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Email marketing is one of the most powerful tools for growing your art business. But what happens when people open your emails, read through them, and don’t click the links? Low click-through rates (CTR) can be frustrating, but they’re fixable. With the right strategies, you can encourage your subscribers to engage with your content and take action. Here’s how.
1. Craft a Clear and Compelling Call-to-Action (CTA) Your CTA is the single most important element to drive clicks. A clear and specific CTA tells your readers exactly what to do and why they should do it.
2. Optimize Link Placement Strategically positioning your links can significantly boost click rates. Make it easy for readers to find and act on your CTA.
3. Personalize Your Emails When your email feels personal, readers are more likely to engage. Tailoring content to your audience’s interests builds trust and makes them feel seen.
4. Write Engaging Content If your email isn’t compelling, your readers won’t feel motivated to click. Engage them with short, impactful copy.
5. Make Your Links Stand Out Your links need to grab attention. Ensure they’re easy to find and visually appealing.
6. Encourage Engagement with Curiosity and Questions Pique your readers’ curiosity or invite them to participate in a conversation.
7. Test and Optimize Your Emails Continuous improvement is key to email marketing success. Experiment to discover what works best for your audience.
8. Remove Barriers to Clicking Make sure there’s nothing in your email or on your landing page that could discourage clicks.
9. Send Emails at the Right Time Timing can greatly affect engagement. Sending your emails when your audience is most active increases the likelihood of clicks.
Getting more people to click on your email links isn’t magic—it’s strategy. By crafting compelling CTAs, optimizing your links, personalizing your content, and continually testing and improving, you’ll see higher click-through rates and better engagement. Remember, email marketing is a long game. Keep refining your approach, and the clicks will follow. Ready to start building better emails? Try implementing just one or two of these strategies today, and watch your results improve!
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 As a visual artist, your creative journey is deeply personal. It’s filled with moments of inspiration, challenges, and growth. Yet, along the way, many artists unknowingly hold themselves back by believing certain myths about what it takes to succeed. These myths can keep you stuck, frustrated, and unsure about your next steps. If you’ve ever felt like something is blocking your progress, it’s time to uncover the truth and break free from these limiting beliefs.
In this blog post, we’ll explore the top four myths that hold artists back and provide actionable steps to overcome them. Whether you're a Christian visual artist or simply someone looking to thrive in your creative business, this is for you. Myth #1: “I’m Not Talented Enough” The Lie Many artists believe they lack the raw talent necessary to succeed. This myth often stems from comparing yourself to others and feeling like your work doesn’t measure up. You might think, “If I were truly gifted, this would come easier for me,” or “I’ll never be as good as [insert famous artist’s name].” The Truth Talent is only one part of the equation. Success in art comes from consistent effort, learning, and growth. Even the most celebrated artists didn’t start out as masters; they honed their skills through years of practice and perseverance. Remember Psalm 139:14: “I praise you because I am fearfully and wonderfully made; your works are wonderful, I know that full well.” God has uniquely designed you and equipped you for your creative journey. Action Steps
Myth #2: “I Have to Do Everything Myself” The Lie This myth convinces you that you must manage every aspect of your art business on your own. From creating art to marketing, handling finances, and building a website, it’s easy to feel like you’re wearing too many hats. This mindset often leads to burnout and prevents you from focusing on what you love most—creating. The Truth You were never meant to do everything alone. Proverbs 27:17 says, “As iron sharpens iron, so one person sharpens another.” Thriving artists understand the value of community, mentorship, and outsourcing. By leveraging the support of others, you can focus your energy on your creative strengths while letting others handle tasks outside your expertise. Action Steps
Myth #3: “If I Make Great Art, the Right People Will Find Me” The Lie This myth perpetuates the idea that creating high-quality art is enough to guarantee recognition and sales. While it’s tempting to believe that great art sells itself, the reality is that success requires intentional marketing and outreach. Waiting for your audience to “find you” often leads to frustration and missed opportunities. The Truth Your art deserves visibility, and marketing is how you connect your work with the people who will value and buy it. Marketing isn’t about being pushy or salesy; it’s about authentically sharing your story and passion. Proverbs 22:29 reminds us, “Do you see someone skilled in their work? They will serve before kings; they will not serve before officials of low rank.” Skill and effort open doors, but you must also be intentional about knocking on those doors. Action Steps
Myth #4: “If It’s God’s Will for My Art to Succeed, He Will Make It Happen” The Lie Some artists believe that if God wants their art to thrive, it will happen effortlessly. While faith is essential, this myth can lead to passivity, as if success will arrive without any effort on your part. The Truth Proverbs 16:9 says, “In their hearts humans plan their course, but the Lord establishes their steps.” God calls us to cooperate with Him. Planning, taking action, and stepping out in faith are acts of obedience. God often works through our efforts to bring about His will. Action Steps
Breaking Free from These Myths Believing these myths can keep you stuck, but breaking free from them will unlock new possibilities in your art and business. Remember:
Ready to Thrive? If you’re ready to overcome these myths and build a thriving art practice or business, you don’t have to do it alone. The Created to Thrive Artist Mentoring Program is designed to provide the tools, community, and mentorship you need to succeed. With faith at the center and practical strategies to help you grow, this program is here to guide you every step of the way. Learn more and take the next step toward your creative success today.  For artists navigating the often challenging path to creative fulfillment, clarity and purpose can sometimes feel elusive. The demands of life, self-doubt, and the fear of failure can become roadblocks that prevent artists from realizing their full potential. Yet, there’s a transformative pathway that bridges creativity and faith, offering a clear direction for success. It’s built upon the "Core Four" pillars: Connect, Clarify, Create, and Cultivate—a framework designed to help artists thrive spiritually, artistically, and practically.
Connect: Aligning with Divine Wisdom The foundation of any creative journey begins with a daily connection to God. This intimate relationship is not just a spiritual practice but the very bedrock of clarity and inspiration. By prioritizing prayer, journaling, and meditating on scripture, artists invite divine wisdom into their lives and creative processes. When artists intentionally seek God’s presence, they open themselves to insights that guide their work. It’s not about striving to do it all alone but partnering with the Creator who understands their deepest desires and purpose. This connection provides a wellspring of inspiration and equips artists to align their creations with God’s plan. Clarify: Defining Your Vision and Goals Clarity is the compass that steers an artist’s journey. Without it, even the most talented individuals can feel lost. Many artists struggle because they haven’t taken the time to define their goals or envision the life they want to lead. Setting clear, intentional goals—paired with consistent daily action—transforms ambiguity into purposeful movement. Writing down specific objectives and mapping out actionable steps can turn dreams into achievable realities. But this isn’t just about strategy; it’s about aligning your vision with God’s guidance. When clarity meets faith, it ignites momentum that carries you toward your creative calling. Create: Honoring Your Craft with Consistency Art doesn’t just happen; it requires dedication and discipline. The act of creating—regularly and intentionally—is the heartbeat of an artist’s life. Whether it’s painting, sculpting, writing, or any other medium, committing time to your craft sharpens skills and opens new doors for inspiration. Consistent creation also signals to yourself and others that your art matters. It’s not just a hobby but a vital expression of who you are. By setting aside time each day to create, artists can experience breakthroughs in both their work and their confidence. Cultivate: Building a Thriving Community While creativity often requires solitude, success is rarely a solo endeavor. Cultivating relationships with fellow artists, mentors, collectors, and industry professionals is essential for growth. These connections can provide encouragement, open doors to new opportunities, and foster a sense of belonging in what can sometimes feel like a lonely journey. Artists thrive in community because God often works through relationships. By intentionally building connections, you align yourself with the support and opportunities needed to expand your reach and share your work with the world. Balancing Prayer with Proactive Effort Faith is a powerful anchor for creative work, but it doesn’t operate in a vacuum. Success comes from a balanced dance between seeking God’s guidance and taking intentional steps forward. Prayer alone won’t build a thriving creative practice; it’s the combination of divine alignment and proactive effort that paves the way. When artists integrate these "Core Four" principles into their lives, they find not only clarity but also the courage and direction to move forward. The result is a life filled with purpose, creativity, and impact—one that reflects God’s glory and fulfills the unique calling He’s placed on their hearts. Your Next Step: Thriving as an Artist of Faith If you’re seeking deeper guidance on integrating faith with your creative journey, consider exploring resources designed specifically for Christian artists. Programs like the Created to Thrive Artist Mentoring Program provide tools, community, and insights to help you align your art with God’s purpose and achieve measurable growth. Ultimately, thriving as an artist isn’t just about selling work or achieving worldly success. It’s about living in alignment with the Creator, embracing the unique vision He’s given you, and stepping boldly into the abundant life He intends for you. By connecting, clarifying, creating, and cultivating, you’ll find the clarity and success you’ve been searching for—and experience the joy of thriving in your creative calling.  “For what shall it profit a man, if he shall gain the whole world, and lose his own soul?” – Mark 8:36
This familiar scripture, spoken by Jesus, is often quoted in the context of our eternal soul, warning against the dangers of pursuing worldly success at the cost of our relationship with God. But it also has a powerful message for us as artists. We may not only risk our eternal soul but can easily lose our "creative soul" if we sacrifice authenticity in our art for the sake of what sells. While financial success isn’t inherently wrong—God often blesses us through the sale of our work—there’s a fine line between making a living and losing our creative integrity. Finding the Balance Between Commerce and Creativity As Christian artists, we’re called to create from a place of joy, authenticity, and spiritual connection. God, the ultimate Creator, designed us in His image, embedding within us a unique creative expression. When we only produce art to please the market, we risk losing this divine connection, becoming distant from the source of our creativity and purpose. The pursuit of art as a means to make a living can bring fulfillment, but only if we don’t lose sight of why we began creating in the first place. There’s a subtle shift that can happen if we’re not careful. When our focus tilts too heavily toward making a profit, our art may begin to feel hollow or forced. We might become less inspired, less joyful, and more like “creative machines,” producing what’s profitable but not meaningful. This disconnect not only impacts the quality and depth of our work but also the vibrancy of our creative spirit. Embracing Experimentation and Pushing Creative Boundaries To create from a place of soulfulness and Spirit-led overflow, we must give ourselves the freedom to experiment, explore, and even fail. When we experiment, we step outside the comfort zone of “what sells” and invite God to lead us into new dimensions of our artistic practice. Each experiment, whether a success or a learning experience, has the potential to deepen our understanding of our own creative voice, strengthen our skills, and rekindle the joy that brought us to art in the first place. God never called us to mediocrity. We were designed to create boldly, authentically, and with passion. Our creative work should reflect the breadth and beauty of God’s creation, full of life and spirit. This doesn’t mean that every piece we make will be a masterpiece, avant-garde or even groundbreaking, but it does mean that we’re open to growth, not only by our standards but by God’s call on our life as artists. Creativity and Provision: Trusting God with Our Financial Needs It’s important to remember that there’s nothing inherently wrong with earning an income through our art. In fact, God often uses the sale of our work as a channel of His abundant provision. I teach artists how to do this every day inside our Created to Thrive Artist Mentoring Program. We should rejoice in the fact that our creativity has value in the marketplace and that others see the worth in what we create. The challenge is not to let financial concerns or market demands steer the direction of our work to the point where we feel disconnected from it. This isn’t a call to ignore the market entirely but rather to find a balance where we create with joy and soulfulness. It’s about prioritizing the integrity of our artistic voice, trusting that God will provide for our needs when we seek Him first, both in life and in our creative journey. Cultivating a Life-Giving Artistic Practice God wants our art to be a reflection of His life within us. We can’t afford to let our creativity become another checkbox in a long list of “to-dos.” Instead, it should be a life-giving practice that nourishes our soul, uplifts our spirit, and honors God. This kind of art is birthed not from a place of anxiety or desperation but from joy, authenticity, and a desire to reveal beauty, truth, and meaning. As we approach each piece, let’s pray and invite the Holy Spirit into the process, asking for inspiration, guidance, and courage to create from a place of authenticity. Let’s cultivate a spirit of gratitude for the gift of creativity and for the opportunity to share it with the world. And let’s rest in the assurance that God, the ultimate Artist, values our art and our heart equally. In the end, the question “What shall it profit an artist?” calls us to examine the motivation behind our work. May we choose to create from a place of authenticity, faith, and integrity, knowing that in doing so, we’re honoring the One who created us, who sees our work, and who provides for us every step of the way.  As I was watching the 2024 Presidential election returns last night here in the US, I was struck by how small, steady steps in seemingly insignificant areas can lead to monumental outcomes... especially for artists.
Trump’s historic victory in the election wasn’t a result of winning one huge, decisive battle in major metropolitan areas or making sweeping gains with any one group. Instead, it seems it came through small but intentional increases in support across a vast number of counties and diverse communities across the country. By focusing on incremental progress and connecting with unlikely people in unexpected places, he steadily built up enough support to tip the scales in his favor. Like him or not (this is not about politics), this has some great implications for us as artists and small business owners. Our lives as artists—our creative journeys, business growth, and spiritual walk—are transformed not by one huge leap, but through countless small, consistent steps that move us forward. Just as those small gains across many regions led to a significant outcome, our own steady, faithful actions build up over time, helping us achieve the dreams God has placed on our hearts. With every small change we make in our daily routines, every brushstroke, every connection, we’re inching closer to the big, impactful life He’s calling us to lead. It may not be the big, shiny, monumental win we want, but these steps add up to big results. As artists, we often dream big. We envision breathtaking pieces of art, thriving businesses, and lives that reflect the beauty and creativity we hold inside. But when we look at the distance between where we are and where we want to be, it can feel overwhelming. The truth is, transformation isn’t about giant leaps; it’s about the faithful, steady steps we take each day. God invites us into a journey of incremental change, where each small step, guided by faith, builds into something much greater than we could accomplish alone. In Zechariah 4:10, we’re reminded, “Do not despise these small beginnings, for the Lord rejoices to see the work begin.” God sees the value in our small steps, and He is pleased by our daily, faithful acts. These little steps, the ones that seem so minor in the moment, are actually setting the foundation for the big dreams He’s placed in our hearts. Every brushstroke, every business decision, every moment we dedicate to our craft, each of these is a stone laid in building something of eternal value. When we focus on small, intentional steps, here’s what happens: 1️⃣ We Grow Consistently: When we make the choice to work on our art, our skills, or our business just a little each day, we’re sowing seeds that will yield a harvest in time. This might mean setting aside 30 minutes to create, learn about marketing, reach out to a new contact, or pray for God’s guidance. Over weeks, months, and years, these small actions accumulate and become a part of who we are. 2️⃣ We Build Resilience: Incremental change helps us build resilience, both spiritually and practically. Life is full of ups and downs, but when we approach growth one step at a time, we are less likely to get overwhelmed and give up. When we trust God for just the strength needed today, we begin to see His faithfulness day by day. These small steps teach us patience and deepen our reliance on Him. 3️⃣ We See God’s Provision: God often uses small, faithful actions as a means to provide for our needs. Financial growth in our art businesses, for example, might not come from one big sale but from consistent, steady improvement in how we connect with our audience, refine our pricing, build multiple streams of income or learn how to market ourselves effectively. By doing what we can with what we have, we position ourselves to experience God’s blessing over time. 4️⃣ We Honor Our Gifts: Each small step is a way to honor the gifts God has given us. Every decision to work on our skills, invest in our business, or stretch ourselves creatively is an act of stewardship. Just as the servant who received five talents in Matthew 25 was faithful with what he was given, we, too, honor God by being faithful in the “small things” of our creative life. 5️⃣ We Work on What’s Working: One of the most powerful ways we can make forward progress is by focusing on what’s already bearing fruit. It’s easy to get discouraged by the areas of our lives or our businesses that feel slow or unresponsive, but God often calls us to build on what’s working. Just as a gardener prunes to direct growth toward the healthiest branches, we can invest our time, energy, and creativity in the areas that are already showing promise. Maybe that means creating more of a certain type of art that resonates deeply with people or doubling down on marketing efforts that are connecting with your audience. When we focus on the areas where God is already blessing us, we experience His provision and see growth multiply in ways that feel sustainable and joyful. 6️⃣ We Boldly Take Chances: While working on what’s already thriving is important, so is stepping out in faith to pursue dreams that aren’t yet realized. Sometimes, God stirs in our hearts visions for new things—things we haven’t tried before, areas where we haven’t yet found success, but where we feel a deep calling. These moments invite us to trust that God’s plan for us is bigger than our current abilities or circumstances. Whether it’s exploring a new art medium, reaching a different audience, or launching a new project, these bold steps allow us to live by faith and not by sight. When we dare to believe that God has equipped us for new challenges, we’re saying “yes” to the unknown, confident that He will guide us each step of the way. So, let’s embrace the small, faithful steps. Let’s pray for guidance, put our hands to work, and trust that as we do, God is weaving together each moment into something far beyond what we can see today. Your small steps matter; they are seen, celebrated, and used by God for His glory. Keep going, one faithful step at a time. ✨ Are there small steps you can take today to honor your calling as an artist? Let’s encourage each other in the comments! What’s your next step? 🌿  In a world that often measures success by profit and productivity, artists face a unique challenge. Many struggle with the pressure to monetize their creative gifts, believing that unless their art sells, it has little value. However, from a Christian perspective, the purpose of art goes far beyond making a living. Art can be a profound expression of God’s light, life, presence, beauty, and transforming power in the world. It can touch hearts, inspire change, and reveal the divine in ways that words alone cannot.
This article explores how artists can pursue their creative gifts for impact, not just profit, and still find deep fulfillment spiritually and creatively. It’s an invitation to consider how your art can be a vehicle of transformation, a secret tool God uses to reach people, and a means of reflecting His glory in the world. The Divine Calling of an Artist As a Christian artist, your talent is not just a skill—it’s a gift from God, a unique part of who He created you to be. Scripture tells us that God is the ultimate Creator, and as His children, we are made in His image. This means that creativity is part of our divine design, and the arts have a special place in His heart. Through your artistic expression, you have the opportunity to reveal God’s nature—His love, beauty, and truth—to the world. Art can be like a secret tool God uses to touch the hearts of people who may not even realize they need Him. A painting, sculpture, or song can evoke emotions, stir thoughts, and create a sense of connection that opens the door to the divine. For many people, art is a non-threatening way to encounter God’s presence. They may not step into a church, but they can experience His love, peace, and beauty through a piece of art. In this way, your creativity becomes a form of ministry, allowing God to work through you to reach others. Art as a Vehicle of Transformation Throughout history, art has been a powerful vehicle for transformation. It has the ability to speak to the human soul, bypassing intellectual barriers and resonating deeply with our emotions. God can use art to heal, inspire, and bring about change. As an artist, you have the privilege of creating work that communicates His heart to a world that desperately needs it. Consider how God’s light, life, and presence can be revealed through your work. A painting might convey the peace of God’s creation, a sculpture might reflect the strength of His love, or a piece of music might capture the joy of His grace. Each piece you create is an opportunity to showcase a different aspect of who God is. Even if your work doesn’t explicitly mention faith, it can still carry His presence, drawing people closer to Him. Creating for Impact, Not Just Profit It’s natural to want to sell your work and make a living from your art, but there’s no need to equate financial success with creative or spiritual worth. Many artists fall into the trap of believing that if their art doesn’t sell, they’re not “real” artists. This simply isn’t true. Some of the most impactful artists in history were not financially successful during their lifetimes, yet their work continues to move and inspire people around the world. One of the most well-known examples is Vincent van Gogh. During his life, van Gogh struggled with mental health and sold very few paintings. Despite this, he remained committed to his art, creating over 2,000 pieces. Today, van Gogh’s work is celebrated worldwide for its emotional depth and vibrant expression. His story reminds us that the true value of art is not in its price tag but in its ability to connect with people and convey something meaningful. Another example is Emily Dickinson, a poet who published only a handful of poems during her lifetime. It wasn’t until after her death that her work was discovered and appreciated for its brilliance. Her poetry has since touched millions of readers, showing that the impact of creative work can far outlast the artist’s life. How to Become a Successful Artist by Focusing on Impact If you feel called to use your art for more than just profit, there are several ways you can approach your creative practice to maximize its impact: Allow Art Sales to Be Self-Sustaining Instead of viewing your art business as a means to generate substantial income, consider allowing it to be self-sustaining. This means setting your prices in a way that covers your costs (materials, studio space, marketing, etc.) so that you can continue creating without financial strain. By focusing on sustainability, you free yourself from the pressure to constantly sell, allowing you to create more authentically and meaningfully. Use Art for Missions or Passion Projects Many artists choose to dedicate their profits or a portion of their work to support causes they care about. For example, you might sell prints or original works to raise funds for a mission trip, a local charity, or an organization that aligns with your values. This approach allows your art to make a tangible difference in the world, even if it’s not your primary source of income. You can also create pieces that raise awareness about important issues, using your art to start conversations and inspire action. Focus on Creative Fulfillment and Spiritual Growth Pursuing art for impact rather than profit can be deeply fulfilling. When you release the need for financial validation, you can focus on what truly matters: creating work that brings you joy, strengthens your relationship with God, and has the power to touch others. This kind of focus allows you to grow spiritually and creatively, as you’re no longer tied to market trends or consumer demands. Finding Fulfillment in God’s Purpose for Your Art As a Christian artist, your work is an extension of your faith. It’s a way to partner with God, allowing Him to speak through your creativity. You don’t have to worry about selling out or losing your passion because your primary motivation is not profit—it’s impact. When you align your art with God’s purpose, you find fulfillment because you’re doing what you were created to do. If you’ve ever felt that your art doesn’t matter unless it sells, remember this: God sees your work, and He delights in your creativity. Your art has value simply because it reflects the Creator. Whether your pieces hang in galleries or are given as gifts, whether they’re seen by thousands or cherished by a few, they have the power to bring light into the world. The Freedom to Create Without Fear One of the biggest barriers to creative freedom is fear—fear of failure, fear of rejection, and fear of not being “good enough.” But God has not given us a spirit of fear. When you shift your focus from profit to impact, you can let go of those fears. Instead of worrying about what others think or whether your work will sell, you can focus on creating something beautiful, authentic, and true. This doesn’t mean you can’t be wise about selling your art or making a living from it. It means that your success isn’t defined by your sales. When you trust God with your creative journey, you can pursue your art confidently, knowing that He will use it in ways you might never expect. A Community of Like-Minded Artists If you’re an artist who wants to focus on creative expression and spiritual growth, not just profit, it’s important to find a community of like-minded people. Being surrounded by others who share your vision can provide encouragement, support, and accountability. You’ll be able to share your struggles and successes, learn from others, and grow in your faith and creativity together. The Created to Thrive Artist Mentoring Program is designed for artists who are Christians and want to grow their art business, spiritual life, and creative practice from a faith-based perspective. We have a diverse community of artists who are pursuing their creative expression in unique ways, using their gifts to make a difference in the world. If you’re ready to take the next step in your creative journey, we invite you to join us. Pursuing art for impact, not just profit, is a powerful way to use your God-given gifts. As a Christian artist, you have the opportunity to reveal God’s light, life, and beauty through your work, touching hearts and inspiring transformation. Whether you sell your art or give it away, whether it hangs in homes or helps raise funds for a cause, your creativity has value. Don’t let the world’s definition of success limit your vision. Remember, some of the most impactful artists never found commercial success, but their work continues to inspire, uplift, and transform lives. If you’re ready to explore how to use your art for God’s glory and grow creatively and spiritually, consider joining the Created to Thrive Artist Mentoring Program. Visit www.matttommeymentoring.com/artmentor to learn more and take the next step in your journey of creative impact. Together, let’s make art that matters, revealing God’s presence, love, and beauty to the world. Becoming an Artist in Retirement: Unique Advantages of Starting an Art Business Later in Life10/25/2024  Retirement marks the beginning of a new chapter, one where many people finally have the time to pursue passions they may have set aside during their working years. For many, this means becoming an artist and exploring the possibility of turning their lifelong hobby into a profitable art business. Whether you’re nearing retirement or already enjoying it, this season of life presents unique advantages that make it an ideal time to dive into the world of professional art. In this article, we’ll explore why becoming an artist in retirement can be so rewarding, and offer tips on how to become a successful artist during this exciting phase.
Why Retirement is the Perfect Time for Becoming an Artist 1. Time to Focus on Your Passion During the busy years of a career, raising a family, or managing other responsibilities, many aspiring artists find it challenging to dedicate consistent time to their creative pursuits. However, retirement opens up new possibilities. With fewer demands on your schedule, you can carve out regular hours for painting, sculpting, or any other artistic endeavor that lights up your soul. Retirement allows you to set your own pace, experiment, and explore new styles without the pressure of deadlines. This freedom makes it easier to become a successful artist because you can immerse yourself in your craft and invest the time needed to grow your skills. 2. Life Experience Fuels Creativity One of the unique advantages of starting an art business later in life is the wealth of life experiences you bring to your work. Your journey, experiences, and perspective can give your art depth and richness that younger artists may still be developing. Whether it’s the stories you’ve lived, the places you’ve traveled, or the emotions you’ve felt, all these experiences can inspire your work and make it resonate more deeply with others. Your ability to draw from a lifetime of experiences can also help you connect with your audience. People who purchase art often seek pieces that speak to them emotionally, and your seasoned perspective can offer that in a powerful way. This is why understanding how to become a professional artist in retirement means leveraging your unique voice and story to create meaningful art. 3. Financial Flexibility While building a career as an artist can be financially challenging, many retirees have the advantage of financial stability. If you have a pension, savings, or other forms of retirement income, you can pursue your art business without the same pressure to make a full-time income right away. This flexibility allows you to focus on your creative expression and slowly grow your business at a pace that feels comfortable. This financial cushion also enables you to invest in quality materials, take courses to refine your skills, or attend workshops that can enhance your craft. Learning how to become a successful artist doesn’t happen overnight, but the ability to invest in yourself and your business will certainly help along the way. How to Become a Professional Artist in Retirement 4. Focus on What Makes You Unique One of the first steps in becoming a professional artist is finding your unique voice. Reflect on your artistic journey and consider what themes, styles, or subjects consistently appear in your work. This is your artistic voice, and it’s what will set you apart from others. Do you love painting landscapes that evoke nostalgia? Are you inspired by nature’s intricate details? Do you create abstract pieces that convey emotion? Embrace these aspects of your work because they make your art distinctly yours. Customers are drawn to artists who have a clear identity and story, so take time to refine and showcase what makes you special. Understanding this can be a game-changer in how to become a successful artist who stands out in the market. 5. Develop a Business Plan Even if you don’t see yourself as a traditional businessperson, having a simple business plan can help clarify your goals and set you on the right path. Ask yourself some key questions:
6. Learn the Basics of Marketing and Promotion One of the biggest challenges for new artists is getting their work seen. Fortunately, today’s digital world makes it easier than ever to reach a global audience. Understanding how to market yourself online is essential in becoming a successful artist. Here are a few tips:
Advantages of Starting an Art Business in Retirement 7. Freedom to Explore and Experiment In retirement, there’s less pressure to follow trends or meet the demands of clients. You can create what you love, experiment with different mediums, and explore new techniques. This freedom can lead to more authentic and joyful creations, which is often what buyers are looking for. By following your passion, you’ll naturally develop a style that resonates with your audience, helping you on your journey of becoming a successful artist. 8. The Joy of Learning New Skills Retirement is a great time to learn, and if you’re serious about how to become an artist, this can mean acquiring new skills that improve your craft or business acumen. You might decide to take an online course on a painting technique you’ve always wanted to try or learn how to use digital tools to enhance your work. Many successful artists also take courses on business topics, like pricing, sales, and social media marketing, to better manage their art business. The joy of learning something new keeps the creative spark alive and helps you grow as an artist and entrepreneur. Plus, continuous learning will give you confidence in your journey of becoming a professional artist. 9. Building a Legacy One of the most meaningful aspects of pursuing art in retirement is the opportunity to build a legacy. Whether you’re creating works that reflect your personal story, capturing cherished memories, or simply producing beautiful pieces that will be enjoyed for years to come, your art can be a lasting testament to your passion and creativity. This is more than just how to become an artist; it’s about making your mark and sharing your vision with the world. For many, the idea that their work will live on even after they’re gone is deeply fulfilling. It’s a way to leave a piece of themselves behind and be remembered through the creations they’ve poured their heart into. Practical Tips for Becoming a Successful Artist in Retirement 10. Start Small, Dream Big It’s easy to get overwhelmed when you’re just starting out. Instead of trying to do everything at once, start small. Focus on building a collection of work that represents your style, and gradually introduce it to your audience. As you gain more confidence and understanding of how to become a professional artist, you can expand your efforts, try new marketing strategies, or branch out into different mediums. 11. Network and Collaborate Building connections is a key aspect of becoming a successful artist. Attend local art fairs, exhibitions, and workshops to meet other artists, potential buyers, and gallery owners. These networking opportunities can lead to collaborations, exhibitions, or partnerships that can elevate your art business. Don’t be afraid to reach out and introduce yourself—you never know what opportunities may arise from a simple conversation. 12. Seek Mentorship and Community Learning from those who have already traveled the path can make a significant difference in your journey. Consider joining a mentoring program or online community where you can receive guidance, ask questions, and learn from more experienced artists. The Created to Thrive Artist Mentoring Program is an excellent resource for artists who are Christians and want to build their art business, spiritual life, and creative practice from a faith-based perspective. Programs like this can offer invaluable support and help you navigate the ins and outs of how to become a successful artist. Becoming an artist in retirement is a beautiful way to express yourself, share your story, and find fulfillment in this new season of life. With the advantages of time, life experience, and financial flexibility, this is the perfect opportunity to turn your passion into a thriving art business. Whether you’re just starting to explore how to become an artist or you’re ready to take your hobby to the next level, remember that the journey is as rewarding as the destination. Ready to take the next step in your journey of becoming a professional artist? Consider joining the Created to Thrive Artist Mentoring Program. It’s designed to help artists like you grow your art business, spiritual life, and creative practice from a Christian perspective. Get started today by visiting www.matttommeymentoring.com/artmentor and discover how you can thrive as an artist in this exciting season of life.  For many visual artists nearing or in retirement, the dream of turning their art hobby into a profitable business is both exciting and daunting. After decades of balancing careers, family, and responsibilities, this season of life presents an opportunity to focus on their creative passion. However, it also comes with its own unique set of challenges that can sidetrack or stop them from realizing their dream. In this article, we’ll explore the top struggles retired or near-retirement hobbyist artists face and offer practical solutions to overcome them. I've mentored hundreds of artists in this season of life over the years and trust me, there is hope!
1. Family Obligations That Take Up Their Time Retirement often brings the joy of spending more time with family, but it can also lead to unexpected commitments. Many retired artists find themselves taking on the role of caregiver for aging parents, supporting adult children, or helping to raise grandchildren. These responsibilities, while rewarding, can limit the time and energy available to focus on growing an art business. Solution: Set Boundaries and Prioritize Self-Care It’s important to recognize that pursuing your art business is a valid and valuable use of your time. Setting clear boundaries and communicating with family about your commitment to your art can help carve out dedicated time for your creative work. Consider establishing a schedule that includes regular studio hours, and let your loved ones know when you’ll be available for family activities. Prioritizing self-care, including rest and relaxation, will also ensure that you have the energy and focus needed to manage both family obligations and your business. 2. Health Problems (Their Own and Family Members’) Health issues can be a significant barrier for artists who want to build a business in retirement. Whether it’s their own health challenges or those of family members, managing chronic conditions or sudden health crises can disrupt plans, reduce productivity, and drain energy. This can be particularly frustrating when trying to establish a consistent creative routine or meet the demands of running a business. Solution: Adapt Your Workflow and Seek Support Health challenges don’t have to mean giving up on your dream. Instead, consider adapting your workflow to suit your physical needs. For instance, if you have limited mobility, explore setting up a comfortable, accessible home studio. Break down tasks into manageable chunks and take regular breaks to avoid overexertion. If you’re caring for a loved one, look for local support services, such as respite care, to give yourself some time to focus on your art. Additionally, online resources and communities can provide inspiration and encouragement, helping you stay connected and motivated even when physical limitations make in-person events difficult. 3. Tech Challenges of Doing Business in an Online World The online world has opened up incredible opportunities for artists to reach global audiences, but it can also be intimidating for those who aren’t tech-savvy. Setting up a website, managing social media, and navigating e-commerce platforms can feel overwhelming, especially for retired artists who may not have had much exposure to digital technology during their careers. This tech barrier can be a major roadblock to building a profitable art business. Solution: Start Small and Learn the Basics Overcoming tech challenges starts with learning the basics. Start by creating a simple website or online portfolio that showcases your work and includes an easy way for customers to contact you. There are user-friendly platforms, like Wix or Squarespace, designed for beginners. You can also take advantage of online tutorials, workshops, and courses that teach essential digital marketing skills, such as social media management, e-commerce, and search engine optimization (SEO). If managing the tech side of things still feels daunting, consider hiring a freelance professional to help set up your online presence so you can focus more on creating art. 4. Lack of Energy and Focus to Run a Growing Business Running a business requires consistent energy, focus, and a strategic mindset. For artists who are retired or nearing retirement, the physical and mental stamina needed to manage a growing business can sometimes feel like a stretch. They may have the passion and skills, but find it difficult to maintain the drive required to handle marketing, sales, production, and other aspects of the business. Solution: Create a Sustainable Business Model To maintain energy and avoid burnout, it’s essential to build a business model that aligns with your current lifestyle and energy levels. Consider how much time you want to dedicate to your art each week, and design your business around that. For example, you might choose to create smaller, limited-edition series rather than mass-producing pieces. Outsourcing certain tasks, like accounting or order fulfillment, can free up more time for creative work. Streamline your operations by using systems and tools that automate repetitive tasks, allowing you to focus on the aspects of your business that you enjoy most. The key is to find a pace that feels sustainable so you can continue to enjoy your creative journey without feeling overwhelmed. 5. Difficulty Knowing How Big a Business They Want in This Season of Life Many retired artists had big dreams earlier in life, envisioning large studios, bustling art shows, or a prominent gallery presence. However, their current season of life might not support those same ambitions due to changes in time, energy, and financial resources. Figuring out how to scale their business in a way that’s both profitable and realistic can be a major source of frustration. Solution: Reassess and Redefine Your Business Goals It’s okay for your goals to change. Take time to reflect on what you truly want from your art business in this season of life. Ask yourself: Do you want to pursue art full-time or keep it as a side business? Are you more interested in local markets, online sales, or exclusive commissions? Do you prefer one-on-one client interactions, or would you rather sell through a gallery or online store? By defining what success looks like for you now, you can create a business plan that aligns with your current reality. Smaller, more focused goals can be just as rewarding and financially viable as larger-scale ambitions, especially when they allow you to work at a comfortable pace. 6. Balancing Yesterday's Dreams with Today's Reality For many near-retirement or retired artists, the desire to finally pursue their long-held dreams of making art full-time can clash with the realities of this stage of life. Maybe they’ve always imagined a bustling studio, but now they don’t have the energy to handle a high-volume business. Perhaps they’ve envisioned traveling to art shows around the country, but financial constraints make it difficult. Balancing these “yesterday’s dreams” with the realities of today can be disheartening. Solution: Embrace Flexibility and Find New Ways to Fulfill Old Dreams Instead of letting old dreams become sources of frustration, consider how you can adapt them to your current situation. For example, if you love the idea of a busy studio but can’t manage it alone, consider partnering with other local artists to share space and resources. If traveling to shows isn’t feasible, explore virtual art shows and online exhibitions that allow you to reach new audiences from the comfort of your home. The key is to be flexible and open-minded, finding new ways to bring your dreams to life while respecting your current needs and capabilities. Don’t Let Challenges Stop You from Pursuing Your Passion Turning your art hobby into a profitable business later in life is an incredibly rewarding pursuit, but it’s not without its challenges. From family obligations to tech barriers, health issues, and the struggle to find balance, there are many factors that can sidetrack your dreams. However, these challenges don’t have to be roadblocks; with the right strategies and mindset, you can navigate them successfully. If you’re ready to take your art career to the next level and want guidance from someone who understands the challenges you face, consider joining the Created to Thrive Artist Mentoring Program. It’s the premier online community for artists who are Christians, designed to help you grow your art business, spiritual life, and creative practice from a faith-based perspective. Whether you're struggling with balancing your time, building confidence, or navigating the tech side of the business, this program offers the support, tools, and community you need to thrive. Ready to get started? Visit www.matttommeymentoring.com/artmentor and take the first step towards building a successful, fulfilling art business today!  In the world of visual art, making a living solely through creative endeavors can feel like a dream come true, but achieving six-figure success requires more than just raw talent. While many artists struggle to make consistent income, there are those who have cracked the code and surpassed the $100K mark annually. If you're looking to turn your art hobby into a thriving business, consider these top 10 strategies that successful professional visual artists implement.
1. They Treat Their Art Practice as a Business The most successful visual artists are entrepreneurs at heart. They understand that creating beautiful artwork is just one part of the equation. Running a profitable art business involves setting goals, creating a business plan, managing finances, marketing effectively, and consistently improving their skills. These artists invest time in learning about business principles, from pricing and sales to customer service and brand building. They also allocate time to administrative tasks and hire help when needed, knowing that their business can’t grow if they are overwhelmed with daily operations. 2. They Diversify Their Revenue Streams Relying solely on selling original pieces can limit income, especially during economic downturns or quiet periods in the art market. Artists making over $100K often diversify their revenue streams by offering prints, licensing their art, selling merchandise, teaching workshops, hosting online courses, and collaborating on projects that allow them to reach wider audiences. This diversification creates stability, ensuring they can weather fluctuations in demand for their original works. It also provides multiple ways for fans to support them at different price points, from small prints to high-end originals. 3. They Master the Art of Pricing Pricing artwork can be challenging, but it’s crucial for profitability. Successful artists understand their value and price their work accordingly. They have developed a pricing strategy that accounts for their time, materials, and overhead costs, as well as the unique value their art brings to the market. They are not afraid to raise their prices as their skills and reputation grow, and they avoid underpricing, which can devalue their work and burn them out. They also set clear terms and conditions for custom commissions, ensuring both they and their clients have clarity and confidence throughout the process. 4. They Prioritize Marketing and Branding Marketing isn’t just for big corporations. Successful artists invest heavily in building their personal brand and marketing their work. This involves maintaining a strong online presence, utilizing social media platforms to showcase their art, and creating an engaging website that functions as a digital portfolio and sales platform. They use storytelling to share their artistic journey, values, and process, making their brand more relatable and memorable. Email marketing, content creation (blogs, videos, newsletters), and collaborations with influencers or other brands also help expand their reach and engage their audience on a deeper level. 5. They Build and Nurture Relationships Art is deeply personal, and buyers often invest in the story behind the work as much as the piece itself. Artists making over $100K cultivate strong relationships with their audience, collectors, gallery owners, and fellow artists. They understand that networking is not just about selling; it’s about building long-term connections. They attend art shows, exhibits, and community events to meet potential clients and collaborators. They are proactive about following up with customers, sending thank-you notes, and offering personalized experiences that make their clients feel valued and connected to their artistic vision. 6. They Use Strategic Social Media Marketing Having a social media presence is non-negotiable in today’s digital age, but successful artists don’t just post randomly. They use social media strategically to build their brand, engage their audience, and drive sales. This involves creating a consistent visual aesthetic, sharing behind-the-scenes content, engaging with followers through comments and direct messages, and utilizing features like Instagram Stories, Reels, and TikTok videos to highlight new works and ongoing projects. They also analyze data from social platforms to understand what resonates with their audience, which helps them refine their content strategy and marketing campaigns. 7. They Create Passive Income Streams Creating passive income streams allows artists to earn money without needing to constantly create new pieces. Artists who make over $100K often explore options like licensing their art for use on products, writing e-books, or creating digital art resources (such as brushes or textures) that other creatives can purchase and use. Some successful artists also build subscription-based communities, offer online courses, or set up Patreon accounts where they share exclusive content with paying subscribers. These strategies enable them to generate recurring income, freeing up time to focus on new projects while maintaining financial stability. 8. They Leverage Their Unique Artistic Voice A key factor that sets high-earning artists apart is their unique artistic voice. They don’t try to mimic others or chase every trend; instead, they have a clear sense of their own style, themes, and messages. This strong artistic identity makes their work recognizable and sets them apart from other artists. They have developed a cohesive body of work that reflects their vision and values, which appeals to a specific audience who resonates with their artistic message. They know that their unique perspective is their biggest asset, and they leverage it to create a niche market that values their authenticity. 9. They Actively Seek Out Opportunities Artists who are serious about making over $100K don’t wait for opportunities to come to them—they actively seek them out. They research and apply for grants, residencies, exhibitions, and competitions that can help increase their exposure and credibility. They are open to collaborations and commissions that can introduce their work to new audiences. They also take the initiative to pitch their work to galleries, retailers, and media outlets. These artists view rejection as a learning experience rather than a setback, which helps them stay persistent and motivated in the pursuit of their goals. 10. They Invest in Personal and Professional Growth Finally, the most successful artists are always learning. They invest in their own development, both as artists and as business owners. This might mean taking courses to refine their technical skills, attending workshops on marketing or entrepreneurship, or working with mentors and coaches like the ones inside the Created to Thrive Artist Mentoring Program who can offer guidance and accountability. They are constantly learning about new tools, techniques, and trends that can help them improve their art practice and business operations. By committing to personal growth, they ensure that they are always evolving, staying relevant, and prepared to adapt to changes in the market. Achieving a six-figure income as a professional visual artist is no small feat, but it’s possible with the right mindset, strategy, and determination. Successful artists treat their practice as a business, diversify their revenue streams, price their work confidently, and continuously invest in marketing, relationship-building, and personal growth. By implementing these strategies, you too can build a thriving art business that allows you to do what you love and achieve your financial goals. For most artists, doing all this by yourself can be absolutely overwhelming. That's why we started the Created to Thrive Artist Mentoring Program. If you're serious about wanting to grow your art business into a profitable, fulfilling and impactful business, then consider becoming a member tday.  Turning a love for art into a profitable business is an exciting yet challenging journey for many visual artists. While the creative process is fulfilling, making consistent income from your art often brings a set of hurdles that can be overwhelming for those transitioning from hobbyist to professional. This article explores the top struggles and frustrations hobbyist visual artists encounter when trying to build a successful art business, along with practical solutions to overcome them.
1. Struggle: Pricing Artwork Correctly One of the most common struggles for hobbyist artists is figuring out how to price their work. Many artists underprice their pieces, often out of fear that no one will buy them at a higher price or because they are unsure of their value. Pricing too low can devalue the art, while pricing too high without understanding the market can lead to unsold inventory. Solution: Learn the Art of Pricing Understanding the true value of your work involves more than just calculating material costs. Successful artists consider factors such as time invested, skill level, market demand, and the uniqueness of their work. Researching the prices of similar artists in your niche can also provide a helpful benchmark. Don’t be afraid to experiment and adjust your prices over time. Be confident in the value you bring to the table, and remember that underpricing can lead to burnout as you work harder for less reward. 2. Struggle: Finding the Right Audience Hobbyists often face difficulties identifying and reaching the right audience for their artwork. Without a targeted audience, marketing efforts can feel scattered and ineffective, leading to frustration when sales don’t come through. Solution: Define Your Ideal Customer Start by identifying the type of person who is most likely to connect with your art. Consider their demographics (age, location, income level) and psychographics (interests, hobbies, values). Once you have a clear picture of your ideal customer, you can tailor your marketing efforts to attract them. Use platforms like Instagram, Facebook, and Pinterest strategically by sharing content that resonates with your audience. Consistently engaging with your followers through comments, stories, and posts will help build a community of people who love and support your work. 3. Struggle: Managing Time Effectively Many hobbyist artists juggle their creative pursuits with a full-time job, family responsibilities, or other commitments. Finding the time to create, market, and manage an art business can be incredibly challenging. Time management is essential, but it’s often easier said than done. Solution: Create a Structured Routine Creating a schedule that dedicates specific blocks of time to different aspects of your art business can help you stay organized and focused. Set realistic goals for each week or month, and prioritize tasks that will bring you closer to those goals. Consider using productivity tools or apps to manage your time effectively. Additionally, learn to say ‘no’ to projects or activities that don’t align with your business objectives. Protect your creative time by minimizing distractions, and remember that consistency is more important than trying to do everything at once. 4. Struggle: Marketing and Self-Promotion Many artists feel uncomfortable with the idea of marketing themselves and their work. The thought of promoting their art on social media, emailing potential clients, or approaching galleries can be intimidating, especially if they don’t have much experience in sales or marketing. Solution: Embrace Authentic Marketing Self-promotion doesn’t have to be sleazy or pushy. Think of marketing as an opportunity to share your passion and story with others. Authenticity is key; let your audience see the person behind the artwork by sharing your process, inspirations, and journey. Focus on building relationships rather than just making sales. Engage with your audience by responding to comments, participating in conversations, and showing appreciation for their support. Start small, and remember that the more you practice, the more confident you’ll become in promoting your work. 5. Struggle: Navigating the Business Side of Art Turning a hobby into a business requires artists to wear many hats, including that of a marketer, accountant, sales manager, and customer service representative. The business aspects, such as managing finances, understanding taxes, and creating a business plan, can feel overwhelming for artists who just want to focus on creating. Solution: Educate Yourself and Seek Support The first step to overcoming this struggle is to educate yourself on the basics of running a business. Take online courses, read books, or attend workshops that cover essential topics like pricing, marketing, financial management, and legal considerations. Consider hiring professionals for areas you find most challenging, such as an accountant or business coach. Alternatively, you could join a mentoring program or community of artists who are also building their businesses; this can provide valuable guidance, accountability, and support. 6. Struggle: Lack of Confidence and Fear of Rejection Imposter syndrome is a common issue among artists. Many feel their work isn’t good enough, which leads to self-doubt, hesitation, and fear of putting their art out into the world. Fear of rejection can prevent artists from seeking new opportunities, such as exhibitions, collaborations, or even posting their work online. Solution: Build Confidence Through Action Building confidence takes time, but it starts with taking action, even when you’re afraid. Instead of focusing on potential rejection, focus on the reasons why you create art and the joy it brings. Share your work with trusted friends or family members first, and gradually expand to broader audiences. Remember that rejection is a part of the process, not a reflection of your worth as an artist. The more you put yourself out there, the more resilient and confident you will become. 7. Struggle: Overcoming Creative Blocks Even the most passionate artists encounter creative blocks. When you’re trying to build a business, these blocks can be particularly frustrating because your income depends on your ability to produce new work. Solution: Develop a Creative Routine and Seek Inspiration Establishing a consistent creative routine can help you push through periods of block. Designate a specific time each day or week dedicated solely to creating, even if you don’t feel inspired. Surround yourself with inspiration, whether through nature, books, music, or other art forms. Take breaks to recharge, and allow yourself to experiment and play without the pressure of creating something perfect. Sometimes, stepping away from your usual medium or trying a new technique can reignite your creativity. 8. Struggle: Building a Sustainable Income Turning a passion for art into a reliable income can be difficult, especially when sales fluctuate. Hobbyists often face the challenge of figuring out how to make consistent sales without compromising their creative vision. Solution: Diversify Your Income Streams To build a sustainable income, it’s important to diversify your revenue streams. Consider offering prints, licensing your artwork, teaching workshops or online courses, or selling digital downloads. These options allow you to reach a broader audience and provide multiple ways for people to support your work at different price points. Additionally, build a system to regularly engage with your audience, such as a newsletter or social media campaigns, to keep your work top of mind and drive consistent sales. 9. Struggle: Competing in a Saturated Market The art market can feel saturated, making it hard for emerging artists to stand out. It’s easy to feel discouraged when there are so many talented artists vying for attention, especially online. Solution: Focus on Your Unique Voice One of the best ways to stand out in a crowded market is to focus on what makes your art unique. Take time to develop your own style, voice, and message. Rather than trying to cater to every trend, lean into what makes your work special and authentic. Share the stories behind your art, your creative process, and what inspires you—this creates a deeper connection with your audience. Authenticity resonates, and there will always be people who appreciate your unique perspective. 10. Struggle: Balancing Creativity and Commercial Viability Finding the balance between creating art that is commercially viable and staying true to one’s artistic vision is a common struggle for hobbyists. It can be tempting to create what sells, but that can lead to burnout if it’s not aligned with your true passion. Solution: Find a Balance Between Passion and Profit It’s possible to find a middle ground between creating art that sells and staying true to your passion. Start by experimenting with different types of work to see what resonates with your audience, but don’t be afraid to pivot if it doesn’t feel right. Consider offering a range of products, from highly marketable items to more personal, expressive pieces. This approach allows you to meet your customers' needs while still dedicating time to the projects that matter most to you. Transitioning from hobbyist to professional visual artist is an exciting but challenging journey that requires more than just creative talent. It takes strategy, resilience, and a willingness to learn and grow. While the struggles outlined above are common, they don’t have to stand in your way. By educating yourself, building confidence, diversifying your income streams, and focusing on your unique voice, you can turn your passion for art into a profitable and fulfilling business. If you’re ready to take your art career to the next level and want guidance from someone who understands the challenges you face, consider joining the Created to Thrive Artist Mentoring Program. It’s the premier online community for artists who are Christians, designed to help you grow your art business, spiritual life, and creative practice from a faith-based perspective. Whether you're struggling with pricing, marketing, or building your confidence, this program offers the support, tools, and community you need to thrive. Ready to get started? Visit www.matttommeymentoring.com/artmentor and take the first step towards building a successful, fulfilling art business today! In response to my recent article about incorporating trending colors into your artwork, I got a wave of feedback. Many of you resonated with the idea of aligning your art with market trends to boost sales, but others raised concerns. Some felt that considering color trends was akin to “selling out”—a move that prioritizes money over genuine creativity. I understand where you're coming from, but let’s dig deeper.
The Reality of Being a Working Artist If you’re serious about selling your art, then you’re not just a creator—you’re also a business owner. And like any business owner, understanding your market is essential. This doesn’t mean you’re abandoning your creative vision or compromising your authenticity. It means you’re making smart, strategic choices that make your work more appealing to the people who might buy it. I’m not suggesting that you mindlessly follow every trend that comes along. Instead, think of market trends as a way to inform and refine your creative process. They’re a tool, not a rule. Incorporating trending colors or styles doesn’t mean you’re pandering to the masses; it means you’re thoughtful about the environment your art will live in. When your work resonates with both you *and* the market, you create a win-win situation where your art sells, and you can keep doing what you love. Is It a Hobby or a Business? Here’s a tough truth: if you’re creating without paying attention to what people want, you’re running a hobby, not a business. There’s nothing wrong with that—but if your goal is to make a living from your art, you have to be strategic. Creating purely from passion is a beautiful thing, but if it doesn’t sell, you’re likely to face frustration, burnout, and the financial struggle of trying to sustain a creative career. By understanding market trends, you’re not letting the market dictate your art. You’re letting it guide you, helping you make informed decisions that align your vision with what buyers are looking for. That’s not selling out—that’s smart, intentional artistry. The Bottom Line If you want to keep your art a hobby, then by all means, create whatever you like without any regard for trends. But if you want to thrive as a professional artist, then it’s time to see the market as an ally, not an enemy. It’s time to craft your art in a way that not only fulfills your creative passion but also resonates with the people who will buy it. Remember, the market doesn’t control your creativity; it *informs* it. And when you learn to listen and respond, you open yourself up to new opportunities, consistent sales, and, most importantly, the freedom to keep creating.. Need help with this nuanced transition to becoming a working, profitable artist? Then become a part of the Created to Thrive Artist Mentoring Program. Our results speak for themselves and we'd love to help you, too!  As a visual artist, the core of your creative expression lies in the freedom to bring your vision to life. The vibrant hues, subtle shades, and unexpected color combinations that make up your artwork are a reflection of your unique style and voice. However, in today's competitive art market, it's also crucial to consider how your work can resonate with potential buyers. One of the best ways to do this is by paying attention to the latest color palettes in interior design.
By aligning your artistic choices with the trending colors in home decor, you can create pieces that not only speak to your creative spirit but also appeal to the tastes and preferences of modern consumers. In this article, we’ll explore why keeping an eye on interior design trends is a smart move for visual artists, how it can enhance your sales, and how to incorporate these trends without compromising your artistic integrity. 1. Understanding the Connection Between Art and Interior Design Art and interior design have always shared a close relationship. The colors, textures, and styles that dominate home decor trends influence everything from furniture to wall paint, accessories, and yes, even art. Interior design is not just about arranging furniture; it's about creating an ambiance, an experience, and a mood. This is where your art comes in. A well-chosen piece of art can complete a room, making it feel cohesive, warm, and inviting. When people choose art for their homes, they often look for pieces that will harmonize with their existing decor. This is why understanding the latest color palettes can be so beneficial. It allows you to create work that fits seamlessly into a variety of settings, making it easier for homeowners, interior designers, and collectors to envision your artwork in their spaces. 2. Aligning Your Art With Market Trends: A Practical Approach While it's important to stay true to your creative vision, being aware of what's trending in the world of interior design can help you reach a wider audience. If you’ve ever tried to sell your art at a gallery, market, or online, you’ll know that finding the right buyer is all about making a connection. That connection is often sparked by familiarity, and color is a key component of that. For instance, if warm, earthy tones are trending this season, incorporating shades of terracotta, mustard yellow, or forest green into your work could make your pieces more appealing to those who are redecorating their homes with similar colors. It's about understanding your audience's desires and providing them with something that aligns with their aesthetic preferences. 3. Why Paying Attention to Color Trends Boosts Sales Incorporating popular color palettes doesn’t mean you’re compromising your creativity. Rather, it’s a strategic decision to make your work more marketable. When potential buyers are searching for artwork, they’re often looking for something that will enhance their living spaces. They want pieces that complement their new sofa, the paint color they just chose for their living room walls, or the aesthetic vibe they're aiming for in their home office. By aligning your art with trending colors, you're giving buyers one more reason to choose your work. Here’s how paying attention to color trends can boost your sales:
4. How to Stay Updated on Color Trends in Interior Design If you’re wondering how to stay in the loop when it comes to color trends, here are a few practical tips:
5. Incorporating Trending Colors Without Losing Your Artistic Identity One of the concerns many artists have is that following trends might dilute their unique style. However, it’s possible to embrace color trends while still maintaining your distinct artistic voice. Think of it not as copying but as adapting. Trends can be a source of inspiration, sparking new ideas and encouraging you to experiment with colors you might not have used before. Here are a few strategies for integrating trending colors while staying true to your vision:
6. The Benefit of Staying Current: More Opportunities for Custom Commissions Artists who are aware of design trends are often seen as more versatile and adaptable, which can open up more opportunities for custom commissions. Clients looking for specific color schemes to match their decor might approach you directly if they know you can create pieces that fit their vision. By showing that you’re up to date with the latest trends, you position yourself as an artist who can deliver exactly what the client wants, making you a valuable resource in the interior design process. 7. Examples of Artists Successfully Integrating Color Trends If you need some inspiration, there are countless examples of artists who have successfully integrated trending colors into their work:
8. Why Artists Should Embrace This Approach: Creating More Space and Resources for Creativity One of the joys of being an artist is having the freedom to create. However, financial stability plays a crucial role in allowing you to keep doing what you love. When your work aligns with market trends, it can lead to more sales. And more sales mean more time, space, and resources to invest back into your craft. As you gain a better understanding of what buyers want, you can create a win-win situation where you’re not only satisfying your need to express yourself but also meeting the desires of your audience. Creating art that resonates with people on multiple levels—emotionally, aesthetically, and practically—means you’re not just an artist but a creator who understands the power of visual connection. As a visual artist, your art is a reflection of your inner world, but it’s also a bridge that connects you to others. By paying attention to the latest color palettes in interior design, you can ensure that your work finds its way into more homes, reaching a broader audience. Embracing this approach doesn’t mean sacrificing your creativity; rather, it means strategically choosing colors that enhance your work’s appeal, making it more marketable and desirable. Ultimately, when your art resonates with the market, it creates a ripple effect—more sales lead to more freedom to create, which in turn leads to more opportunities to explore new ideas and grow as an artist. So the next time you see a new color trend, think of it as a fresh palette of possibilities, waiting to be explored. Want to grow your art business, creative practice and spiritual life with other artists who are Christians? Consider becoming a part of Created to Thrive - the premier artist mentoring program for Christian visual artists in the world. 3 Secrets to Becoming a Successful Artist: Show up daily, Work faithfully, Trust Completely8/29/2024  Artists in the Created to Thrive Artist Mastery Program. As a Christian visual artist, the desire to turn your art hobby or ministry into a thriving business is a calling worth pursuing. It’s a journey that requires dedication, persistence, and above all, faith in God’s plan for your life. The secret to success lies in three foundational principles: showing up daily, working faithfully, and trusting completely. These principles are deeply rooted in the teachings of Jesus, particularly in the parable found in Matthew 25:21 (NKJV), where He says, "Well done, good and faithful servant; you were faithful over a few things, I will make you ruler over many things. Enter into the joy of your lord."
Show Up Daily: The Power of Consistency The first secret to becoming a successful artist is to show up daily. The healthiest artists and art businesses are not built overnight. They are cultivated over time, little by little, as you faithfully steward what God has entrusted to you. Creating a habit of daily studio time is essential. Dedicate a specific space in your home or elsewhere where you can create without distractions. This space becomes a sanctuary where you can connect with God and let your creativity flow. In Psalm 90:17 (NKJV), we find a powerful prayer: "And let the beauty of the Lord our God be upon us, and establish the work of our hands for us; yes, establish the work of our hands." By showing up in your studio daily, you invite God to establish the work of your hands, transforming your efforts into something beautiful and enduring. Consistency in creating art is vital. It not only increases your skill but also helps you discover your unique voice as an artist. As you show up each day, you may not always feel inspired or produce your best work, but the discipline of daily creation will yield fruit over time. Galatians 6:9 (NKJV) encourages us, "And let us not grow weary while doing good, for in due season we shall reap if we do not lose heart." Keep showing up, even when it’s tough, knowing that your faithfulness will eventually lead to a harvest. Work Faithfully: Stewarding What You’ve Been Given The second secret is to work faithfully with what you’ve been given. In the parable of the talents in Matthew 25:14-30, Jesus teaches us the importance of being faithful stewards. The servants who invested and multiplied their talents were praised and rewarded, while the one who buried his talent out of fear was rebuked. As artists, we are given unique gifts and talents by God. It’s our responsibility to develop these gifts, honing our skills and expanding our capacity. This process requires hard work, dedication, and a commitment to excellence. Colossians 3:23-24 (NKJV) reminds us, "And whatever you do, do it heartily, as to the Lord and not to men, knowing that from the Lord you will receive the reward of the inheritance; for you serve the Lord Christ." When you work with all your heart, as unto the Lord, you are faithfully stewarding your gifts. Working faithfully also means being diligent in the business side of your art. This includes setting goals, marketing your work, managing finances, and building relationships with collectors and clients. Proverbs 16:3 (NKJV) advises, "Commit your works to the Lord, and your thoughts will be established." As you commit your art business to the Lord and work faithfully, He will guide your steps and establish your plans. Trust Completely: Surrendering the Results to God The third secret is to trust completely in God with the results of your work. This is perhaps the most challenging aspect of the journey because it requires surrendering control and placing your faith in God’s timing and provision. In the parable of the loaves and fishes (John 6:1-14), we see a powerful example of trust and multiplication. A young boy brought what little he had—five loaves and two fish—and placed it in Jesus' hands. Jesus blessed it, and it multiplied to feed thousands, with leftovers to spare. As artists, we must bring our "loaves and fishes"—our creativity, our efforts, our resources—and trust that God will multiply them. Not only will He use our work to bless others, but He will also ensure that we have more than enough for our own lives. Proverbs 3:5-6 (NKJV) offers wisdom in this area: "Trust in the Lord with all your heart, and lean not on your own understanding; in all your ways acknowledge Him, and He shall direct your paths." Trusting God means acknowledging that He is the source of your success and that His plans are far greater than anything you could imagine. When you trust completely, you release the pressure of trying to control the outcomes, and you allow God to work in ways that exceed your expectations. Applying the Principles: Practical Steps Now that we’ve explored the three secrets to becoming a successful artist—showing up daily, working faithfully, and trusting completely—let’s discuss some practical steps to apply these principles in your art business. 1. Establish a Daily Routine Create a daily routine that includes dedicated studio time. Set aside a specific time each day to create, even if it’s only for a short period. Consistency is more important than the amount of time spent. Over time, this habit will lead to significant growth in your skills and creativity. 2. Set Clear Goals Set clear, measurable goals for your art business. These could include the number of pieces you want to create each month, financial targets, or marketing strategies. Break these goals down into actionable steps and review your progress regularly. Remember to commit your plans to the Lord and seek His guidance in all you do. 3. Cultivate a Heart of Gratitude Cultivate a heart of gratitude for the opportunities and resources God has provided. Gratitude keeps you focused on God’s goodness and reminds you that every success is a result of His grace. Philippians 4:6-7 (NKJV) encourages us, "Be anxious for nothing, but in everything by prayer and supplication, with thanksgiving, let your requests be made known to God; and the peace of God, which surpasses all understanding, will guard your hearts and minds through Christ Jesus." 4. Build a Support Network Surround yourself with other Christian artists who share your values and vision. A supportive community can provide encouragement, accountability, and inspiration. Hebrews 10:24-25 (NKJV) says, "And let us consider one another in order to stir up love and good works, not forsaking the assembling of ourselves together, as is the manner of some, but exhorting one another, and so much the more as you see the Day approaching." Being part of a community helps you stay motivated and focused on your calling. 5. Trust the Process Finally, trust the process and God’s timing. Success in the art world often takes time, and there may be seasons of waiting or slow growth. During these times, continue to show up, work faithfully, and trust that God is at work behind the scenes. Isaiah 40:31 (NKJV) offers encouragement: "But those who wait on the Lord shall renew their strength; they shall mount up with wings like eagles, they shall run and not be weary, they shall walk and not faint." Trust that as you remain faithful, God will bring about His perfect plan for your life and art business. 6. Find an Art Mentor One of the most impactful steps you can take in your journey as an artist is to find a mentor who can guide you, encourage you, and help you navigate the challenges of growing your art business. A mentor provides valuable insights, shares their experiences, and offers support when you need it most. Proverbs 15:22 (NKJV) says, "Without counsel, plans go awry, but in the multitude of counselors they are established." Having a mentor can make a significant difference in your growth as an artist. If you’re looking for a Christ-centered mentoring community, consider becoming a part of the Created to Thrive Artist Mentoring Program. This program is designed specifically for Christian visual artists who want to turn their passion for art into a thriving business. Through a combination of teaching, community support, and personal guidance, Created to Thrive helps artists like you develop the skills, mindset, and spiritual foundation needed to succeed. By joining this mentoring program, you’ll have access to a wealth of resources, including a one-year curriculum with on-demand training videos, weekly live Q&A sessions, bi-monthly small group discussions, Expert Hour sessions with industry experts in website design, marketing, email, social media, art critiques and more. You’ll also be part of a community of like-minded artists who share your faith and commitment to excellence. Together, you’ll grow in your artistic abilities, deepen your spiritual walk, and learn how to navigate the complexities of the art world with confidence. Remember, you don’t have to walk this journey alone. With the guidance of a mentor and the support of a community, you can achieve your God-given potential as an artist. If you’re ready to take your art business to the next level, consider joining the Created to Thrive Artist Mentoring Program and start thriving today. Becoming a successful artist is a journey of faith, discipline, and trust. By showing up daily, working faithfully, and trusting completely in God, you are positioning yourself to receive the fullness of His blessings. Remember the words of Jesus in Matthew 25:21 (NKJV): "Well done, good and faithful servant; you were faithful over a few things, I will make you ruler over many things." As you are faithful with what God has given you, He will expand your influence, bless your efforts, and use your art to impact the world for His glory.  Email marketing for artists can often be a struggle. But as a visual artist, your email list is one of your most valuable assets. It’s a direct line of communication with your audience, giving you the opportunity to share your creative journey, promote your work, and foster a deeper connection with those who appreciate your art. In a world where inboxes are flooded with messages, how do you ensure your emails stand out? One highly effective strategy is to host art giveaways as part of your email marketing efforts. 1. Attract New Subscribers Art giveaways can serve as a compelling incentive for people to join your email list. By offering the chance to win a piece of your artwork, you provide a tangible reward that aligns perfectly with your target audience's interests. Potential subscribers are more likely to sign up if they know there's a possibility of owning one of your creations, making it a low-risk, high-reward proposition for them. 2. Increase Engagement Regular giveaways can keep your existing subscribers excited and engaged. By varying the types of contests you offer, you create a sense of anticipation and participation among your audience. When people know they have a chance to win something they love, they are more likely to open your emails, interact with your content, and even share your newsletter with others, further expanding your reach. 3. Build a Community Art has the unique power to connect people, and giveaways can help you build a community around your work. By encouraging subscribers to participate in contests, share their stories, or create something inspired by your art, you foster a sense of belonging among your audience. This community-building aspect not only strengthens your relationship with your followers but also turns them into advocates who will help spread the word about your art. 4. Showcase Your Work Giveaways provide an excellent platform to showcase new or existing pieces of your art. Each contest can highlight a different aspect of your creativity, whether it’s a new collection, a particular technique you’ve mastered, or a themed series. This not only keeps your audience informed about your latest projects but also reinforces your brand as an artist. 5. Reward Loyalty Your most loyal fans are those who have supported you over time, and art giveaways are a fantastic way to show appreciation. By giving them the chance to win something special, you acknowledge their support in a meaningful way, which can lead to stronger relationships and long-term loyalty. Incorporating art giveaways into your email marketing strategy is more than just a way to increase your subscriber count. It’s a way to build a vibrant, engaged community around your art, keep your audience excited about your work, and ultimately, grow your creative business. With the right approach, these contests can become a powerful tool in your marketing arsenal, helping you connect with your audience in a meaningful and memorable way. Art Giveaway Ideas that Boost Email Marketing for Artists
Here are 30 creative contest ideas for offering "free art" to your email newsletter subscribers:
For more help on marketing your art business and email marketing for artists, become a part of the Created to Thrive Artist Mentoring Program.  Finding the right gallery to represent your artwork is a critical step in an artist's career. It's not just about getting your art on the walls; it's about finding a partnership that aligns with your artistic vision, career goals, and business aspirations. In this article, we'll explore the significance of choosing the right gallery, offer strategies for getting your art into a gallery, and provide a list of insightful questions that will help you determine whether a gallery is the right fit for you.
Why Finding the Right Gallery is Crucial
How to Get Your Art into a Gallery Getting your art into a gallery is a multifaceted process that requires research, preparation, and persistence. Below are some strategies to help you navigate this journey:
Questions to Ask a Gallery Owner/Manager When you reach the point where a gallery is interested in representing your work, it's essential to ask the right questions. These questions will help you assess whether the gallery is a good fit and demonstrate that you are a knowledgeable and seasoned artist:
Answering Key Questions How do I get my art into a gallery? Getting your art into a gallery requires a combination of preparation, persistence, and networking. Start by researching galleries that align with your artistic style and build a strong portfolio that showcases your best work. Engage with the art community by attending events, networking with industry professionals, and participating in group exhibitions. When submitting your work to galleries, follow their guidelines and ensure your submission is professional and tailored to each gallery. How to get your artwork into a gallery? To get your artwork into a gallery, focus on creating a cohesive and compelling body of work that reflects your artistic vision. Research potential galleries that align with your style and values, and build relationships with gallery owners and curators. Submit your work professionally, respecting each gallery's submission process. Consider participating in local group shows to gain exposure and build your reputation within the art community. How to get your art into a gallery? Getting your art into a gallery involves identifying galleries that are a good fit for your work and career goals. Develop a strong online presence to showcase your work and connect with potential galleries. Network with other artists, collectors, and gallery owners, and be persistent in your efforts. Tailor your submissions to each gallery, highlighting why your work would be a good addition to their roster. How to get art into a gallery? To get art into a gallery, start by understanding the gallery's niche and ensuring your work aligns with their focus. Build a portfolio that reflects your artistic identity and engage with the art community to create connections. Submit your work according to the gallery's guidelines, and consider starting with local galleries to gain experience before approaching larger ones. How to get into an art gallery? Getting into an art gallery requires a proactive approach. Begin by researching galleries that resonate with your artistic style and values. Develop a professional portfolio and online presence, and actively participate in art events to network with industry professionals. When submitting your work, ensure your presentation is professional, concise, and tailored to each gallery. Persistence and patience are key as you work towards gallery representation. Finding the right gallery to represent your artwork is a pivotal moment in your artistic career. It requires careful consideration, research, and preparation, but the rewards can be substantial. By aligning yourself with a gallery that understands and supports your vision, you can achieve greater exposure, professional growth, and financial stability. Remember, getting your art into a gallery is not just about showcasing your work; it's about building a long-term partnership that can help you navigate the complexities of the art world. By asking the right questions and being strategic in your approach, you can find a gallery that will be a true advocate for your art and a key partner in your creative journey.  For artist solo-preneurs, the journey of building a successful creative business is both rewarding and challenging. While the freedom to create and the potential for success are significant, the pressures and demands can often lead to unhealthy coping mechanisms. Failing to address these issues can result in frustration, overwhelm, and setbacks, no matter how talented you are as an artist or businessperson. Understanding these challenges and developing healthy, faith-based responses is crucial to thriving personally and professionally.
Here, we explore common triggers and unhealthy coping mechanisms, offering Christian alternatives to help you navigate your journey more effectively. Feelings That Trigger Unhealthy Coping Mechanisms
Unhealthy Coping Mechanisms When faced with these triggers, it's common to turn to unhealthy coping mechanisms. These behaviors may provide temporary relief but ultimately lead to more significant problems.
Healthy Christian Alternatives As Christians and as artists, we are called to live in a way that reflects our faith and trust in God. By turning to Christ-centered coping mechanisms, we can find true peace and healing.
The Importance of Victory in These Areas Gaining victory over unhealthy coping mechanisms is essential for thriving in life, art, and business as entrepreneurs. When we rely on negative behaviors, we hinder our ability to fully experience the abundant life God has planned for us. John 10:10 states, "The thief comes only to steal and kill and destroy; I have come that they may have life, and have it to the full." By adopting healthy, faith-based coping strategies, we open ourselves to God's transformative power. We can experience true peace, joy, and fulfillment, allowing us to excel in our creative endeavors and business pursuits. As we grow in our ability to cope with life's challenges through Christ-centered practices, we become better equipped to serve others and fulfill our God-given purpose. Remember, recognizing and addressing unhealthy coping mechanisms is a crucial step in our spiritual journey. By turning to God and embracing healthy alternatives, we can overcome the triggers that lead us astray. Through community, prayerful action, releasing our burdens to God, meditating on His Word, and practicing self-compassion, we can find true healing and peace. Let us strive to live in a way that reflects our faith, trusting in God's grace and guidance to navigate life's challenges and thrive in all we do.  Over the last few weeks, my wife Tanya and I have experienced a whirlwind of change. Our son, Cameron, has relocated to Salt Lake City, aiming for a job at a ski resort and embarking on his next big adventure. This transition gave us the chance to dive into the empty nester life, and we took a scenic journey back home, soaking in some incredible experiences along the way.
A Journey Through Artistic Hotspots Our route back from Salt Lake City took us through Moab and Arches National Park, down to Durango where we unexpectedly reconnected with old friends, and finally to Santa Fe. Santa Fe, with its vibrant art scene, was an eye-opener. Known as the "NFL of the art world" and Canyon Road as the "Super Bowl," Santa Fe boasts over 300 galleries. It’s truly a hotbed of incredible art and art collectors. Here are some key takeaways from our trip that I want to share with you: 1. Location Matters Just like in real estate, location is crucial for selling art. You need to be where people are actively looking for and purchasing art. Hanging your art in the right place can make all the difference. 2. Who You Sell With Matters The reputation of the gallery and the other artists you are associated with can significantly impact how your art is perceived. High-quality galleries can elevate the perception of your work. 3. Presentation is Key Successful galleries know how to set the stage. From lighting to placement to ambiance, presenting your art in a high-end way can make a huge difference in how it’s received. 4. Ask for the Sale Don’t be shy about selling your work. Great galleries have staff who are professional and friendly, immediately engaging potential buyers and guiding them towards a purchase. 5. Tell Your Story Connecting with potential buyers through your story is crucial. Share the inspiration behind your work, your process, and who you are as an artist. People buy art because of the connection they feel. 6. Big Art Sells In Santa Fe, we noticed a trend towards large, contemporary abstract works. Big art makes a big impact and often comes with a big price tag. 7. Quality Matters Every piece of art we saw in Santa Fe was presented perfectly. High-quality finishes, impeccable framing, and attention to detail were consistent across the board. 8. Fewer Artists, More Impact Many galleries in Santa Fe represent a limited number of artists, allowing each artist to showcase a significant body of work. This gives potential buyers a comprehensive view of the artist’s style and range. 9. Competition is Stiff In a place like Santa Fe, competition is fierce. To stand out, your work needs to be unique, masterful, and desirable. Mid-career and late-career artists with a strong, unique voice dominate these galleries. 10. Offer Shipping Make it easy for buyers, especially those from out of town, by offering shipping. This convenience can make the difference in securing a sale. 11. Value Relationships Maintain good relationships with galleries. If you start having success, don’t rush to renegotiate terms. Value the partnership and work together to gradually adjust prices. 12. Take Risks Be willing to take risks and be open to new opportunities. Friendly conversations and willingness to share your work can open unexpected doors. Trust that God is working behind the scenes to bring you into divine appointments. Embrace the Journey I hope these insights encourage you as you continue to build your art business and take it to the next level. Remember, you don’t have to do it alone. Our Created to Thrive Artist Mentoring Program is here to help you grow your business, deepen your faith, and connect with a supportive community. Since 2016, we’ve been helping artists like you achieve their dreams with proven strategies and expert guidance. Thanks for spending time with me today. Until next time, my friend, keep thriving!  Today, I want to share insights from a recent coaching session that shed light on three common obstacles that often hinder artists from achieving their full potential: overthinking, indecision, and lack of self-discipline. Let's explore how to overcome these challenges and step into the life God has created for you.
The Trap of Overthinking Overthinking is a sneaky obstacle that often masquerades as wisdom. We tell ourselves we're being cautious or thorough, but in reality, we’re caught in a cycle of fear and perfectionism. This constant analysis can paralyze us, making our journey toward God-given potential seem insurmountable. In 2 Timothy 1:7, we’re reminded, "For God has not given us a spirit of fear, but of power and of love and of a sound mind." This scripture encourages us to break free from overthinking and walk by faith. As 2 Corinthians 5:7 states, "We walk by faith, not by sight." Sometimes, we need to step out in faith, trusting God to guide us, even when we don’t have all the answers. Remember, good is often the enemy of best; don’t let the pursuit of perfection hinder your progress. The Paralyzing Power of Indecision Indecision often stems from overthinking, leading to a fear of both success and failure. This fear is usually rooted in feelings of inadequacy. That’s why understanding our identity in Christ is crucial. What do you believe about God and yourself? Aligning your mindset with God’s truth can transform indecision into decisive action. Philippians 4:13 reminds us, "I can do all things through Christ who strengthens me." With Jesus as our strength, we can make decisions based on faith, not fear. Jeremiah 29:11 further reassures us, "For I know the plans I have for you, declares the Lord, plans to prosper you and not to harm you, plans to give you hope and a future." Let this belief system guide your actions, replacing indecision with confident, faith-filled choices. The Challenge of Self-Discipline A lack of self-discipline often arises from overthinking and indecision, leading to a comfort zone that hinders growth. True growth requires stepping out of our comfort zones and embracing discipline in all areas of life, whether it's our diet, physical activity, or artistic practice. Hebrews 12:11 acknowledges that "No discipline seems pleasant at the time, but painful. Later on, however, it produces a harvest of righteousness and peace for those who have been trained by it." Embrace the discipline needed to pursue your God-given potential. Lead yourself with the guidance of the Holy Spirit, and take ownership of your growth journey. The Path to Thriving Walking by faith, making decisive choices, and embracing self-discipline are vital steps toward growth. However, maintaining these practices can be challenging on your own. That’s why I created the Created to Thrive Artist Mentoring Program. Since 2016, we've helped artists like you grow spiritually, artistically, and financially, creating a consistent income to pursue your calling. If you find yourself stuck in the same place year after year, frustrated with your progress, I invite you to join our community. Our proven techniques and supportive environment can help you break free from overthinking, indecision, and lack of self-discipline. Together, we can thrive as artists in God's kingdom. For more information, check out the link in the show notes. And remember, you were created to thrive! Thank you for joining me today. Be sure to share this message, leave a comment, and stay connected on social media. Until next time, keep thriving!  In today's economic climate, raising the prices of your artwork is not just a matter of increasing your income—it's about ensuring your survival and thriving as an artist. As inflation rates continue to rise globally, the cost of living has surged, affecting everything from food and housing to transportation and utilities. This article explores why it's crucial for artists to adjust their prices in line with inflation, supported by recent studies and statistics, and offers encouragement and resources for those seeking to navigate this challenging landscape. The Reality of Global Inflation Inflation is a persistent increase in the prices of goods and services, leading to a decrease in purchasing power. Over the past few years, we have seen significant inflationary pressures worldwide, exacerbated by factors such as supply chain disruptions, increased demand, and geopolitical tensions. A report from the International Monetary Fund (IMF) highlighted that global inflation rates reached an average of 5.7% in advanced economies and 8.7% in emerging markets and developing economies in 2023. Specific sectors have experienced even steeper increases. For instance, the U.S. Bureau of Labor Statistics (BLS) reported that in 2022, the Consumer Price Index (CPI) for all urban consumers rose by 7.0%, the largest 12-month increase since 1982. Rising Costs of Essential Goods
The Impact on Artists As artists, you are not isolated from these economic pressures. The increased cost of living affects your ability to sustain your art practice and personal life. Here are a few reasons why adjusting your prices is not only necessary but also justified:
Studies Supporting Price Adjustments Several studies and reports underscore the need for price adjustments in response to inflation:
Practical Steps for Raising Your Prices
Encouragement and Resources Raising your art prices to keep up with inflation is not just about maintaining your livelihood; it's about valuing your work appropriately and ensuring the sustainability of your art practice. As you navigate this process, remember that you are not alone. Many artists face similar challenges, and there are resources available to support you. For a comprehensive guide on pricing your art, I highly recommend getting a copy of my book, "How to Price Your Art". It provides practical tips and strategies for setting prices that reflect the true value of your work and the current economic conditions. Additionally, consider joining the Created to Thrive Artist Mentoring Program. This program offers ongoing support, encouragement, education, and consulting tailored to the needs of artists. Being part of a community that understands your challenges and offers expert advice can make a significant difference in your journey. In an era of rising inflation, adjusting your art prices is not just a smart business move—it's essential for your survival and growth as an artist. By understanding the economic forces at play and taking proactive steps to align your pricing with these realities, you can continue to thrive and create the work you are passionate about. Remember, valuing your art means valuing yourself. Don't be afraid to set prices that reflect your worth and the quality of your creations. For further reading and support, grab a copy of "How to Price Your Art" and join the Created to Thrive Artist Mentoring Program. Together, we can navigate these challenges and continue to flourish in our artistic endeavors. Specific links for the studies cited in the article with the help of ChatGPT on why artists should raise their prices in response to global inflation, here are the sources:
Why Teachable is the Best Online Course Platform for Artists to Host their Courses and Memberships4/2/2024  Hey there, fellow creatives! I'm super excited to share with you something that's been a game-changer for me and countless other artists who are looking to expand their reach and impact. If you've been toying with the idea of sharing your expertise through online courses or memberships, you're going to love what I've got to share.
Let's dive right into the heart of the matter: why, in my experience, Teachable stands out as the best platform for us visual artists to host our online courses and memberships. And trust me, I'm not just throwing words around here – I've been through the wringer with different platforms, and Teachable has consistently come out on top. For the money and the ease of use, I believe Teachable is the best online course platform for artists on the market today. I currently sell thousands of dollars each month on this platform, so I know it works! Here's why: User-Friendly Vibes First up, let's talk about ease of use. We're artists, right? Our brains are wired to create, to explore the visual and the tactile, not to wrestle with complicated tech. That's where Teachable shines. It's incredibly intuitive, which means you can focus more on crafting your content and less on figuring out how to upload a video or set up a payment gateway. The platform guides you through each step with a friendly hand, making the setup process a breeze. A Visual Artist's Dream Now, onto the visual aspect – because, let's face it, as visual artists, aesthetics matter to us. A lot. Teachable gets that. The platform offers beautifully designed templates that you can customize to match your artistic flair. Whether you're a painter, sculptor, digital artist, or anything in between, your course can look just like your art: unique, professional, and utterly you. Connect and Engage Engagement is key when it comes to online learning, and Teachable nails this by providing tools that help you connect with your students on a deeper level. Discussion forums, quizzes, and comment sections allow for a dynamic learning environment. This means your students aren't just passively watching videos; they're participating, asking questions, and truly engaging with your content. Money Matters Made Easy Let's talk turkey for a moment. We all appreciate simplicity when it comes to handling payments, right? Teachable streamlines the whole process, from setting up different pricing options for your courses to handling international payments. It's all in there, and it's all straightforward. Plus, the platform helps manage the not-so-fun stuff like VAT, sales tax and affiliate payouts, so you can spend more time creating and less time crunching numbers. The Tax Tangle: Untangled! Now, let's take a moment to talk taxes - yes, the dreaded T-word. But stick with me because this is good news. One of the unsung heroes of Teachable's features, and honestly, a huge sigh of relief for us creatives, is how it handles sales tax. You know, that complex web of rates and regulations that can vary wildly from place to place and can be a major headache for anyone selling anything online, let alone our beautiful courses. Teachable steps in as our knight in shining armor here, calculating, collecting, and remitting sales tax on our behalf. And why is this a monumental benefit, you ask? Well, for starters, it frees us from the cumbersome task of keeping up with the ever-changing tax laws and regulations across different jurisdictions. Imagine trying to figure out the specific tax rate for a student in one country, another state, or even a particular city. It's enough to make your head spin! But with Teachable, you don't have to worry about any of that. They've got a team of experts and a robust system in place to handle it all, ensuring compliance with local tax laws, which means one less thing on your already overflowing creative plate. This not only saves you a ton of time and potential headaches but also protects you from the risk of accidental non-compliance, which could lead to fines or legal issues. In essence, this feature allows you to stay focused on what you do best - creating and teaching. It's like having a silent business partner taking care of the nitty-gritty details, so you can concentrate on growing your community and sharing your art with the world. And in a world where simplicity and peace of mind are invaluable, this feature of Teachable truly shines as a beacon for us, the creative educators. So, there you have it, a little golden nugget of information about one of the many reasons Teachable stands out. It's not just about the platform's user-friendliness or its aesthetic appeal; it's also about how it supports you in the backend, handling complex issues like sales tax, so you can thrive in the front, doing what you love. Growing Together Finally, what I love about Teachable is that it feels like a partner in your growth journey. The online course platform doesn't just give you the tools and then wave goodbye; it's packed with resources to help you succeed. From comprehensive guides on course creation to marketing tips, Teachable is there to support you at every step. So, there you have it, my creative comrades – a little insight into why I think Teachable is the top pick for us visual artists looking to spread our wings into the world of online courses and memberships. Remember, the goal isn't just to teach; it's to create a community, share our passion, and, yes, earn a living while we're at it. And with a platform like Teachable, all of that becomes not just possible, but enjoyable. Here's to your success and creativity, always intertwined and inspiring others. Let's make some magic happen on Teachable, shall we? I hope as you research it's benefits for yourself, you'll come to believe, as I do, that Teachable is the best platform out there for artists. ** I personally use Teachable for my online course hosting and love it so much, I became and affiliate for them. If you click the links above and purchase, I will receive an affiliate payment from Teachable. The Creative Call: Why Artists Should Consider Starting an Art Business Rather than an Art Ministry3/11/2024  In a world pulsating with the need for beauty, truth, and hope, Christian visual artists find themselves at a crucial junction. The path they choose in structuring their professional and spiritual endeavors is more than a mere career decision; it's a declaration of how they intend to navigate the confluence of faith and creativity. While the allure of starting an arts ministry is potent, imbued with the noble desire to serve and inspire, there exists a compelling narrative for embarking on an arts business journey. This pathway is not only paved with promises of greater flexibility and profitability but also the profound potential to make an indelible impact on society. Here's an expanded exploration of why the profit-driven business structure could be the best choice for Christian visual artists over the conventional nonprofit ministry model.
1. Sustainability and Financial Viability At first glance, the concept of an arts ministry is deeply appealing, echoing the artists' intrinsic yearning to serve their communities and God through their talents. Yet, the operational realities of ministries, with their heavy reliance on the unpredictable streams of donations, grants, and volunteer efforts, often paint a challenging picture. These financial uncertainties can stifle the ministry's ability to grow, innovate, and even sustain its basic functions. Conversely, an arts business, grounded in the principles of commerce, operates on a model where sustainability is not just a goal but a necessity. Income generated from the sale of art, commissions, and related services ensures a steady financial base. This autonomy in finances liberates artists from the constant cycle of fundraising, allowing them to focus on their craft and its growth. A tangible example can be seen in my own life as a fine craft artist whose unique approach to sculptural basketry has not only garnered me much critical acclaim but also established a sustainable business model that supports both my family and my artistic endeavors while allowing me to help other artists as well. 2. Broader Impact through Market Reach One of the most compelling arguments for starting an arts business is the expansive reach it promises. Unlike ministries, which may inadvertently limit their audience to those within their faith community, businesses are driven by the imperative to penetrate larger markets. This expansion is not confined to Christian circles but extends to secular arenas as well, allowing the artist's message to weave through the broader societal tapestry. 3. Innovation and Creative Freedom The path of an arts business is one that brims with opportunities for creative exploration and innovation. Free from the confines of strict doctrinal guidelines and community expectations that ministries might adhere to, artists in the business realm can traverse a broader thematic landscape. This liberty can fuel more authentic, innovative expressions that resonate on a deeper level with audiences, both within and beyond the Christian community. 4. Professional Development and Networking The journey of an arts business is replete with opportunities for professional growth and networking that might be less accessible within the confines of a ministry. The business world encourages engagement with a diverse array of stakeholders, from clients and collaborators to mentors and peers across various industries. These interactions can be a rich source of inspiration, learning, and even partnership, fostering an environment where artists can thrive both creatively and commercially. While the non-profit ministry world also can have a variety of networking and professional development opportunities, so many of them are based on the development of grants and donations, rather than creating a sustainable business model based on market-driven opportunities. Additionally, non-profits are ultimately administrated by boards, not just by staff or the founder. That can create a whole other set of complications when it comes to how to grow and where to receive input. 5. Legal and Tax Advantages Navigating the business world comes with its set of challenges, but it also offers a suite of legal and financial benefits. The protective structures of LLCs and corporations can shield artists' personal assets from business liabilities, offering a layer of security that's critical in today's litigious society. Moreover, the array of tax deductions, credits, and incentives available to businesses can provide significant financial relief, allowing artists to reinvest in their work and expand their impact. Obviously, non-profits have the advantage of being able to receive tax-deductible donations from donors but in reality, that is often more of a dream. Grants are not easy to win and large donors rarely help small nonprofits with no track record of demonstrated success. Again, creating a business with a profit incentive gives an artist a much quicker and easier way to start building income and impact. 6. Empowerment through Ownership The decision to start an arts business imbues artists with a profound sense of ownership over their work and their mission. This ownership is not merely about possessing the rights to one's creations but embodies a deeper sense of control and responsibility over the direction and impact of one's artistic journey. Such empowerment encourages a personal investment in the success of the business, driving artists to pursue excellence, innovate, and expand their horizons. A notable example is the story of Thomas Kinkade, known as the "Painter of Light." Kinkade's decision to market his work aggressively through a network of galleries and partnerships with retailers was met with criticism from the fine arts establishment. However, this approach allowed him to maintain control over the production and distribution of his work, making his art accessible to a wide audience and securing his legacy as one of the most commercially successful artists of his time. Something that would be impossible in the non-profit realm. 7. Adaptability and Resilience The business landscape, with its ever-changing trends and economic fluctuations, demands a high degree of adaptability and resilience from those who venture into it. These qualities are invaluable for artists, as they translate into a capacity to evolve with the market, explore new mediums and messages, and withstand the inevitable challenges that come with any entrepreneurial endeavor. Because non-profits are run by boards made up of people with competing desires and visions for the organization, adaptability and change can often be seen as a threat and resisted, rather than embraced. While having a board can be a wonderful support to an artist, they can also be a frustrating factor that slows their ability to make the changes needed to adapt quickly to market and cultural needs. 8. Mission and Message Control Embarking on an arts business offers artists unparalleled control over their mission and the messages they wish to convey. This autonomy allows for a more authentic expression of one's faith and values, unencumbered by the expectations or limitations that might be imposed by a ministry or religious organization. Such freedom can foster a genuine connection with audiences, as the art becomes a direct reflection of the artist's personal journey and convictions. This concept is often embodied in the work of Christian authors who choose to self-publish. By taking control of the publishing process, these writers ensure that their message remains unaltered and reaches their audience as intended. This direct line of communication allows for a more personal and impactful exchange between the artist and their audience, enriching the overall impact of their work. For Christian visual artists called to make a difference through their creativity, the choice between starting an arts ministry and an arts business is laden with significance. While ministries serve a vital role within the spiritual ecosystem, the arts business model presents a compelling array of advantages that extend beyond financial sustainability to encompass broader societal impact, creative freedom, and personal empowerment. By choosing to embark on an arts business, artists not only ensure their own growth and sustainability but also amplify their capacity to inspire, challenge, and uplift through their art. In the dynamic interplay of faith and creativity, artists are presented with an opportunity to forge a legacy that transcends the confines of traditional ministry, reaching into the very heart of society with messages of hope, beauty, and truth. If you're ready to start your own art business but don't know where to start, we can help. Join us inside the Created to Thrive Artist Mentoring Program and let us help you create an art business that has both income and impact. I've been thinking a lot lately about the journey we're on as artists, especially those of us weaving our faith into our creative expression. It's a beautiful, challenging, and deeply rewarding path, but let's be real—it's not without its myths and misconceptions.
Artists, including those who are Christians, may encounter various myths and misconceptions that can hinder their progress towards becoming successful and thriving in their field. Here are some of the most common lies and beliefs that could prevent artists from achieving their dreams:
You've probably heard the old tale of the "Starving Artist," right? It's a classic but let me tell you, it's far from the truth. Being an artist doesn't mean you have to swear off financial stability. In fact, embracing some business savvy can actually fuel your creativity and keep you doing what you love, without the stress of wondering where your next meal is coming from. And then there's the whole "talent is everything" spiel. Sure, talent is a fantastic gift, but it's just the starting line. The real magic happens when we commit to growing, learning, and stretching ourselves beyond what we thought possible. It's about showing up, day in and day out, and pouring our hearts into our craft. I know some folks worry about becoming a "sellout" if they achieve any sort of commercial success. But here's the deal: making a living from your art doesn't mean you're compromising your values or your message. It means you've found a way to connect with people who get you, who are moved by your work. And that's a beautiful thing. Now, I've heard the concern from my fellow Christian artists about navigating the space between art and faith. Let me reassure you—your creativity is a gift from God, and there's no need to compartmentalize your life. Your art can be a powerful medium to explore, express, and share your faith in authentic and impactful ways. Collaboration might seem like a buzzword, but in the art world, it's gold. Working with others, learning from mentors, and being part of a community can open up new avenues for inspiration and growth you might never find on your own. Ah, the myth of waiting for inspiration to strike—it's a trap! Real artists know that creativity is a discipline. It's about showing up at the canvas, the wheel, the loom, or wherever your creative space is, even when the muse seems to be on vacation. Impostor syndrome is a sneaky little lie that tries to tell us we're not good enough. But here's the truth: your voice, your perspective, and your art matter. There's an audience out there that needs to hear what you have to say, in the way only you can say it. Recognizing the value of your own work and journey is crucial. Every artist has a unique voice and perspective to offer, and there is an audience for every type of art. Embracing your unique path can lead to genuine connections and opportunities. And for those thinking it's too late to make your mark as an artist—think again. Art is not bound by age. Your journey is unique, and every stage of life brings its own depth and texture to your work. Artistic success knows no age. Many artists find their voice and achieve recognition later in life. The journey of an artist is individual and can unfold at any stage, offering opportunities for growth, exploration, and achievement at any age. So, where do you go from here? If you're ready to push past these myths and step into the fullness of your calling as an artist, I've got just the thing. The Created to Thrive Artist Mentoring Program is designed to help you navigate these challenges and more. It's the easiest, fastest, and most effective way to achieve your dream of becoming a thriving, successful artist. Join a community of like-minded creatives, get the guidance you need, and start living the life you were created for. Don't let those myths hold you back any longer. Visit http://www.matttommeymentoring.com/artmentor to learn more and get started. I can't wait to see where your journey takes you!  The journey we're all on as artists and entrepreneurs is a path filled with dreams, aspirations, and yes, a fair share of bumps along the way. But you know what? It's those very challenges that help us grow, build our spiritual and business grit, and ultimately, lead us to thrive in our creative callings.
The Well-Worn Path Let's dive into this idea for a moment - think of your mind as this vast, intricate race track. Your thoughts are like these little race cars zooming around, often sticking to the same old loop because, well, it's familiar territory. But here's where it gets interesting. When you decide it's time to carve out a new path, to venture into uncharted territory, that's when you hit resistance. It's like an invisible barrier that pops up, filled with doubts, fears, and a bunch of negative chatter, all trying to keep you on that well-worn track. But here's the twist - this resistance isn't the enemy. In fact, it's a sign that you're onto something big, something transformative. It's an invitation to pivot, to take those unruly thoughts captive, and to start laying down new tracks in your mind. This process isn't a walk in the park. It takes guts, determination, and a hefty dose of what I like to call 'spiritual grit.' It's about teaming up with the Holy Spirit to renew your mind, to align your inner chatter with the truths and the incredible plans God has in store for you. Spirit-Led Visualization One of the most powerful tools in this journey is the power of visualization. Take some time each day to really immerse yourself in the dreams and visions God has planted in your heart. Feel the joy, the excitement, and the gratitude for the path you're on and the destination you're heading towards. This practice isn't just feel-good fluff; it's a potent way to counteract the resistance that tries to keep you tethered to the 'same old, same old.' And let's not forget the importance of celebrating the small wins. Every little step forward, no matter how tiny, is a victory. It's a piece of the new track you're building. So whether it's sprucing up your website, creating a piece of art that speaks to your soul, or finally hitting 'send' on that daunting email, take a moment to pat yourself on the back. Let gratitude and joy infuse your spirit, and let that be the wind beneath your wings as you soar forward. The Power of Community Now, I've got to give a huge shoutout to the power of community in this whole process. Walking this path with a tribe of like-minded souls can turn the daunting task of changing your thought patterns and habits into a shared, and much more doable, adventure. Together, we can lift each other up, hold each other accountable, and share the wisdom we've gathered along the way. As we wrap up this heart-to-heart, I want you to remember that the road to success, in art and in business, is rarely straight. It's a winding path, filled with ups and downs, twists and turns. But within you lies the incredible ability to pivot, to take captive those thoughts that no longer serve you, and to blaze new trails that lead to the fulfillment of your deepest dreams. So, my dear friends, as we journey forward in this grand adventure of creativity and entrepreneurship, let's embrace each challenge as an opportunity for growth. Let's build our spiritual and business grit, and let's shape ourselves into the best versions we can be. Together, let's pivot, persevere, and pave our way to a future that's brimming with boundless possibilities.  No matter where people found themselves within the spectrum of art, one question remained: Is it ok to sell my art if I consider my inspiration comes from the Lord? To be more specific, the question was often “Is it ok to sell something that God gave to you freely?” As you can imagine, I definitely have an opinion on the matter and I hope this article can help clarify this for many of you out there who are struggling with this question.
In short, the answer is a resounding “Yes”! However, not every artist is meant to sell their art and herein lies the issue. It really depends on a few things, namely how an artist approaches their creative expression. For the purposes of this article (Yes, I know that there is a lot of crossover between these and yes, I understand that I’m going to have to speak in generalities since every situation is different) I’m going to focus on artists who approach their work in 3 different ways: their own personal spiritual experience, hobby, ministry to others and vocationally. Art as Spiritual Experience For most artists, the practice of art making is something that is innate. They can’t imagine life without it. It’s an extension of who they are and when they are creating, there’s nothing else like it! There’s an emotional release, a rush of pleasure and feelings of overwhelming joy that are rarely found in any other experience. Many times, artists also make a deeper spiritual connection with God during this process. Either intentionally or unintentionally, the artist may feel a real sense that they are not creating by themselves but are rather receiving inspiration from the Holy Spirit and creating with Him. Although this is not an experience unique to Christians, I believe the Father is releasing more of Himself, more of His Kingdom and more of His nature to creatives who are taking the time to invite the Holy Spirit into the creative process. When artists of all creative mediums enter in to this process, it’s an intimate place. Art making becomes a responsive act of worship where their ideas, tools, skills and processes become yielded to the movement of the Holy Spirit within them. There’s no faking it because an artist knows when it’s real. For many, there’s no greater place of connection with the Father than when they are creating; writing a song, painting, singing, dancing, weaving or just dreaming. To downplay this experience would be a huge mistake because it’s this process of connecting and creating that is so visceral and transforming for each artist. It’s foundational to our experience and essential for our ongoing growth and connection with God. In this place of art as spiritual experience, there are don’t have to be any rules or expectations. The experience of creating with God with no boundaries is all that matters. Whatever comes out comes out. It’s all worship. It’s all valid. It’s all important to the artist’s spiritual journey. The artist probably has a vocation that provides income for them and spends their ‘free time’ pursuing their creative outlet. There’s never any pressure to sell or please anyone but themselves and the Lord. For these artists, growth happens as a result of a nurtured relationship with God and the art making process. There’s no timetable or requirements on how or when that growth happens. It’s art as worship, for the pleasure of creating and that’s enough. For more information on creating with the Holy Spirit (or what some call "Prophetic Art") check out my Definitive Guide to Prophetic Art. Art as a Hobby The good news is that all artists start here, creating from a place of passion, connection, and expression. There are usually no rules at this point, only a love for creating, experimenting and having fun! You can probably relate, am I right? The focus for most hobbyists is creating for their own personal enjoyment. You may find yourself pursuing your art at your leisure… when you have extra time or a few times a month. Many hobbyists don't necessarily have a dedicated studio space to create in and end up creating in the dining room or spare bedroom of their home (or if you’re like me, the back porch, garage, kitchen and the shed out back!) Most hobbyists enjoy the freedom of creating when inspiration strikes, once a week, a couple of times a month, or even a few times a year. They often continue to create because of the spiritual connection they feel when creating. Overall, being a hobbyist is an awesome place to be! When you approach your art as a hobby, you're doing it just for fun. Again, no strings are required - just an enjoyment of the process. The time spent in the creative process is just for you. Sometimes you give art away to friends and family, other times you may sell a piece or two every now and again. However, art hobbyists rarely count on the income from their art sales to live. Usually it's about enjoyment and making enough to pay for materials. Art as Ministry It’s rare that an artist creates in a vacuum without anyone knowing about their creative expression. For most creatives, we enjoy sharing our creativity with others – friends, family, our faith community – and that only heightens the experience of creating. Nowadays because of the rise of acceptance of art as spiritual expression within the Church, many artists are finding they have the opportunity to share their art with others through doing things like art shows, painting on stage, performing on their worship team and many other wonderful expressions of creativity. This is an incredible opportunity for all creatives to take what’s been happening in their private studio time with God and welcome others into that process. Instead of their art simply being a place of personal connection with God, now it also has the potential to become a vehicle for others to experience the transformative Light and Light of God through their art. As with most things that involve other people, sometimes this can get a bit hairy. What do you do when someone doesn’t understand or respond to your work in a way that’s life-giving for you? How do you receive compliments? What if someone has a major encounter with the Lord through your work? It’s never simple for an artist to put their creative expression out for the public to interact with because it’s not just about the work. It’s bearing your soul and allowing others to come into your special place of connection, judge it and many times judge you. Depending on how you’re wired, that can be exhilarating or a real emotional challenge. Many artists now days are finding real acceptance within their faith communities as they create in the context of worship. People are inspired by their work, it heightens their own spiritual experience and allows them to create with others. It’s from these artists with whom we work most at The Worship Studio. They mostly create as worship and for the joy of the experience, have probably sold a few pieces here and there over the years but mostly enjoy giving their work away to others as a way to encourage them in their own spiritual journey. Artists in this place often struggle with the concept of selling their work because they don’t understand how they can or should sell something that’s such a natural expression of their own heart and given to them by the Holy Spirit in the context of worship. For artists who are are creating for their own personal enjoyment and spiritual expression, I say “Don’t worry about selling you work.” Allow it to be what it is – a joyful, creative, spiritual experience that you’re sharing with others. Why put the pressure on yourself to sell or not sell when there’s no specific calling to move into vocational art making? For many artists who are, for lack of a better word, hobbyists, they tension of feeling like they should sell their work causes more frustration than anything which only impedes the creative process. I always encourage these folks to enjoy the process, freely give as you have freely received and don’t put undue pressure on yourself or your art making practice. Art as Vocation For most artists – especially Christians – who have moved into creating as their vocation, they still create from a place of spiritual experience and desire to connect with God through their own creative process. In fact, most, if not all began in a place of creating simply as a response to their own inner need to create. I call it the compulsion to make, always searching for something to do with their hands. These artists still value the joy, spontaneity and exhilaration of the creative process but at some point began to feel the desire to create as their vocation. It may have been the result of a prophetic word, a longstanding dream of theirs, the recognition that if they were going to keep doing this and getting better they needed to give more attention than just what they could do as a hobby or just because their work started selling and they followed God’s favor on their work. However it happened, did this decision to create for money diminish their spiritual experience? Was God somehow displeased with them because they were no longer just creating for the joy of creating? I believe the answer to that question is a resounding “No”! Growth in the Kingdom is always based on stewardship of the gifts that a person has been given, regardless of where they find themselves in culture. For the artist, this most definitely includes their artistic gifting and their ability to hear, sense, feel and receive from the Lord. Let me pause and say, however, that I don’t believe becoming a full-time vocational artist means you’ve somehow achieved the ultimate maturity as an artist or as a Christian artist. Many of the best artists around choose to create as a hobby, for their personal enjoyment and have other vocations that they pursue to make their living. Many enjoy this because it allows them to come to their art making with no boundaries, requirements or pressure. It’s simply art for their personal enjoyment, sharing with others and even worship. Other Considerations when Selling Art Artists who have chosen to move into art making as their vocation however, don’t have the luxury of simply creating for personal enjoyment, although there is always joy that comes from the process. They have to consider the salability of their work, how it’s marketed, priced and presented to the public in a way that represents their values. Vocational artists can’t give most of their work away because for them, this is the primary way God has given them to make harvest their financial provision. They have to think about things like dedicated studio space, gallery representation or direct retail sales, inventory, shows and marketing their work. These artists have to pay attention to who’s buying their work, why, for what price and to be used in what context in order to continue to grow and thrive. To be successful, a vocational artist has to be both artist and entrepreneur. There is no either or if an artist is to be successful in the marketplace. This is where a lot of Christians who are artists somehow jump ship. They have this notion that artists who have chosen the vocational art path have somehow sold their soul to the art devil and have lost the essence of creating from a place of spiritual connection. How ridiculous! In my opinion, that’s just a load of religious poppycock and emotional gobbledygook! No one would think of making this accusation to someone who gets a million-dollar business idea from the Lord yet somehow, because we’re creative our motives and intentions are called into question. Should a pastor not be paid because they receive inspiration from the Lord for their sermons and daily ministry? It is crucial for artists to sell their art rather than giving it away for several reasons. Firstly, selling art allows artists to establish a market for their work. When artists give their art away, they miss the opportunity to build a customer base and gain recognition for their artistic abilities. By selling their art, artists can create a demand for their work, thereby increasing the likelihood of future sales and even potential collaborations or commissions. Secondly, selling art provides artists with a valuable opportunity to establish their worth and build confidence in their pricing. When an artist receives interest from potential buyers, it serves as an indicator that their work is valued and sought after. This confidence is crucial because potential collectors can perceive an artist's uncertainty in their pricing, which can deter sales. By selling their art, artists can refine their pricing strategies and gain a better understanding of the market value of their work. Additionally, selling art requires artists to have a clear, concise, and up-to-date plan. Without a solid selling strategy, artists may find themselves waiting for others to discover their work, which is often an unreliable approach. Serious artists understand that they are responsible for their own successes and failures. Developing a comprehensive plan that includes marketing, pricing, and distribution strategies allows artists to be proactive in promoting their work and reaching potential buyers. Finally, selling art opens up the possibility of financial gain and sustainability as an artist. Giving away art, while well-intentioned, does not contribute to the artist's financial stability. By selling their work, artists can generate income, which can support their artistic practice, fund necessary materials, and enable them to invest in their artistic growth. Selling art rather than giving it away is essential for artists wanting to make a living from their art and make an impact in the marketplace. It enables them to establish a market, gain confidence in their pricing, develop a comprehensive selling plan, and ultimately achieve financial sustainability. By embracing the responsibility of promoting and selling their work, artists can take control of their artistic careers and pave the way for success. Vocational but Still Spiritual Yes, being a vocational artist requires a different skill set and thought process, but it’s no less spiritual for the artist who approaches their life and work as a Kingdom creative. Being a vocational Kingdom artist is a beautiful collaboration with God in which the artist has the joyful opportunity to see and agree with Heaven, co-create their experience with the Holy Spirit and enjoy the benefits of the Kingdom in their life while expecting transformation to be the result of their life and work. All along the way, they get to trust God completely for their provision, opportunities to sell their work and new creative ideas. I’m one of these vocational artists who did what I do creatively now as a hobby for 15 years before it became my primary income source. For me, this journey of becoming a full-time working artist has required so much more faith and connectedness with the Father than anything I’ve ever done. I have opportunities each and every day to listen, trust and cooperate with the voice of the Holy Spirit not only as I create art but as I create a life and a business that God is using to bring finances into my family’s life. I love the adventure of being a vocational artist and can’t imagine doing anything else. If you're interested in making a transition from hobbyist into art as your vocation, read this article about what I call "The Bridge" to seeing your dream come true. What is the Role of the Artist in their Own Success? The role of the artist in their own success and failure is pivotal and cannot be underestimated - especially for Christians. Artists, both serious and hobbyists, must recognize that they hold the sole responsibility for their own achievements and setbacks. Unlike hobby artists who passively wait for someone else to recognize their talent, successful artists understand that they must take proactive steps to shape their career. To achieve success, artists need to cultivate a strong sense of self-motivation and drive. They must be willing to put in the hours, effort, and dedication required to hone their craft and develop their skills. This includes actively seeking opportunities for growth and improvement, such as attending workshops, pursuing further education, or collaborating with other artists. This activity doesn't exclude our spiritual life or desire for Spirit-led direction, it enhances it and works hand-in-hand. Moreover, artists must also acknowledge the importance of building a support system around them. Successful artists often surround themselves with mentors and a strong network of individuals who believe in their work as is found inside the Created to Thrive Artist Mentorship Program. Both can provide valuable guidance, advice, and constructive criticism to help artists navigate challenges and maximize their potential. However, it's crucial for artists to understand that they cannot rely solely on others for their success or hoping that God will simply make it happen. While a support network is beneficial and a connection to the Lord is crucial, artists must take ownership of their own professional journey and partner with the Lord in the process. They must be proactive in marketing themselves, networking within their industry, and seeking opportunities to showcase their work. Essentially, the role of the artist in their own success and failure is multifaceted. Artists must possess self-determination, actively seek growth and improvement, and build a network of support. Understanding that they are the architects of their own destiny, artists who take responsibility for their careers are more likely to find fulfillment and accomplishment in their artistic endeavors. Enjoy Your Art No matter where you are as an artist – creating for the love of the spiritual experience, doing it as a part of your ministry or as a vocation – realize that God’s joy over you is the simple fact that you’re doing what He created you to do. As you grow and dream with Him, the ways you express and present your art will change. That’s ok! Enjoy where you are and enjoy the growth process without putting undue pressure on yourself to be someone you’re not. God has an incredible plan for your life and art whether you sell it for thousands of dollars around the world or offer it to Him as worship in the secret place. Just enjoy the Father, create with Him and follow His lead. You never know where things might lead!  I make my living as a full-time vocational artist, speaker, author and leader of an artist mentoring group. Because of that dynamic, I get asked one question a lot in almost every situation I find myself. It goes something like this: "I'm a (fill in the blank) artist and I want to start selling my work (or start making money, start thriving, etc) but I just can't seem to choose a direction. I like everything. What should I do?" This question and ones like it encapsulate the dilemma in which many emerging artists find themselves; that is how to go from the proverbial here to there. How do I move from being a hobbyist to a more serious part-time or full-time artist. It's a big frustration for many that keeps them up at night, causes confusion and even anxiety about their purpose in life. However, it doesn't have to be that way. I want to compare and contrast the way hobbyists approach their art practice vs the way professional artists approach theirs. This is not to say that all hobbyists are immature or that all professionals have 'made it'... However, in my experience in working with artists and from my own journey, these attributes are true for many. Hopefully this comparison will give you some insight into where you are now and how to start moving in the direction you want... to be a thriving artist!
Now, let's delve into the importance of approaching selling art as a business rather than just showing art. If selling your art does not matter to you, there's no shame in that. God can still use your life and work to bring joy, fulfillment and impact. If you have a meaningful hobby, and perhaps this discussion doesn't resonate with you, that's fine. However, it is worth noting that I have yet to meet an artist who does not feel a sense of joy, validation, and inspiration every time they sell their art. Nor have I yet to meet an artist who doesn't dream on some level of their passion for art becoming a pathway to financial freedom, abundant fulfillment and greater impact. Most of the time, it's selling your work and creating a business as a thriving artist that becomes the vehicle for that to happen.
To Show Your Art or Sell Your Art? That is the Question. To truly thrive as an artist, it is crucial to understand that your art is not just a creative expression but also a product that needs to find its way into the marketplace. Just like any business, professional artists recognize the importance of working both in the business (their art) and on the business (the back-end aspects such as marketing, bookkeeping, sales, logistics, etc). By approaching selling art as a business, artists create a solid foundation for their artistic endeavors. They understand that their art is not merely to be shown but also to be sold. When the intention shifts from merely showcasing to actively seeking sales, it opens up opportunities for growth, recognition, and financial stability. So, as you contemplate your own artistic journey, take a moment to ask yourself: How am I approaching selling my art? Am I treating it as a hobby, or am I embracing it as a business? Remember, your art has the potential to thrive in the marketplace, and by adopting a business mindset, you pave the way for success. Explore the systems, tools, and strategies that will propel your art into the hands of those who appreciate and value it. You have the power to become a thriving artist, both in your artistic practice and in the business of art. Find out more about my Created To Thrive Artist Mentoring Program where I'm helping artists of almost every creative medium learn to thrive creatively, spiritually and financially. Last Updated 02/04/2024 |
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AuthorMatt Tommey is an artist, author and mentor who is passionate about empowering artists to thrive spiritually, artistically and in business. |
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