Top 10 Things Professional Artists Do to Make Over $100k a Year

In the world of visual art, making a living solely through creative endeavors can feel like a dream come true, but achieving six-figure success requires more than just raw talent. While many artists struggle to make consistent income, there are those who have cracked the code and surpassed the $100K mark annually. If you're looking to turn your art hobby into a thriving business, consider these top 10 strategies that successful professional visual artists implement.

1. They Treat Their Art Practice as a Business
The most successful visual artists are entrepreneurs at heart. They understand that creating beautiful artwork is just one part of the equation. Running a profitable art business involves setting goals, creating a business plan, managing finances, marketing effectively, and consistently improving their skills. These artists invest time in learning about business principles, from pricing and sales to customer service and brand building. They also allocate time to administrative tasks and hire help when needed, knowing that their business can’t grow if they are overwhelmed with daily operations.

2. They Diversify Their Revenue Streams
Relying solely on selling original pieces can limit income, especially during economic downturns or quiet periods in the art market. Artists making over $100K often diversify their revenue streams by offering prints, licensing their art, selling merchandise, teaching workshops, hosting online courses, and collaborating on projects that allow them to reach wider audiences. This diversification creates stability, ensuring they can weather fluctuations in demand for their original works. It also provides multiple ways for fans to support them at different price points, from small prints to high-end originals.

3. They Master the Art of Pricing
Pricing artwork can be challenging, but it’s crucial for profitability. Successful artists understand their value and price their work accordingly. They have developed a pricing strategy that accounts for their time, materials, and overhead costs, as well as the unique value their art brings to the market. They are not afraid to raise their prices as their skills and reputation grow, and they avoid underpricing, which can devalue their work and burn them out. They also set clear terms and conditions for custom commissions, ensuring both they and their clients have clarity and confidence throughout the process.

4. They Prioritize Marketing and Branding
Marketing isn’t just for big corporations. Successful artists invest heavily in building their personal brand and marketing their work. This involves maintaining a strong online presence, utilizing social media platforms to showcase their art, and creating an engaging website that functions as a digital portfolio and sales platform. They use storytelling to share their artistic journey, values, and process, making their brand more relatable and memorable. Email marketing, content creation (blogs, videos, newsletters), and collaborations with influencers or other brands also help expand their reach and engage their audience on a deeper level.

5. They Build and Nurture Relationships
Art is deeply personal, and buyers often invest in the story behind the work as much as the piece itself. Artists making over $100K cultivate strong relationships with their audience, collectors, gallery owners, and fellow artists. They understand that networking is not just about selling; it’s about building long-term connections. They attend art shows, exhibits, and community events to meet potential clients and collaborators. They are proactive about following up with customers, sending thank-you notes, and offering personalized experiences that make their clients feel valued and connected to their artistic vision.

6. They Use Strategic Social Media Marketing
Having a social media presence is non-negotiable in today’s digital age, but successful artists don’t just post randomly. They use social media strategically to build their brand, engage their audience, and drive sales. This involves creating a consistent visual aesthetic, sharing behind-the-scenes content, engaging with followers through comments and direct messages, and utilizing features like Instagram Stories, Reels, and TikTok videos to highlight new works and ongoing projects. They also analyze data from social platforms to understand what resonates with their audience, which helps them refine their content strategy and marketing campaigns.

7. They Create Passive Income Streams
Creating passive income streams allows artists to earn money without needing to constantly create new pieces. Artists who make over $100K often explore options like licensing their art for use on products, writing e-books, or creating digital art resources (such as brushes or textures) that other creatives can purchase and use. Some successful artists also build subscription-based communities, offer online courses, or set up Patreon accounts where they share exclusive content with paying subscribers. These strategies enable them to generate recurring income, freeing up time to focus on new projects while maintaining financial stability.

8. They Leverage Their Unique Artistic Voice
A key factor that sets high-earning artists apart is their unique artistic voice. They don’t try to mimic others or chase every trend; instead, they have a clear sense of their own style, themes, and messages. This strong artistic identity makes their work recognizable and sets them apart from other artists. They have developed a cohesive body of work that reflects their vision and values, which appeals to a specific audience who resonates with their artistic message. They know that their unique perspective is their biggest asset, and they leverage it to create a niche market that values their authenticity.

9. They Actively Seek Out Opportunities
Artists who are serious about making over $100K don’t wait for opportunities to come to them—they actively seek them out. They research and apply for grants, residencies, exhibitions, and competitions that can help increase their exposure and credibility. They are open to collaborations and commissions that can introduce their work to new audiences. They also take the initiative to pitch their work to galleries, retailers, and media outlets. These artists view rejection as a learning experience rather than a setback, which helps them stay persistent and motivated in the pursuit of their goals.

10. They Invest in Personal and Professional Growth
Finally, the most successful artists are always learning. They invest in their own development, both as artists and as business owners. This might mean taking courses to refine their technical skills, attending workshops on marketing or entrepreneurship, or working with mentors and coaches like the ones inside the Created to Thrive Artist Mentoring Program who can offer guidance and accountability. They are constantly learning about new tools, techniques, and trends that can help them improve their art practice and business operations. By committing to personal growth, they ensure that they are always evolving, staying relevant, and prepared to adapt to changes in the market.

Achieving a six-figure income as a professional visual artist is no small feat, but it’s possible with the right mindset, strategy, and determination. Successful artists treat their practice as a business, diversify their revenue streams, price their work confidently, and continuously invest in marketing, relationship-building, and personal growth. By implementing these strategies, you too can build a thriving art business that allows you to do what you love and achieve your financial goals.

For most artists, doing all this by yourself can be absolutely overwhelming. That's why we started the Created to Thrive Artist Mentoring Program. If you're serious about wanting to grow your art business into a profitable, fulfilling and impactful business, then consider becoming a member tday.

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