I've had the privilege since 2009 of making my living primarily from making and selling art to what many would call the luxury market. My clients are typically people who have multiple homes around the country (and internationally) and enjoy purchasing and commissioning unique pieces of art for their homes ranging from several hundred to tens of thousands of dollars. Although many of them could probably afford anything they wanted, price is almost never a part of the initial conversation as they determine whether or not they want my work. For many artists, this begs the question... if price is not really a main issue, then what DO they care about? What are they really looking for? How do I know where to sell my art? Here's my top 4 things I know every art buyer is looking for:
Understanding and practicing these four principles are core to the success of my business and any art business who wants to thrive over the long term. Comment below and share your thoughts. I'd love to hear them as you share your insights on how to sell your art!
Matt Tommey is an artist, author and mentor who is passionate about empowering artists to thrive spiritually, artistically and in business.