 My Facebook feed this morning looks something like this: art, pandemic report, art, scripture meme, art, “don’t worry if you just lost your job you can make money now online”, art, meme...
Let’s just say it’s a really “convenient” time for people to be trying to sell courses and webinars on how to make money online... be wise, act with intention, not desperation and realize there is NO EASY WAY to make “quick money” on the internet. Online businesses in any industry - now more than ever - require rapport, connection, and relationship. Anybody can teach you tools... there are tons out there. I teach them every day. The key is building connection with your audience. Now is the time to care for your audience, clients, family and friends. Yes learn, grow and invest in yourself during this time, create art, build your inventory, spend time listening with the Lord but don’t be fooled by promises of quick, easy results just because it’s “online”. There is no silver bullet. There are, however 7 things every Christian artist can do right now, even in this crazy season of pandemic, to thrive. Here they are:
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 There are many creatives around the world looking to take their passion for art to the next level. A big question I get a lot is how to transition from being a hobbyist into a full-time working artist, one that will pay the bills.
It’s simple when you think about it. How do we get from any one place to another? We build a bridge, of course. And like with any bridge we must start with a good foundation. I find that the Lord will begin to make a bridge for us as we're faithful with what He has already given us. Let’s consider a Kingdom principle: Be fruitful and multiply. Unfortunately, many people are looking for multiplication in their life before they have demonstrated fruitfulness, and it just doesn’t work that way. They may have temporary growth but it will never be lasting. Because of that, I want to give you five things today that really help you be fruitful in this season so that you can start to lay the foundation for your “bridge”. Body of Work One of the most important and primary stepping stones on your bridge is developing your artistic skills or what I call artistic mastery. Let’s face it, to be recognized, celebrated and purchased in the marketplace, you have to have great work. It’s the foundation and there’s simply no way around it. It took me 15 years of honing my skills, developing my artistic voice and building a substantial body of work. Trust me, this is not a part of the journey that can be skipped. Each piece you create is one more step to mastering your skill. Exposure Once you have that recognizable and masterfully produced body of work, the next step is to, well, get noticed. There are many ways to get clients, as well as keep them. Some of these include social media, a well-designed website, and email marketing, not to mention powerful strategic partnerships you can develop with industry professionals that will refer you to their clients. All the artistic mastery and skill in the world will be for naught if no one knows you’re out there. Time and Space Next, you must dedicate the time and space to give to your work. You need a dedicated place you can go to and create. It doesn’t have to be an elaborate, massive art studio. It can be the corner of your office, tucked away from distractions, where you just allow yourself to do your thing. Once you’ve chosen your space, now you must schedule the time to be there and then stick to it. If you don’t do this, your art will tend to simply fade into the background where it is forgotten. Creating space and honoring your time to create enlarges your capacity to steward the gifting God has invested in you. Profitability Now that you’ve put in your time, created awesome art work and started to master your chosen medium, the next thing you need to do is to make it make money. After all, if you aren’t making money, you can’t do this full time, can you (unless you have another income stream that provides for you outside of your artwork and doesn’t require your time)? This looks different for everyone. For me it was doing shows, showing in galleries, and creating wholesale accounts. After those started to gain momentum, I was able to get a studio and for me that really kickstarted both the mastery of my craft while I greatly expanded my body of work. For you, it may look different, but a consistent revenue stream is a must. Without consistent (or at least somewhat consistent) cashflow, it’s hard to make decisions and move forward with doing your art as a business. Vision Maybe the most important part is really having a grasp on your vision. Where are you now and where do you want to go? For me, I started my art very part time, making extra spending money or money for Christmas. At the time, that was all I expected of it and for that point in my life, it was great. However, once God called me to really begin to transition into art full time, my vision changed. I realized that I really needed to do things differently. I needed to do more marketing, more shows and definitely create more art. My vision may not be the same as yours. You can’t compare your journey to another’s because no one is on the same path. You could be wanting to supplement your retirement income or making your art as gifts for a mission project or even doing it as a part-time hobby because you already love your full-time job. You get to define that. You decide with the Lord and with your loved ones what is it that you want your art business to look like. And then before you know it, you’ll start to see that bridge intentionally appearing in order to take you from where you are now to where you dreamed! Lastly, as always, remember that God is with you the whole way on this journey! He definitely has a plan for you! If you trust in Him (and the vision He’s given you) and follow the journey faithfully, you will be fruitful and multiply with great success. That’s God’s promise! What more could we ask for as sons and daughters of God? I hope this has been a big encouragement to you. If this article has been a blessing to you, take a moment to share it with a friend. Thanks for reading!  I love this question, mainly because I think a lot of artists who are Christians have struggled with it over the years, I know I did. Now if this is you, the first thing I want you to know is that I think you’re on the right path because God loves the fact that you are even asking these deep questions in the first place! He wants you to get this more than you do.
His word tells us in Proverbs 25:2 that “it’s the glory of God to conceal a matter, it's the glory of kings to search it out”. In other words, as we're on this journey of exploring life with the Lord, as we lean into this adventure with Him, He progressively reveals His plans for our life. Your Uniqueness as a Christian Artist First of all, you have to realize that God created you uniquely to release and reveal His light, His glory, and His love through the use and expression of the gifts, talents, and desires He placed within you. God, the Creator of the Universe, put an investment of Himself in you even before you were born. How exciting! Into your life, God sowed His passions, His love, and His desires in just the right measure to make the best use of the skills, talents, and abilities He blessed you with. Now somewhere along the way, your experimentations and experiences began to trigger a passion and a proclivity for creating. It was in those early moments of expressing your latent talents that God began to direct the steps of your journey, leaving you clues along the way conveniently disguised as passions, desires, and yearnings to create. Your Journey of Exploration Take a look at your journey up to this point especially concerning the exploration and use of your creative talents. Have you had those times where you stood back and looked at a piece you’ve just created and the thought, “Hey, I really love this,” or “Wow, I really made this” went through your mind? Has creating art ever left you feeling really connected, not only just to God, but to something much bigger than yourself? Has the lack of expressing your creativity ever left you feeling empty, like something big was missing from your life? If you can relate to any of this, then that’s a pretty good indicator that God just might want you to be an artist. You see, God has been giving you the opportunity and the authority to explore and move in a direction over the course of your whole life. And as you’ve been faithful to take those first few steps artistically, He confirmed His direction and plan for your life with favor, with opportunity, with blessing, and with provision. Look back at your artistic journey and think about those chance encounters, those divine appointments, in your life that opened your eyes to the possibility and viability of being an artist. Again, as you’ve followed God’s “breadcrumbs” - those directional clues along your path - God has been using the “chance encounters”, those encouraging words, bursts of passion and artistic clarity to confirm the plans He has had for you all along. God is for you as a Christian Artist! God wants you to step into your design more than even you want to! This is not some kind of struggle where God's trying to hide His plans from you and you're just stuck and alone trying to make something happen. Rather this journey called life is about aligning yourself with who God has made you to be. And as you do that, He opens the doors of His presence and fulfilment in your life so that you can really be the person that God created you to be. Embrace the adventure of this journey with all the passion you can muster. Start walking down that road, looking for those design clues along the way. Start looking for that feeling of peace and fulfillment that comes as you express your creativity. Listen out for those comments from others that say, "Wow, you are really talented at this," or, "Wow, God's really using that in this area." As you do this, God will begin to bring confirmation and confidence to know for sure that yes, God really does want you to be an artist. I hope this has been a big encouragement to you. If this article has been a blessing to you, take a moment to share it with a friend. Thanks for reading!  You know sometimes as an artist, getting started can be the hardest thing to do.
I recently got a question from one of my listeners, Ethan, who said, “Matt, I’ve got a goal, I’ve got a vision, but I never seem to get on track with either. It’s always been one step forward two steps back for me and I'm just not sure how to get started towards seeing some real progress being made in my life.” I can absolutely understand where Ethan is coming from because I've been through that same thing before in my life. I was sitting at church the other day after reading this question, and my Pastor gave a great example, right out of Genesis, of how God starts a project. Structure Is Not A Bad Thing He used the example of when God began to form Eve. He started with a bone He borrowed from Adam. And this is so significant because this bone was used to form a structure upon which the Father built Eve’s body. Think about it, all physical growth inside your body starts with structure. From the teeniest cell to the strongest bone, if you didn't have this foundational structure in your physical body, then just be a blob of ooze (I know… gross). A lot of times as artists we want to resist structure. Maybe it doesn’t feel artsy enough or maybe the idea of structure conflicts with what you feel about being Spirit-led. But the thing we have to realize is that EVERYTHING God has ever created was built within the framework of a Spirit-inspired structure. (Don’t believe me? Check out this YouTube video about the Fibonacci Sequence.) The Power of Connection After laying a foundation with the skeletal system, God used tendons to connect everything together. Whether you’re talking about your physical life, your spiritual life, or your artistic life, you can't sustain growth in your life without meaningful connections in your life. I think this is one reason I see so many creatives struggle. Somewhere along the way, they bought in the lie that they are the only one struggling to make it in life, in art, or in business. If this is you, then don’t let the loneliness, isolation, and fear of what others might think or say keep you trapped and hidden one moment longer. Be intentional. Seek out and connect with other like-minded artists and mentors right now. Your Strengths So, if you're looking to unleash transformation in your life, start with structure, pair that with authentic connection, and then combine that with your strengths. In your physical body, I’m talking about muscles, but in your life and art, your strength(s) are those unique gifts and talents God has sown into your life. Think about it. These gifts and talents were given to you by God so that they could be exercised, built up, and finally used by you as you step out and fulfill the plans and purposes that He has for you. As an artist, it’s your talents and skills that bring a unique perspective to the works you were created to make. Skin: What the World Sees So yes, it’s a weird point, but if you were just a bunch of muscles sitting there, you'd be kind of gross, right? So you need to have skin, or more precisely, you've got to learn how to present the thing that God is doing in your life and art out to the world. It’s about putting a face on what you do so that others can be drawn to it. If you find yourself struggling to show depth of your talent and the strength of your character through the connections you’re cultivating, then it might be time for a “face lift.” Ask the Father to show you what He says about you and your work, listen to what He says, receive it, then share that with others. And Finally, Breathe It All In I love the final point my pastor made, and it goes to the core of what I've taught for years about being filled and skilled out of Exodus 31. Once Adam had been completely formed, his skeleton, tendons, muscles, and skin all in place, God had one more step left on His “Create Mankind” action plan. Adam and Eve were just mounds of impressively arranged dust right until the moment God Breathed HIS life into their bodies. My friend, that's when life, true life, comes rushing in! Without the breath and life of the Holy Spirit moving through your creative process and guiding your steps as you grow your art business, you very well may end up striving, frustrated, and paralyzed. If you’re sitting there wondering why it feels like God has left you on the side of the road (and He’s not), may it’s time you took a “deep breath.” If you can relate to this, then I challenge you to invite the Creator of all Creatives to breathe His life into all that you are doing. I hope this has been a big encouragement to you and if it has been, then please take a moment to share it with a friend, ok? Thanks for reading!  All artists, especially Christian artists want to know how to sell their art! I mean come on, without selling your art most artists don't have the ability (or space) to keep making their work unless of course they have another income stream that funds their "art habit".
So after making and selling a lot of art over the years I've come to the understanding that there are essentially 2 primary ways to sell your artwork as an artist:
Regardless, SOMEONE has to:
If you're the kind of artist who only wants to make work in the studio and not deal with marketing/sales, then you must find a good gallery or broker to represent you. Realize this costs - usually 50% of your retail price. However, they are doing most of the work to sell your art. Hoping your work will sell, doing social media only or simply putting your art on one of the hundreds of art websites online is NOT a strategy. If you're the kind of artist who enjoys selling direct to your clients, then realize you are equally an artist and an entrepreneur. You'll need to develop a marketing strategy with multiple outlets, testing and measuring results as you go. There's no silver bullet. Without cultivating both sides of the equation - being both artist and entrepreneur - you'll live in constant frustration. Or of course... a combination of both ie: selling direct and utilizing galleries, partners, etc. Over time, you'll discover a combination that works best for you, your personality and your profitability. |
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AuthorMatt Tommey is an artist, author and mentor who is passionate about empowering artists to thrive spiritually, artistically and in business. Archives
February 2021
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