The Creative Call: Why Artists Should Consider Starting an Art Business Rather than an Art Ministry

In a world pulsating with the need for beauty, truth, and hope, Christian visual artists find themselves at a crucial junction. The path they choose in structuring their professional and spiritual endeavors is more than a mere career decision; it's a declaration of how they intend to navigate the confluence of faith and creativity. While the allure of starting an arts ministry is potent, imbued with the noble desire to serve and inspire, there exists a compelling narrative for embarking on an arts business journey. This pathway is not only paved with promises of greater flexibility and profitability but also the profound potential to make an indelible impact on society. Here's an expanded exploration of why the profit-driven business structure could be the best choice for Christian visual artists over the conventional nonprofit ministry model.

1. Sustainability and Financial Viability
At first glance, the concept of an arts ministry is deeply appealing, echoing the artists' intrinsic yearning to serve their communities and God through their talents. Yet, the operational realities of ministries, with their heavy reliance on the unpredictable streams of donations, grants, and volunteer efforts, often paint a challenging picture. These financial uncertainties can stifle the ministry's ability to grow, innovate, and even sustain its basic functions.

Conversely, an arts business, grounded in the principles of commerce, operates on a model where sustainability is not just a goal but a necessity. Income generated from the sale of art, commissions, and related services ensures a steady financial base. This autonomy in finances liberates artists from the constant cycle of fundraising, allowing them to focus on their craft and its growth. A tangible example can be seen in my own life as a fine craft artist whose unique approach to sculptural basketry has not only garnered me much critical acclaim but also established a sustainable business model that supports both my family and my artistic endeavors while allowing me to help other artists as well.

2. Broader Impact through Market Reach
One of the most compelling arguments for starting an arts business is the expansive reach it promises. Unlike ministries, which may inadvertently limit their audience to those within their faith community, businesses are driven by the imperative to penetrate larger markets. This expansion is not confined to Christian circles but extends to secular arenas as well, allowing the artist's message to weave through the broader societal tapestry.

3. Innovation and Creative Freedom
The path of an arts business is one that brims with opportunities for creative exploration and innovation. Free from the confines of strict doctrinal guidelines and community expectations that ministries might adhere to, artists in the business realm can traverse a broader thematic landscape. This liberty can fuel more authentic, innovative expressions that resonate on a deeper level with audiences, both within and beyond the Christian community.

4. Professional Development and Networking
The journey of an arts business is replete with opportunities for professional growth and networking that might be less accessible within the confines of a ministry. The business world encourages engagement with a diverse array of stakeholders, from clients and collaborators to mentors and peers across various industries. These interactions can be a rich source of inspiration, learning, and even partnership, fostering an environment where artists can thrive both creatively and commercially.

While the non-profit ministry world also can have a variety of networking and professional development opportunities, so many of them are based on the development of grants and donations, rather than creating a sustainable business model based on market-driven opportunities. Additionally, non-profits are ultimately administrated by boards, not just by staff or the founder. That can create a whole other set of complications when it comes to how to grow and where to receive input.

5. Legal and Tax Advantages
Navigating the business world comes with its set of challenges, but it also offers a suite of legal and financial benefits. The protective structures of LLCs and corporations can shield artists' personal assets from business liabilities, offering a layer of security that's critical in today's litigious society. Moreover, the array of tax deductions, credits, and incentives available to businesses can provide significant financial relief, allowing artists to reinvest in their work and expand their impact.

Obviously, non-profits have the advantage of being able to receive tax-deductible donations from donors but in reality, that is often more of a dream. Grants are not easy to win and large donors rarely help small nonprofits with no track record of demonstrated success.  Again, creating a business with a profit incentive gives an artist a much quicker and easier way to start building income and impact.

​6. Empowerment through Ownership
The decision to start an arts business imbues artists with a profound sense of ownership over their work and their mission. This ownership is not merely about possessing the rights to one's creations but embodies a deeper sense of control and responsibility over the direction and impact of one's artistic journey. Such empowerment encourages a personal investment in the success of the business, driving artists to pursue excellence, innovate, and expand their horizons.

A notable example is the story of Thomas Kinkade, known as the "Painter of Light." Kinkade's decision to market his work aggressively through a network of galleries and partnerships with retailers was met with criticism from the fine arts establishment. However, this approach allowed him to maintain control over the production and distribution of his work, making his art accessible to a wide audience and securing his legacy as one of the most commercially successful artists of his time. Something that would be impossible in the non-profit realm.

7. Adaptability and Resilience
The business landscape, with its ever-changing trends and economic fluctuations, demands a high degree of adaptability and resilience from those who venture into it. These qualities are invaluable for artists, as they translate into a capacity to evolve with the market, explore new mediums and messages, and withstand the inevitable challenges that come with any entrepreneurial endeavor.

Because non-profits are run by boards made up of people with competing desires and visions for the organization, adaptability and change can often be seen as a threat and resisted, rather than embraced.  While having a board can be a wonderful support to an artist, they can also be a frustrating factor that slows their ability to make the changes needed to adapt quickly to market and cultural needs.

8. Mission and Message Control
Embarking on an arts business offers artists unparalleled control over their mission and the messages they wish to convey. This autonomy allows for a more authentic expression of one's faith and values, unencumbered by the expectations or limitations that might be imposed by a ministry or religious organization. Such freedom can foster a genuine connection with audiences, as the art becomes a direct reflection of the artist's personal journey and convictions.

This concept is often embodied in the work of Christian authors who choose to self-publish. By taking control of the publishing process, these writers ensure that their message remains unaltered and reaches their audience as intended. This direct line of communication allows for a more personal and impactful exchange between the artist and their audience, enriching the overall impact of their work.

​For Christian visual artists called to make a difference through their creativity, the choice between starting an arts ministry and an arts business is laden with significance. While ministries serve a vital role within the spiritual ecosystem, the arts business model presents a compelling array of advantages that extend beyond financial sustainability to encompass broader societal impact, creative freedom, and personal empowerment.

By choosing to embark on an arts business, artists not only ensure their own growth and sustainability but also amplify their capacity to inspire, challenge, and uplift through their art. In the dynamic interplay of faith and creativity, artists are presented with an opportunity to forge a legacy that transcends the confines of traditional ministry, reaching into the very heart of society with messages of hope, beauty, and truth.

If you're ready to start your own art business but don't know where to start, we can help. Join us inside the Created to Thrive Artist Mentoring Program and let us help you create an art business that has both income and impact.

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