What Shall it Profit an Artist: A Reflection on Creative Integrity and Soulfulness

“For what shall it profit a man, if he shall gain the whole world, and lose his own soul?” – Mark 8:36

This familiar scripture, spoken by Jesus, is often quoted in the context of our eternal soul, warning against the dangers of pursuing worldly success at the cost of our relationship with God. But it also has a powerful message for us as artists. We may not only risk our eternal soul but can easily lose our "creative soul" if we sacrifice authenticity in our art for the sake of what sells. While financial success isn’t inherently wrong—God often blesses us through the sale of our work—there’s a fine line between making a living and losing our creative integrity.

Finding the Balance Between Commerce and Creativity
As Christian artists, we’re called to create from a place of joy, authenticity, and spiritual connection. God, the ultimate Creator, designed us in His image, embedding within us a unique creative expression. When we only produce art to please the market, we risk losing this divine connection, becoming distant from the source of our creativity and purpose. The pursuit of art as a means to make a living can bring fulfillment, but only if we don’t lose sight of why we began creating in the first place.

There’s a subtle shift that can happen if we’re not careful. When our focus tilts too heavily toward making a profit, our art may begin to feel hollow or forced. We might become less inspired, less joyful, and more like “creative machines,” producing what’s profitable but not meaningful. This disconnect not only impacts the quality and depth of our work but also the vibrancy of our creative spirit.

Embracing Experimentation and Pushing Creative Boundaries
To create from a place of soulfulness and Spirit-led overflow, we must give ourselves the freedom to experiment, explore, and even fail. When we experiment, we step outside the comfort zone of “what sells” and invite God to lead us into new dimensions of our artistic practice. Each experiment, whether a success or a learning experience, has the potential to deepen our understanding of our own creative voice, strengthen our skills, and rekindle the joy that brought us to art in the first place.

God never called us to mediocrity. We were designed to create boldly, authentically, and with passion. Our creative work should reflect the breadth and beauty of God’s creation, full of life and spirit. This doesn’t mean that every piece we make will be a masterpiece, avant-garde or even groundbreaking, but it does mean that we’re open to growth, not only by our standards but by God’s call on our life as artists.

Creativity and Provision: Trusting God with Our Financial Needs
It’s important to remember that there’s nothing inherently wrong with earning an income through our art. In fact, God often uses the sale of our work as a channel of His abundant provision. I teach artists how to do this every day inside our Created to Thrive Artist Mentoring Program. We should rejoice in the fact that our creativity has value in the marketplace and that others see the worth in what we create. The challenge is not to let financial concerns or market demands steer the direction of our work to the point where we feel disconnected from it.

This isn’t a call to ignore the market entirely but rather to find a balance where we create with joy and soulfulness. It’s about prioritizing the integrity of our artistic voice, trusting that God will provide for our needs when we seek Him first, both in life and in our creative journey.

Cultivating a Life-Giving Artistic Practice
God wants our art to be a reflection of His life within us. We can’t afford to let our creativity become another checkbox in a long list of “to-dos.” Instead, it should be a life-giving practice that nourishes our soul, uplifts our spirit, and honors God. This kind of art is birthed not from a place of anxiety or desperation but from joy, authenticity, and a desire to reveal beauty, truth, and meaning.

As we approach each piece, let’s pray and invite the Holy Spirit into the process, asking for inspiration, guidance, and courage to create from a place of authenticity. Let’s cultivate a spirit of gratitude for the gift of creativity and for the opportunity to share it with the world. And let’s rest in the assurance that God, the ultimate Artist, values our art and our heart equally.

In the end, the question “What shall it profit an artist?” calls us to examine the motivation behind our work. May we choose to create from a place of authenticity, faith, and integrity, knowing that in doing so, we’re honoring the One who created us, who sees our work, and who provides for us every step of the way.