Email marketing is one of the most powerful tools for growing your art business. But what happens when people open your emails, read through them, and don’t click the links? Low click-through rates (CTR) can be frustrating, but they’re fixable. With the right strategies, you can encourage your subscribers to engage with your content and take action. Here’s how.

1. Craft a Clear and Compelling Call-to-Action (CTA)
Your CTA is the single most important element to drive clicks. A clear and specific CTA tells your readers exactly what to do and why they should do it.

• Use action words: Start your CTA with verbs like "Download," "Discover," "Learn," or "Get."
• Focus on benefits: Instead of a generic “Click Here,” use phrases like “Get Your Free Art Pricing Guide” or “See How to Sell More Art Online.”
• Create urgency: Add time-sensitive phrases such as “Limited Time Offer” or “Only Available Today.”

Example:

• Bad: "Click here."
• Good: "Start Building Your Profitable Art Business Today!"

2. Optimize Link Placement
Strategically positioning your links can significantly boost click rates. Make it easy for readers to find and act on your CTA.

• Place CTAs early: Many readers don’t scroll, so include your primary link near the top of the email.
• Repeat CTAs: Reiterate your link in different sections of the email, such as mid-way and at the end.
• Use buttons: Buttons are visually distinct and tend to get more clicks than plain text links.

3. Personalize Your Emails
When your email feels personal, readers are more likely to engage. Tailoring content to your audience’s interests builds trust and makes them feel seen.

• Use their name: Include the recipient’s name in the subject line or opening sentence.
• Segment your audience: Group your email list by interests, location, or engagement level, and send content tailored to each segment.
• Reference past behavior: Mention their previous interactions, such as attending a workshop or downloading a freebie.

4. Write Engaging Content
If your email isn’t compelling, your readers won’t feel motivated to click. Engage them with short, impactful copy.

• Use storytelling: Share a relatable story or problem that leads naturally to your link.
• Be concise: Get to the point quickly, as long emails can lose attention.
• Highlight the value: Show why clicking the link will solve a problem or meet a need.

5. Make Your Links Stand Out
Your links need to grab attention. Ensure they’re easy to find and visually appealing.

• Use contrasting colors: Make your buttons or links stand out from the email background.
• Bold or underline text links: This draws the reader’s eye to the clickable area.
• Keep link text short: A succinct link like “Learn More” or “See Details” is more inviting than a long URL.

6. Encourage Engagement with Curiosity and Questions
Pique your readers’ curiosity or invite them to participate in a conversation.

• Ask questions: Use questions like, “Are you ready to make your art profitable?” to spark interest.
• Tease valuable content: Use phrases like “The 3 Secrets to Selling Art Online—Find Out #2 Here!”

7. Test and Optimize Your Emails
Continuous improvement is key to email marketing success. Experiment to discover what works best for your audience.

• A/B test elements: Test different subject lines, CTAs, link placements, or email designs.
• Analyze metrics: Use your email platform’s analytics to see which links are getting the most clicks and adjust accordingly.

8. Remove Barriers to Clicking
Make sure there’s nothing in your email or on your landing page that could discourage clicks.

• Simplify the landing page: Ensure your link directs to a page that delivers exactly what you promised.
• Use mobile-friendly design: More than half of emails are opened on mobile devices. Make sure your email and links look great on smaller screens.
• Limit distractions: Focus on one primary CTA per email to avoid confusing or overwhelming readers.

9. Send Emails at the Right Time
Timing can greatly affect engagement. Sending your emails when your audience is most active increases the likelihood of clicks.

• Test send times: Experiment with different days and times to see when your audience is most responsive.
• Avoid email fatigue: Don’t overwhelm your subscribers with too many emails.

Getting more people to click on your email links isn’t magic—it’s strategy. By crafting compelling CTAs, optimizing your links, personalizing your content, and continually testing and improving, you’ll see higher click-through rates and better engagement. Remember, email marketing is a long game. Keep refining your approach, and the clicks will follow.

Ready to start building better emails? Try implementing just one or two of these strategies today, and watch your results improve!

“For what shall it profit a man, if he shall gain the whole world, and lose his own soul?” – Mark 8:36

This familiar scripture, spoken by Jesus, is often quoted in the context of our eternal soul, warning against the dangers of pursuing worldly success at the cost of our relationship with God. But it also has a powerful message for us as artists. We may not only risk our eternal soul but can easily lose our "creative soul" if we sacrifice authenticity in our art for the sake of what sells. While financial success isn’t inherently wrong—God often blesses us through the sale of our work—there’s a fine line between making a living and losing our creative integrity.

Finding the Balance Between Commerce and Creativity
As Christian artists, we’re called to create from a place of joy, authenticity, and spiritual connection. God, the ultimate Creator, designed us in His image, embedding within us a unique creative expression. When we only produce art to please the market, we risk losing this divine connection, becoming distant from the source of our creativity and purpose. The pursuit of art as a means to make a living can bring fulfillment, but only if we don’t lose sight of why we began creating in the first place.

There’s a subtle shift that can happen if we’re not careful. When our focus tilts too heavily toward making a profit, our art may begin to feel hollow or forced. We might become less inspired, less joyful, and more like “creative machines,” producing what’s profitable but not meaningful. This disconnect not only impacts the quality and depth of our work but also the vibrancy of our creative spirit.

Embracing Experimentation and Pushing Creative Boundaries
To create from a place of soulfulness and Spirit-led overflow, we must give ourselves the freedom to experiment, explore, and even fail. When we experiment, we step outside the comfort zone of “what sells” and invite God to lead us into new dimensions of our artistic practice. Each experiment, whether a success or a learning experience, has the potential to deepen our understanding of our own creative voice, strengthen our skills, and rekindle the joy that brought us to art in the first place.

God never called us to mediocrity. We were designed to create boldly, authentically, and with passion. Our creative work should reflect the breadth and beauty of God’s creation, full of life and spirit. This doesn’t mean that every piece we make will be a masterpiece, avant-garde or even groundbreaking, but it does mean that we’re open to growth, not only by our standards but by God’s call on our life as artists.

Creativity and Provision: Trusting God with Our Financial Needs
It’s important to remember that there’s nothing inherently wrong with earning an income through our art. In fact, God often uses the sale of our work as a channel of His abundant provision. I teach artists how to do this every day inside our Created to Thrive Artist Mentoring Program. We should rejoice in the fact that our creativity has value in the marketplace and that others see the worth in what we create. The challenge is not to let financial concerns or market demands steer the direction of our work to the point where we feel disconnected from it.

This isn’t a call to ignore the market entirely but rather to find a balance where we create with joy and soulfulness. It’s about prioritizing the integrity of our artistic voice, trusting that God will provide for our needs when we seek Him first, both in life and in our creative journey.

Cultivating a Life-Giving Artistic Practice
God wants our art to be a reflection of His life within us. We can’t afford to let our creativity become another checkbox in a long list of “to-dos.” Instead, it should be a life-giving practice that nourishes our soul, uplifts our spirit, and honors God. This kind of art is birthed not from a place of anxiety or desperation but from joy, authenticity, and a desire to reveal beauty, truth, and meaning.

As we approach each piece, let’s pray and invite the Holy Spirit into the process, asking for inspiration, guidance, and courage to create from a place of authenticity. Let’s cultivate a spirit of gratitude for the gift of creativity and for the opportunity to share it with the world. And let’s rest in the assurance that God, the ultimate Artist, values our art and our heart equally.

In the end, the question “What shall it profit an artist?” calls us to examine the motivation behind our work. May we choose to create from a place of authenticity, faith, and integrity, knowing that in doing so, we’re honoring the One who created us, who sees our work, and who provides for us every step of the way.

As I was watching the 2024 Presidential election returns last night here in the US, I was struck by how small, steady steps in seemingly insignificant areas can lead to monumental outcomes... especially for artists. 

Trump’s historic victory in the election wasn’t a result of winning one huge, decisive battle in major metropolitan areas or making sweeping gains with any one group. Instead, it seems it came through small but intentional increases in support across a vast number of counties and diverse communities across the country. By focusing on incremental progress and connecting with unlikely people in unexpected places, he steadily built up enough support to tip the scales in his favor. Like him or not (this is not about politics), this has some great implications for us as artists and small business owners.

Our lives as artists—our creative journeys, business growth, and spiritual walk—are transformed not by one huge leap, but through countless small, consistent steps that move us forward. Just as those small gains across many regions led to a significant outcome, our own steady, faithful actions build up over time, helping us achieve the dreams God has placed on our hearts. 

With every small change we make in our daily routines, every brushstroke, every connection, we’re inching closer to the big, impactful life He’s calling us to lead. It may not be the big, shiny, monumental win we want, but these steps add up to big results.

As artists, we often dream big. We envision breathtaking pieces of art, thriving businesses, and lives that reflect the beauty and creativity we hold inside. But when we look at the distance between where we are and where we want to be, it can feel overwhelming. The truth is, transformation isn’t about giant leaps; it’s about the faithful, steady steps we take each day. God invites us into a journey of incremental change, where each small step, guided by faith, builds into something much greater than we could accomplish alone.

In Zechariah 4:10, we’re reminded, “Do not despise these small beginnings, for the Lord rejoices to see the work begin.” God sees the value in our small steps, and He is pleased by our daily, faithful acts. These little steps, the ones that seem so minor in the moment, are actually setting the foundation for the big dreams He’s placed in our hearts. Every brushstroke, every business decision, every moment we dedicate to our craft, each of these is a stone laid in building something of eternal value.

When we focus on small, intentional steps, here’s what happens:
1️⃣ We Grow Consistently: When we make the choice to work on our art, our skills, or our business just a little each day, we’re sowing seeds that will yield a harvest in time. This might mean setting aside 30 minutes to create, learn about marketing, reach out to a new contact, or pray for God’s guidance. Over weeks, months, and years, these small actions accumulate and become a part of who we are.

2️⃣ We Build Resilience: Incremental change helps us build resilience, both spiritually and practically. Life is full of ups and downs, but when we approach growth one step at a time, we are less likely to get overwhelmed and give up. When we trust God for just the strength needed today, we begin to see His faithfulness day by day. These small steps teach us patience and deepen our reliance on Him.

3️⃣ We See God’s Provision: God often uses small, faithful actions as a means to provide for our needs. Financial growth in our art businesses, for example, might not come from one big sale but from consistent, steady improvement in how we connect with our audience, refine our pricing, build multiple streams of income or learn how to market ourselves effectively. By doing what we can with what we have, we position ourselves to experience God’s blessing over time.

4️⃣ We Honor Our Gifts: Each small step is a way to honor the gifts God has given us. Every decision to work on our skills, invest in our business, or stretch ourselves creatively is an act of stewardship. Just as the servant who received five talents in Matthew 25 was faithful with what he was given, we, too, honor God by being faithful in the “small things” of our creative life.

5️⃣ We Work on What’s Working: One of the most powerful ways we can make forward progress is by focusing on what’s already bearing fruit. It’s easy to get discouraged by the areas of our lives or our businesses that feel slow or unresponsive, but God often calls us to build on what’s working. Just as a gardener prunes to direct growth toward the healthiest branches, we can invest our time, energy, and creativity in the areas that are already showing promise. Maybe that means creating more of a certain type of art that resonates deeply with people or doubling down on marketing efforts that are connecting with your audience. When we focus on the areas where God is already blessing us, we experience His provision and see growth multiply in ways that feel sustainable and joyful.

6️⃣ We Boldly Take Chances: While working on what’s already thriving is important, so is stepping out in faith to pursue dreams that aren’t yet realized. Sometimes, God stirs in our hearts visions for new things—things we haven’t tried before, areas where we haven’t yet found success, but where we feel a deep calling. These moments invite us to trust that God’s plan for us is bigger than our current abilities or circumstances. Whether it’s exploring a new art medium, reaching a different audience, or launching a new project, these bold steps allow us to live by faith and not by sight. When we dare to believe that God has equipped us for new challenges, we’re saying “yes” to the unknown, confident that He will guide us each step of the way.
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So, let’s embrace the small, faithful steps. Let’s pray for guidance, put our hands to work, and trust that as we do, God is weaving together each moment into something far beyond what we can see today. Your small steps matter; they are seen, celebrated, and used by God for His glory. Keep going, one faithful step at a time.
✨ Are there small steps you can take today to honor your calling as an artist? Let’s encourage each other in the comments! What’s your next step? 🌿

As a visual artist, the core of your creative expression lies in the freedom to bring your vision to life. The vibrant hues, subtle shades, and unexpected color combinations that make up your artwork are a reflection of your unique style and voice. However, in today's competitive art market, it's also crucial to consider how your work can resonate with potential buyers. One of the best ways to do this is by paying attention to the latest color palettes in interior design.

By aligning your artistic choices with the trending colors in home decor, you can create pieces that not only speak to your creative spirit but also appeal to the tastes and preferences of modern consumers. In this article, we’ll explore why keeping an eye on interior design trends is a smart move for visual artists, how it can enhance your sales, and how to incorporate these trends without compromising your artistic integrity.

1. Understanding the Connection Between Art and Interior Design
Art and interior design have always shared a close relationship. The colors, textures, and styles that dominate home decor trends influence everything from furniture to wall paint, accessories, and yes, even art. Interior design is not just about arranging furniture; it's about creating an ambiance, an experience, and a mood. This is where your art comes in. A well-chosen piece of art can complete a room, making it feel cohesive, warm, and inviting.

When people choose art for their homes, they often look for pieces that will harmonize with their existing decor. This is why understanding the latest color palettes can be so beneficial. It allows you to create work that fits seamlessly into a variety of settings, making it easier for homeowners, interior designers, and collectors to envision your artwork in their spaces.

2. Aligning Your Art With Market Trends: A Practical Approach
While it's important to stay true to your creative vision, being aware of what's trending in the world of interior design can help you reach a wider audience. If you’ve ever tried to sell your art at a gallery, market, or online, you’ll know that finding the right buyer is all about making a connection. That connection is often sparked by familiarity, and color is a key component of that.

For instance, if warm, earthy tones are trending this season, incorporating shades of terracotta, mustard yellow, or forest green into your work could make your pieces more appealing to those who are redecorating their homes with similar colors. It's about understanding your audience's desires and providing them with something that aligns with their aesthetic preferences.

3. Why Paying Attention to Color Trends Boosts Sales
Incorporating popular color palettes doesn’t mean you’re compromising your creativity. Rather, it’s a strategic decision to make your work more marketable. When potential buyers are searching for artwork, they’re often looking for something that will enhance their living spaces. They want pieces that complement their new sofa, the paint color they just chose for their living room walls, or the aesthetic vibe they're aiming for in their home office. By aligning your art with trending colors, you're giving buyers one more reason to choose your work.

Here’s how paying attention to color trends can boost your sales:

• Increased Relevance: If your art reflects current design trends, it will feel more modern and relevant to potential buyers. They’ll see your work as fresh, current, and stylish, making it a more appealing choice.
• Broader Appeal: Art that uses popular color schemes is more likely to appeal to a wider range of people, even those who may not have a deep understanding of art. This can be especially true for people who are primarily focused on decorating their homes.
• Better Collaboration Opportunities: Interior designers are always looking for art that will enhance their clients' spaces. If your work is created using on-trend colors, it’s easier for designers to see how your pieces will fit into their projects, increasing your chances of collaboration.

4. How to Stay Updated on Color Trends in Interior Design
If you’re wondering how to stay in the loop when it comes to color trends, here are a few practical tips:

• Follow Interior Design Publications: Magazines like Garden & Gun, Southern Living, Architectural Digest, Elle Decor, and House Beautiful often feature articles on the latest trends in home decor, including color palettes. Make it a habit to browse through these publications, either in print or online. Also, regional home and design publications where you live can give you an even better understanding of what's hot in your area.
• Check Out Paint Companies' Annual Color Reports: Major paint brands like Sherwin-Williams, Pantone, and Benjamin Moore release annual color forecasts that predict the colors that will be popular in the coming year. These reports are gold mines of information for artists looking to understand what shades and hues will be trending.
• Observe Social Media: Platforms like Instagram and Pinterest are great for visual inspiration. Follow interior designers, magazines, builders, home decor brands, and even other artists to see how they’re incorporating popular color schemes into their work.
• Attend Design Shows and Events: If possible, visit design expos or trade shows like Maison & Objet or Salone del Mobile. These events often set the stage for the colors and styles that will dominate the industry in the coming year.

5. Incorporating Trending Colors Without Losing Your Artistic Identity
One of the concerns many artists have is that following trends might dilute their unique style. However, it’s possible to embrace color trends while still maintaining your distinct artistic voice. Think of it not as copying but as adapting. Trends can be a source of inspiration, sparking new ideas and encouraging you to experiment with colors you might not have used before.

Here are a few strategies for integrating trending colors while staying true to your vision:

• Use Trending Colors as Accents: Instead of overhauling your entire color palette, try using trending colors as accents. This way, you’re not completely changing your style but rather adding a touch of modernity that can attract buyers.
• Blend Trends With Your Signature Style: Perhaps your signature style involves abstract landscapes. If jewel tones are trending, you can incorporate emerald greens and sapphire blues into your existing pieces, creating a blend of the new and familiar.
• Stay Authentic: The key is to incorporate trending colors in a way that feels natural to your style. Your audience will be able to tell if you’re forcing it, so make sure that the colors you choose still feel authentic to your artistic identity.

6. The Benefit of Staying Current: More Opportunities for Custom Commissions
Artists who are aware of design trends are often seen as more versatile and adaptable, which can open up more opportunities for custom commissions.

Clients looking for specific color schemes to match their decor might approach you directly if they know you can create pieces that fit their vision. By showing that you’re up to date with the latest trends, you position yourself as an artist who can deliver exactly what the client wants, making you a valuable resource in the interior design process.

7. Examples of Artists Successfully Integrating Color Trends
If you need some inspiration, there are countless examples of artists who have successfully integrated trending colors into their work:

• Abstract Artists: Many abstract painters have embraced the use of trending colors, allowing their pieces to serve as bold statement pieces that complement minimalist, modern interiors.
• Landscape Painters: By using colors that align with popular earthy or natural hues, landscape artists can create pieces that evoke a sense of calm and tranquility, fitting perfectly into home spaces designed to be retreats from the hustle and bustle of everyday life.
• Mixed Media Artists: Artists who work with multiple materials can also incorporate trending colors through textiles, paints, or other elements, creating multi-dimensional pieces that catch the eye and match current interior aesthetics.

8. Why Artists Should Embrace This Approach: Creating More Space and Resources for Creativity
One of the joys of being an artist is having the freedom to create. However, financial stability plays a crucial role in allowing you to keep doing what you love. When your work aligns with market trends, it can lead to more sales. And more sales mean more time, space, and resources to invest back into your craft. As you gain a better understanding of what buyers want, you can create a win-win situation where you’re not only satisfying your need to express yourself but also meeting the desires of your audience.

Creating art that resonates with people on multiple levels—emotionally, aesthetically, and practically—means you’re not just an artist but a creator who understands the power of visual connection.

As a visual artist, your art is a reflection of your inner world, but it’s also a bridge that connects you to others. By paying attention to the latest color palettes in interior design, you can ensure that your work finds its way into more homes, reaching a broader audience. Embracing this approach doesn’t mean sacrificing your creativity; rather, it means strategically choosing colors that enhance your work’s appeal, making it more marketable and desirable.

Ultimately, when your art resonates with the market, it creates a ripple effect—more sales lead to more freedom to create, which in turn leads to more opportunities to explore new ideas and grow as an artist. So the next time you see a new color trend, think of it as a fresh palette of possibilities, waiting to be explored.

Want to grow your art business, creative practice and spiritual life with other artists who are Christians? Consider becoming a part of Created to Thrive - the premier artist mentoring program for Christian visual artists in the world. 

Email marketing for artists can often be a struggle. But as a visual artist, your email list is one of your most valuable assets. It’s a direct line of communication with your audience, giving you the opportunity to share your creative journey, promote your work, and foster a deeper connection with those who appreciate your art. In a world where inboxes are flooded with messages, how do you ensure your emails stand out? One highly effective strategy is to host art giveaways as part of your email marketing efforts.

1. Attract New Subscribers
Art giveaways can serve as a compelling incentive for people to join your email list. By offering the chance to win a piece of your artwork, you provide a tangible reward that aligns perfectly with your target audience's interests. Potential subscribers are more likely to sign up if they know there's a possibility of owning one of your creations, making it a low-risk, high-reward proposition for them.

2. Increase Engagement
Regular giveaways can keep your existing subscribers excited and engaged. By varying the types of contests you offer, you create a sense of anticipation and participation among your audience. When people know they have a chance to win something they love, they are more likely to open your emails, interact with your content, and even share your newsletter with others, further expanding your reach.

3. Build a Community
Art has the unique power to connect people, and giveaways can help you build a community around your work. By encouraging subscribers to participate in contests, share their stories, or create something inspired by your art, you foster a sense of belonging among your audience. This community-building aspect not only strengthens your relationship with your followers but also turns them into advocates who will help spread the word about your art.

4. Showcase Your Work
Giveaways provide an excellent platform to showcase new or existing pieces of your art. Each contest can highlight a different aspect of your creativity, whether it’s a new collection, a particular technique you’ve mastered, or a themed series. This not only keeps your audience informed about your latest projects but also reinforces your brand as an artist.
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5. Reward Loyalty
Your most loyal fans are those who have supported you over time, and art giveaways are a fantastic way to show appreciation. By giving them the chance to win something special, you acknowledge their support in a meaningful way, which can lead to stronger relationships and long-term loyalty.
Incorporating art giveaways into your email marketing strategy is more than just a way to increase your subscriber count. It’s a way to build a vibrant, engaged community around your art, keep your audience excited about your work, and ultimately, grow your creative business. With the right approach, these contests can become a powerful tool in your marketing arsenal, helping you connect with your audience in a meaningful and memorable way.

Art Giveaway Ideas that Boost Email Marketing for Artists
Here are 30 creative contest ideas for offering "free art" to your email newsletter subscribers:

1. Caption Contest: Subscribers submit a creative caption for one of your illustrations or paintings.
2. Art-Themed Quiz: Create a short quiz about your art or art history, and entrants with the highest scores are entered into the drawing.
3. Story Behind the Art: Subscribers share a short story or memory that one of your pieces reminds them of.
4. Fan Art Challenge: Invite subscribers to create fan art inspired by your work, and the best submission wins.
5. Coloring Contest: Send a black-and-white line drawing and let subscribers color it. The most creative submission wins.
6. Creative Selfie: Ask subscribers to take a selfie with a favorite piece of art they own (it doesn’t have to be yours).
7. Name That Piece: Subscribers submit names for an unnamed piece, and you choose the best title.
8. Tag a Friend: Subscribers who refer a friend to sign up for your newsletter are entered into the contest.
9. Art Trivia: Pose a weekly art-related trivia question, and those who answer correctly are entered into the drawing.
10. Favorite Piece Vote: Subscribers vote on their favorite piece from a selection, and voters are entered into the contest.
11. Art Puzzle: Create a digital puzzle out of one of your pieces, and subscribers who complete it are entered.
12. Why I Love Art: Subscribers submit short essays or statements about why they love art.
13. Guess the Medium: Show a close-up of a piece and ask subscribers to guess the medium used.
14. Inspiration Board: Ask subscribers to create an inspiration board (physical or digital) with your work and other elements that inspire them.
15. Monthly Art Challenge: Set an art prompt and ask subscribers to create something based on that prompt.
16. Best Display: Subscribers submit photos of how they display art in their home.
17. Art Collection Share: Subscribers share a picture and story of their art collection.
18. Describe Your Dream Art: Ask subscribers to describe their dream art piece, and the best description wins.
19. Virtual Studio Tour: Subscribers who attend a virtual studio tour with you are entered into the contest.
20. Art Quiz with a Twist: Include some tricky, humorous, or unexpected questions related to your work.
21. Favorite Color Poll: Subscribers vote on their favorite color, and one of the voters wins a piece incorporating that color.
22. Miniature Art Giveaway: Offer a small, miniature version of one of your works as a prize.
23. Behind the Scenes Question: Ask a trivia question related to your art process or inspiration.
24. Art Treasure Hunt: Hide a “clue” in your newsletter and those who find it and respond are entered.
25. Your Story, My Art: Subscribers submit personal stories, and you create a small artwork inspired by the winning story.
26. Seasonal Contest: Tie the contest to a specific season or holiday (e.g., autumn-themed art for October).
27. Artistic Advice: Subscribers submit their best creative advice, and the best tip wins.
28. Artistic Bucket List: Ask subscribers to share what art they’d love to own or create before they die.
29. Favorite Quote: Subscribers share their favorite art-related quote or one that inspires them.
30. Art Guessing Game: Show a cropped or abstracted portion of one of your artworks and ask subscribers to guess what it is.

These contest ideas can help engage your audience while building excitement around your art.

For more help on marketing your art business and email marketing for artists, become a part of the Created to Thrive Artist Mentoring Program.

Finding the right gallery to represent your artwork is a critical step in an artist's career. It's not just about getting your art on the walls; it's about finding a partnership that aligns with your artistic vision, career goals, and business aspirations. In this article, we'll explore the significance of choosing the right gallery, offer strategies for getting your art into a gallery, and provide a list of insightful questions that will help you determine whether a gallery is the right fit for you.

Why Finding the Right Gallery is Crucial

1. Alignment with Artistic Vision: A gallery that resonates with your artistic vision will better understand and represent your work to the right audience. Galleries often have a distinct style or niche, and it's important to find one that complements your art. When a gallery believes in your work, they can more effectively advocate for it, creating a stronger connection with potential buyers.
2. Professional Growth: The right gallery can be a catalyst for your professional growth. They offer exposure to a broader audience, including collectors, critics, and other artists. This can lead to opportunities such as exhibitions, media coverage, and networking with influential figures in the art world. A good gallery relationship also includes mentorship, helping you navigate the complexities of the art market.
3. Financial Stability: Galleries play a crucial role in managing the business side of art, including pricing, sales, and contracts. A gallery that understands your value and can effectively market your work can provide a more consistent income stream. They also handle logistical aspects such as shipping, framing, and insurance, allowing you to focus on your creative process.
4. Long-Term Partnership: The relationship between an artist and a gallery is often a long-term partnership. It's important to find a gallery that sees potential in your work and is committed to helping you build your career over time. This partnership should be based on mutual respect, trust, and clear communication.

How to Get Your Art into a Gallery
Getting your art into a gallery is a multifaceted process that requires research, preparation, and persistence. Below are some strategies to help you navigate this journey:

1. Research Galleries: Start by researching galleries that align with your artistic style and career goals. Look for galleries that represent artists with similar work or themes. Visit galleries in person if possible, attend openings, and engage with the art community to get a feel for different gallery environments.
2. Build a Strong Portfolio: Your portfolio is your first impression, so make it count. Include high-quality images of your best work, a well-written artist statement, a CV, and any press or exhibition history. Your portfolio should reflect your artistic identity and the evolution of your work.
3. Network with Industry Professionals: Building relationships with other artists, gallery owners, and art professionals can open doors to gallery representation. Attend art openings, fairs, and other industry events where you can meet and network with gallery owners and curators. Be genuine and interested in their work as well, as relationships in the art world are often built on mutual respect and shared interests.
4. Start Local: Consider starting with local or regional galleries before reaching out to more prestigious ones. Local galleries are often more accessible and can provide valuable experience. Once you've established yourself locally, it becomes easier to approach larger galleries.
5. Submit Your Work Professionally: When submitting your work to a gallery, follow their submission guidelines carefully. If a gallery does not accept unsolicited submissions, respect their policy. For those that do, make sure your submission is professional, concise, and personalized to the gallery.
6. Participate in Group Shows: Group exhibitions are a great way to get your foot in the door. They allow you to showcase your work alongside other artists and get noticed by gallery owners and collectors. Group shows can lead to solo exhibition opportunities if your work resonates with the gallery and its audience.
7. Create an Online Presence: A strong online presence can attract the attention of gallery owners. Maintain a professional website with your portfolio, artist statement, and contact information. Utilize social media platforms like Instagram to showcase your work and engage with followers. Many galleries now look at an artist's online presence as part of their evaluation process.

Questions to Ask a Gallery Owner/Manager
When you reach the point where a gallery is interested in representing your work, it's essential to ask the right questions. These questions will help you assess whether the gallery is a good fit and demonstrate that you are a knowledgeable and seasoned artist:

1. What is your gallery's vision and focus?
   • Understanding the gallery's vision will help you determine if it aligns with your artistic goals. A gallery's focus on certain styles, mediums, or themes can indicate whether your work will be a good fit.
2. How do you select artists for representation?
   • This question shows that you are serious about the selection process and helps you understand the criteria the gallery uses to choose artists. It also gives you insight into how they view your work in the context of their gallery.
3. What kind of marketing and promotional support do you offer your artists?
   • Effective marketing is crucial for the success of your work. Ask about their strategies for promoting exhibitions, including online marketing, media outreach, and collector engagement.
4. What percentage of sales does the gallery take, and how are payments handled?
   • Understanding the financial aspects of gallery representation is essential. Inquire about the commission structure, payment timelines, and whether they offer advances or cover production costs.
5. Can you provide references from other artists you represent?
   • Speaking with other artists who are currently represented by the gallery can give you valuable insights into the gallery's professionalism, communication style, and overall experience.
6. How often do you hold solo or group exhibitions?
   • This question helps you gauge how frequently you might have the opportunity to showcase your work. It also indicates how committed the gallery is to promoting their artists.
7. What is your policy on exclusivity?
   • Some galleries require exclusivity, meaning you can't show your work in other galleries within a certain geographic area. Make sure you understand the terms and whether they align with your career plans.
8. What is your approach to pricing artwork?
   • Pricing is a critical aspect of selling art. Ask how they determine the price of artwork and whether they will work with you to set prices that reflect the value of your work while appealing to buyers.
9. How do you handle the logistics of exhibitions (shipping, installation, insurance)?
   • Logistics can be a significant part of the exhibition process. Ensure that the gallery has a clear plan for handling these aspects and that you are comfortable with their approach.
10. What are your expectations for artists in terms of participation and communication?
    • Understanding the gallery's expectations for your involvement in exhibitions, openings, and other events is important. This will help you determine if you can meet their expectations and whether their approach fits with your working style.
11. How do you cultivate relationships with collectors and other industry professionals?
    • A gallery's network can be a valuable asset for an artist. Inquire about how they engage with collectors, curators, and critics to help you build your reputation and expand your reach.
12. What is the process for renewing or ending a representation agreement?
    • Clarifying the terms of your agreement, including how it can be renewed or terminated, will help you avoid any misunderstandings in the future.

Answering Key Questions
​
How do I get my art into a gallery?
Getting your art into a gallery requires a combination of preparation, persistence, and networking. Start by researching galleries that align with your artistic style and build a strong portfolio that showcases your best work. Engage with the art community by attending events, networking with industry professionals, and participating in group exhibitions. When submitting your work to galleries, follow their guidelines and ensure your submission is professional and tailored to each gallery.

How to get your artwork into a gallery?
To get your artwork into a gallery, focus on creating a cohesive and compelling body of work that reflects your artistic vision. Research potential galleries that align with your style and values, and build relationships with gallery owners and curators. Submit your work professionally, respecting each gallery's submission process. Consider participating in local group shows to gain exposure and build your reputation within the art community.

How to get your art into a gallery?
Getting your art into a gallery involves identifying galleries that are a good fit for your work and career goals. Develop a strong online presence to showcase your work and connect with potential galleries. Network with other artists, collectors, and gallery owners, and be persistent in your efforts. Tailor your submissions to each gallery, highlighting why your work would be a good addition to their roster.

How to get art into a gallery?
To get art into a gallery, start by understanding the gallery's niche and ensuring your work aligns with their focus. Build a portfolio that reflects your artistic identity and engage with the art community to create connections. Submit your work according to the gallery's guidelines, and consider starting with local galleries to gain experience before approaching larger ones.

How to get into an art gallery?
Getting into an art gallery requires a proactive approach. Begin by researching galleries that resonate with your artistic style and values. Develop a professional portfolio and online presence, and actively participate in art events to network with industry professionals. When submitting your work, ensure your presentation is professional, concise, and tailored to each gallery. Persistence and patience are key as you work towards gallery representation.


Finding the right gallery to represent your artwork is a pivotal moment in your artistic career. It requires careful consideration, research, and preparation, but the rewards can be substantial. By aligning yourself with a gallery that understands and supports your vision, you can achieve greater exposure, professional growth, and financial stability.
​
Remember, getting your art into a gallery is not just about showcasing your work; it's about building a long-term partnership that can help you navigate the complexities of the art world. By asking the right questions and being strategic in your approach, you can find a gallery that will be a true advocate for your art and a key partner in your creative journey.

​Over the last few weeks, my wife Tanya and I have experienced a whirlwind of change. Our son, Cameron, has relocated to Salt Lake City, aiming for a job at a ski resort and embarking on his next big adventure. This transition gave us the chance to dive into the empty nester life, and we took a scenic journey back home, soaking in some incredible experiences along the way.

A Journey Through Artistic Hotspots
Our route back from Salt Lake City took us through Moab and Arches National Park, down to Durango where we unexpectedly reconnected with old friends, and finally to Santa Fe. Santa Fe, with its vibrant art scene, was an eye-opener. Known as the "NFL of the art world" and Canyon Road as the "Super Bowl," Santa Fe boasts over 300 galleries. It’s truly a hotbed of incredible art and art collectors.

Here are some key takeaways from our trip that I want to share with you:

1. Location Matters
Just like in real estate, location is crucial for selling art. You need to be where people are actively looking for and purchasing art. Hanging your art in the right place can make all the difference.

2. Who You Sell With Matters
The reputation of the gallery and the other artists you are associated with can significantly impact how your art is perceived. High-quality galleries can elevate the perception of your work.

3. Presentation is Key
Successful galleries know how to set the stage. From lighting to placement to ambiance, presenting your art in a high-end way can make a huge difference in how it’s received.

4. Ask for the Sale
Don’t be shy about selling your work. Great galleries have staff who are professional and friendly, immediately engaging potential buyers and guiding them towards a purchase.

5. Tell Your Story
Connecting with potential buyers through your story is crucial. Share the inspiration behind your work, your process, and who you are as an artist. People buy art because of the connection they feel.

6. Big Art Sells
In Santa Fe, we noticed a trend towards large, contemporary abstract works. Big art makes a big impact and often comes with a big price tag.

7. Quality Matters
Every piece of art we saw in Santa Fe was presented perfectly. High-quality finishes, impeccable framing, and attention to detail were consistent across the board.

8. Fewer Artists, More Impact
Many galleries in Santa Fe represent a limited number of artists, allowing each artist to showcase a significant body of work. This gives potential buyers a comprehensive view of the artist’s style and range.

9. Competition is Stiff
In a place like Santa Fe, competition is fierce. To stand out, your work needs to be unique, masterful, and desirable. Mid-career and late-career artists with a strong, unique voice dominate these galleries.

10. Offer Shipping
Make it easy for buyers, especially those from out of town, by offering shipping. This convenience can make the difference in securing a sale.

11. Value Relationships
Maintain good relationships with galleries. If you start having success, don’t rush to renegotiate terms. Value the partnership and work together to gradually adjust prices.

12. Take Risks
Be willing to take risks and be open to new opportunities. Friendly conversations and willingness to share your work can open unexpected doors. Trust that God is working behind the scenes to bring you into divine appointments.

Embrace the Journey
I hope these insights encourage you as you continue to build your art business and take it to the next level. Remember, you don’t have to do it alone. Our Created to Thrive Artist Mentoring Program is here to help you grow your business, deepen your faith, and connect with a supportive community. Since 2016, we’ve been helping artists like you achieve their dreams with proven strategies and expert guidance.

Thanks for spending time with me today. Until next time, my friend, keep thriving!

In today's economic climate, raising the prices of your artwork is not just a matter of increasing your income—it's about ensuring your survival and thriving as an artist. As inflation rates continue to rise globally, the cost of living has surged, affecting everything from food and housing to transportation and utilities. This article explores why it's crucial for artists to adjust their prices in line with inflation, supported by recent studies and statistics, and offers encouragement and resources for those seeking to navigate this challenging landscape.

The Reality of Global Inflation
Inflation is a persistent increase in the prices of goods and services, leading to a decrease in purchasing power. Over the past few years, we have seen significant inflationary pressures worldwide, exacerbated by factors such as supply chain disruptions, increased demand, and geopolitical tensions.

A report from the International Monetary Fund (IMF) highlighted that global inflation rates reached an average of 5.7% in advanced economies and 8.7% in emerging markets and developing economies in 2023. Specific sectors have experienced even steeper increases. For instance, the U.S. Bureau of Labor Statistics (BLS) reported that in 2022, the Consumer Price Index (CPI) for all urban consumers rose by 7.0%, the largest 12-month increase since 1982.

Rising Costs of Essential Goods

1. Food: According to the Food and Agriculture Organization (FAO), global food prices surged by over 20% in 2022, with staple commodities like wheat, corn, and edible oils seeing significant price hikes. This dramatic increase impacts household budgets, forcing individuals to allocate more money to basic necessities.
2. Housing: The housing market has not been immune to inflation. In many countries, housing prices have escalated. For example, the National Association of Realtors (NAR) in the U.S. reported that the median existing-home price for all housing types in December 2022 was $358,000, a 15% increase from the previous year. Rent prices have similarly climbed, straining the budgets of renters and homeowners alike.
3. Utilities and Transportation: Energy prices have seen substantial increases as well. The U.S. Energy Information Administration (EIA) noted that gasoline prices in 2022 were about 25% higher than in 2021, and electricity prices rose by nearly 10%. These rising costs extend to utilities like heating and cooling, further burdening household finances.

The Impact on Artists
As artists, you are not isolated from these economic pressures. The increased cost of living affects your ability to sustain your art practice and personal life. Here are a few reasons why adjusting your prices is not only necessary but also justified:

1. Material Costs: The cost of materials has risen significantly. From canvas and paints to digital tools and printing services, everything an artist needs to create their work has become more expensive. By raising your prices, you can cover these increased costs without compromising the quality of your work.
2. Living Expenses: Just like everyone else, artists face higher living expenses. By increasing your art prices, you can ensure that your income keeps pace with these rising costs, allowing you to maintain a decent standard of living and continue creating.
3. Value of Art: Art is an essential part of culture and society. By undervaluing your work, you contribute to a cycle where art is seen as less important. Setting appropriate prices reinforces the value of art and ensures that artists are compensated fairly for their contributions.

Studies Supporting Price Adjustments
Several studies and reports underscore the need for price adjustments in response to inflation:

1. The Economic Policy Institute (EPI): EPI's research shows that wages have not kept pace with inflation, meaning that even as people earn more nominally, their real purchasing power has diminished. For artists, this translates to the necessity of raising prices to match the true cost of living.
2. The World Bank: In their 2022 report, the World Bank emphasized the global nature of inflation and its widespread impact on various sectors. Their analysis indicates that inflationary trends are likely to persist, reinforcing the need for proactive financial strategies, including price adjustments.
3. Art Market Trends: The annual Art Basel and UBS Global Art Market Report revealed that high-end art markets have seen increased prices, reflecting a broader acceptance of higher valuations in the art world. This trend suggests that the market can bear price increases, especially when they are justified by rising costs.

Practical Steps for Raising Your Prices

1. Assess Your Costs: Begin by calculating the increased costs of materials, studio rent, utilities, and personal living expenses. This assessment will give you a clear picture of how much you need to raise your prices.
2. Communicate Value: Clearly articulate the value of your work to your audience. This includes the time, effort, and creativity involved in creating each piece. Transparency helps buyers understand the rationale behind price adjustments.
3. Gradual Increases: Implement gradual price increases to avoid shocking your existing customer base. Regular, smaller increments can be more palatable and easier to justify.
4. Market Research: Stay informed about market trends and what other artists in your niche are charging. This information can help you set competitive yet sustainable prices.
5. Personal Experience: Don't ever price your art based on what you would personally pay for it. Your purchasing power and perception has NOTHING to do with what your best potential clients will pay.

Encouragement and Resources
Raising your art prices to keep up with inflation is not just about maintaining your livelihood; it's about valuing your work appropriately and ensuring the sustainability of your art practice. As you navigate this process, remember that you are not alone. Many artists face similar challenges, and there are resources available to support you.

For a comprehensive guide on pricing your art, I highly recommend getting a copy of my book, "How to Price Your Art". It provides practical tips and strategies for setting prices that reflect the true value of your work and the current economic conditions.

Additionally, consider joining the Created to Thrive Artist Mentoring Program. This program offers ongoing support, encouragement, education, and consulting tailored to the needs of artists. Being part of a community that understands your challenges and offers expert advice can make a significant difference in your journey.

In an era of rising inflation, adjusting your art prices is not just a smart business move—it's essential for your survival and growth as an artist. By understanding the economic forces at play and taking proactive steps to align your pricing with these realities, you can continue to thrive and create the work you are passionate about. Remember, valuing your art means valuing yourself. Don't be afraid to set prices that reflect your worth and the quality of your creations.

For further reading and support, grab a copy of "How to Price Your Art" and join the Created to Thrive Artist Mentoring Program. Together, we can navigate these challenges and continue to flourish in our artistic endeavors.

​Embarking on a career in the arts, especially as a Christian artist, is a journey both profound and complex. This path is not merely about honing your skills or finding your audience; it's about weaving your faith into the fabric of your creations, understanding the delicate interplay between the mastery of your craft and its marketability, and ultimately, trusting in God's guidance through every brushstroke and every decision. In this article, I hope to shed light on these aspects, offering insights and encouragement to help you navigate the intricacies of a flourishing art career.

The Essence of Mastery in Art

At the heart of any artistic endeavor lies the pursuit of mastery. This is a commitment to excellence, a relentless journey of refining your skills, and a deep dive into the vast ocean of your chosen medium. Mastery is about more than just technique; it's about developing a language of your own, a means to convey the whispers of your soul and the dialogue you share with the Lord.

For you, the Christian artist, mastery also embodies your spiritual walk with God. It's a process intertwined with prayer, reflection, and the constant seeking of His wisdom. Your art becomes a vessel, not only for personal expression but as a testimony of faith, a beacon of God's creativity flowing through you.

The Dynamics of Marketability

While the quest for mastery focuses on the soul's dialogue with the canvas, marketability speaks to the art's conversation with the world. It's the bridge that connects your inner revelations to the hearts and minds of others. Marketability doesn't merely mean selling; it's about resonating, touching lives, and finding a home for your creations beyond the studio walls.

Navigating marketability as a Christian artist brings its unique challenges. It's about striking a balance between staying true to your spiritual convictions and understanding the pulse of the market. It's about finding those who seek the depth and meaning your art offers, those who resonate with the stories your works tell and the values they uphold. Part of that interplay is choosing to use language, metaphor and imagery that is not typically seen as Christian, but being free enough to choose what speaks to you and trusting God will use it to speak to others.

The Interplay Between Mastery and Marketability

The journey between mastering your art and making it marketable is akin to walking a tightrope, with profound personal expression on one side and the broad appeal on the other. Leaning too far towards mastery without a nod to marketability might lead your work to be admired yet unseen by a wider audience. Conversely, focusing solely on what sells might dilute the essence of what you wish to convey, risking the authenticity of your voice.

The key lies in harmonizing these aspects. Allow your quest for mastery to be the backbone of your work, infusing it with unparalleled depth and authenticity. Simultaneously, keep a finger on the pulse of the market, understanding that your art does not live in a vacuum but in a vibrant, ever-evolving world hungry for meaning and beauty.

Navigating Mastery: Deepening Your Craft

1. Continuous Learning: Mastery is not a destination but a journey. Dedicate yourself to lifelong learning, exploring new techniques, and pushing the boundaries of your creativity.
   
2. Spiritual Integration: Let your faith guide your artistic journey. See your practice not just as skill development but as a form of worship, a dialogue with the Creator.

3. Authentic Expression: Your unique voice is your most valuable asset. Cultivate it, cherish it, and let it shine through your work.

Understanding Marketability: Connecting with the World

1. Audience Engagement: Know who resonates with your work and why. Build connections that go beyond transactions, fostering a community around your art.
   
2. Market Trends: While staying true to your voice, be aware of the market. Understanding trends can help you find intersections between your artistic integrity and audience interests.

3. Adaptability: Be open to evolving your work, exploring themes, and mediums that might have broader appeal, all while staying rooted in your core values and artistic vision.

Bridging Mastery and Marketability

To marry the deep, introspective journey of mastering your art with the outward, engaging path of marketability, consider the following strategies:

1. Tell Your Story: Share the journey behind your art. Your personal narrative, intertwined with your faith, can make your work more relatable and engaging.

2. Community Involvement: Engage with both the art community and your faith community. Exhibitions, church events, and online platforms can be fertile ground for both inspiration and audience building.

3. Feedback Loops: Embrace feedback from a diverse array of voices. Constructive criticism can be a powerful tool for growth, helping you fine-tune both your craft and your understanding of the market.

4. Rest in the Process: Remember, both mastery and marketability are marathons, not sprints. Find peace in the unfolding journey, trusting in God's timing and plan for your art and career.

Trusting the Journey

As you navigate the complex landscape of an art career, remember that your work is a reflection of your walk with

It's a question that has plagued diversified creatives for as long as the internet has been a thing. And given the time, effort, and expense of setting up, tweaking, and maintaining just one effective website, when, if ever, should an artist consider having more than one website as a part of their overall marketing and communication strategy? 

A Tale of Two Artists 

One of my podcast listeners, Lorraine, recently reached out for a little wisdom on this very topic. Lorraine is a two-genre painter, creating both flower paintings as well as custom pet portraits. As she was in the process of putting her website together, she kept running into issues of fitting both sides of what she does creatively under one "roof" on the internet. 

Again, it's a great problem, and one I've been asked about many times by the members of my Created to Thrive Artist Mentoring Program.  My rule of thumb on this is simple. If an artist is doing two or more creative things related to their career as an artist, I encourage them to have just one website to showcase and market their artistic endeavors. 

In Lorraine's case, both of her creative genres are complementary. A good number of her pet portrait clients may likely be interested in her floral art, while a good number of her floral clients will have a beloved pet or two they may want to be memorialized through one of her custom pet portraits. 

So, when should you have two websites?  Well, that's simple. When your second business, venture, or hobby isn't closely related to what you do as an artist. In situations like this,  you may want to consider having two separate websites. I'll use myself as an example of when to do this. 

I have an artist website, where I showcase my baskets, woven sculpture, commissioned artwork, and the classes that I teach for other aspiring basket weavers. All of this information and my public persona as an artist lives under one roof at matttommey.com.  

I also have a separate website that talks about my life and work as a mentor to artists. MattTommeyMentoring.com is the online portal where I talk about my books, conferences, and my Created to Thrive Artist Mentoring Program.  My mentoring website also houses this blog and all the episodes of my twice-weekly The Thriving Christian Artist Podcast. 

I found out early on that very few of my basketry classes or woven sculpture clients were interested in what I did as an artist mentor and even fewer of my mentoring clients were interested in one of my commissioned wall pieces. The two sides of what I do creatively and as a mentor don't necessarily complement each other or connect with the same set of potential clients. 

Making One Website Work For Everything You Do 

It all starts with your home page. A good home page will evoke a connection, inspire, and make your visitors curious enough to click and continue the journey through other pages on your website.  A great home page will speak to the visitor's aspirational desires, bringing needs to the surface that you can solve through your skills and talents as an artist. 

So, in the case of someone like Lorraine who creates fine artwork, like her floral paintings as well as custom commissioned pet portraits, I always recommend having a couple of different “doors” on your homepage so that people can quickly see the full range of what you offer creatively. 

Redundant Intuitive Doors Get Opened 
Now these "doors" into the different sides of your artistic expressions should be both intuitive and redundant. The secret here is to make navigating your website easy for everyone, no matter how they like to journey through a website. 

So, for an artist website, that means giving your visitors access to the various sides of your artistic personality via text-based navigational links in your menu and through graphic links that clearly communicate the scope and variety of your abilities through amazing images of your work. 

Optimize Your Genre Specific Pages 

Once you've created that great home page that highlights everything you do creatively, now you need to turn your attention to the genre-specific pages your site visitors will be visiting. So using our friend Lorraine as an example again, she'll want to have a page devoted to her custom pet portraits and one focused upon her fine floral art.

On the pet portrait page, I would encourage her to include past work examples that tell the story of her process. I would suggest she show examples of her source materials, like the photos she used in painting a portrait, show a picture of that custom portrait in process, and then finally a final shot or two of the finished piece, including one in situ if possible. I would finish out that page with information on the commissioning process and how a client can connect with her to get a portrait project started.

Now since her floral art pieces are most likely ready to purchase, I would recommend that this page include pieces of currently available work, along with the prices, as well as examples of few sold pieces in their final homes when possible. Again, I would make sure visitors to this page on her site can easily learn how to purchase originals and prints of her art, as well as how to connect with her for a commissioned floral creation.

Finally, creating genre-specific pages with unique pictures and descriptions greatly enhances your site's ability to be found on the internet. These become anchor pages for those topics and genres on your website, making them easier for your clients to find when searching for "custom pet portraits," for example.

Experiences and Insights from Artists Who Have Created their Own Websites
There are several experiences and insights from other artists who have created their own websites that can be helpful to those looking to do the same. Here are some key takeaways:

1. Utilize website-building platforms: Many artists have found success in using website-building platforms such as Weebly, Wix, and Square Space. These platforms provide user-friendly interfaces and customizable templates that make it easy to showcase artwork and create a visually appealing website.

2. Incorporate e-commerce features: Some artists have chosen to include e-commerce functionality on their websites, allowing them to sell their artwork online. Adding features like online galleries and shopping carts can provide a convenient way for art enthusiasts to purchase artwork directly from the artist's website.

3. Focus on creating a connection: Artists have found that visitors to their websites often want to feel a connection to the artist and their art. Including artist biographies, personal stories, and behind-the-scenes content can help create a sense of connection and authenticity.

4. Optimize for search engines: Artists have learned the importance of optimizing their websites for search engines, such as Google. This involves using relevant keywords, writing descriptive image captions, and including meta tags. By doing so, artists can increase their chances of being discovered by a wider audience online.

5. Seek feedback and make improvements: Many artists have engaged with their audience and sought feedback on their websites. This feedback can help identify areas for improvement, such as website navigation, load times, or overall user experience. Making regular updates and enhancements based on feedback can lead to a better overall website.

6. Learn from others: Artists have found inspiration and guidance from fellow artists who have successfully created their own websites. They often explore other artists' websites, analyze their design choices, and learn from their strategies for promoting and selling their art online.

By considering these experiences and insights from other artists, individuals can gain valuable knowledge and make informed decisions when creating their own websites.

How Can You Market & Promote Your Artwork Online?
To effectively market and promote your art online, it is important to establish a connection between yourself, your artwork, and your potential audience. While I am not an expert in this field, I can provide you with some general recommendations:

1. Build an engaging online presence: Create a compelling website or portfolio that showcases your artwork, provides information about your creative process, and shares your story as an artist. This will help establish a connection between you and your audience.

2. Leverage online marketplaces: Utilize popular platforms like Etsy, Cartel, or other suitable online marketplaces to reach a wider audience and increase your chances of being discovered. Ensure that your artwork is well-presented, accompanied by accurate descriptions, and contains appropriate tags or keywords to improve visibility.

3. Self-publish a book: Consider self-publishing a book related to your journey as an artist, your techniques, successful projects, or even anecdotes from your career. This can create curiosity and drive people to search for more information about you and your work.

4. Engage with your audience: Actively participate in online communities, forums, or social media platforms that are relevant to your niche or art style. Share your knowledge, experiences, and process with others, and make an effort to connect with fellow artists and potential buyers.

5. Collaborate with influencers or bloggers: Seek out influencers or bloggers in the art and design community who may be interested in featuring your artwork or writing about your creative process. This can help increase your visibility and attract new followers.

6. Harness the power of digital marketing: Explore various digital marketing techniques, such as search engine optimization (SEO), social media advertising, email marketing, or content marketing. Learning the basics or collaborating with someone knowledgeable in this area can significantly boost your online presence.

Remember, your success as an online artist largely depends on creating meaningful connections with your audience, effectively showcasing your work, and utilizing various online platforms and marketing strategies to expand your reach.

What Should I Name My Artist Website?
Almost 100% of the time, I recommend an artist use their name as their primary domain either your name dot com or your name studio/art/artist, etc dot com. You are the brand and you are who people will remember, not some obscure art business name you come up with. Market yourself as you, the artist and name your website the same.

It's All About the People

So whether you end up with one website or two for what you do, always keep your visitor, the prospective client's experience in mind.   Your site should peak curiosity, showcase your talents, inspire and inform your visitor all while providing a clear, simple pathway for them to connect to you and the art you create.

 I hope this has helped. Thanks for reading.  ​

When it comes to art marketing, there can be a lot of confusion about what works, what doesn't and where to start. Whether you're a seasoned, experienced artist who's been creating for many years or a hobbyist just trying to take it to the next level, knowing how to sell your art is of primo importance!

I've had the privilege of creating sculpture both part-time and full-time for almost 25 years. After moving to Asheville, North Carolina in 2009, I opened a studio in the River Arts District and began selling my work full-time.  Like a lot of artists, I did the typical things like running around to craft shows, selling wholesale to shops and "hoping" for customers. For me - and remember, everyone's different - that kind of selling drove me crazy! Shows were fickle, my work didn't sell great in stores or galleries because I wasn't there to talk about it and the hope strategy... well, let's just say that doesn't work.  Hope is not a viable strategy for how to sell your art.

Thankfully, because of my background in marketing and the fact that I am a people person, I recognized early on in my full-time art career that people pay top dollar for  2 things: special and connection.  What does that mean, you ask?

​First of all, people are willing to pay a premium for things they feel are out of the ordinary, unique or special, especially if they align with their values.  Now keep in mind, we're not talking about your average Wal-mart shopper here. I'm talking about people who are genuinely interested in your art and have the means to pay for it.  When your work and your reputation is seen as something to be noticed, something to be valued, not ordinary or run-of-the-mill, all of a sudden, people start to take notice.  That's what happened to me.  I create sculpture primarily for luxury mountain homes and I love it.  One of the things I did to help leverage the "special factor" of my work was to make a decision to install all my own work (when possible) and ask if I could take pictures once installed.  Consequently, I have tons of gorgeous images of my work in multi-million dollar homes. Now, when prospective buyers are considering my work, they immediately see "Wow, this guy's work is special... look at who's buying his work."  It lets my customers know that I'm someone to be collected and considered worthy of a significant investment.

The other huge concept I employ in my business naturally, because I enjoy building relationships with people, is connection.  I've found over the years that people who are making a significant investment in a piece of art want more than just a commoditized retail experience. They want a relationship. By and large, whether it's buying my work or the work of friends of mine who are painters, sculptors, ceramicists, jewelers or whatever, clients who are serious about purchasing hand-made, original art really enjoy building relationships with the artists from whom they purchase. It's fun for them and for us to get to know them, what they like, what they like about our work and deepen that relationship over time through multiple purchases and referrals to their friends.

I have a studio here in Asheville's River Arts District which is open 6 days a week to the public.  Nothing gives me more pleasure than to hear one of my clients coming through the door with a friend or out of town visitor saying something like "Oh, this is the guy I was telling you about..." All of a sudden, they've become my marketing department and a genuine friend. 

This same kind of connection is very important even if you're selling through strategic partners like interior designers or gallery / shop owners. Take time to go visit them, learn what sells in their stores, understand their clientele and then work to make them look great! I have a friend up who has a beautiful furniture store in a very wealthy area and she has a trunk show for me every couple of years.  That one relationships has produced more than any other relationship in my art career simply because every time I go to that area, I stop by and say hello. I send flowers after a referral. I treat her customers very well.  Yes, you guessed it: I'm building connection.

How Can I Recommend My Art to Potential Customers Instead of "Selling" It?

When it comes to recommending your art to potential customers, it can be helpful to shift your perspective away from traditional sales tactics and focus on the idea of sharing something you truly believe in. Instead of trying to sell your art, imagine that you are recommending it to a friend - someone you genuinely care about and want to enrich their lives with something you find meaningful.

Think about it this way: when you recommend a great restaurant or a captivating book to a friend, your motivation is not driven by financial gain but by the desire to share an amazing experience with someone you care about. You want them to enjoy and benefit from it just as much as you did.

The same principle applies to promoting your artwork. Instead of solely focusing on making a sale, put yourself in your potential customer's shoes. Ask yourself why they might appreciate your art and how it could positively impact their lives. Consider what makes your art unique, what emotions it evokes, or what stories it tells. By understanding these aspects, you can genuinely recommend your artwork to others, positioning it as something that would bring value and enrichment to their lives.

When you approach potential customers with a genuine recommendation mindset, you create a more personal connection. Share the story behind your art, the inspiration that drove you to create it, and why it holds a special place in your heart. By communicating your passion and the value your art brings, you shift the focus from "selling" to connecting and sharing.

Remember, recommending your art allows you to authentically express why it could resonate with others, rather than coming across as pushy or sales-oriented. So, let your enthusiasm shine through and guide your interactions with potential customers. Showcase your artwork in a way that conveys the thought and care you've put into it, highlighting how it could enhance their lives and offer them a unique and meaningful experience.

When recommending your art to potential customers, focus on sharing something meaningful rather than solely aiming to make a sale. Approach it as if you are recommending it to a friend, emphasizing the value it could bring to their lives. By genuinely connecting with your potential customers and highlighting the unique aspects of your art, you can create a more personal and authentic experience for both them and you.

How Can I Write Persuasively to Persuade People to Buy My Art?

When it comes to persuading people to buy your art, persuasive writing plays a critical role. Marketing, at its core, revolves around the power of persuasion. In order to effectively connect with your audience and convince them to invest in your artwork, it is crucial to employ persuasive techniques.

To begin, don't rely solely on presenting a list of facts or simply stating "buy this." Instead, focus on crafting compelling narratives that evoke emotions and resonate with your potential buyers. Share the story behind your art, its inspiration, and the journey it took to create it. By offering a glimpse into your artistic process and personal experiences, you create an emotional connection that captivates your audience.

Furthermore, emphasize the benefits and value your art brings to the lives of those who purchase it. Highlight the unique qualities, the transformative effect it can have on their environment, and the emotions it can evoke. By emphasizing these benefits, you are not only appealing to their logical side, but also tapping into their desires and aspirations.

In addition, incorporate testimonials or reviews from satisfied customers who have previously purchased your art. Hearing firsthand experiences and positive feedback from others can help build trust and credibility, reinforcing the persuasive nature of your writing.

Moreover, consider using persuasive language and techniques such as storytelling, metaphor, and vivid descriptions. Paint a picture in the minds of your readers, allowing them to imagine how your art would enhance their lives. Use words that evoke strong emotions, creating a desire to own and display your artwork.

Lastly, always remember the importance of maintaining authenticity in your writing. Be genuine and passionate about your art. Share your enthusiasm and let it shine through your words. Authenticity establishes a connection between you and your audience, fostering trust and making your persuasive efforts even more effective.

To persuade people to buy your art, persuasive writing is key. By crafting engaging narratives, emphasizing the benefits of your art, utilizing testimonials, employing persuasive language, and maintaining authenticity, you can effectively connect with your audience and inspire them to invest in your unique creations.

If you're wanting to employ the special factor and connection into your art marketing strategy, I'd recommend starting with the following:

• Take some time to understand what makes you uniquely you and what makes your art unique as well. Dig around into the story of what makes you tick and why you create. The more you develop and share that story, the more people will have the opportunity to connect with the real you.
• Start asking questions from people who buy your work - your ideal clients.  What did they like? Why did they purchase? What did they connect with about you or your work?  As you start to understand where the connection is, you can then begin to deepen that connection through doing more of the same. I always say, work on what's working. (more below)
• Tell the story of your special factor and authentic connection throughout all of your marketing materials.  Remember, art marketing is not about selling your stuff, it's about building relationships with people.  Your marketing should be completely focused on building connection with people around what you know they love about what you create.  Do that and your business will thrive.

But the question always comes up, "How can I market my art without being salesy?"  Let me offer a few thoughts.  

As a creative individual, you are constantly in pursuit of finding your authentic voice and showcasing your work to the world. It's natural to feel vulnerable when putting your art on display, and you may have reservations about coming across as 'salesy' or overly pushy. Rest assured, there are effective ways to market your art without compromising your integrity.

Thankfully, my background in marketing and my innate ability to connect with people have provided me with valuable insights into the art market. I have discovered that there are two major factors that drive customers to invest in artwork: the allure of something special and the power of genuine connection.

Let's delve into the first factor - the allure of something special. People are willing to pay a premium for art that they perceive as unique, extraordinary, and aligned with their values. We're not talking about your average Wal-mart shopper here. We're referring to individuals who genuinely appreciate your art and have the means to invest in it. When your work stands out as something extraordinary, capturing attention and being valued as extraordinary, people take notice. In my case, as a sculptor specializing in luxury mountain homes, I made a conscious decision to install my own work whenever possible. This allowed me to capture stunning images of my sculptures in multi-million dollar homes. These images serve as a testament to the special nature of my work, instantly conveying to prospective buyers that my art is worthy of their investment.

Now, let's explore the second factor - the power of genuine connection. Over the years, I have come to realize that customers who make significant investments in art desire more than just a transactional experience. They crave a relationship, a deeper connection with the artist behind the artwork. Whether it's my work or that of my peers in various artistic disciplines, serious art buyers appreciate the opportunity to build relationships with the creators. By getting to know them, their preferences, and what they admire about our work, we establish a bond that extends beyond a single purchase. This connection is equally crucial when working with strategic partners like interior designers or gallery owners. Taking the time to visit them, understand their clientele, and contribute to their success strengthens these partnerships and enhances the overall marketing experience.

Incorporating the concepts of something special and authentic connection throughout your marketing materials is paramount. Remember, art marketing is not about simply selling your creations; it's about fostering genuine relationships with individuals who appreciate and resonate with your art. Your marketing strategy should be centered around building connections and highlighting what you know your audience loves about your work. By doing so, not only will your art thrive, but you will also create a loyal following of customers who value your unique creations.

​So, as you embark on your art marketing journey, keep in mind the importance of showcasing what makes your work special and establishing genuine connections with your audience. By following these principles, you can effectively market your art without compromising your integrity or coming across as overly salesy. Embrace the power of something special and authentic connection, and watch your art business flourish.

More Art Marketing Questions Answered about Call to Action (CTA)

Many times, the reason artists don't sell on their website or in person is because they don't have a clear call to action. Consider the Pathway above which gives prospects a clear way forward on your website which can lead directly to online art sales.
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How can the audience be encouraged to take the next step?
To encourage the audience to take the next step, you can use persuasive language and create a sense of urgency. Highlight the benefits or value they will gain by taking the desired action. Additionally, making the next step as easy as possible, such as providing clickable links, can also increase the likelihood of action. (See example above)

One effective way to prompt your audience to take the next step is by utilizing a call-to-action. As you may have noticed, call-to-action phrases and buttons are frequently employed in marketing materials, newsletters, and infomercials. The reason behind their prevalence is simple - they work. .

A call-to-action serves as a gentle nudge, reminding your audience of what you want them to do. It could be as straightforward as a 'Call now' or 'Shop our selection here' button or phrase. By incorporating a quick call-to-action, such as 'See the new series here' as a clickable link, or 'Visit my website for more', you let your audience know the desired next step and make it as effortless as possible for them to take it. ​

​What is a call-to-action?
A call-to-action is a phrase or button used in marketing materials, such as newsletters or infomercials, to prompt the audience to take a specific action.

What kind of call-to-action phrases can be used?
Call-to-action phrases can vary depending on the specific goal and context. Examples include "Call now", "Shop our selection here", "See the new series here", or "Visit my website for more". The key is to be clear and concise in communicating the desired action.

Why do people need a reminder or direction on what to do?
Sometimes people need a little reminder or direction on what to do because they may be busy, distracted, or unsure about the next step. By providing a call-to-action, you can guide them towards the desired action.

Why are call-to-actions used extensively?
Call-to-actions are used extensively because they have been proven to be effective in driving desired actions from the audience. They provide clear direction and encourage the audience to take the next step.

Locating Your Ideal Client: How can I find out where my target audience gathers?

"I'm glad you asked! One way to find out where your target audience gathers is by conducting thorough research. Start by identifying the demographics and interests of your ideal audience. Once you have a clear understanding of who they are, you can explore different online platforms, social media groups, forums, and communities that cater to their specific interests. This research is crucial because knowing where they gather is the key to reaching out to them effectively. Sending your marketing materials to these places ensures that your ideal customers will see them and increases the chances of a successful engagement. 

But it doesn't stop there! In addition to online platforms, consider attending art events, exhibitions, and local gatherings related to your niche. These physical gatherings can provide valuable insights into where your target audience may be present. By immersing yourself in these events, you can observe their preferences and behaviors firsthand, helping you refine your marketing strategies.

Remember, finding out where your target audience gathers is only the first step. To truly connect with them, it's crucial to engage with your audience, listen to their feedback, and adapt your marketing strategies accordingly. This ongoing interaction will ensure that you stay in touch with their evolving interests and preferences, enabling you to effectively reach and connect with them.

So, by conducting thorough research and actively engaging with your target audience, you can not only find out where they gather but also tailor your marketing efforts to meet their needs and preferences. This holistic approach will maximize your chances of success in reaching and connecting with your ideal customers."

Listen, marketing your art and yourself is much more than simply learning how to sell your art. It's about creating an image that reflects your uniqueness in the niche you're targeting and then working to build authentic connections within that niche of clients, partners and prospects. But let's not forget the importance of identifying your target audience.

Knowing your prospects, whether you call them your client avatar, ideal client or target audience, is key to effectively marketing your creative work. Take a moment to consider who your best customers are likely to be. Are they a specific age group, gender, class, race, or do they share particular interests? Are they passionate about wildlife, gardening, bright colors, human interest stories, or nature? The more you understand the people who are drawn to your art, the easier it will be to connect with them and tailor your marketing efforts to their preferences.

By delving into demographic factors and interests, you can develop a deeper understanding of your ideal customers and create targeted marketing strategies. This knowledge will empower you to identify the specific characteristics and motivations that attract individuals to your work. It's about honing in on your niche and cultivating an image that resonates with your target audience.

​Remember, marketing isn't just about selling; it's about building authentic connections. By combining the uniqueness of your art with a thorough understanding of your target audience, you can authentically engage with clients, partners, and prospects who are genuinely interested in your work. So, take the time to identify your target audience and embrace the power of connecting with those who appreciate your artistic vision.

My absolute favorite marketing video that exemplifies this way of selling is below called "A Tour Guide to the Two Plants: NEO & Traditional."  Do yourself a favor and watch it.  Then comment below to let me know your thoughts. Also, for more strategies on how to sell your art, check out my artist mentorship program called "Created to Thrive". Tons of teaching videos, activities and a private Facebook community as well as live q/a sessions with me to help you thrive as an artist.

As an artist in the digital age, your online presence is as crucial as the art you create. It’s a platform for the world to discover and connect with your work. Yet, many artists feel like their digital presence is akin to a tree falling in the forest—unnoticed. The latest episode of the Thriving Christian Artist podcast introduces the transformative potential of backlinks and a faith-based community for amplifying your art online.

In a realm where search engines dictate visibility, backlinks serve as digital threads that stitch your website into the broader fabric of the internet. These links from other websites to yours signal to search engines like Google that your content is valuable, increasing the authority and trustworthiness of your site. As your page authority grows, your website climbs the ranks in search results, leading to greater visibility and more visitors.

The concept of backlinks might seem technical, but it’s a facet of search engine optimization (SEO) that artists can leverage without extensive expertise. By creating partnerships with other websites—be it art guilds, media outlets, or fellow artists—you can cultivate a network of backlinks that collectively boosts your online presence. It’s about being intentional in forming connections that not only bring traffic to your website but also align with your values as a Christian artist.

The Christian Artist Directory, a curated platform designed to nurture a community of like-minded artists is a great place to get a high quality backlink. It's not merely about increasing website traffic; it's about establishing a network that resonates with our spiritual calling. By joining the directory, you become part of an ecosystem that supports and promotes the growth of all its members. This mutually beneficial arrangement contributes to a larger goal: to create a collective online presence that both honors God and showcases the beauty of Christian artistry.

The process of joining the Christian Artist Directory is straightforward but selective. Ensuring that the directory maintains high standards, it requires artists to have a dedicated website showcasing their work, rather than relying on social media profiles. This commitment to quality and professionalism sets the stage for a directory that truly represents the best in Christian art.

The podcast episode isn’t just a tutorial on SEO; it’s a call to action for artists to harness the power of the digital world while remaining true to their faith. It encourages artists to consider backlinks as part of their marketing strategy and to join forces with a community that uplifts and propels each other’s work.

For Christian artists seeking to grow their impact and navigate the complexities of online marketing, this episode serves as a beacon of guidance. It’s an invitation to step into a realm of possibility, where art and faith intersect in the digital landscape, creating a synergy that not only enriches the artist but also inspires the observer. Embrace the journey, and let the Thriving Christian Artist podcast lead the way to a flourishing artistic presence online.

Navigating the art show landscape can be as complex and nuanced as the art pieces themselves. For artists looking to showcase their work, success is often predicated not just on talent, but on the ability to strategically select which exhibitions to participate in. Understanding this critical aspect of the art business can be transformative for an artist's career, paving the way for connections with ideal clients and ultimately achieving the recognition and sales they've been aiming for.

Audience Alignment
Art shows are not a one-size-fits-all scenario; each has its unique audience, reputation, and logistical challenges. A critical first step is audience alignment—knowing whether the people attending the show are likely to resonate with and purchase your work. It's about ensuring that the crowd the event attracts is actually interested in buying art, not just attending for the ambiance or leisure activities.

Reputation
Another aspect is the event's reputation and the perception it holds within the art community. This can significantly impact an artist's decision to participate. An art show's reputation among artists and collectors is a barometer for its quality and the likelihood of sales success. Shows renowned for high-quality art and serious buyers will benefit artists seeking to sell high-end work, while those with a more casual or craft market atmosphere might be better suited for artists with lower price points.

Art Style & Quality
The style and level of art presented are also determining factors. Shows vary widely, featuring everything from emerging artists to established professionals, and encompass a range of art forms, from traditional to contemporary. It is essential for artists to evaluate whether they will complement the show's aesthetic or stand out in a way that is not beneficial.

Good Investment
Conducting a cost-benefit analysis is indispensable when considering which art shows to invest in. Factors like booth fees, travel expenses, and the time required to prepare and attend need to be weighed against the potential return on investment. The goal is to not just recoup costs but to make a significant profit that justifies the investment of time, money, and energy.

Logistics & Fit
Logistical considerations are equally important. The feasibility of traveling to the show, the cost and practicality of transporting artwork, and the potential need to ship sold pieces to buyers are all critical factors that can influence an artist's decision to participate in a particular show.

Need Help?
For artists seeking guidance in this intricate process, mentoring programs like the Creative Thrive Artist Mentoring Program offer invaluable resources. With live coaching and comprehensive toolkits, such programs provide insights and strategies tailored to the contemporary art market. They can help artists navigate the complexities of art show selection, preparation, and participation.

In conclusion, selecting the right art shows is a strategic process that requires artists to be discerning and well-informed. By understanding their audience, assessing the art show's reputation, and performing a thorough cost-benefit analysis, artists can make smart decisions that propel their careers forward. With the right guidance and resources, artists can transform their passion into a thriving business, making the most of each art show opportunity that comes their way.

Today, we delve into the vibrant world of art shows, a seasonal highlight for many, and a topic ripe with both excitement and trepidation for artists across the globe.

The Season of Art Shows: A Time of Opportunity and Challenge
As we embrace the art show season, the air buzzes with potential. The landscape comes alive with events that beckon artists to showcase their work. It's a time when creativity blooms alongside spring flowers, offering a platform for artists to connect with potential clients and share their passion. Yet, beneath the surface lies a tapestry of fears and roadblocks that many face - from the daunting task of presenting one's work to the public to the financial and logistical hurdles that come with participating in such events.

Confronting Fears: Rejection, Imposter Syndrome, and Beyond
One of the most pervasive challenges artists encounter is the fear of rejection and criticism. It's a feeling that can stem not only from potential clients but also from fellow artists. This often goes hand in hand with imposter syndrome, that nagging doubt questioning one's worthiness and place among peers. Remember, you're not alone in these feelings. They are common among creatives, and confronting them head-on can be a transformative part of your artistic journey.

Financial Considerations: Viewing Expenses as Investments
The costs associated with participating in art shows can be significant, but it's crucial to reframe these expenses as investments in your career. High-quality shows may come with higher booth fees, but they also offer greater exposure and opportunities to connect with serious buyers. With careful planning and a strategic approach to selecting shows that align with your work and target audience, these investments can yield substantial returns.

Logistical Challenges: Simplify to Amplify
The logistics of transporting artwork, setting up booths, and managing inventory can be overwhelming. However, by simplifying your setup and focusing on creating work that is manageable for you to transport and display, you can significantly reduce the stress associated with these tasks. Consider enlisting the help of friends or family to ease the burden and make the experience more enjoyable.

Engaging with the Public: Embrace the Conversation
Many artists struggle with the aspect of engaging with the public during art shows. If you identify as an introvert or feel anxious about interaction, take heart. The key is to be genuine, share your passion for your work, and remember that those who visit your booth are already interested in what you have to offer. Small, authentic conversations can lead to meaningful connections and even sales.

Time Management: Planning for Success
Balancing the creation of new work with preparing for shows can be a juggling act. Start planning well in advance, setting realistic goals for inventory and dedicating specific times for show preparation. This proactive approach will help you avoid last-minute stress and ensure you have a diverse and appealing selection of work to present.

The Power of Community: Thriving Together
Perhaps one of the most valuable aspects of participating in art shows is the sense of community and camaraderie that can develop among artists. Rather than viewing fellow participants as competition, look for opportunities to support and encourage one another. This positive energy not only enhances your own experience but can also attract more visitors to your booth.

Looking Forward: Continuous Growth and Learning
Every art show, whether deemed a success or a learning experience, offers invaluable insights that can shape your future endeavors. Take the time to reflect on what worked, what didn't, and how you can improve for the next event. Embrace both the victories and the challenges as stepping stones on your artistic journey.

In closing, remember that the journey of an artist is filled with both challenges and triumphs. Each art show is an opportunity to grow, connect, and share the unique vision God has placed within you. Let's support each other in this journey, remembering that we are all part of a larger tapestry woven with creativity, passion, and divine inspiration.

Until next time, keep creating, keep thriving, and remember - you were made for such a time as this.

In the realm of art and business, the journey from inception to growth is both exhilarating and daunting. One of the pivotal moments in this journey arises when we consider the leap from organic growth to leveraging paid traffic to amplify our reach. However, this transition, if not navigated wisely, can lead to pitfalls rather than prosperity.

The Pitfall of Premature Investment
Let's consider a common scenario: you've set up a landing page on your website with an enticing opt-in offer, aiming to convert visitors into subscribers or customers. Despite a steady stream of organic traffic from social media or other sources, the conversion remains elusive. In such a situation, the allure of boosting traffic through paid means might seem like a quick fix. However, this approach could be akin to casting seeds into barren soil, expecting a bountiful harvest. Without the foundational element of conversion, investing in paid traffic could result in resources vanishing into the ether, leaving behind a trail of "what ifs."

The Wisdom in Organic Traction
The essence of successful marketing, particularly in the art world, lies in the organic engagement and conversion of your audience. This not only serves as a litmus test for the resonance of your offer but also provides invaluable data to fine-tune your approach. If a certain percentage of your organic visitors are consistently engaging with your content, opting in, and even making purchases, it's a clear indicator that your foundational strategy is effective.

Emailing your client list as a visual artist offers a unique opportunity to connect with your audience and showcase your work. Here are 10 creative ways to engage with your clients through email:
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1. New Artwork Announcements: Send emails to announce new pieces or collections. Include high-quality images of your artwork and a brief story behind each piece.
   
   
2. Exclusive Previews: Offer your email subscribers an exclusive first look at your new work before it goes public. This creates a sense of exclusivity and appreciation for your most dedicated followers.
   
   
3. Behind-the-Scenes Content: Share the process of creating your art. This can include time-lapse videos, sketches, or stories about your creative process, giving a more personal insight into your work.
   
   
4. Art Shows and Event Invitations: Notify your clients about upcoming exhibitions, art fairs, or any events where your work will be featured. Include dates, locations, and any special activities planned.
   
   
5. Limited Edition Sales: Launch limited edition prints or merchandise through your email list. Give your subscribers the first chance to purchase these exclusive items.
   
   
6. Artwork Giveaways or Contests: Host a giveaway or a contest exclusively for your email subscribers. This could involve winning a piece of art, a discount on a purchase, or a custom commission.
   
   
7. Art-Related Blog Posts or Articles: Share informative or entertaining content related to your art field. This can include articles you've written, art tips, technique explanations, or discussions about art history.
   
   
8. Client Spotlights: Feature how clients have displayed or used your artwork in their spaces. This not only showcases your art in real-life settings but also helps build a community among your clients.
   
   
9. Personal Updates and Stories: Share personal updates or stories that relate to your artistic journey. This can include milestones, challenges, or inspirations, helping to build a deeper connection with your audience.
   
   
10. Surveys and Feedback Requests: Engage your email subscribers by asking for their opinions. This could be about your art, what they would like to see more of, or feedback on potential new projects.
    ​

Remember, the key to effective email communication is to provide value and keep your audience engaged without overwhelming them with too many emails. It's important to balance promotional content with informative, entertaining, or personal stories to maintain a strong connection with your clients.

Need help with your Email Marketing as an artist? Join Created to Thrive Artist Mentoring Program and let us help you turn your subscribers into buyers!

In the realm of visual arts, selling artwork is not just a matter of talent and creativity. Several critical factors play a significant role in fetching top dollar for your art. Understanding and leveraging these elements can greatly enhance the value and appeal of your work in the eyes of potential buyers. Here, we delve into the seven most important factors for artists aspiring to sell their work for top dollar: perception, location, quality of work, reputation, word of mouth, client niche, and availability of artwork.

1. Perception
Perception is a powerful tool in the art world. The way your art is perceived by potential buyers can significantly impact its value. This perception is shaped by how you present your work, the story behind it, and the emotional response it elicits. High-quality framing, professional photography of your pieces, and a well-curated portfolio contribute to a positive perception. Creating a strong, unique artistic style that resonates with viewers can also elevate the perceived value of your art.

2. Location
The location where your art is displayed or sold can greatly influence its price. Exhibiting in prestigious galleries, renowned art shows, or upscale locations adds a level of prestige and desirability to your work. Being featured in high-end areas implies that your art is of a certain caliber, attracting collectors who are willing to pay more for art they perceive as elite or exclusive.

3. Quality of Work
The intrinsic quality of your work is, undoubtedly, a fundamental factor. This encompasses not only the artistic skill and creativity involved but also the materials used, the longevity of the piece, and the attention to detail. High-quality, durable materials and a finish that stands the test of time are key considerations for buyers investing in art.

4. Reputation
An artist's reputation can significantly drive up the value of their work. Building a strong reputation involves consistently producing high-quality work, participating in reputable exhibitions, and gaining recognition in the art community. Positive reviews, awards, and media coverage can also enhance an artist's reputation, leading to increased demand and higher prices for their work.

5. Word of Mouth
Word of mouth is a powerful marketing tool in the art world. Recommendations from collectors, art critics, and fellow artists can elevate an artist's profile and create a buzz around their work. Positive word of mouth, especially in tight-knit art circles, can quickly increase demand and the perceived value of your art.

6. Client Niche
Identifying and catering to a specific client niche can be a strategic approach to selling art for top dollar. By understanding the preferences and buying patterns of a particular group – whether it's collectors of contemporary abstracts, traditional landscapes, or modern sculptures – you can tailor your work to meet the demand of this niche. A strong connection with a particular audience often translates to a willingness to pay more for art that resonates deeply with them.

7. Availability of Artwork
The principle of supply and demand plays a significant role in the art market. Limited availability can create a sense of exclusivity and urgency among buyers. By controlling the release of your work and keeping your production limited, you can enhance the perceived value and desirability of your art. However, it's important to strike a balance – too little availability might limit your exposure, while too much can dilute the exclusivity of your work.

In conclusion, selling art for top dollar requires a strategic approach that goes beyond artistic talent. By focusing on perception, location, quality, reputation, word of mouth, client niche, and availability, artists can significantly increase the value and appeal of their work. Each of these factors contributes to creating a compelling narrative around your art, attracting high-end collectors and enthusiasts willing to invest in your creations. For artists looking to maximize their sales and establish themselves in the upper echelons of the art market, understanding and mastering these seven factors is crucial.

Remember, the journey of an artist is not just about creating; it's about strategically positioning your work in a way that resonates with buyers and collectors. By doing so, you can turn your passion into a lucrative career that not only fulfills you creatively but also rewards you financially.

Need help with your art career? Check out the Created to Thrive Artist Mentoring Program and let us help you turn your art hobby into a consistent income stream so you can freely pursue God's plan for your life as an artist.

Entering the world of art as a beginner can be both exciting and daunting. One of the most pressing questions for emerging artists is: "How can I earn money from my art?" and better yet, "How can I balance my artistic passion with my desire to make money?"  Don't worry. Making a good living as an artist is absolutely, even though many artists don't believe it.

One of the common challenges that artists face when trying to make money is the perception that it is nearly impossible to make a living from their art. This assumption is often based on the idea that only the most successful and wealthy artists are able to generate significant income, and even they are often only recognized after their death. However, we want to assure you that with the right approach and determination, it is possible to make a living as an artist, even while you are still alive.

Understanding the basics of art marketing and sales is crucial for turning your passion into profit. And balancing artistic passion with the desire for monetary gain can be a challenge for artists. However, it is achievable with the right approach. Artists can focus on finding ways to monetize their art without compromising their artistic vision. By exploring different avenues, creating a sustainable income, and staying true to their artistic passion, artists can strike a balance between their creative fulfillment and financial goals. 

In this article, we'll explore practical steps that beginners can take to start making money from their art, along with long-term strategies to build a sustainable career.

1. Start Small and Local
Begin by tapping into your local art scene. Participate in local art shows, fairs, and exhibitions. These events are a great way to get your work seen and start making sales. Don't underestimate the power of local communities; often, your first buyers are those who know you and want to support local artists.

You may be wondering if you should sell your art at art fairs. My answer would be a resounding, yes! Art fairs are another fantastic opportunity to sell your art. They offer the in-person shopping experience that customers miss online, which can be highly valuable when it comes to art. By having your physical presence at a stall, you can engage shoppers and build relationships with potential buyers. Additionally, art fairs provide an excellent platform for networking not only with buyers but also with fellow artists and art industry professionals.

It's important to note that selling at art fairs requires some planning and research. You need to account for all the objects you'll need on the day and consider the potential costs involved, such as fees, materials, and transportation. Choosing the right art fair is crucial to maximize your chances of success.

Branching out to selling in-person at art fairs is a valuable experience for any artist. Even if you don't make many sales, having people physically see your art and taking away your business card can lead to future purchases. So, don't hesitate to explore the opportunities that art fairs present along with other avenues mentioned earlier. Remember, every successful artist was once a beginner. Start with small steps, build your confidence, and gradually expand your reach

2. Offer Commissioned Work
Many art lovers appreciate personalized, commissioned pieces. Start by offering to create custom artwork for friends, family, and local community members. Use your social networks to let people know that you're open for commissions. Remember, word-of-mouth is a powerful tool in the art world.

3. Utilize Online Marketplaces
Platforms like Etsy, Saatchi Art, and Artfinder are excellent for artists looking to reach a broader audience. These sites cater to a large community of art buyers and make it easy to set up an online shop. While they take a commission, they handle many aspects of the selling process, making it easier for beginners.

4. Social Media as a Showcase
Social media platforms are not just for networking; they're powerful tools for showcasing your work. Use platforms like Instagram, Pinterest, and Facebook to display your art. Regular posting, engaging with your followers, and using relevant hashtags can help you build an audience and attract buyers.

But many artists may ask "how can I use Instagram to sell my artwork?" That's a great question! To effectively use Instagram to sell your artwork, follow these steps:

• Utilize Instagram's shop tool: Instagram now offers a built-in shop feature that allows artists to directly advertise their work on the platform. Take advantage of this tool to showcase your artwork and make it easily accessible for potential buyers.
• Promote, promote, promote: Sharing your work consistently is key to gaining visibility and attracting buyers. Regularly post your art on Instagram and engage with your followers to build a dedicated community around your work.
• Build a strong online presence: Use Instagram as a platform to gather a community of art enthusiasts who appreciate and support your work. By creating a loyal following, you can effectively notify your audience when you have new pieces for sale or when you're selling elsewhere.
• Leverage Instagram's e-commerce focus: Instagram has increasingly focused on becoming an e-commerce platform. Keep up with these developments and make use of the tools and features provided. Stay knowledgeable about the latest updates, such as the introduction of Instagram Checkout, and adapt your selling strategies accordingly.
• Tell the story behind your artwork: Take advantage of Instagram's visual nature to tell the story behind each piece of art you post. Share your inspiration, technique, and process to create a deeper connection with potential buyers, making your work more desirable and valuable.
• Collaborate with influencers and other artists: Partnering with influencers in the art community and collaborating with other artists can significantly boost your visibility and reach. Seek out influencers or artists with similar styles or interests and explore opportunities for joint promotions or supportive shoutouts.
• Engage with your audience: Actively interact with your followers by responding to comments, messages, and inquiries promptly and professionally. Engaging with your audience not only shows respect and appreciation for their support but also helps build trust and credibility, which can lead to sales.
• Use captivating visuals and compelling captions: Instagram is a highly visual platform, so make sure your photos showcase your artwork in the best possible light. Additionally, craft compelling captions that capture the attention of your audience, providing context, and inviting them to engage with your posts.

By implementing these strategies, you can effectively use Instagram to showcase and sell your artwork, reaching a broader audience and increasing your sales opportunities.

5. Teach Art Workshops
If you have a particular skill or technique, consider teaching it to others. Conducting workshops or classes can be a lucrative way to earn money while sharing your passion. Start with small, local workshops and then expand to online platforms as you gain confidence.

6. Print-on-Demand Services
Leveraging print-on-demand services like Society6 or Redbubble allows you to sell your art as prints, t-shirts, phone cases, and more. This method is great for artists who want to sell their art in various formats without the upfront costs of printing and stocking products.

7. Approach Local Businesses
Local cafes, restaurants, and businesses often look for unique artwork to decorate their spaces. Offer to display and sell your artwork in these venues. It's a win-win: the business gets free decor, and you get exposure to potential buyers.

8. Join Online Art Contests
Participating in online art contests can be a way to earn money and gain recognition. Look for contests with cash prizes or opportunities for exhibitions. Even if you don’t win, these contests can be a great way to build your portfolio and get feedback on your work.

9. Create an Online Portfolio
An online portfolio is essential for showcasing your work professionally. Use platforms like WordPress or Squarespace to create a website that displays your art, provides contact information, and maybe even includes an online store.

10. Network with Other Artists
Networking with other artists can lead to collaborative projects, exhibitions, and sales opportunities. Join local or online art communities, attend gallery openings, and participate in artist meet-ups to build your network.

11. Seek Feedback and Improve
Always seek feedback on your work and be open to learning and improving. This approach will not only enhance your skills but also increase the marketability of your art.

12. Price Your Art for Profit
Determining the appropriate pricing for your artwork can be a complex task, but there are various factors to consider in order to establish a fair and profitable price. One method to gain a rough idea is by employing pricing formulas. However, it is crucial to customize and adjust the cost based on several considerations such as the pricing practices within your artist community, your level of experience, and the demand from your target audience.

To begin, researching how much similar artists are charging for their work can provide you with valuable insights. This allows you to ensure that you are not undervaluing your creations and skills. Undervaluing your work can diminish its perceived worth and have a detrimental impact on your artistic career in the long term. On the other hand, setting astronomically high price points may deter potential buyers quickly. Striking a balance is essential.

As a general guideline, it is important to ensure that you are still able to make a profit after considering all costs involved, such as materials and the time you invest in creating your artwork. To determine a fair price, take into account the expenses you incur during the creative process, the effort you exert, and the value you believe your art holds. Evaluating these factors will help you establish a suitable price that reflects both the value of your artwork and allows you to maintain a sustainable artistic career.

Remember, pricing your artwork is not just about earning money, but also about recognizing the significance of your talent and the worth of your creative output.​

Starting out as an artist and learning how to earn money can be challenging, but it's certainly achievable with persistence and creativity. Remember, every successful artist was once a beginner. Start with small steps, build your confidence, and gradually expand your reach.

For those who feel they need additional guidance, consider seeking the help of a mentoring program like the Created to Thrive Artist Mentoring Program. This program, led by experienced artist Matt Tommey, offers personalized guidance and support tailored to your artistic journey.

​Visit the Created to Thrive Artist Mentorship Program to learn more about how this program can help you thrive as an artist, both creatively and financially. With the right approach and support, you can turn your artistic talent into a rewarding and profitable career.

For visual artists, finding the right venues to showcase and sell their work is a crucial step in building a career and gaining recognition. Whether you're looking for online opportunities or physical events, there are numerous platforms and resources available. In this comprehensive guide, we'll explore the best places, both online and offline, where artists can find art shows, fairs, and exhibitions to participate in.

1. ArtShow.com

• Website: ArtShow.com
• Description: ArtShow.com is a well-known resource for artists seeking opportunities to exhibit their work. The site lists a wide range of art shows, competitions, and festivals.
• Why It's Great: It offers a broad spectrum of opportunities, from local art fairs to international exhibitions, making it ideal for artists at all levels. The website is user-friendly and frequently updated, ensuring you have access to the latest opportunities.

2. CallforEntry.org

• Website: CallforEntry.org
• Description: CallforEntry.org, commonly known as CaFÉ, is an online resource for artists to find and apply to various art calls. It lists opportunities like public art commissions, exhibitions, and art festivals.
• Why It's Great: CaFÉ is especially beneficial for artists seeking more prestigious and formal opportunities. The platform is easy to navigate and allows artists to apply directly through the website, streamlining the application process.

3. Zapplication.org

• Website: Zapplication
• Description: Zapplication is tailored for artists looking to participate in art fairs and festivals. It provides a centralized application service for high-quality events across the United States.
• Why It's Great: The platform's focus on art fairs makes it a go-to resource for artists whose work fits the festival scene. Zapplication simplifies the application process and offers a range of shows to suit different artistic styles and levels of experience.

4. Local Art Associations

• Website: (Varies by location)
• Description: Joining a local art association can be a valuable resource for finding nearby art shows and exhibitions. These associations often have a calendar of events and may offer exclusive opportunities to their members.
• Why It's Great: Local art associations provide community support and networking opportunities, which can be invaluable for artists starting out. They often know of small, local events that may not be widely advertised elsewhere.

5. ArtFairCalendar.com

• Website: Art Fair Calendar
• Description: ArtFairCalendar.com is dedicated to promoting art fairs across the United States. It provides a comprehensive calendar of art shows, street fairs, and other art-related events.
• Why It's Great: For artists specifically interested in art fairs, this website is a treasure trove. The calendar is easy to search, and the site offers advice and tips for participating in these events.

6. Social Media Platforms

• Website: (Platforms like Facebook, Instagram, LinkedIn)
• Description: Social media platforms can be excellent resources for discovering art shows and exhibitions. Many art groups, galleries, and event organizers post their calls for artists on these platforms.
• Why It's Great: Social media allows for real-time updates and direct engagement with event organizers. Following art-related groups and pages can lead to discovering opportunities that might not be listed on traditional art websites.

7. Artsy.net

• Website: Artsy
• Description: Artsy.net is a platform for collecting and discovering art, but it also provides information on current and upcoming exhibitions, art fairs, and auctions.
• Why It's Great: While primarily known for art collection, Artsy's extensive database of exhibitions and fairs makes it a valuable resource for artists looking to participate in these events. It's particularly useful for those looking to enter the international art market.

8. Local Galleries and Art Centers

• Website: (Varies by location)
• Description: Staying connected with local galleries and art centers can provide artists with opportunities to exhibit their work. Many galleries hold regular open calls for artists.
• Why It's Great: Building relationships with local galleries can lead to solo or group exhibition opportunities. These venues are particularly important for artists looking to establish a presence in their local art community.

9. ArtDeadline.com

• Website: Art Deadline
• Description: ArtDeadline.com is known as the largest and most respected source for artists seeking income and exhibition opportunities. It lists a wide array of international calls for artists.
• Why It's Great: This site is ideal for artists looking for a variety of opportunities, including international exhibitions, grants, and residencies. The listings are comprehensive and frequently updated.

10. University Art Departments

• Website: N/A (Varies by institution)
• Description: Local universities often have art departments that host exhibitions, and some may be open to the public. They can be a resource for emerging artists.
• Why It's Great: University art departments offer unique opportunities for networking and exposure, especially for artists who are just starting out. They can also be a source of information about other local art events.

Finding the right platform to showcase your art can significantly influence your career as an artist. Whether it’s an online resource like ArtShow.com or a local gallery, each venue offers unique opportunities to display and sell your work. Explore these options to find the best fit for your art and take advantage of the myriad opportunities available to showcase your talent to the world.

In the digital age, social media is a crucial tool for artists, especially when starting out. The prospect of using these platforms for selling your art may appear daunting, but with straightforward and approachable strategies, social media can become an invaluable asset in your art marketing toolkit.

Choose the Right Platform
Start by choosing a platform that aligns with your artistic style and where your potential audience might be. Instagram is excellent for visual storytelling, Pinterest works well for inspiration boards, and Facebook has a broad demographic with community groups. Focus on one platform to begin with and understand its nuances.

Share More Than Just Your Art
Social media is about building connections. Instead of only posting images of your finished pieces, share your creative process, your studio setup, or the inspiration behind your work. These glimpses into your artist’s journey create a narrative that audiences can connect with.

Consistency is Key
Consistency in posting is more important than frequency. Develop a manageable schedule, whether that's a few times a week or every other day, and stick to it. Regular posting keeps your audience engaged and helps in building a following.

Engage Actively
Interaction on social media goes a long way. Respond to comments, engage with your followers' content, and participate in relevant discussions. This not only helps in fostering a community but also increases your visibility on the platform.

Simple Hashtag Usage
Hashtags can significantly extend the reach of your posts. Use relevant and popular hashtags that resonate with your art style and audience. A mix of broad and niche hashtags often works best. For example, #modernart alongside #abstractpainting can target different groups effectively.

Quality Over Quantity in Content
Ensure the content you post is high quality. Good lighting and clear images showcase your art in its best light. Occasionally, mix in different types of content like videos, work-in-progress shots, or storytelling posts to keep your feed interesting.

Utilize Basic Analytics
Most social media platforms offer insights or analytics. Use these to understand what type of content performs well. Look at engagement rates, best posting times, and follower growth to refine your social media strategy.

Network and Collaborate
Use social media to network with other artists, galleries, and art enthusiasts. Collaborating on projects or participating in virtual art events can expand your reach and introduce your work to new audiences.

Promote Your Art Subtly
While direct selling shouldn’t be the primary focus of your social media, subtle promotion of your work is essential. Include information about where and how to purchase your art in your profile and occasionally in posts, without being too sales-oriented.

Social media, when approached with simple, genuine, and consistent strategies, can be an excellent channel for selling art as a beginner. It provides a platform to share your story, connect with an audience, and build a community around your work. Remember, the essence of social media is to engage and interact, not just to sell. With a balanced approach, it can be a rewarding extension of your artistic practice.

Starting a career in visual arts, be it in fine art or fine craft, can be both exhilarating and challenging. As a budding artist, one of the biggest hurdles is figuring out how to sell your art, especially if you're not well-versed in marketing or sales. While it's important to focus on selling your art, it's equally crucial to plan out your art business to ensure long-term success.

A business plan may sound formal and intimidating, but it doesn't have to be. Grab your laptop or a notepad, and let's map out the basics. Start by defining your art practice - what is your mission? How do you define success? Setting clear, specific goals, both short-term and long-term, will help you chart the path towards achieving them. Remember, every artist's journey is unique, so feel free to embrace your individuality and stay true to what you want out of your art career.

Visualizing the progression of steps to grow your art business is essential. By defining your goals and aspirations, you can alleviate that "deer in headlights" feeling that often accompanies taking on a big endeavor. It will also help you craft an artist statement, which is not only necessary for show applications but also for the About section on your website.

Now, let's talk about practical strategies to start selling your art. Here are seven low-tech and straightforward tactics that don't require extensive marketing knowledge or technical skills:

1. Leverage Local Art Shows and Markets
Participating in local art shows, craft fairs, and markets is a great way to get your art out there. These venues offer a low-barrier entry point for new artists and provide an opportunity to showcase your work to a local audience. They are also excellent for building connections with fellow artists and potential buyers. When preparing for these events, focus on presenting your work attractively and be ready to share the stories behind your creations, as personal connections often lead to sales.

2. Connect with Local Businesses
Partnering with local businesses can be a mutually beneficial way to display and sell your art. Coffee shops, restaurants, libraries, and local offices often agree to hang artwork on their walls. This not only decorates their space but also gives you exposure to their clientele. Make sure to leave business cards or flyers next to your art so interested buyers know how to contact you. Remember, the key is to approach businesses whose customers might appreciate your style of work.

3. Utilize Consignment Opportunities
Consignment through local galleries or boutiques can be an effective way to reach potential buyers. In a consignment arrangement, your art is displayed in the store, and you earn a percentage of the sale price when it sells. This setup reduces upfront costs and allows your work to be seen by a wider audience. Ensure you understand the terms of the agreement and select venues that align with your artistic style and target market.

4. Host a Home Art Show
Hosting a home art show can be a low-cost way to introduce your art to friends, family, and neighbors. Transform your living space into a temporary gallery for an evening or a weekend. Invite your personal network and encourage them to bring guests. This intimate setting allows you to discuss your art in a comfortable environment, making it easier to build connections and sell your work.

5. Participate in Community Events
Getting involved in community events, such as festivals, charity auctions, or school fundraisers, can help you gain visibility as an artist. Donating a piece of your art or offering it as part of a raffle can attract attention to your work and lead to future sales. These events are also excellent for networking and getting to know the local art community and potential buyers.

6. Collaborate with Other Artists
Collaborating with other artists can open up new opportunities for selling your art. Consider organizing a joint exhibition or an art swap. This can be done in someone’s home, a community center, or a local venue. Collaborations can also extend to joint promotional efforts, like sharing each other’s work on social media. By pooling resources and networks, you can reach a broader audience than you might on your own.

7. Use Word of Mouth and Referrals
Never underestimate the power of word of mouth. Encourage friends, family, and early buyers to spread the word about your art. Personal recommendations are powerful, especially in the art world where trust and personal connection play a significant role. Consider offering incentives for referrals, such as discounts on future purchases or a small gift.

Remember, selling art as a new artist doesn't require complex marketing strategies or advanced technological tools. By employing these seven straightforward and low-tech methods, you can begin to establish yourself in the art world and make those initial sales. But always keep your overarching art business plan in mind, focusing on long-term growth and success. With persistence, passion, and careful planning, you'll find your audience and turn your artistic endeavors into sales.

Elements to consider in an artist website and social media accounts
When it comes to an artist's website and social media accounts, there are several important elements that should be included:

1. A professional web address: It is crucial to have a web address that is concise, easy to remember, and relevant to your brand or name. This helps in establishing your online presence and making it easier for people to find you.

2. Usernames on social media: Consistency is key when it comes to establishing your brand. Choose usernames on social media platforms that are similar or identical to your web address, making it easier for people to find and recognize you across different platforms.

3. Clear contact information: Make sure your contact information is readily available and easy to find on your website and social media accounts. This can include an email address, phone number, or a contact form, allowing potential customers or interested parties to reach out to you easily.

4. Working links: Ensure that all the links on your website and social media accounts are functional and lead to the intended destinations. Broken links can create a frustrating user experience and may deter visitors from exploring your content.

5. High-quality images of your work: Displaying high-resolution images of your artwork is crucial to showcase your talent and attract potential buyers. Make sure the images are clear, properly lit, and accurately represent the colors and details of your art.

6. A clear and engaging About section: Craft an About section that provides a concise yet descriptive overview of your artistic journey, inspirations, and style. Use this section to connect with your audience on a personal level and give them a deeper understanding of your work.

7. Utilize website builders or templates: If you lack web design skills, consider using website builders or templates specifically tailored for artists. These tools provide beautifully designed and user-friendly interfaces, allowing you to easily create a professional-looking website without extensive technical knowledge.

8. Focus on quality over quantity on social media: Instead of trying to be active on every social media platform available, choose a few platforms that resonate with your style and target audience. Concentrate your efforts on creating high-quality posts that effectively showcase your artwork and engage with your followers.

Remember, these elements work together to build your art brand and shape people's perception of you and your artwork. By diligently considering and implementing these aspects on your website and social media accounts, you can establish a strong online presence as an artist.

Do I really need to make my art business legal? 
The answer is a resounding, yes! Artists can find information on the steps required to make their art business legal by conducting research and deciding what type of business structure they want to establish. Many artists opt for a sole proprietorship as it is simple to set up and suits the needs of a basic studio practice. I recommend an LLC for it's flexibility, protection and ability to grow with your art business. However, it's important to note that the process may vary between states. Therefore, it is recommended for artists to visit their local Clerk of Courts website, their state's Department of Revenue site, and the IRS site to ascertain the specific steps that need to be followed. For further guidance, consider joining the Created to Thrive Artist Mentoring Program where we walk you through the process step by step.

Why is it important to make my art business legal? 
It is crucial for artists to ensure that their art business is legally registered for several reasons. Firstly, each state has its own specific requirements and processes for operating a business, and by making their art business legal, artists can comply with these regulations. This can typically be achieved by visiting the local Clerk of Courts website, the state's Department of Revenue site, and the IRS site to familiarize themselves with the necessary steps.

One important aspect of establishing a legal art business is to separate personal and business expenses. By opening a separate business checking account with their bank, artists can avoid mixing their personal finances with their art business finances. This separation becomes particularly beneficial during tax season, making it easier to file accurate tax returns.

Furthermore, keeping track of business receipts is vital to establish financial transparency. By saving all business-related receipts, artists can maintain proper records and ensure they have proof of their business-related expenses. This documentation not only helps during tax preparation but also provides clarity and accountability in their financial transactions.

Selecting the right name for an art business is also a crucial step in the legal process. Artists are advised to consider using their own name combined with relevant keywords such as "art" or "studio." However, it is important to choose a name that is easy to pronounce, abbreviate, and, critically, ensure it is not already taken. Performing a careful search to verify the availability of a chosen name can help artists avoid potential legal battles and confusion in the future.

Additionally, establishing an online presence is essential for artists to attract customers. Having a consistent art business name across their website and social media accounts makes it easier for potential customers to find them. It not only enhances their professional image but also helps in building a strong brand presence.

In summary, making an art business legal provides artists with numerous benefits. It ensures compliance with state regulations, facilitates accurate tax filing, maintains financial transparency, and enhances their professional credibility. By following the necessary steps, artists can establish a strong foundation for their art business, allowing them to focus on their creative work while operating within the bounds of the law.

How should I structure my art business?
When considering the appropriate business structure for artists, it is essential to conduct thorough research and make an informed decision. One option that many artists tend to choose is a sole proprietorship. This structure is popular because it is relatively easy to establish and meets the basic requirements of a studio practice.

However, artists should also explore other business structures to ensure they align with their specific goals and circumstances. For instance, some artists may find that a partnership structure is more suitable if they collaborate frequently with other artists or creative professionals. This structure allows for shared responsibilities, resources, and decision-making.

Another viable option is a limited liability company (LLC), which provides a certain level of personal protection for artists. By forming an LLC, artists can separate their personal assets from their business liabilities, safeguarding their personal finances in the event of any legal or financial challenges.

For artists looking to expand their practice and potentially secure funding or investors, a corporation structure may be worth considering. Incorporation offers the advantage of raising capital through the sale of stocks and shares, allowing for growth and the ability to attract outside investment.

Ultimately, the choice of business structure should be based on careful consideration of factors such as the desired level of personal liability, tax implications, operational needs, and growth plans. Consulting with a legal or financial professional who specializes in working with artists can be tremendously beneficial in making an informed decision tailored to the unique circumstances of each artist.

How can I price my artwork for profit?
Pricing artwork for profit (check out this resources called How to Price Your Art) can be a challenging task for many artists. However, it is crucial to remember that as a professional artist, the goal is to make a living from your art. Contrary to the myth of the "starving artist," it is entirely possible to be successful and financially stable in the art industry. To ensure that your pricing strategy maximizes profitability, consider the following guidelines:

1. Understand your costs: It is essential to calculate and include all your costs in the price of your artwork. This includes not only the materials used but also your time, shipping expenses, and even framing costs if necessary. Make sure that the price of your artwork covers these expenses, or you will end up paying for them out of your own pocket.

2. Determine a reasonable hourly wage: Your skill set as an artist should be valued, and clients and collectors are willing to compensate you for your services. Deciding on a reasonable hourly wage that you would feel comfortable with and working backward from there can help ensure that you are adequately compensated for your time and expertise.

3. Use art pricing formulas: There are various art pricing formulas that can provide guidance when determining the value of your artwork. Some formulas factor in the size of the work, while others focus on labor time and costs. Your skill level and education may also play a role. Regardless of the formula you choose, ensure that there is still a profit margin left for you after factoring in all costs.

4. Consistency is key: Maintaining consistent pricing for your artwork is crucial to building positive relationships with galleries and collectors. It helps to avoid situations where one buyer feels undercut compared to another. Consistency in pricing also reinforces the value and integrity of your work.

5. Offer artwork at different price points: Recognize that not all potential buyers can afford higher-priced pieces. By offering artwork at multiple price points, including smaller and more affordable works, you can reach a wider range of buyers. This strategy allows you to cast a broader net and increase your chances of making sales. Remember, every sale counts towards your overall profitability.

By considering these guidelines, you can improve your pricing strategy and increase the potential for profit in your art business. Remember, pricing your artwork should not be based solely on subjective factors but on a calculated approach that factors in costs, value, and market demand.

Do I really have to consider the finances of my art business?
Yes! Considering finances in your art business is of utmost importance for several reasons. Firstly, neglecting the financial aspect may lead to personal, professional, and financial dissatisfaction. Not addressing the financial side of a career in the arts is a missed opportunity to ensure fulfillment and success in all areas of your life.

By proactively dealing with the financial aspects, you eliminate uncertainty and gain the ability to plan for the future. This enables you to sustain your livelihood and ensure stable income while pursuing your artistic passions. Understanding your financial situation allows you to make informed decisions and set concrete goals regarding your earnings and savings, enabling you to cover your expenses effectively.

Moreover, incorporating financial considerations into your art business allows you to create a solid foundation for long-term success. Financial planning ensures that you have the necessary resources to invest in your artistic growth, such as acquiring materials, attending workshops, or marketing your work. It also provides you with the stability and security needed to weather any unforeseen circumstances or economic fluctuations.

Additionally, by understanding your finances, you gain control over your artistic journey. No longer will you be solely dependent on sporadic sales or luck. Instead, you can strategically manage your cash flow, budget effectively, and make informed pricing decisions that align with your artistic goals. This financial awareness empowers you to make sustainable choices and develop a thriving art business.

In summary, considering finances in your art business is crucial for personal fulfillment, professional success, and financial stability. It allows you to plan ahead, set meaningful goals, and make informed decisions that will support your artistic endeavors and ensure a sustainable livelihood. Don't overlook the importance of understanding and managing the financial side of your art business—it is a vital step towards realizing your artistic vision and achieving long-term success.

How to I find my Ideal Client and Target Audience?
Identifying your target customers is a crucial step in developing an effective marketing strategy for your artwork. By understanding who your ideal clients are, you can tailor your promotional efforts to resonate with them and increase your chances of making sales. Here are some steps to help you identify your target customers:

1. Define your niche: Start by narrowing down the specific niche or style of artwork you create. This will help you attract customers who have a genuine interest in your work. Consider the subject matter, medium, and style of your art to better understand the audience it appeals to.

2. Conduct market research: Research the art market and analyze the demographics of your potential customers. Look into factors such as age, gender, location, income level, and buying habits. This information will give you a clearer picture of the people most likely to buy your artwork.

3. Create buyer personas: Develop detailed profiles of your ideal customers, also known as buyer personas. This involves imagining the characteristics, preferences, and behaviors of your target customers based on your research. Consider factors such as their motivations, interests, and where they typically look for art.

4. Analyze your existing customer base: If you already have some customers, take the time to analyze their characteristics. Look for patterns and similarities among them to identify any common traits that make up your target customer base.

5. Seek feedback and engage with your audience: Interact with your audience through social media, email newsletters, or surveys to gather feedback and opinions. Engaging with your audience will not only help you understand their preferences and expectations but also build relationships with potential buyers.

6. Consider customer demographics and behavior: Determine the demographics, interests, and behaviors of individuals who are likely to buy your artwork. Consider factors like age groups, income levels, education, and where they tend to shop for art. This information will guide you in choosing the right marketing channels to reach your target customers effectively.

7. Refine your marketing strategy: Once you have a clear understanding of your target customers, refine your marketing strategy accordingly. Choose marketing channels that align with the preferences and habits of your target audience. This could include email newsletters, art fairs, social media platforms, galleries, blogging, or other avenues that your buyers are likely to frequent.

Remember, your target customers are at the core of your marketing efforts. By identifying and understanding them, you can tailor your marketing messages, tone, and channels to effectively reach and engage with your ideal buyers.

How can I set goals and be successful in my art business?
Defining your art practice and setting goals for success is a crucial step towards building a fulfilling and thriving artistic career. Here are some essential steps to guide you through the process:

1. Reflect on Your Mission: Start by asking yourself, what is the purpose and meaning behind your art? What message or emotions do you hope to convey through your work? It's important to have a clear understanding of your mission as an artist, as it will serve as the foundation for your overall art practice.

2. Define Your Version of Success: Success means different things to different artists. Take the time to determine what success looks like for you personally. Is it the recognition and validation from peers and art institutions? Is it the ability to make a sustainable living solely through your art? Or is it the opportunity to create freely without any external pressures? Clarifying your definition of success will give you a target to work towards.

3. Set Specific Goals: Once you have a clear mission and definition of success, it's time to set goals that will help you achieve them. Break down your long-term vision into manageable short-term objectives. These goals should be specific, measurable, achievable, relevant, and time-bound (SMART). For example, if your long-term goal is to exhibit in a renowned gallery, your short-term goals may include creating a body of work, building a strong portfolio, and networking with gallery professionals.

4. Stay True to Yourself: It's vital to stay true to your artistic vision and aspirations throughout this process. Avoid comparing yourself to other artists or being influenced solely by external expectations. Your art practice should be an authentic representation of who you are as an artist. Embrace your uniqueness and let it guide your decisions and choices.

5. Visualize and Plan the Steps: Visualize your art career trajectory and the path you need to take towards your goals. Break down the natural progression of steps that will help you grow your art business. This not only provides clarity but also alleviates any overwhelming feelings associated with embarking on a substantial artistic endeavor. Create a roadmap outlining the tasks, activities, and milestones you need to achieve along the way.

6. Craft an Artist Statement: As you gain a clearer understanding of your art practice and career goals, it becomes crucial to create an artist statement. This statement defines your artistic identity and communicates your intentions, inspirations, and artistic vision. It serves as a valuable tool for everything from show applications to your website's About section, enabling others to connect with your work on a deeper level.

Remember, defining your art practice and setting goals for success is a personal and ongoing process. It may evolve and change over time as you grow as an artist. Stay open to refining and revisiting your mission and goals to ensure they align with your artistic vision and aspirations.

In the ever-evolving world of art marketing, 2024 has ushered in a new era of opportunities for artists. Among the plethora of platforms available for selling art online, having a personal website has emerged as the most effective and empowering avenue for artists. Here's why creating and maintaining your own artist website is the best strategy for selling your art in today's digital landscape.

Personal Branding and Identity
Your personal website serves as the cornerstone of your artistic identity online. It's a space entirely dedicated to your art, your story, and your brand. Unlike multi-artist platforms, your website is a direct reflection of you, allowing for complete creative freedom in design, layout, and content. This autonomy in presenting your work ensures that your artistic voice isn't diluted or overshadowed by others. In a crowded online marketplace, a distinct brand identity is crucial for standing out, making a personal website an invaluable asset.

Full Control Over Sales and Marketing
Selling art on your own website means you have full control over the sales process. You can set your prices without concern for platform fees or commissions, which often eat into profits on third-party sites. This autonomy extends to the marketing of your art. You decide how to showcase your work, which pieces to feature, and how to tell the story behind each creation. You're not bound by the constraints or algorithms of external platforms, giving you the freedom to market your art as you see fit.

Building Direct Relationships with Collectors
One of the key advantages of selling art through your own website is the ability to build direct relationships with collectors. These relationships are vital for an artist's long-term success. By interacting directly with your audience, you can gather feedback, understand their preferences, and foster a loyal customer base. This direct line of communication also allows for more personalized interactions, such as offering commission work, limited editions, or exclusive previews of new collections.

Maximizing Profit Margins
When you sell art on your own website, you eliminate the middleman, which means you keep a larger portion of the sales revenue. Third-party platforms often take a significant cut of each sale, but with your own site, you only have to consider basic operational costs like hosting and payment processing fees. This greater profit margin can make a significant difference, especially for artists who are looking to make a living from their art.

Enhanced SEO and Online Visibility
Having a personal website improves your search engine visibility. With the right search engine optimization (SEO) strategies, your site can rank higher in search results, making it easier for potential buyers to find your art. You can use keywords, create engaging content, and optimize your site's structure to attract more traffic. This increased visibility is crucial in the digital age, where most art collectors begin their search for new art online.

Long-term Asset and Portfolio
Your website is a long-term asset that grows and evolves with your career. It serves as a comprehensive portfolio of your work, documenting your artistic journey over the years. This portfolio is not only valuable for sales but also for securing gallery shows, grants, and residencies. Your website can provide a detailed look into your artistic process, inspirations, and achievements, serving as an ever-evolving resume for your artistic career.

Flexibility and Scalability
Your personal website can adapt and grow with your career. As you expand your offerings, your website can easily accommodate new collections, print-on-demand services, or digital art sales. This scalability is a significant advantage over third-party platforms, where you are often limited to the formats and options they support.

Creating an Immersive Experience
A personal website allows you to create a more immersive and engaging experience for visitors. You can design your site to reflect the mood and aesthetics of your art, incorporate multimedia elements like videos and soundtracks, and create a virtual gallery experience. This level of immersion can significantly enhance the emotional connection between your audience and your art, leading to more meaningful interactions and sales.

Access to Analytics
Owning your website provides access to valuable analytics and data about your visitors. You can track which pieces are most viewed, where your traffic is coming from, and how people interact with your site. This information is crucial for refining your marketing strategies, understanding your audience better, and making informed decisions about future projects and sales approaches.

Independence from Platform Changes
Relying on third-party platforms can be risky, as they often change their policies, fees, or algorithms, which can adversely affect your visibility and sales. With your own website, you're not subject to these unpredictable changes. You have a stable, independent platform that you control completely.

In conclusion, while there are numerous platforms for selling art online in 2024, a personal artist website stands out as the best option. It offers unparalleled control, direct customer relationships, greater profit margins, and the ability to fully express your artistic identity. In an age where authenticity and originality are highly valued, a personal website serves as the most effective and empowering tool for artists to market and sell their art. As the digital landscape continues to evolve, having a personal website will not only be beneficial but essential for the success of any contemporary artist.

The world of art marketing has dramatically evolved, providing visual fine artists and fine craft artists with a plethora of online platforms where they can showcase and sell their creations. In this digital era, knowing where to sell art or how to sell art online is as crucial as the art itself. This article aims to guide artists on where to sell their art, focusing on the best website to sell art, and answering the age-old question: where can I sell my art?

1. Etsy.com

• Website: Etsy
• Description: Etsy stands as a global marketplace famed for its unique, handmade, and vintage items. It's a haven for artists seeking a platform that values originality and craftsmanship.
• Why It's Great for Artists: Etsy's widespread popularity and user-friendly interface make it an excellent choice for artists wondering where to sell their art. The platform's focus on unique, handcrafted products aligns perfectly with artists' needs. It also offers tools and support for art marketing, helping artists to reach a wider audience.

2. ArtfulHome.com

• Website: Artful Home
• Description: Artful Home is an exquisite platform that connects artists with consumers seeking original art and fine craft. It's a curated site, ensuring that each piece is of high quality and uniqueness.
• Why It's Great for Artists: For those pondering over where to sell my art with a touch of exclusivity, Artful Home is an ideal choice. The site not only showcases your work but also helps in selling art online by connecting you with customers who appreciate fine craftsmanship.

3. SaatchiArt.com

• Website: Saatchi Art
• Description: Saatchi Art is a leading online art gallery, offering a diverse range of art from artists worldwide. It's a platform that caters to both emerging and established artists.
• Why It's Great for Artists: If you're exploring how to sell art online, especially in a prestigious and professional environment, Saatchi Art is a perfect choice. The platform offers excellent visibility and caters to a clientele that values fine art, making it one of the best websites to sell art.

4. Society6.com

• Website: Society6
• Description: Society6 is unique in that it allows artists to upload their artworks and have them printed on various products like phone cases, apparel, and home decor items.
• Why It's Great for Artists: For artists curious about where to sell your art in a more diverse form, Society6 offers a creative solution. It's ideal for selling art online in a format that reaches a broader consumer base, expanding the traditional notion of art marketing.

5. FineArtAmerica.com

• Website: Fine Art America
• Description: Fine Art America is one of the largest online art marketplaces and print-on-demand technology companies, helping artists sell wall art, home decor, apparel, and more.
• Why It's Great for Artists: Artists looking for where to sell art online that can be transformed into physical products will find Fine Art America appealing. The site handles the logistics of printing and shipping, allowing artists to focus on their creativity.

6. Artfinder.com

• Website: Artfinder
• Description: Artfinder is a marketplace for people seeking original artworks. It connects artists directly with buyers worldwide, emphasizing independent artists.
• Why It's Great for Artists: Artfinder is ideal for artists searching for a platform that supports independent art marketing. It's a community-driven site, making it a great answer to where can I sell my art for those looking to build a following.

7. Zazzle.com

• Website: Zazzle
• Description: Zazzle allows artists to design products with their art and sell them on the platform. It offers a wide range of products for customization, from clothing to stationery.
• Why It's Great for Artists: For those interested in selling art online in a versatile and customizable manner, Zazzle provides an innovative solution. It's particularly appealing for artists who want to see their art on a variety of products.
  ​

8. Your Own Website

• Website: Your Domain Name
• Description: Creating your own website offers the ultimate personalization and control over how and where to sell your art. It acts as your digital portfolio, a hub for your artistic brand, and a direct sales channel to your audience.
• Why It's Great for Artists: For artists pondering how to sell art online while maintaining complete creative and commercial control, having a personal website is the key. It eliminates middlemen, allowing artists to directly interact with their audience, set their prices, and tailor their art marketing strategies. Your own website is a powerful tool for building a brand and provides a professional platform to answer the question: where can I sell my art, without any restrictions. Moreover, it's a great addition to other platforms, offering a centralized place for fans and collectors to learn more about you and your work.

In summary, whether you choose platforms like Etsy, Artful Home, Saatchi Art, or decide to embark on creating your own website, each option provides unique opportunities for selling art online. These platforms cater to a wide range of artistic styles and preferences, making them ideal for artists at different stages of their career. Remember, the best website to sell art is one that not only showcases your work effectively but also resonates with your artistic vision and business goals. By leveraging these platforms, artists can navigate the world of art marketing with greater confidence and success.

Have you ever wondered how to sell art online?  You have a website, you're on social media, and you've got the new collection ready to sell, but where do you start?  Whether you're new to the game or are already a seasoned pro, here are 5 keys that will unleash your online art sales this year and give you more understanding of how to be a successful artist.  
 
Key #1 – Artist, Know Thy Customer  
 
First things first.  Start by discovering your ideal client.  Who is the person most likely, out of everybody in the world, to buy your work and put it in their home or commercial space?  As artists, we'd like to think that the whole world is a potential client, but that's just not the case.
 
In my Created to Thrive Artist Mentoring Program, I teach artists how to create a client avatar, or what some call a buyer persona. This is a semi-fictional representation of your ideal client based on what you know about your existing customers and the research you do in your local and regional art marketplace.
 
Listen To What I Said On My Podcast About This:

Creating a client avatar (buyer persona) is easier than it sounds, and you're probably already doing it to some degree and don't realize it. It's just the process of paying attention to the interactions and conversations you're having with customers every time you sell a piece of art and collecting that data. Even if you've only ever sold one piece of art, you know something about the person who bought your art.
 
This is a process that really never ends because every piece you sell is another chance to interact with people from a client perspective, from a strategic partner perspective, from a gallery perspective, and a referral perspective. As you do this over time, you'll start to get a great picture of who these people are, what motivates them, what they're looking for, and where and with whom they hang out, which brings me to the second key. 
 
Key #2 – Go Where the Clients Are  
 
In a recent article about how to sell art if you live in a rural area, I said, "If you want to catch fish, you have to go to where the fish are." Makes sense, right? The same holds true with finding customers.  Once you understand who your ideal client is and what they are into, it's time to develop what I call intersection points. The goal here is simple, regularly getting in front of your ideal client using a variety of strategies.
 
Now that you are starting to understand who your ideal customer is, you want to be found by them. In the real world, you can do this through a variety of ways like exhibiting at the kind of art shows they frequent, volunteering for the non-profits they support, and speaking at social clubs they've joined. 
 
But don't let social distancing or physical separation keep you from being found. Advertise in the types of magazines they read, start collaborating with the interior designers they are using, and follow common social media interests. Again your goal is to cross paths with your ideal clients in as many natural non-salesy ways as you can so that they can find you. And this leads us to the next key.
  
Key#3 - Connect (Like Your Art Sales Depend Upon It)
 
The point of the first two keys is to get you talking with your ideal client. If you don't remember anything else I share, remember this:

No Connection, No Sale.

People buy from people that they know, like, and trust. Think about that for a second. As an artist, you have to build a connection with your client so that they feel connected to you, your aesthetic, and the work you're producing.  If you don't build those connections, you won't have many opportunities to make a sale.
 
So, again, these connections are built up over time, and they're developed along with those naturally occurring intersections points you're beginning to seek out intentionally. As the relationship grows with your ideal client, so will their interest in owning one of your pieces, which brings me to the next key.
 
Key #4 – Make the Offer Clear
 
The confused mind rarely buys. Now that you've got a potential client interested make it easy for them to shop.  In simple terms, let your clients know precisely what they get from you when they invest in one of your creations.  You should include details like:
 

• The name of the piece
• A good description  
• The dimensions of the piece
• The mediums and media used
• If delivery is available and included
• If framing is available and included
• Available payment options
• The price

 
Whatever it is that you're offering, make sure those details are available to a client browsing your website.  This holds true whether you're selling finished pieces, prints, or commissioned originals.

Create a clear, compelling offer

This brings me to the final key.
 
Key#5 – Keep Your Checkout Process Simple
 
Make it easy for people to give you money. I recently had an experience with a local merchant that drove this point home for me. Instead of a quick swipe, signature, and press of the yes key, I received a 10-minute lesson in loving my technologically challenged neighbor. 
 
It's so easy to accept credit cards, checks, wire transfers, and even cryptocurrencies online, over the phone, and in-person in today's world. There's really no excuse for making it hard for a customer to do business with you.
 
Don't know where to start?  Check out Square. They are great. I use them for accepting credit and debit cards both online and in person.
 
So, there you have it, my top 5 tips selling your art, online and otherwise. Remember the keys:
 

• Create Your Client Avatar
• Develop Those Intersection Points
• Cultivate Authentic Connections
• Create Clear Compelling Offers
• Keep the Checkout Process Simple

 
Got Questions? I'd Love to Answer Them
 
I sure hope this has been helpful. If you have a question for me, I'd love to answer it here in my blog and on a future episode of 5-Minute Mentoring.  Just stop by my podcast page and leave me a voicemail. Thanks for reading.

In our social media-driven world, should you be working to collect an email address from your website visitors and clients? Absolutely! There has never been a better time to commit to an effective email mailing plan as a part of your overall art marketing strategy.
 
With all of the social media platforms available to us today, I get this question all the time from folks like Misty, one of my podcast listeners, "Matt, do I really need an email list, and if so, why?"  It's too easy to fall into the trap of thinking, "All I need is Facebook.  All I need is Instagram. All I need is YouTube." And as much as I would love for this to be true, today's art entrepreneurs need to use a variety of tools if they want to create meaningful and profitable connections with their social media followers.
 
Don't Keep All Your Marketing Eggs In One Basket
 
I have been in the art marketing game long enough to realize that technology platforms, specifically social media, make significant changes without warning, often at a moment's notice.
 
Companies routinely change their algorithms, what THEY think is important, which impacts what their users and your followers see in their social feeds. And when this happens, all of the organic connection you've worked so hard to build could disappear in an instant.
 
Next to your website, your email list may be the most crucial marketing tool YOU OWN. And I say, "you own," because unlike the following you've built up on social media, you have complete control over the connections you cultivate with and content you deliver to the social followers and customers who have opted-in to your email list.
 
If the unthinkable happened and your social media accounts stopped being useful, you would still be able to use email to stay connected, create interest, inspire people, and bring them to an event, class, or sale.
 
Want to Hear More on This Topic, Then Listen To:

Building Your Email List

It all starts with building your list, giving your social followers a chance to become a bigger part of what you are doing. One of my favorite tips that I share with my Created to Thrive Artist Mentoring Program is to offer their casual followers a free resource. 
 
I use an offer similar to this on my website, podcasts, and in my blog. The embedded link takes visitors to a landing page where they are asked to share their first name and their email address so that I can send them this free resource. Feel free to click the picture to see what I mean, plus you'll get a great free resource.
 
Your Invitation to Cultivate the Connection
 
The other thing I love about building an email list is this: When a person gives you their email address, they are telling you they are interested in what you do, but more importantly, they are inviting you into their world.
 
Think about it in these terms. If you owned a gallery on the main street in your town, you'd showcase your most impressive pieces in the front window of your shop as a way to capture the attention of folks passing by.
 
But thriving art businesses aren't built upon the passers-by but by the folks who come into your studio. Once someone has come in through your door, they are looking to learn more, giving you a chance to build a connection and potentially gain a client.
 
In some ways, social media is the online equivalent to an attractive window display. It's great when you get those likes, comments, and shares, but once a social follower opts-in to your email list, you then have the opportunity to connect personally. They effectively permit you to push that send button so that you can connect with them directly in their inbox.
 
Once you start building that list, be faithful to cultivating that connection through weekly or biweekly emails and monthly updates. Use email campaigns to reinforce what you are doing on social media and introduce them to new concepts you're working on, collections you've completed, or classes you're planning to teach.  
 
Got Questions? I'd Love to Answer Them
 
I sure hope this has been helpful. If you have a question for me, I'd love to answer it here in my blog and on a future episode of 5-Minute Mentoring.  Just stop by my podcast page and leave me a voicemail. Thanks for reading.