pivotal and cannot be underestimated - especially for Christians. Artists, both serious and hobbyists, must recognize that they hold the sole responsibility for their own achievements and setbacks. Unlike hobby artists who passively wait for someone else to recognize their talent, successful artists understand that they must take proactive steps to shape their career. To achieve success, artists need to cultivate a strong sense of self-motivation and drive. They must be willing to put in the hours, effort, and dedication required to hone their craft and develop their skills. This includes actively seeking opportunities for growth and improvement, such as attending workshops, pursuing further education, or collaborating with other artists. This activity doesn't exclude our spiritual life or desire for Spirit-led direction, it enhances it and works hand-in-hand. Moreover, artists must also acknowledge the importance of building a support system around them. Successful artists often surround themselves with mentors and a strong network of individuals who believe in their work as is found inside the Created to Thrive Artist Mentorship Program. Both can provide valuable guidance, advice, and constructive criticism to help artists navigate challenges and maximize their potential. However, it's crucial for artists to understand that they cannot rely solely on others for their success or hoping that God will simply make it happen. While a support network is beneficial and a connection to the Lord is crucial, artists must take ownership of their own professional journey and partner with the Lord in the process. They must be proactive in marketing themselves, networking within their industry, and seeking opportunities to showcase their work. Essentially, the role of the artist in their own success and failure is multifaceted. Artists must possess self-determination, actively seek growth and improvement, and build a network of support. Understanding that they are the architects of their own destiny, artists who take responsibility for their careers are more likely to find fulfillment and accomplishment in their artistic endeavors. Enjoy Your Art No matter where you are as an artist – creating for the love of the spiritual experience, doing it as a part of your ministry or as a vocation – realize that God’s joy over you is the simple fact that you’re doing what He created you to do. As you grow and dream with Him, the ways you express and present your art will change. That’s ok! Enjoy where you are and enjoy the growth process without putting undue pressure on yourself to be someone you’re not. God has an incredible plan for your life and art whether you sell it for thousands of dollars around the world or offer it to Him as worship in the secret place. Just enjoy the Father, create with Him and follow His lead. You never know where things might lead! I make my living as a full-time vocational artist, speaker, author and leader of an artist mentoring group. Because of that dynamic, I get asked one question a lot in almost every situation I find myself. It goes something like this: "I'm a (fill in the blank) artist and I want to start selling my work (or start making money, start thriving, etc) but I just can't seem to choose a direction. I like everything. What should I do?" This question and ones like it encapsulate the dilemma in which many emerging artists find themselves; that is how to go from the proverbial here to there. How do I move from being a hobbyist to a more serious part-time or full-time artist. It's a big frustration for many that keeps them up at night, causes confusion and even anxiety about their purpose in life. However, it doesn't have to be that way. I want to compare and contrast the way hobbyists approach their art practice vs the way professional artists approach theirs. This is not to say that all hobbyists are immature or that all professionals have 'made it'... However, in my experience in working with artists and from my own journey, these attributes are true for many. Hopefully this comparison will give you some insight into where you are now and how to start moving in the direction you want... to be a thriving artist!
Now, let's delve into the importance of approaching selling art as a business rather than just showing art. If selling your art does not matter to you, there's no shame in that. God can still use your life and work to bring joy, fulfillment and impact. If you have a meaningful hobby, and perhaps this discussion doesn't resonate with you, that's fine. However, it is worth noting that I have yet to meet an artist who does not feel a sense of joy, validation, and inspiration every time they sell their art. Nor have I yet to meet an artist who doesn't dream on some level of their passion for art becoming a pathway to financial freedom, abundant fulfillment and greater impact. Most of the time, it's selling your work and creating a business as a thriving artist that becomes the vehicle for that to happen.
To Show Your Art or Sell Your Art? That is the Question. To truly thrive as an artist, it is crucial to understand that your art is not just a creative expression but also a product that needs to find its way into the marketplace. Just like any business, professional artists recognize the importance of working both in the business (their art) and on the business (the back-end aspects such as marketing, bookkeeping, sales, logistics, etc). By approaching selling art as a business, artists create a solid foundation for their artistic endeavors. They understand that their art is not merely to be shown but also to be sold. When the intention shifts from merely showcasing to actively seeking sales, it opens up opportunities for growth, recognition, and financial stability. So, as you contemplate your own artistic journey, take a moment to ask yourself: How am I approaching selling my art? Am I treating it as a hobby, or am I embracing it as a business? Remember, your art has the potential to thrive in the marketplace, and by adopting a business mindset, you pave the way for success. Explore the systems, tools, and strategies that will propel your art into the hands of those who appreciate and value it. You have the power to become a thriving artist, both in your artistic practice and in the business of art. Find out more about my Created To Thrive Artist Mentoring Program where I'm helping artists of almost every creative medium learn to thrive creatively, spiritually and financially. Last Updated 02/04/2024
As an artist in the digital age, your online presence is as crucial as the art you create. It’s a platform for the world to discover and connect with your work. Yet, many artists feel like their digital presence is akin to a tree falling in the forest—unnoticed. The latest episode of the Thriving Christian Artist podcast introduces the transformative potential of backlinks and a faith-based community for amplifying your art online.
In a realm where search engines dictate visibility, backlinks serve as digital threads that stitch your website into the broader fabric of the internet. These links from other websites to yours signal to search engines like Google that your content is valuable, increasing the authority and trustworthiness of your site. As your page authority grows, your website climbs the ranks in search results, leading to greater visibility and more visitors. The concept of backlinks might seem technical, but it’s a facet of search engine optimization (SEO) that artists can leverage without extensive expertise. By creating partnerships with other websites—be it art guilds, media outlets, or fellow artists—you can cultivate a network of backlinks that collectively boosts your online presence. It’s about being intentional in forming connections that not only bring traffic to your website but also align with your values as a Christian artist. The Christian Artist Directory, a curated platform designed to nurture a community of like-minded artists is a great place to get a high quality backlink. It's not merely about increasing website traffic; it's about establishing a network that resonates with our spiritual calling. By joining the directory, you become part of an ecosystem that supports and promotes the growth of all its members. This mutually beneficial arrangement contributes to a larger goal: to create a collective online presence that both honors God and showcases the beauty of Christian artistry. The process of joining the Christian Artist Directory is straightforward but selective. Ensuring that the directory maintains high standards, it requires artists to have a dedicated website showcasing their work, rather than relying on social media profiles. This commitment to quality and professionalism sets the stage for a directory that truly represents the best in Christian art. The podcast episode isn’t just a tutorial on SEO; it’s a call to action for artists to harness the power of the digital world while remaining true to their faith. It encourages artists to consider backlinks as part of their marketing strategy and to join forces with a community that uplifts and propels each other’s work. For Christian artists seeking to grow their impact and navigate the complexities of online marketing, this episode serves as a beacon of guidance. It’s an invitation to step into a realm of possibility, where art and faith intersect in the digital landscape, creating a synergy that not only enriches the artist but also inspires the observer. Embrace the journey, and let the Thriving Christian Artist podcast lead the way to a flourishing artistic presence online.
Navigating the art show landscape can be as complex and nuanced as the art pieces themselves. For artists looking to showcase their work, success is often predicated not just on talent, but on the ability to strategically select which exhibitions to participate in. Understanding this critical aspect of the art business can be transformative for an artist's career, paving the way for connections with ideal clients and ultimately achieving the recognition and sales they've been aiming for.
Audience Alignment Art shows are not a one-size-fits-all scenario; each has its unique audience, reputation, and logistical challenges. A critical first step is audience alignment—knowing whether the people attending the show are likely to resonate with and purchase your work. It's about ensuring that the crowd the event attracts is actually interested in buying art, not just attending for the ambiance or leisure activities. Reputation Another aspect is the event's reputation and the perception it holds within the art community. This can significantly impact an artist's decision to participate. An art show's reputation among artists and collectors is a barometer for its quality and the likelihood of sales success. Shows renowned for high-quality art and serious buyers will benefit artists seeking to sell high-end work, while those with a more casual or craft market atmosphere might be better suited for artists with lower price points. Art Style & Quality The style and level of art presented are also determining factors. Shows vary widely, featuring everything from emerging artists to established professionals, and encompass a range of art forms, from traditional to contemporary. It is essential for artists to evaluate whether they will complement the show's aesthetic or stand out in a way that is not beneficial. Good Investment Conducting a cost-benefit analysis is indispensable when considering which art shows to invest in. Factors like booth fees, travel expenses, and the time required to prepare and attend need to be weighed against the potential return on investment. The goal is to not just recoup costs but to make a significant profit that justifies the investment of time, money, and energy. Logistics & Fit Logistical considerations are equally important. The feasibility of traveling to the show, the cost and practicality of transporting artwork, and the potential need to ship sold pieces to buyers are all critical factors that can influence an artist's decision to participate in a particular show. Need Help? For artists seeking guidance in this intricate process, mentoring programs like the Creative Thrive Artist Mentoring Program offer invaluable resources. With live coaching and comprehensive toolkits, such programs provide insights and strategies tailored to the contemporary art market. They can help artists navigate the complexities of art show selection, preparation, and participation. In conclusion, selecting the right art shows is a strategic process that requires artists to be discerning and well-informed. By understanding their audience, assessing the art show's reputation, and performing a thorough cost-benefit analysis, artists can make smart decisions that propel their careers forward. With the right guidance and resources, artists can transform their passion into a thriving business, making the most of each art show opportunity that comes their way. Today, we delve into the vibrant world of art shows, a seasonal highlight for many, and a topic ripe with both excitement and trepidation for artists across the globe. The Season of Art Shows: A Time of Opportunity and Challenge As we embrace the art show season, the air buzzes with potential. The landscape comes alive with events that beckon artists to showcase their work. It's a time when creativity blooms alongside spring flowers, offering a platform for artists to connect with potential clients and share their passion. Yet, beneath the surface lies a tapestry of fears and roadblocks that many face - from the daunting task of presenting one's work to the public to the financial and logistical hurdles that come with participating in such events. Confronting Fears: Rejection, Imposter Syndrome, and Beyond One of the most pervasive challenges artists encounter is the fear of rejection and criticism. It's a feeling that can stem not only from potential clients but also from fellow artists. This often goes hand in hand with imposter syndrome, that nagging doubt questioning one's worthiness and place among peers. Remember, you're not alone in these feelings. They are common among creatives, and confronting them head-on can be a transformative part of your artistic journey. Financial Considerations: Viewing Expenses as Investments The costs associated with participating in art shows can be significant, but it's crucial to reframe these expenses as investments in your career. High-quality shows may come with higher booth fees, but they also offer greater exposure and opportunities to connect with serious buyers. With careful planning and a strategic approach to selecting shows that align with your work and target audience, these investments can yield substantial returns. Logistical Challenges: Simplify to Amplify The logistics of transporting artwork, setting up booths, and managing inventory can be overwhelming. However, by simplifying your setup and focusing on creating work that is manageable for you to transport and display, you can significantly reduce the stress associated with these tasks. Consider enlisting the help of friends or family to ease the burden and make the experience more enjoyable. Engaging with the Public: Embrace the Conversation Many artists struggle with the aspect of engaging with the public during art shows. If you identify as an introvert or feel anxious about interaction, take heart. The key is to be genuine, share your passion for your work, and remember that those who visit your booth are already interested in what you have to offer. Small, authentic conversations can lead to meaningful connections and even sales. Time Management: Planning for Success Balancing the creation of new work with preparing for shows can be a juggling act. Start planning well in advance, setting realistic goals for inventory and dedicating specific times for show preparation. This proactive approach will help you avoid last-minute stress and ensure you have a diverse and appealing selection of work to present. The Power of Community: Thriving Together Perhaps one of the most valuable aspects of participating in art shows is the sense of community and camaraderie that can develop among artists. Rather than viewing fellow participants as competition, look for opportunities to support and encourage one another. This positive energy not only enhances your own experience but can also attract more visitors to your booth. Looking Forward: Continuous Growth and Learning Every art show, whether deemed a success or a learning experience, offers invaluable insights that can shape your future endeavors. Take the time to reflect on what worked, what didn't, and how you can improve for the next event. Embrace both the victories and the challenges as stepping stones on your artistic journey. In closing, remember that the journey of an artist is filled with both challenges and triumphs. Each art show is an opportunity to grow, connect, and share the unique vision God has placed within you. Let's support each other in this journey, remembering that we are all part of a larger tapestry woven with creativity, passion, and divine inspiration. Until next time, keep creating, keep thriving, and remember - you were made for such a time as this. Are you ready to take your art from a fun hobby to a serious business? I've got some tips to help you make that leap and set things up like a pro. LLCs vs. Corporations: Which One's for You? First up, let's talk business types. When you're turning your art into a real business, you might hear about LLCs and corporations. Think of an LLC like your art studio – it's your own space where you have the freedom to create, and it keeps your personal stuff safe if anything goes wrong in the business world. An LLC is super popular with artists and small business owners because it's easy to manage. It's like signing up for an art class that fits perfectly with your schedule. The Best of Both Worlds: LLC with S Corp Benefits Here's a cool trick: even if you start as an LLC, you can later choose to be treated like an S corp for tax stuff. It's like using a paintbrush that lets you switch between watercolor and acrylic modes without buying new brushes. Talk to the Experts Remember, I'm here to share my experience, not legal advice. Always chat with a tax pro (CPA) and a small business lawyer to make sure you're picking the best setup for your art business. Making Your Art Business Official Now, let's say you're selling your art and making some money. When tax time comes, you want to make sure the tax folks see your art as a real business, not just a hobby. The trick is to set up your business officially. That means having a separate bank account for your art sales and keeping track of all your expenses and income. It's like having a special sketchbook where you draw only your best pieces. If you made a few hundred bucks from your art last year, that's awesome! But to get the tax folks to take you seriously, you need to show them your art biz is set up properly. Grow Your Art Biz Step by Step Starting an art business is like learning a new art technique – it takes practice and patience. If you made $400 from your art, why not aim for $4,000? It's all about setting goals and working towards them. And we'd love to help you do just that. Keep Your Business and Personal Stuff Separate One of the biggest rules in business is to keep your business money and personal money apart. Think of it like keeping your paints organized – you wouldn't mix up your blues and reds, right? Unless your mixing colors on purpose, but that's a whole other conversation. When you sell art, the money goes into your business account, not your personal one. Join the Created to Thrive Artist Mentorship Program If all this business talk feels overwhelming, don't worry! I've got something special for you. The Created to Thrive Artist Mentorship Program is here to help artists like you grow your business, learn the ropes, and connect with other artists on the same journey. Turning your art hobby into a business is a big step, but with the right setup and a little guidance, you can make it happen. Remember, every professional artist started somewhere, and with determination and the right support, you can achieve your dreams too. Let's create, grow, and thrive together! In the realm of art and business, the journey from inception to growth is both exhilarating and daunting. One of the pivotal moments in this journey arises when we consider the leap from organic growth to leveraging paid traffic to amplify our reach. However, this transition, if not navigated wisely, can lead to pitfalls rather than prosperity. The Pitfall of Premature Investment Let's consider a common scenario: you've set up a landing page on your website with an enticing opt-in offer, aiming to convert visitors into subscribers or customers. Despite a steady stream of organic traffic from social media or other sources, the conversion remains elusive. In such a situation, the allure of boosting traffic through paid means might seem like a quick fix. However, this approach could be akin to casting seeds into barren soil, expecting a bountiful harvest. Without the foundational element of conversion, investing in paid traffic could result in resources vanishing into the ether, leaving behind a trail of "what ifs." The Wisdom in Organic Traction The essence of successful marketing, particularly in the art world, lies in the organic engagement and conversion of your audience. This not only serves as a litmus test for the resonance of your offer but also provides invaluable data to fine-tune your approach. If a certain percentage of your organic visitors are consistently engaging with your content, opting in, and even making purchases, it's a clear indicator that your foundational strategy is effective. Experimentation and Iteration: The Key to Refinement The beauty of organic growth lies in the freedom to experiment without the pressure of sunk costs. Tweaking your offer, testing different headlines, or varying the freebies are all maneuvers that can significantly impact your conversion rates. These iterative processes are essential stepping stones, enabling you to refine your approach based on direct feedback from your most authentic audience—those who have found you without the lure of paid advertising. Scaling with Confidence Once your organic strategy has proven its merit—evidenced by a steady flow of engagement and conversions—it's time to consider amplifying your reach. This is where paid traffic enters the equation, not as a gamble, but as a calculated strategy to scale your success. The transition to paid advertising should be seen as pouring water on a budding plant, encouraging it to flourish, rather than a desperate attempt to revive a wilting one. A Case in Point
Take, for instance, my own journey with Facebook ads. After ensuring my website was converting organically—evidenced by regular sales and opt-ins—I ventured into paid traffic. The results were astounding, turning a modest daily ad spend into a significant return on investment. This wasn't a leap of faith but a strategic step built on the solid foundation of organic success. The Bigger Picture: A Kingdom Principle This approach is not just a marketing strategy; it's a reflection of a deeper Kingdom principle: "Faithful with little, ruler over much." It's a reminder that growth and expansion in our businesses and art endeavors are rooted in our faithfulness to nurture what we've been given, no matter how small it may seem at the outset. Nurturing Your Art Marketing Garden As you navigate the intersection of art and commerce, view your marketing efforts as a garden. Start with the seeds of organic engagement, water them with patience and insight, and only then consider the fertilizer of paid traffic to boost your growth. This methodical approach not only ensures a healthier marketing ecosystem but also aligns with the patience and persistence required in our creative and spiritual journeys. Before you rush to invest in expanding your reach, take a moment to assess and appreciate the growth already occurring in your organic garden. Remember, the most vibrant blooms often come from the most humble beginnings. Let's embrace the slow, steady, and strategic path to success, grounded in the wisdom of nurturing our current blessings before seeking to expand our territories. Need help with your art marketing and learning how to make money as an artist? Join us inside the Created to Thrive Artist Mentorship Program and let us help you turn your passion to create into a pathway of abundance. In our journey as creators, the quest for sustainable income from our art is often at the forefront of our minds. We pour our hearts and souls into our work, hoping not just for recognition but for financial stability that allows us to continue our passion without compromise. The key to this sought-after stability? Consistent cash flow. The Kingdom Principle: Faithful with Little, Ruler Over Much In the Gospel of Matthew, chapter 25, Jesus shares a profound principle that can be beautifully applied to our artistic endeavors: "Faithful with Little, Ruler Over Much." This parable encourages us to manage what we have with diligence and wisdom, promising that our faithfulness in small things will lead to entrusted greater responsibilities—or in our case, opportunities and resources. How does this translate to art and income? It starts with recognizing that every sale, every commission, and every small success is a stepping stone to greater achievements. Our responsibility is to manage these 'small' beginnings with care, intention, and strategic planning, setting the stage for larger successes. The Artist Cashflow Wheel: A Foundation for Growth Enter the Artist Cashflow Wheel, a concept designed to guide artists through the essentials of building a sustainable income. This wheel comprises five key components: Picture, People, Products, Promotions, and Plan. Together, they form a holistic approach to developing a thriving art business.
One common pitfall artists face is placing all their hopes on a single income source, such as retail original art sales directly to clients. While this can be lucrative, it's also unpredictable and can lead to financial instability. Instead, I encourage you to think in terms of building a product ecosystem or product suite. This approach involves creating a range of products and services that cater to different segments of your audience and different price points. For example, alongside your original pieces, you could offer:
Starting Small, Dreaming Big Remember, it's okay to start small. Every great journey begins with a single step. Your first print sale, your initial workshop, your debut merchandise item—these are the 'little' things you're faithful to. Over time, as you manage these well, you'll see growth and expansion in ways you might not have imagined. The Invitation to Growth I invite you to embrace the Artist Cashflow Wheel and the principle of "Faithful with Little, Ruler Over Much." Let these guide you in building a sustainable, thriving art business. It's not just about making art; it's about making a difference, impacting lives, and securing your future. Your art has the power to change the world, one piece at a time. Start with what you have, nurture it, and watch as it grows into something beyond your wildest dreams. Remember, the journey of a thousand miles begins with a single step. Take that step today, and let's create not just art, but a legacy. If this journey of building sustainable income through your art feels daunting, know that you don't have to walk it alone. Inside the Created to Thrive Artist Mentorship Program, you'll find a community of like-minded artists and personalized guidance tailored to your unique journey. I invite you to explore how this program can support and accelerate your growth. Visit http://www.matttommeymentoring.com/artmentor to learn more and take the first step towards not just surviving, but thriving in your art career. Together, let's turn your artistic dreams into your everyday reality. Emailing your client list as a visual artist offers a unique opportunity to connect with your audience and showcase your work. Here are 10 creative ways to engage with your clients through email:
Need help with your Email Marketing as an artist? Join Created to Thrive Artist Mentoring Program and let us help you turn your subscribers into buyers! As an artist, navigating the complex world of creativity and commerce can often feel like a journey filled with uncertainty. Artist tax write offs and artist tax deductions can feel overwhelming, but they don't have to be. And when you know how to leverage them to your advantage, one aspect that can significantly enhance your professional and financial journey is participating in artist mentorship programs and art business consulting services. While these programs offer immense personal and professional growth, there's an often-overlooked financial benefit: their potential tax deductibility. This article delves into why engaging in such programs (and taking advantage of other common artist tax deductions) is not just an investment in your art but also a smart financial strategy that can save you money each year. Understanding Artist Tax Deductions & Professional DevelopmentFirst, it's crucial to recognize that the Internal Revenue Service (IRS) often views professional development expenses, including training, mentorship programs, and consulting fees, as tax-deductible. This means that as a self-employed artist or a small business owner, you can potentially reduce your taxable income by the amount you spend on qualifying educational and professional development activities. Why Choose an Artist Mentorship Program & Coaching
The Financial Benefit: Artist Tax DeductionsParticipating in these programs not only fosters your artistic and business growth but also offers tangible financial benefits. The costs associated with these professional development activities can often be deducted on your tax returns, assuming they meet certain criteria set by the IRS. Eligibility for Deductions To qualify for deductions, the expenses must be:
Common Artist Tax DeductionsVisual artists, like any professionals or small business owners, can take advantage of various tax deductions to reduce their taxable income. It's essential to keep accurate records and receipts for all expenses. Here's a list of common tax deductions that are often applicable to visual artists:
Maximizing Artist Tax Deductions
How You Could Get "Free" Artist MentoringA key aspect often overlooked by many visual artists is the ability to effectively reduce the net cost of professional development, such as artist mentoring programs, through tax deductions. While the initial expense might seem daunting, understanding the tax benefits can transform this outlay into a conceivably free investment in your career. Let's explore how writing off the fee for a mentoring program as a legitimate business expense can make these invaluable resources more accessible. The Logic Behind Tax Deductions for Artist Mentoring The IRS generally allows the deduction of business expenses that are both ordinary (common in your trade) and necessary (helpful and appropriate for your business). Artist mentoring programs typically fit these criteria for several reasons:
When you enroll in an artist mentoring program and pay the fee, this expense becomes part of your business's financial activity. At the end of the fiscal year, when calculating your taxable income, you can deduct this cost, along with other business-related expenses, from your gross income. This reduction in taxable income can lead to a lower tax bill. Here’s a simplified example: Suppose you pay $1,000 for a mentoring program, and your business income is $25,000. If this expense is deductible, your taxable income reduces to $24,000. Depending on your tax rate, this reduction could significantly lower your tax liability, effectively offsetting the cost of the mentoring program. Realizing the Full Benefit Again, to fully benefit from this potential deduction, consider the following:
Case Studies: Real Impact on ArtistsConsider the typical experiences of artists who have utilized these programs:
ConclusionInvesting in artist mentorship programs (like Created to Thrive) and art business consulting can offer a dual benefit: enhancing your professional development while providing financial relief through tax deductions. As you consider ways to grow your art business and elevate your craft, remember that these investments are not just about immediate gains but also about long-term financial and artistic sustainability. By understanding and leveraging the tax benefits of these programs, you can make informed decisions that support both your passion and your pocket. Disclaimer: This article is for informational purposes only and does not constitute professional tax advice. Please consult with a tax professional for advice specific to your situation.
As an artist and mentor, I've walked the path many of you are on now. I understand the deep emotional, spiritual, and financial struggles that can cloud the journey of a Christian artist. My own story, steeped in moments of despair and triumph, has taught me invaluable lessons about what it truly means to thrive as an artist in God's kingdom. The Emotional Rollercoaster Art, by its very nature, is an emotional endeavor. As artists, we pour our hearts into our work, often making ourselves vulnerable in the process. When our art fails to connect with an audience or, worse still, goes unnoticed, it can lead to a profound sense of rejection and self-doubt. I've been there, feeling as though I was shouting into the void, my voice lost amidst a sea of indifference. This emotional turmoil can be crippling, dampening the very creative spark that drives us. The Spiritual Quest Our spiritual journey as Christian artists adds another layer to this complex tapestry. We seek not just to create but to glorify God through our creativity. When faced with challenges, it's easy to question our calling. Are we truly walking the path God intended for us? This spiritual struggle can be as daunting as any emotional or financial challenge. It can lead to a feeling of disconnection from our divine source of inspiration, casting a shadow over our creative pursuits. Financial Realities Let's talk finances, a topic often shrouded in taboo within artistic circles. The struggle for financial stability is real and pressing. We live in a world that frequently undervalues art, making it challenging to earn a living from our passion. This financial strain isn’t just about paying bills; it can seep into our creative process, stifling our freedom and forcing us into a survival mindset that is anathema to true creativity. Impact on Creativity and Purpose These emotional, spiritual, and financial struggles can converge into a perfect storm, threatening to extinguish the creative flame within us. We might find ourselves questioning our worth, our talent, and our purpose. I've seen too many talented artists walk away, convinced that their dreams are unattainable. It's a heartbreaking sight, and one that speaks of lost potential, not just for the individual artist but for the world that misses out on their unique, God-given expression. A Beacon of Hope: The Created to Thrive Artist Mentorship ProgramBut in the midst of these struggles, I want to offer you a message of hope. Through my own journey, I've discovered that creative fulfillment, artistic success, glorifying God, making a lasting impact, and achieving financial freedom are not just possible, they are absolutely within reach for every artist. The key lies in understanding the right pathway to follow. This is where Created to Thrive steps in. The Created to Thrive Artist Mentorship Program is more than just a course or a community; it's a lifeline. It's a space where artists come to find direction, support, and actionable strategies to overcome the hurdles they face. Through this program, I've had the privilege of guiding countless artists towards a place of flourishing, both in their art and in their spiritual walk. The Right Pathway for Artists who Love Jesus The journey with Created to Thrive is a transformative one. We delve deep into the practicalities of building a successful art career, from marketing strategies to pricing your work. But it's more than just business savvy; it's about aligning your artistic practice with your spiritual purpose. We explore ways to tap into your God-given creativity, ensuring that your art not only resonates with your audience but also glorifies God. Testimonies of Transformation The stories of transformation within our community are a testament to what is possible. Artists who once felt lost and undervalued have found their voice, their audience, and their purpose. They're making a living from their art, yes, but more importantly, they're making an impact. They're touching lives, inspiring others, and shining their light in the world. ➡️ Watch Artist Transformation Stories Here ⬅️ A Personal Invitation So, to my fellow artists struggling to find their way, I extend a personal invitation. Join me in the Created to Thrive Artist Mentorship Program. Let's embark on this journey together, a journey towards a life where your creativity knows no bounds, where your art finds its audience, and where your financial worries are replaced by stability and growth. In Created to Thrive, you'll find more than just guidance; you'll find a family of like-minded artists, all walking the same path, supporting each other, and growing together. It's a place where your struggles are understood, your dreams are shared, and your victories are celebrated. Remember, creative fulfillment, artistic success, glorifying God, and financial freedom are not mutually exclusive nor are they just distant dreams. They are achievable realities in the Kingdom of God. You were created to thrive, not just to survive. Your art has the power to move mountains, to touch hearts, and to reflect the beauty of God’s creation. Don't let your light dim. Join us at Created to Thrive and step into the fullness of what you were created for as an artist. Discover more about the Created to Thrive Artist Mentorship Program In the realm of visual arts, selling artwork is not just a matter of talent and creativity. Several critical factors play a significant role in fetching top dollar for your art. Understanding and leveraging these elements can greatly enhance the value and appeal of your work in the eyes of potential buyers. Here, we delve into the seven most important factors for artists aspiring to sell their work for top dollar: perception, location, quality of work, reputation, word of mouth, client niche, and availability of artwork.
1. Perception Perception is a powerful tool in the art world. The way your art is perceived by potential buyers can significantly impact its value. This perception is shaped by how you present your work, the story behind it, and the emotional response it elicits. High-quality framing, professional photography of your pieces, and a well-curated portfolio contribute to a positive perception. Creating a strong, unique artistic style that resonates with viewers can also elevate the perceived value of your art. 2. Location The location where your art is displayed or sold can greatly influence its price. Exhibiting in prestigious galleries, renowned art shows, or upscale locations adds a level of prestige and desirability to your work. Being featured in high-end areas implies that your art is of a certain caliber, attracting collectors who are willing to pay more for art they perceive as elite or exclusive. 3. Quality of Work The intrinsic quality of your work is, undoubtedly, a fundamental factor. This encompasses not only the artistic skill and creativity involved but also the materials used, the longevity of the piece, and the attention to detail. High-quality, durable materials and a finish that stands the test of time are key considerations for buyers investing in art. 4. Reputation An artist's reputation can significantly drive up the value of their work. Building a strong reputation involves consistently producing high-quality work, participating in reputable exhibitions, and gaining recognition in the art community. Positive reviews, awards, and media coverage can also enhance an artist's reputation, leading to increased demand and higher prices for their work. 5. Word of Mouth Word of mouth is a powerful marketing tool in the art world. Recommendations from collectors, art critics, and fellow artists can elevate an artist's profile and create a buzz around their work. Positive word of mouth, especially in tight-knit art circles, can quickly increase demand and the perceived value of your art. 6. Client Niche Identifying and catering to a specific client niche can be a strategic approach to selling art for top dollar. By understanding the preferences and buying patterns of a particular group – whether it's collectors of contemporary abstracts, traditional landscapes, or modern sculptures – you can tailor your work to meet the demand of this niche. A strong connection with a particular audience often translates to a willingness to pay more for art that resonates deeply with them. 7. Availability of Artwork The principle of supply and demand plays a significant role in the art market. Limited availability can create a sense of exclusivity and urgency among buyers. By controlling the release of your work and keeping your production limited, you can enhance the perceived value and desirability of your art. However, it's important to strike a balance – too little availability might limit your exposure, while too much can dilute the exclusivity of your work. In conclusion, selling art for top dollar requires a strategic approach that goes beyond artistic talent. By focusing on perception, location, quality, reputation, word of mouth, client niche, and availability, artists can significantly increase the value and appeal of their work. Each of these factors contributes to creating a compelling narrative around your art, attracting high-end collectors and enthusiasts willing to invest in your creations. For artists looking to maximize their sales and establish themselves in the upper echelons of the art market, understanding and mastering these seven factors is crucial. Remember, the journey of an artist is not just about creating; it's about strategically positioning your work in a way that resonates with buyers and collectors. By doing so, you can turn your passion into a lucrative career that not only fulfills you creatively but also rewards you financially. Need help with your art career? Check out the Created to Thrive Artist Mentoring Program and let us help you turn your art hobby into a consistent income stream so you can freely pursue God's plan for your life as an artist. Entering the world of art as a beginner can be both exciting and daunting. One of the most pressing questions for emerging artists is: "How can I earn money from my art?" and better yet, "How can I balance my artistic passion with my desire to make money?" Don't worry. Making a good living as an artist is absolutely, even though many artists don't believe it.
One of the common challenges that artists face when trying to make money is the perception that it is nearly impossible to make a living from their art. This assumption is often based on the idea that only the most successful and wealthy artists are able to generate significant income, and even they are often only recognized after their death. However, we want to assure you that with the right approach and determination, it is possible to make a living as an artist, even while you are still alive. Understanding the basics of art marketing and sales is crucial for turning your passion into profit. And balancing artistic passion with the desire for monetary gain can be a challenge for artists. However, it is achievable with the right approach. Artists can focus on finding ways to monetize their art without compromising their artistic vision. By exploring different avenues, creating a sustainable income, and staying true to their artistic passion, artists can strike a balance between their creative fulfillment and financial goals. In this article, we'll explore practical steps that beginners can take to start making money from their art, along with long-term strategies to build a sustainable career. 1. Start Small and Local Begin by tapping into your local art scene. Participate in local art shows, fairs, and exhibitions. These events are a great way to get your work seen and start making sales. Don't underestimate the power of local communities; often, your first buyers are those who know you and want to support local artists. You may be wondering if you should sell your art at art fairs. My answer would be a resounding, yes! Art fairs are another fantastic opportunity to sell your art. They offer the in-person shopping experience that customers miss online, which can be highly valuable when it comes to art. By having your physical presence at a stall, you can engage shoppers and build relationships with potential buyers. Additionally, art fairs provide an excellent platform for networking not only with buyers but also with fellow artists and art industry professionals. It's important to note that selling at art fairs requires some planning and research. You need to account for all the objects you'll need on the day and consider the potential costs involved, such as fees, materials, and transportation. Choosing the right art fair is crucial to maximize your chances of success. Branching out to selling in-person at art fairs is a valuable experience for any artist. Even if you don't make many sales, having people physically see your art and taking away your business card can lead to future purchases. So, don't hesitate to explore the opportunities that art fairs present along with other avenues mentioned earlier. Remember, every successful artist was once a beginner. Start with small steps, build your confidence, and gradually expand your reach 2. Offer Commissioned Work Many art lovers appreciate personalized, commissioned pieces. Start by offering to create custom artwork for friends, family, and local community members. Use your social networks to let people know that you're open for commissions. Remember, word-of-mouth is a powerful tool in the art world. 3. Utilize Online Marketplaces Platforms like Etsy, Saatchi Art, and Artfinder are excellent for artists looking to reach a broader audience. These sites cater to a large community of art buyers and make it easy to set up an online shop. While they take a commission, they handle many aspects of the selling process, making it easier for beginners. 4. Social Media as a Showcase Social media platforms are not just for networking; they're powerful tools for showcasing your work. Use platforms like Instagram, Pinterest, and Facebook to display your art. Regular posting, engaging with your followers, and using relevant hashtags can help you build an audience and attract buyers. But many artists may ask "how can I use Instagram to sell my artwork?" That's a great question! To effectively use Instagram to sell your artwork, follow these steps:
5. Teach Art Workshops If you have a particular skill or technique, consider teaching it to others. Conducting workshops or classes can be a lucrative way to earn money while sharing your passion. Start with small, local workshops and then expand to online platforms as you gain confidence. 6. Print-on-Demand Services Leveraging print-on-demand services like Society6 or Redbubble allows you to sell your art as prints, t-shirts, phone cases, and more. This method is great for artists who want to sell their art in various formats without the upfront costs of printing and stocking products. 7. Approach Local Businesses Local cafes, restaurants, and businesses often look for unique artwork to decorate their spaces. Offer to display and sell your artwork in these venues. It's a win-win: the business gets free decor, and you get exposure to potential buyers. 8. Join Online Art Contests Participating in online art contests can be a way to earn money and gain recognition. Look for contests with cash prizes or opportunities for exhibitions. Even if you don’t win, these contests can be a great way to build your portfolio and get feedback on your work. 9. Create an Online Portfolio An online portfolio is essential for showcasing your work professionally. Use platforms like WordPress or Squarespace to create a website that displays your art, provides contact information, and maybe even includes an online store. 10. Network with Other Artists Networking with other artists can lead to collaborative projects, exhibitions, and sales opportunities. Join local or online art communities, attend gallery openings, and participate in artist meet-ups to build your network. 11. Seek Feedback and Improve Always seek feedback on your work and be open to learning and improving. This approach will not only enhance your skills but also increase the marketability of your art. 12. Price Your Art for Profit Determining the appropriate pricing for your artwork can be a complex task, but there are various factors to consider in order to establish a fair and profitable price. One method to gain a rough idea is by employing pricing formulas. However, it is crucial to customize and adjust the cost based on several considerations such as the pricing practices within your artist community, your level of experience, and the demand from your target audience. To begin, researching how much similar artists are charging for their work can provide you with valuable insights. This allows you to ensure that you are not undervaluing your creations and skills. Undervaluing your work can diminish its perceived worth and have a detrimental impact on your artistic career in the long term. On the other hand, setting astronomically high price points may deter potential buyers quickly. Striking a balance is essential. As a general guideline, it is important to ensure that you are still able to make a profit after considering all costs involved, such as materials and the time you invest in creating your artwork. To determine a fair price, take into account the expenses you incur during the creative process, the effort you exert, and the value you believe your art holds. Evaluating these factors will help you establish a suitable price that reflects both the value of your artwork and allows you to maintain a sustainable artistic career. Remember, pricing your artwork is not just about earning money, but also about recognizing the significance of your talent and the worth of your creative output. Starting out as an artist and learning how to earn money can be challenging, but it's certainly achievable with persistence and creativity. Remember, every successful artist was once a beginner. Start with small steps, build your confidence, and gradually expand your reach. For those who feel they need additional guidance, consider seeking the help of a mentoring program like the Created to Thrive Artist Mentoring Program. This program, led by experienced artist Matt Tommey, offers personalized guidance and support tailored to your artistic journey. Visit the Created to Thrive Artist Mentorship Program to learn more about how this program can help you thrive as an artist, both creatively and financially. With the right approach and support, you can turn your artistic talent into a rewarding and profitable career. For visual artists, finding the right venues to showcase and sell their work is a crucial step in building a career and gaining recognition. Whether you're looking for online opportunities or physical events, there are numerous platforms and resources available. In this comprehensive guide, we'll explore the best places, both online and offline, where artists can find art shows, fairs, and exhibitions to participate in.
1. ArtShow.com
2. CallforEntry.org
3. Zapplication.org
4. Local Art Associations
5. ArtFairCalendar.com
6. Social Media Platforms
7. Artsy.net
8. Local Galleries and Art Centers
9. ArtDeadline.com
10. University Art Departments
Finding the right platform to showcase your art can significantly influence your career as an artist. Whether it’s an online resource like ArtShow.com or a local gallery, each venue offers unique opportunities to display and sell your work. Explore these options to find the best fit for your art and take advantage of the myriad opportunities available to showcase your talent to the world. In the digital age, social media is a crucial tool for artists, especially when starting out. The prospect of using these platforms for selling your art may appear daunting, but with straightforward and approachable strategies, social media can become an invaluable asset in your art marketing toolkit. Choose the Right Platform Start by choosing a platform that aligns with your artistic style and where your potential audience might be. Instagram is excellent for visual storytelling, Pinterest works well for inspiration boards, and Facebook has a broad demographic with community groups. Focus on one platform to begin with and understand its nuances. Share More Than Just Your Art Social media is about building connections. Instead of only posting images of your finished pieces, share your creative process, your studio setup, or the inspiration behind your work. These glimpses into your artist’s journey create a narrative that audiences can connect with. Consistency is Key Consistency in posting is more important than frequency. Develop a manageable schedule, whether that's a few times a week or every other day, and stick to it. Regular posting keeps your audience engaged and helps in building a following. Engage Actively Interaction on social media goes a long way. Respond to comments, engage with your followers' content, and participate in relevant discussions. This not only helps in fostering a community but also increases your visibility on the platform. Simple Hashtag Usage Hashtags can significantly extend the reach of your posts. Use relevant and popular hashtags that resonate with your art style and audience. A mix of broad and niche hashtags often works best. For example, #modernart alongside #abstractpainting can target different groups effectively. Quality Over Quantity in Content Ensure the content you post is high quality. Good lighting and clear images showcase your art in its best light. Occasionally, mix in different types of content like videos, work-in-progress shots, or storytelling posts to keep your feed interesting. Utilize Basic Analytics Most social media platforms offer insights or analytics. Use these to understand what type of content performs well. Look at engagement rates, best posting times, and follower growth to refine your social media strategy. Network and Collaborate Use social media to network with other artists, galleries, and art enthusiasts. Collaborating on projects or participating in virtual art events can expand your reach and introduce your work to new audiences. Promote Your Art Subtly While direct selling shouldn’t be the primary focus of your social media, subtle promotion of your work is essential. Include information about where and how to purchase your art in your profile and occasionally in posts, without being too sales-oriented. Social media, when approached with simple, genuine, and consistent strategies, can be an excellent channel for selling art as a beginner. It provides a platform to share your story, connect with an audience, and build a community around your work. Remember, the essence of social media is to engage and interact, not just to sell. With a balanced approach, it can be a rewarding extension of your artistic practice.
Starting a career in visual arts, be it in fine art or fine craft, can be both exhilarating and challenging. As a budding artist, one of the biggest hurdles is figuring out how to sell your art, especially if you're not well-versed in marketing or sales. While it's important to focus on selling your art, it's equally crucial to plan out your art business to ensure long-term success. A business plan may sound formal and intimidating, but it doesn't have to be. Grab your laptop or a notepad, and let's map out the basics. Start by defining your art practice - what is your mission? How do you define success? Setting clear, specific goals, both short-term and long-term, will help you chart the path towards achieving them. Remember, every artist's journey is unique, so feel free to embrace your individuality and stay true to what you want out of your art career. Visualizing the progression of steps to grow your art business is essential. By defining your goals and aspirations, you can alleviate that "deer in headlights" feeling that often accompanies taking on a big endeavor. It will also help you craft an artist statement, which is not only necessary for show applications but also for the About section on your website. Now, let's talk about practical strategies to start selling your art. Here are seven low-tech and straightforward tactics that don't require extensive marketing knowledge or technical skills: 1. Leverage Local Art Shows and Markets Participating in local art shows, craft fairs, and markets is a great way to get your art out there. These venues offer a low-barrier entry point for new artists and provide an opportunity to showcase your work to a local audience. They are also excellent for building connections with fellow artists and potential buyers. When preparing for these events, focus on presenting your work attractively and be ready to share the stories behind your creations, as personal connections often lead to sales. 2. Connect with Local Businesses Partnering with local businesses can be a mutually beneficial way to display and sell your art. Coffee shops, restaurants, libraries, and local offices often agree to hang artwork on their walls. This not only decorates their space but also gives you exposure to their clientele. Make sure to leave business cards or flyers next to your art so interested buyers know how to contact you. Remember, the key is to approach businesses whose customers might appreciate your style of work. 3. Utilize Consignment Opportunities Consignment through local galleries or boutiques can be an effective way to reach potential buyers. In a consignment arrangement, your art is displayed in the store, and you earn a percentage of the sale price when it sells. This setup reduces upfront costs and allows your work to be seen by a wider audience. Ensure you understand the terms of the agreement and select venues that align with your artistic style and target market. 4. Host a Home Art Show Hosting a home art show can be a low-cost way to introduce your art to friends, family, and neighbors. Transform your living space into a temporary gallery for an evening or a weekend. Invite your personal network and encourage them to bring guests. This intimate setting allows you to discuss your art in a comfortable environment, making it easier to build connections and sell your work. 5. Participate in Community Events Getting involved in community events, such as festivals, charity auctions, or school fundraisers, can help you gain visibility as an artist. Donating a piece of your art or offering it as part of a raffle can attract attention to your work and lead to future sales. These events are also excellent for networking and getting to know the local art community and potential buyers. 6. Collaborate with Other Artists Collaborating with other artists can open up new opportunities for selling your art. Consider organizing a joint exhibition or an art swap. This can be done in someone’s home, a community center, or a local venue. Collaborations can also extend to joint promotional efforts, like sharing each other’s work on social media. By pooling resources and networks, you can reach a broader audience than you might on your own. 7. Use Word of Mouth and Referrals Never underestimate the power of word of mouth. Encourage friends, family, and early buyers to spread the word about your art. Personal recommendations are powerful, especially in the art world where trust and personal connection play a significant role. Consider offering incentives for referrals, such as discounts on future purchases or a small gift. Remember, selling art as a new artist doesn't require complex marketing strategies or advanced technological tools. By employing these seven straightforward and low-tech methods, you can begin to establish yourself in the art world and make those initial sales. But always keep your overarching art business plan in mind, focusing on long-term growth and success. With persistence, passion, and careful planning, you'll find your audience and turn your artistic endeavors into sales. Elements to consider in an artist website and social media accounts When it comes to an artist's website and social media accounts, there are several important elements that should be included: 1. A professional web address: It is crucial to have a web address that is concise, easy to remember, and relevant to your brand or name. This helps in establishing your online presence and making it easier for people to find you. 2. Usernames on social media: Consistency is key when it comes to establishing your brand. Choose usernames on social media platforms that are similar or identical to your web address, making it easier for people to find and recognize you across different platforms. 3. Clear contact information: Make sure your contact information is readily available and easy to find on your website and social media accounts. This can include an email address, phone number, or a contact form, allowing potential customers or interested parties to reach out to you easily. 4. Working links: Ensure that all the links on your website and social media accounts are functional and lead to the intended destinations. Broken links can create a frustrating user experience and may deter visitors from exploring your content. 5. High-quality images of your work: Displaying high-resolution images of your artwork is crucial to showcase your talent and attract potential buyers. Make sure the images are clear, properly lit, and accurately represent the colors and details of your art. 6. A clear and engaging About section: Craft an About section that provides a concise yet descriptive overview of your artistic journey, inspirations, and style. Use this section to connect with your audience on a personal level and give them a deeper understanding of your work. 7. Utilize website builders or templates: If you lack web design skills, consider using website builders or templates specifically tailored for artists. These tools provide beautifully designed and user-friendly interfaces, allowing you to easily create a professional-looking website without extensive technical knowledge. 8. Focus on quality over quantity on social media: Instead of trying to be active on every social media platform available, choose a few platforms that resonate with your style and target audience. Concentrate your efforts on creating high-quality posts that effectively showcase your artwork and engage with your followers. Remember, these elements work together to build your art brand and shape people's perception of you and your artwork. By diligently considering and implementing these aspects on your website and social media accounts, you can establish a strong online presence as an artist. Do I really need to make my art business legal? The answer is a resounding, yes! Artists can find information on the steps required to make their art business legal by conducting research and deciding what type of business structure they want to establish. Many artists opt for a sole proprietorship as it is simple to set up and suits the needs of a basic studio practice. I recommend an LLC for it's flexibility, protection and ability to grow with your art business. However, it's important to note that the process may vary between states. Therefore, it is recommended for artists to visit their local Clerk of Courts website, their state's Department of Revenue site, and the IRS site to ascertain the specific steps that need to be followed. For further guidance, consider joining the Created to Thrive Artist Mentoring Program where we walk you through the process step by step. Why is it important to make my art business legal? It is crucial for artists to ensure that their art business is legally registered for several reasons. Firstly, each state has its own specific requirements and processes for operating a business, and by making their art business legal, artists can comply with these regulations. This can typically be achieved by visiting the local Clerk of Courts website, the state's Department of Revenue site, and the IRS site to familiarize themselves with the necessary steps. One important aspect of establishing a legal art business is to separate personal and business expenses. By opening a separate business checking account with their bank, artists can avoid mixing their personal finances with their art business finances. This separation becomes particularly beneficial during tax season, making it easier to file accurate tax returns. Furthermore, keeping track of business receipts is vital to establish financial transparency. By saving all business-related receipts, artists can maintain proper records and ensure they have proof of their business-related expenses. This documentation not only helps during tax preparation but also provides clarity and accountability in their financial transactions. Selecting the right name for an art business is also a crucial step in the legal process. Artists are advised to consider using their own name combined with relevant keywords such as "art" or "studio." However, it is important to choose a name that is easy to pronounce, abbreviate, and, critically, ensure it is not already taken. Performing a careful search to verify the availability of a chosen name can help artists avoid potential legal battles and confusion in the future. Additionally, establishing an online presence is essential for artists to attract customers. Having a consistent art business name across their website and social media accounts makes it easier for potential customers to find them. It not only enhances their professional image but also helps in building a strong brand presence. In summary, making an art business legal provides artists with numerous benefits. It ensures compliance with state regulations, facilitates accurate tax filing, maintains financial transparency, and enhances their professional credibility. By following the necessary steps, artists can establish a strong foundation for their art business, allowing them to focus on their creative work while operating within the bounds of the law. How should I structure my art business? When considering the appropriate business structure for artists, it is essential to conduct thorough research and make an informed decision. One option that many artists tend to choose is a sole proprietorship. This structure is popular because it is relatively easy to establish and meets the basic requirements of a studio practice. However, artists should also explore other business structures to ensure they align with their specific goals and circumstances. For instance, some artists may find that a partnership structure is more suitable if they collaborate frequently with other artists or creative professionals. This structure allows for shared responsibilities, resources, and decision-making. Another viable option is a limited liability company (LLC), which provides a certain level of personal protection for artists. By forming an LLC, artists can separate their personal assets from their business liabilities, safeguarding their personal finances in the event of any legal or financial challenges. For artists looking to expand their practice and potentially secure funding or investors, a corporation structure may be worth considering. Incorporation offers the advantage of raising capital through the sale of stocks and shares, allowing for growth and the ability to attract outside investment. Ultimately, the choice of business structure should be based on careful consideration of factors such as the desired level of personal liability, tax implications, operational needs, and growth plans. Consulting with a legal or financial professional who specializes in working with artists can be tremendously beneficial in making an informed decision tailored to the unique circumstances of each artist. How can I price my artwork for profit? Pricing artwork for profit (check out this resources called How to Price Your Art) can be a challenging task for many artists. However, it is crucial to remember that as a professional artist, the goal is to make a living from your art. Contrary to the myth of the "starving artist," it is entirely possible to be successful and financially stable in the art industry. To ensure that your pricing strategy maximizes profitability, consider the following guidelines: 1. Understand your costs: It is essential to calculate and include all your costs in the price of your artwork. This includes not only the materials used but also your time, shipping expenses, and even framing costs if necessary. Make sure that the price of your artwork covers these expenses, or you will end up paying for them out of your own pocket. 2. Determine a reasonable hourly wage: Your skill set as an artist should be valued, and clients and collectors are willing to compensate you for your services. Deciding on a reasonable hourly wage that you would feel comfortable with and working backward from there can help ensure that you are adequately compensated for your time and expertise. 3. Use art pricing formulas: There are various art pricing formulas that can provide guidance when determining the value of your artwork. Some formulas factor in the size of the work, while others focus on labor time and costs. Your skill level and education may also play a role. Regardless of the formula you choose, ensure that there is still a profit margin left for you after factoring in all costs. 4. Consistency is key: Maintaining consistent pricing for your artwork is crucial to building positive relationships with galleries and collectors. It helps to avoid situations where one buyer feels undercut compared to another. Consistency in pricing also reinforces the value and integrity of your work. 5. Offer artwork at different price points: Recognize that not all potential buyers can afford higher-priced pieces. By offering artwork at multiple price points, including smaller and more affordable works, you can reach a wider range of buyers. This strategy allows you to cast a broader net and increase your chances of making sales. Remember, every sale counts towards your overall profitability. By considering these guidelines, you can improve your pricing strategy and increase the potential for profit in your art business. Remember, pricing your artwork should not be based solely on subjective factors but on a calculated approach that factors in costs, value, and market demand. Do I really have to consider the finances of my art business? Yes! Considering finances in your art business is of utmost importance for several reasons. Firstly, neglecting the financial aspect may lead to personal, professional, and financial dissatisfaction. Not addressing the financial side of a career in the arts is a missed opportunity to ensure fulfillment and success in all areas of your life. By proactively dealing with the financial aspects, you eliminate uncertainty and gain the ability to plan for the future. This enables you to sustain your livelihood and ensure stable income while pursuing your artistic passions. Understanding your financial situation allows you to make informed decisions and set concrete goals regarding your earnings and savings, enabling you to cover your expenses effectively. Moreover, incorporating financial considerations into your art business allows you to create a solid foundation for long-term success. Financial planning ensures that you have the necessary resources to invest in your artistic growth, such as acquiring materials, attending workshops, or marketing your work. It also provides you with the stability and security needed to weather any unforeseen circumstances or economic fluctuations. Additionally, by understanding your finances, you gain control over your artistic journey. No longer will you be solely dependent on sporadic sales or luck. Instead, you can strategically manage your cash flow, budget effectively, and make informed pricing decisions that align with your artistic goals. This financial awareness empowers you to make sustainable choices and develop a thriving art business. In summary, considering finances in your art business is crucial for personal fulfillment, professional success, and financial stability. It allows you to plan ahead, set meaningful goals, and make informed decisions that will support your artistic endeavors and ensure a sustainable livelihood. Don't overlook the importance of understanding and managing the financial side of your art business—it is a vital step towards realizing your artistic vision and achieving long-term success. How to I find my Ideal Client and Target Audience? Identifying your target customers is a crucial step in developing an effective marketing strategy for your artwork. By understanding who your ideal clients are, you can tailor your promotional efforts to resonate with them and increase your chances of making sales. Here are some steps to help you identify your target customers: 1. Define your niche: Start by narrowing down the specific niche or style of artwork you create. This will help you attract customers who have a genuine interest in your work. Consider the subject matter, medium, and style of your art to better understand the audience it appeals to. 2. Conduct market research: Research the art market and analyze the demographics of your potential customers. Look into factors such as age, gender, location, income level, and buying habits. This information will give you a clearer picture of the people most likely to buy your artwork. 3. Create buyer personas: Develop detailed profiles of your ideal customers, also known as buyer personas. This involves imagining the characteristics, preferences, and behaviors of your target customers based on your research. Consider factors such as their motivations, interests, and where they typically look for art. 4. Analyze your existing customer base: If you already have some customers, take the time to analyze their characteristics. Look for patterns and similarities among them to identify any common traits that make up your target customer base. 5. Seek feedback and engage with your audience: Interact with your audience through social media, email newsletters, or surveys to gather feedback and opinions. Engaging with your audience will not only help you understand their preferences and expectations but also build relationships with potential buyers. 6. Consider customer demographics and behavior: Determine the demographics, interests, and behaviors of individuals who are likely to buy your artwork. Consider factors like age groups, income levels, education, and where they tend to shop for art. This information will guide you in choosing the right marketing channels to reach your target customers effectively. 7. Refine your marketing strategy: Once you have a clear understanding of your target customers, refine your marketing strategy accordingly. Choose marketing channels that align with the preferences and habits of your target audience. This could include email newsletters, art fairs, social media platforms, galleries, blogging, or other avenues that your buyers are likely to frequent. Remember, your target customers are at the core of your marketing efforts. By identifying and understanding them, you can tailor your marketing messages, tone, and channels to effectively reach and engage with your ideal buyers. How can I set goals and be successful in my art business? Defining your art practice and setting goals for success is a crucial step towards building a fulfilling and thriving artistic career. Here are some essential steps to guide you through the process: 1. Reflect on Your Mission: Start by asking yourself, what is the purpose and meaning behind your art? What message or emotions do you hope to convey through your work? It's important to have a clear understanding of your mission as an artist, as it will serve as the foundation for your overall art practice. 2. Define Your Version of Success: Success means different things to different artists. Take the time to determine what success looks like for you personally. Is it the recognition and validation from peers and art institutions? Is it the ability to make a sustainable living solely through your art? Or is it the opportunity to create freely without any external pressures? Clarifying your definition of success will give you a target to work towards. 3. Set Specific Goals: Once you have a clear mission and definition of success, it's time to set goals that will help you achieve them. Break down your long-term vision into manageable short-term objectives. These goals should be specific, measurable, achievable, relevant, and time-bound (SMART). For example, if your long-term goal is to exhibit in a renowned gallery, your short-term goals may include creating a body of work, building a strong portfolio, and networking with gallery professionals. 4. Stay True to Yourself: It's vital to stay true to your artistic vision and aspirations throughout this process. Avoid comparing yourself to other artists or being influenced solely by external expectations. Your art practice should be an authentic representation of who you are as an artist. Embrace your uniqueness and let it guide your decisions and choices. 5. Visualize and Plan the Steps: Visualize your art career trajectory and the path you need to take towards your goals. Break down the natural progression of steps that will help you grow your art business. This not only provides clarity but also alleviates any overwhelming feelings associated with embarking on a substantial artistic endeavor. Create a roadmap outlining the tasks, activities, and milestones you need to achieve along the way. 6. Craft an Artist Statement: As you gain a clearer understanding of your art practice and career goals, it becomes crucial to create an artist statement. This statement defines your artistic identity and communicates your intentions, inspirations, and artistic vision. It serves as a valuable tool for everything from show applications to your website's About section, enabling others to connect with your work on a deeper level. Remember, defining your art practice and setting goals for success is a personal and ongoing process. It may evolve and change over time as you grow as an artist. Stay open to refining and revisiting your mission and goals to ensure they align with your artistic vision and aspirations.
In the ever-evolving world of art marketing, 2024 has ushered in a new era of opportunities for artists. Among the plethora of platforms available for selling art online, having a personal website has emerged as the most effective and empowering avenue for artists. Here's why creating and maintaining your own artist website is the best strategy for selling your art in today's digital landscape. Personal Branding and Identity Your personal website serves as the cornerstone of your artistic identity online. It's a space entirely dedicated to your art, your story, and your brand. Unlike multi-artist platforms, your website is a direct reflection of you, allowing for complete creative freedom in design, layout, and content. This autonomy in presenting your work ensures that your artistic voice isn't diluted or overshadowed by others. In a crowded online marketplace, a distinct brand identity is crucial for standing out, making a personal website an invaluable asset. Full Control Over Sales and Marketing Selling art on your own website means you have full control over the sales process. You can set your prices without concern for platform fees or commissions, which often eat into profits on third-party sites. This autonomy extends to the marketing of your art. You decide how to showcase your work, which pieces to feature, and how to tell the story behind each creation. You're not bound by the constraints or algorithms of external platforms, giving you the freedom to market your art as you see fit. Building Direct Relationships with Collectors One of the key advantages of selling art through your own website is the ability to build direct relationships with collectors. These relationships are vital for an artist's long-term success. By interacting directly with your audience, you can gather feedback, understand their preferences, and foster a loyal customer base. This direct line of communication also allows for more personalized interactions, such as offering commission work, limited editions, or exclusive previews of new collections. Maximizing Profit Margins When you sell art on your own website, you eliminate the middleman, which means you keep a larger portion of the sales revenue. Third-party platforms often take a significant cut of each sale, but with your own site, you only have to consider basic operational costs like hosting and payment processing fees. This greater profit margin can make a significant difference, especially for artists who are looking to make a living from their art. Enhanced SEO and Online Visibility Having a personal website improves your search engine visibility. With the right search engine optimization (SEO) strategies, your site can rank higher in search results, making it easier for potential buyers to find your art. You can use keywords, create engaging content, and optimize your site's structure to attract more traffic. This increased visibility is crucial in the digital age, where most art collectors begin their search for new art online. Long-term Asset and Portfolio Your website is a long-term asset that grows and evolves with your career. It serves as a comprehensive portfolio of your work, documenting your artistic journey over the years. This portfolio is not only valuable for sales but also for securing gallery shows, grants, and residencies. Your website can provide a detailed look into your artistic process, inspirations, and achievements, serving as an ever-evolving resume for your artistic career. Flexibility and Scalability Your personal website can adapt and grow with your career. As you expand your offerings, your website can easily accommodate new collections, print-on-demand services, or digital art sales. This scalability is a significant advantage over third-party platforms, where you are often limited to the formats and options they support. Creating an Immersive Experience A personal website allows you to create a more immersive and engaging experience for visitors. You can design your site to reflect the mood and aesthetics of your art, incorporate multimedia elements like videos and soundtracks, and create a virtual gallery experience. This level of immersion can significantly enhance the emotional connection between your audience and your art, leading to more meaningful interactions and sales. Access to Analytics Owning your website provides access to valuable analytics and data about your visitors. You can track which pieces are most viewed, where your traffic is coming from, and how people interact with your site. This information is crucial for refining your marketing strategies, understanding your audience better, and making informed decisions about future projects and sales approaches. Independence from Platform Changes Relying on third-party platforms can be risky, as they often change their policies, fees, or algorithms, which can adversely affect your visibility and sales. With your own website, you're not subject to these unpredictable changes. You have a stable, independent platform that you control completely. In conclusion, while there are numerous platforms for selling art online in 2024, a personal artist website stands out as the best option. It offers unparalleled control, direct customer relationships, greater profit margins, and the ability to fully express your artistic identity. In an age where authenticity and originality are highly valued, a personal website serves as the most effective and empowering tool for artists to market and sell their art. As the digital landscape continues to evolve, having a personal website will not only be beneficial but essential for the success of any contemporary artist. The world of art marketing has dramatically evolved, providing visual fine artists and fine craft artists with a plethora of online platforms where they can showcase and sell their creations. In this digital era, knowing where to sell art or how to sell art online is as crucial as the art itself. This article aims to guide artists on where to sell their art, focusing on the best website to sell art, and answering the age-old question: where can I sell my art? 1. Etsy.com
2. ArtfulHome.com
3. SaatchiArt.com
4. Society6.com
5. FineArtAmerica.com
6. Artfinder.com
7. Zazzle.com
In summary, whether you choose platforms like Etsy, Artful Home, Saatchi Art, or decide to embark on creating your own website, each option provides unique opportunities for selling art online. These platforms cater to a wide range of artistic styles and preferences, making them ideal for artists at different stages of their career. Remember, the best website to sell art is one that not only showcases your work effectively but also resonates with your artistic vision and business goals. By leveraging these platforms, artists can navigate the world of art marketing with greater confidence and success.
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AuthorMatt Tommey is an artist, author and mentor who is passionate about empowering artists to thrive spiritually, artistically and in business. |