As an artist in the digital age, your online presence is as crucial as the art you create. It’s a platform for the world to discover and connect with your work. Yet, many artists feel like their digital presence is akin to a tree falling in the forest—unnoticed. The latest episode of the Thriving Christian Artist podcast introduces the transformative potential of backlinks and a faith-based community for amplifying your art online.

In a realm where search engines dictate visibility, backlinks serve as digital threads that stitch your website into the broader fabric of the internet. These links from other websites to yours signal to search engines like Google that your content is valuable, increasing the authority and trustworthiness of your site. As your page authority grows, your website climbs the ranks in search results, leading to greater visibility and more visitors.

The concept of backlinks might seem technical, but it’s a facet of search engine optimization (SEO) that artists can leverage without extensive expertise. By creating partnerships with other websites—be it art guilds, media outlets, or fellow artists—you can cultivate a network of backlinks that collectively boosts your online presence. It’s about being intentional in forming connections that not only bring traffic to your website but also align with your values as a Christian artist.

The Christian Artist Directory, a curated platform designed to nurture a community of like-minded artists is a great place to get a high quality backlink. It's not merely about increasing website traffic; it's about establishing a network that resonates with our spiritual calling. By joining the directory, you become part of an ecosystem that supports and promotes the growth of all its members. This mutually beneficial arrangement contributes to a larger goal: to create a collective online presence that both honors God and showcases the beauty of Christian artistry.

The process of joining the Christian Artist Directory is straightforward but selective. Ensuring that the directory maintains high standards, it requires artists to have a dedicated website showcasing their work, rather than relying on social media profiles. This commitment to quality and professionalism sets the stage for a directory that truly represents the best in Christian art.

The podcast episode isn’t just a tutorial on SEO; it’s a call to action for artists to harness the power of the digital world while remaining true to their faith. It encourages artists to consider backlinks as part of their marketing strategy and to join forces with a community that uplifts and propels each other’s work.

For Christian artists seeking to grow their impact and navigate the complexities of online marketing, this episode serves as a beacon of guidance. It’s an invitation to step into a realm of possibility, where art and faith intersect in the digital landscape, creating a synergy that not only enriches the artist but also inspires the observer. Embrace the journey, and let the Thriving Christian Artist podcast lead the way to a flourishing artistic presence online.

Navigating the art show landscape can be as complex and nuanced as the art pieces themselves. For artists looking to showcase their work, success is often predicated not just on talent, but on the ability to strategically select which exhibitions to participate in. Understanding this critical aspect of the art business can be transformative for an artist's career, paving the way for connections with ideal clients and ultimately achieving the recognition and sales they've been aiming for.

Audience Alignment
Art shows are not a one-size-fits-all scenario; each has its unique audience, reputation, and logistical challenges. A critical first step is audience alignment—knowing whether the people attending the show are likely to resonate with and purchase your work. It's about ensuring that the crowd the event attracts is actually interested in buying art, not just attending for the ambiance or leisure activities.

Reputation
Another aspect is the event's reputation and the perception it holds within the art community. This can significantly impact an artist's decision to participate. An art show's reputation among artists and collectors is a barometer for its quality and the likelihood of sales success. Shows renowned for high-quality art and serious buyers will benefit artists seeking to sell high-end work, while those with a more casual or craft market atmosphere might be better suited for artists with lower price points.

Art Style & Quality
The style and level of art presented are also determining factors. Shows vary widely, featuring everything from emerging artists to established professionals, and encompass a range of art forms, from traditional to contemporary. It is essential for artists to evaluate whether they will complement the show's aesthetic or stand out in a way that is not beneficial.

Good Investment
Conducting a cost-benefit analysis is indispensable when considering which art shows to invest in. Factors like booth fees, travel expenses, and the time required to prepare and attend need to be weighed against the potential return on investment. The goal is to not just recoup costs but to make a significant profit that justifies the investment of time, money, and energy.

Logistics & Fit
Logistical considerations are equally important. The feasibility of traveling to the show, the cost and practicality of transporting artwork, and the potential need to ship sold pieces to buyers are all critical factors that can influence an artist's decision to participate in a particular show.

Need Help?
For artists seeking guidance in this intricate process, mentoring programs like the Creative Thrive Artist Mentoring Program offer invaluable resources. With live coaching and comprehensive toolkits, such programs provide insights and strategies tailored to the contemporary art market. They can help artists navigate the complexities of art show selection, preparation, and participation.

In conclusion, selecting the right art shows is a strategic process that requires artists to be discerning and well-informed. By understanding their audience, assessing the art show's reputation, and performing a thorough cost-benefit analysis, artists can make smart decisions that propel their careers forward. With the right guidance and resources, artists can transform their passion into a thriving business, making the most of each art show opportunity that comes their way.

Today, we delve into the vibrant world of art shows, a seasonal highlight for many, and a topic ripe with both excitement and trepidation for artists across the globe.

The Season of Art Shows: A Time of Opportunity and Challenge
As we embrace the art show season, the air buzzes with potential. The landscape comes alive with events that beckon artists to showcase their work. It's a time when creativity blooms alongside spring flowers, offering a platform for artists to connect with potential clients and share their passion. Yet, beneath the surface lies a tapestry of fears and roadblocks that many face - from the daunting task of presenting one's work to the public to the financial and logistical hurdles that come with participating in such events.

Confronting Fears: Rejection, Imposter Syndrome, and Beyond
One of the most pervasive challenges artists encounter is the fear of rejection and criticism. It's a feeling that can stem not only from potential clients but also from fellow artists. This often goes hand in hand with imposter syndrome, that nagging doubt questioning one's worthiness and place among peers. Remember, you're not alone in these feelings. They are common among creatives, and confronting them head-on can be a transformative part of your artistic journey.

Financial Considerations: Viewing Expenses as Investments
The costs associated with participating in art shows can be significant, but it's crucial to reframe these expenses as investments in your career. High-quality shows may come with higher booth fees, but they also offer greater exposure and opportunities to connect with serious buyers. With careful planning and a strategic approach to selecting shows that align with your work and target audience, these investments can yield substantial returns.

Logistical Challenges: Simplify to Amplify
The logistics of transporting artwork, setting up booths, and managing inventory can be overwhelming. However, by simplifying your setup and focusing on creating work that is manageable for you to transport and display, you can significantly reduce the stress associated with these tasks. Consider enlisting the help of friends or family to ease the burden and make the experience more enjoyable.

Engaging with the Public: Embrace the Conversation
Many artists struggle with the aspect of engaging with the public during art shows. If you identify as an introvert or feel anxious about interaction, take heart. The key is to be genuine, share your passion for your work, and remember that those who visit your booth are already interested in what you have to offer. Small, authentic conversations can lead to meaningful connections and even sales.

Time Management: Planning for Success
Balancing the creation of new work with preparing for shows can be a juggling act. Start planning well in advance, setting realistic goals for inventory and dedicating specific times for show preparation. This proactive approach will help you avoid last-minute stress and ensure you have a diverse and appealing selection of work to present.

The Power of Community: Thriving Together
Perhaps one of the most valuable aspects of participating in art shows is the sense of community and camaraderie that can develop among artists. Rather than viewing fellow participants as competition, look for opportunities to support and encourage one another. This positive energy not only enhances your own experience but can also attract more visitors to your booth.

Looking Forward: Continuous Growth and Learning
Every art show, whether deemed a success or a learning experience, offers invaluable insights that can shape your future endeavors. Take the time to reflect on what worked, what didn't, and how you can improve for the next event. Embrace both the victories and the challenges as stepping stones on your artistic journey.

In closing, remember that the journey of an artist is filled with both challenges and triumphs. Each art show is an opportunity to grow, connect, and share the unique vision God has placed within you. Let's support each other in this journey, remembering that we are all part of a larger tapestry woven with creativity, passion, and divine inspiration.

Until next time, keep creating, keep thriving, and remember - you were made for such a time as this.

Are you ready to take your art from a fun hobby to a serious business? I've got some tips to help you make that leap and set things up like a pro.

LLCs vs. Corporations: Which One's for You?
First up, let's talk business types. When you're turning your art into a real business, you might hear about LLCs and corporations. Think of an LLC like your art studio – it's your own space where you have the freedom to create, and it keeps your personal stuff safe if anything goes wrong in the business world.

An LLC is super popular with artists and small business owners because it's easy to manage. It's like signing up for an art class that fits perfectly with your schedule.

The Best of Both Worlds: LLC with S Corp Benefits
Here's a cool trick: even if you start as an LLC, you can later choose to be treated like an S corp for tax stuff. It's like using a paintbrush that lets you switch between watercolor and acrylic modes without buying new brushes.

Talk to the Experts
Remember, I'm here to share my experience, not legal advice. Always chat with a tax pro (CPA) and a small business lawyer to make sure you're picking the best setup for your art business.

Making Your Art Business Official
Now, let's say you're selling your art and making some money. When tax time comes, you want to make sure the tax folks see your art as a real business, not just a hobby. The trick is to set up your business officially. That means having a separate bank account for your art sales and keeping track of all your expenses and income. It's like having a special sketchbook where you draw only your best pieces.

If you made a few hundred bucks from your art last year, that's awesome! But to get the tax folks to take you seriously, you need to show them your art biz is set up properly.

Grow Your Art Biz Step by Step
Starting an art business is like learning a new art technique – it takes practice and patience. If you made $400 from your art, why not aim for $4,000? It's all about setting goals and working towards them. And we'd love to help you do just that.

Keep Your Business and Personal Stuff Separate
One of the biggest rules in business is to keep your business money and personal money apart. Think of it like keeping your paints organized – you wouldn't mix up your blues and reds, right? Unless your mixing colors on purpose, but that's a whole other conversation. When you sell art, the money goes into your business account, not your personal one.

Join the Created to Thrive Artist Mentorship Program
If all this business talk feels overwhelming, don't worry! I've got something special for you. The Created to Thrive Artist Mentorship Program is here to help artists like you grow your business, learn the ropes, and connect with other artists on the same journey.

Turning your art hobby into a business is a big step, but with the right setup and a little guidance, you can make it happen. Remember, every professional artist started somewhere, and with determination and the right support, you can achieve your dreams too.
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Let's create, grow, and thrive together!

In the realm of art and business, the journey from inception to growth is both exhilarating and daunting. One of the pivotal moments in this journey arises when we consider the leap from organic growth to leveraging paid traffic to amplify our reach. However, this transition, if not navigated wisely, can lead to pitfalls rather than prosperity.

The Pitfall of Premature Investment
Let's consider a common scenario: you've set up a landing page on your website with an enticing opt-in offer, aiming to convert visitors into subscribers or customers. Despite a steady stream of organic traffic from social media or other sources, the conversion remains elusive. In such a situation, the allure of boosting traffic through paid means might seem like a quick fix. However, this approach could be akin to casting seeds into barren soil, expecting a bountiful harvest. Without the foundational element of conversion, investing in paid traffic could result in resources vanishing into the ether, leaving behind a trail of "what ifs."

The Wisdom in Organic Traction
The essence of successful marketing, particularly in the art world, lies in the organic engagement and conversion of your audience. This not only serves as a litmus test for the resonance of your offer but also provides invaluable data to fine-tune your approach. If a certain percentage of your organic visitors are consistently engaging with your content, opting in, and even making purchases, it's a clear indicator that your foundational strategy is effective.

In our journey as creators, the quest for sustainable income from our art is often at the forefront of our minds. We pour our hearts and souls into our work, hoping not just for recognition but for financial stability that allows us to continue our passion without compromise. The key to this sought-after stability? Consistent cash flow.

The Kingdom Principle: Faithful with Little, Ruler Over Much
In the Gospel of Matthew, chapter 25, Jesus shares a profound principle that can be beautifully applied to our artistic endeavors: "Faithful with Little, Ruler Over Much." This parable encourages us to manage what we have with diligence and wisdom, promising that our faithfulness in small things will lead to entrusted greater responsibilities—or in our case, opportunities and resources.

How does this translate to art and income? It starts with recognizing that every sale, every commission, and every small success is a stepping stone to greater achievements. Our responsibility is to manage these 'small' beginnings with care, intention, and strategic planning, setting the stage for larger successes.

The Artist Cashflow Wheel: A Foundation for Growth
Enter the Artist Cashflow Wheel, a concept designed to guide artists through the essentials of building a sustainable income. This wheel comprises five key components: Picture, People, Products, Promotions, and Plan. Together, they form a holistic approach to developing a thriving art business.

1. Picture: Begin with a clear vision of your art business. What do you want to achieve? Who do you want to impact? This vision will guide your decisions and strategies.
2. People: Identify and understand your audience. Who are they? What do they value? Connecting with the right people is crucial for meaningful sales.
3. Products: Diversify your offerings. Beyond original art, consider prints, commissions, merchandise, or digital products. A varied product suite can open multiple revenue streams.
4. Promotions: Effectively market your art. Use social media, email marketing, exhibitions, and other channels to promote your work and engage with your audience.
5. Plan: Develop a strategic plan. Set goals, outline steps, and schedule actions to move your art business forward.
   
   

Building a Product Ecosystem
One common pitfall artists face is placing all their hopes on a single income source, such as retail original art sales directly to clients. While this can be lucrative, it's also unpredictable and can lead to financial instability.

Instead, I encourage you to think in terms of building a product ecosystem or product suite. This approach involves creating a range of products and services that cater to different segments of your audience and different price points. For example, alongside your original pieces, you could offer:

• Limited edition prints
• Art merchandise (e.g., calendars, notebooks, apparel)
• Online courses or workshops
• Commissioned work
• Licensing your art for commercial use
  
  

Each of these streams adds a layer to your income, making it more resilient and sustainable. It allows you to reach a broader audience and provides options for customers at various investment levels.

Starting Small, Dreaming Big
Remember, it's okay to start small. Every great journey begins with a single step. Your first print sale, your initial workshop, your debut merchandise item—these are the 'little' things you're faithful to. Over time, as you manage these well, you'll see growth and expansion in ways you might not have imagined.

The Invitation to Growth
I invite you to embrace the Artist Cashflow Wheel and the principle of "Faithful with Little, Ruler Over Much." Let these guide you in building a sustainable, thriving art business. It's not just about making art; it's about making a difference, impacting lives, and securing your future.

Your art has the power to change the world, one piece at a time. Start with what you have, nurture it, and watch as it grows into something beyond your wildest dreams.

Remember, the journey of a thousand miles begins with a single step. Take that step today, and let's create not just art, but a legacy. 

​If this journey of building sustainable income through your art feels daunting, know that you don't have to walk it alone. Inside the Created to Thrive Artist Mentorship Program, you'll find a community of like-minded artists and personalized guidance tailored to your unique journey. I invite you to explore how this program can support and accelerate your growth. Visit http://www.matttommeymentoring.com/artmentor to learn more and take the first step towards not just surviving, but thriving in your art career. Together, let's turn your artistic dreams into your everyday reality.

Emailing your client list as a visual artist offers a unique opportunity to connect with your audience and showcase your work. Here are 10 creative ways to engage with your clients through email:
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1. New Artwork Announcements: Send emails to announce new pieces or collections. Include high-quality images of your artwork and a brief story behind each piece.
   
   
2. Exclusive Previews: Offer your email subscribers an exclusive first look at your new work before it goes public. This creates a sense of exclusivity and appreciation for your most dedicated followers.
   
   
3. Behind-the-Scenes Content: Share the process of creating your art. This can include time-lapse videos, sketches, or stories about your creative process, giving a more personal insight into your work.
   
   
4. Art Shows and Event Invitations: Notify your clients about upcoming exhibitions, art fairs, or any events where your work will be featured. Include dates, locations, and any special activities planned.
   
   
5. Limited Edition Sales: Launch limited edition prints or merchandise through your email list. Give your subscribers the first chance to purchase these exclusive items.
   
   
6. Artwork Giveaways or Contests: Host a giveaway or a contest exclusively for your email subscribers. This could involve winning a piece of art, a discount on a purchase, or a custom commission.
   
   
7. Art-Related Blog Posts or Articles: Share informative or entertaining content related to your art field. This can include articles you've written, art tips, technique explanations, or discussions about art history.
   
   
8. Client Spotlights: Feature how clients have displayed or used your artwork in their spaces. This not only showcases your art in real-life settings but also helps build a community among your clients.
   
   
9. Personal Updates and Stories: Share personal updates or stories that relate to your artistic journey. This can include milestones, challenges, or inspirations, helping to build a deeper connection with your audience.
   
   
10. Surveys and Feedback Requests: Engage your email subscribers by asking for their opinions. This could be about your art, what they would like to see more of, or feedback on potential new projects.
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Remember, the key to effective email communication is to provide value and keep your audience engaged without overwhelming them with too many emails. It's important to balance promotional content with informative, entertaining, or personal stories to maintain a strong connection with your clients.

Need help with your Email Marketing as an artist? Join Created to Thrive Artist Mentoring Program and let us help you turn your subscribers into buyers!

Participating in these programs not only fosters your artistic and business growth but also offers tangible financial benefits. The costs associated with these professional development activities can often be deducted on your tax returns, assuming they meet certain criteria set by the IRS.
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Eligibility for Deductions
To qualify for deductions, the expenses must be:

• Ordinary and Necessary: They should be common and accepted in your field and helpful and appropriate for your art business.
• Directly Related to Your Art Business: The program should aim to improve or maintain skills required in your current business.

Visual artists, like any professionals or small business owners, can take advantage of various tax deductions to reduce their taxable income. It's essential to keep accurate records and receipts for all expenses.

​Here's a list of common tax deductions that are often applicable to visual artists:

1. Art Supplies and Materials: Costs for canvases, paints, brushes, drawing materials, sculpting materials, and other art supplies.
2. Studio Expenses: Rent for studio space, utility costs associated with the studio, and any maintenance or repair expenses.
3. Equipment and Software: Purchases or leasing costs of equipment like computers, cameras, printers, and specialized software used for art creation or business purposes.
4. Marketing and Promotion: Costs associated with marketing and promoting your art, including website hosting fees, online advertising, printing of promotional materials, and costs of maintaining a portfolio.
5. Travel Expenses: Expenses related to business travel, such as attending art shows, galleries, or meetings with clients or agents. This can include airfare, mileage, lodging, and meals.
6. Education and Professional Development: Costs for attending workshops, classes, courses, or conferences related to your art practice or business skills.
7. Gallery and Exhibition Fees: Fees paid to galleries for exhibition space, booth fees for art fairs, and other related exhibition costs.
8. Home Office Deduction: If you use a part of your home exclusively for your art business, you may be eligible for a home office deduction, which can include a portion of your rent/mortgage, utilities, and home insurance.
9. Insurance: Business insurance premiums, including policies for professional liability or insurance for your artwork and equipment.
10. Legal and Professional Fees: Fees for legal advice, accounting, or other professional services related to your art business.
11. Subscriptions and Memberships: Costs for subscriptions to professional organizations, art magazines, or online platforms relevant to your profession.
12. Health Insurance Premiums: Self-employed artists can often deduct premiums paid for medical, dental, and qualifying long-term care insurance.
13. Depreciation of Assets: Depreciation on equipment, studio furniture, or technology used for your art business.
14. Bank Fees and Interest: Fees associated with a business bank account or interest paid on a business loan.
15. Artistic Production Costs: Costs incurred in the production of artworks, such as hiring models or renting specific equipment for a project.
16. Internet and Phone Expenses: A portion of your internet and phone expenses, if they are used for business purposes.

Remember, tax laws and regulations can vary and change, so it's important to consult with a tax professional to understand which deductions apply to your specific situation and ensure compliance with the latest tax laws.

A key aspect often overlooked by many visual artists is the ability to effectively reduce the net cost of professional development, such as artist mentoring programs, through tax deductions. While the initial expense might seem daunting, understanding the tax benefits can transform this outlay into a conceivably free investment in your career. Let's explore how writing off the fee for a mentoring program as a legitimate business expense can make these invaluable resources more accessible.

The Logic Behind Tax Deductions for Artist Mentoring
The IRS generally allows the deduction of business expenses that are both ordinary (common in your trade) and necessary (helpful and appropriate for your business). Artist mentoring programs typically fit these criteria for several reasons:

1. Professional Development: Mentoring programs are designed to enhance your skills, knowledge, and marketability as an artist – key aspects of professional development that are critical to the success of your art business.
2. Business Improvement: These programs often offer insights into the business side of art, such as marketing strategies, pricing, and sales techniques, directly contributing to the growth and efficiency of your art business.
3. Industry Standard: Professional development, including mentoring, is a widely accepted practice in the art world, aligning with the 'ordinary' aspect of tax-deductible expenses.
   
   

How Tax Deductions Can Lead to 'Free' Mentoring
When you enroll in an artist mentoring program and pay the fee, this expense becomes part of your business's financial activity. At the end of the fiscal year, when calculating your taxable income, you can deduct this cost, along with other business-related expenses, from your gross income. This reduction in taxable income can lead to a lower tax bill.

Here’s a simplified example: Suppose you pay $1,000 for a mentoring program, and your business income is $25,000. If this expense is deductible, your taxable income reduces to $24,000. Depending on your tax rate, this reduction could significantly lower your tax liability, effectively offsetting the cost of the mentoring program.

Realizing the Full Benefit
Again, to fully benefit from this potential deduction, consider the following:

• Accurate Record-Keeping: Maintain detailed records of the payment for the mentoring program, including receipts and any related correspondence.
• Eligibility Confirmation: Ensure the program meets the criteria for a business expense. It’s wise to consult with a tax professional for confirmation.
• Timely Reporting: Report the expense in the same tax year that you made the payment to align with IRS guidelines.
  
  

While the upfront cost of artist mentoring programs is an investment in yourself and your business success, the potential to write off these expenses as business deductions makes them a financially viable option. In essence, through the lens of tax deductions, these programs can be seen as an almost 'free' investment in your artistic and business growth. By understanding and utilizing these tax benefits, you can access valuable resources and mentorship without bearing the full financial burden, allowing you to focus more on your creative endeavors and less on the cost.

Consider the typical experiences of artists who have utilized these programs:

• An artist joining an artist mentorship program focused on digital art marketing was able to deduct the program fee, significantly reducing their taxable income.
• A sculptor participating in a art business consulting program for art pricing strategies found that the expense, being both ordinary and necessary for their business, qualified for a deduction.
• A painter joining the Created to Thrive Artist Mentorship Program gains real world education and personalized art business coaching - both ordinary and necessary for their business - potentially qualifies for a deduction.

As an artist and mentor, I've walked the path many of you are on now. I understand the deep emotional, spiritual, and financial struggles that can cloud the journey of a Christian artist. My own story, steeped in moments of despair and triumph, has taught me invaluable lessons about what it truly means to thrive as an artist in God's kingdom.

The Emotional Rollercoaster
Art, by its very nature, is an emotional endeavor. As artists, we pour our hearts into our work, often making ourselves vulnerable in the process. When our art fails to connect with an audience or, worse still, goes unnoticed, it can lead to a profound sense of rejection and self-doubt. I've been there, feeling as though I was shouting into the void, my voice lost amidst a sea of indifference. This emotional turmoil can be crippling, dampening the very creative spark that drives us.

The Spiritual Quest
Our spiritual journey as Christian artists adds another layer to this complex tapestry. We seek not just to create but to glorify God through our creativity. When faced with challenges, it's easy to question our calling. Are we truly walking the path God intended for us? This spiritual struggle can be as daunting as any emotional or financial challenge. It can lead to a feeling of disconnection from our divine source of inspiration, casting a shadow over our creative pursuits.

Financial Realities
Let's talk finances, a topic often shrouded in taboo within artistic circles. The struggle for financial stability is real and pressing. We live in a world that frequently undervalues art, making it challenging to earn a living from our passion. This financial strain isn’t just about paying bills; it can seep into our creative process, stifling our freedom and forcing us into a survival mindset that is anathema to true creativity.

Impact on Creativity and Purpose
These emotional, spiritual, and financial struggles can converge into a perfect storm, threatening to extinguish the creative flame within us. We might find ourselves questioning our worth, our talent, and our purpose. I've seen too many talented artists walk away, convinced that their dreams are unattainable. It's a heartbreaking sight, and one that speaks of lost potential, not just for the individual artist but for the world that misses out on their unique, God-given expression.

But in the midst of these struggles, I want to offer you a message of hope. Through my own journey, I've discovered that creative fulfillment, artistic success, glorifying God, making a lasting impact, and achieving financial freedom are not just possible, they are absolutely within reach for every artist. The key lies in understanding the right pathway to follow. This is where Created to Thrive steps in.

The Created to Thrive Artist Mentorship Program is more than just a course or a community; it's a lifeline. It's a space where artists come to find direction, support, and actionable strategies to overcome the hurdles they face. Through this program, I've had the privilege of guiding countless artists towards a place of flourishing, both in their art and in their spiritual walk.

The Right Pathway for Artists who Love Jesus
The journey with Created to Thrive is a transformative one. We delve deep into the practicalities of building a successful art career, from marketing strategies to pricing your work. But it's more than just business savvy; it's about aligning your artistic practice with your spiritual purpose. We explore ways to tap into your God-given creativity, ensuring that your art not only resonates with your audience but also glorifies God.

Testimonies of Transformation
The stories of transformation within our community are a testament to what is possible. Artists who once felt lost and undervalued have found their voice, their audience, and their purpose. They're making a living from their art, yes, but more importantly, they're making an impact. They're touching lives, inspiring others, and shining their light in the world.

➡️ Watch Artist Transformation Stories Here ⬅️

A Personal Invitation
So, to my fellow artists struggling to find their way, I extend a personal invitation. Join me in the Created to Thrive Artist Mentorship Program. Let's embark on this journey together, a journey towards a life where your creativity knows no bounds, where your art finds its audience, and where your financial worries are replaced by stability and growth.

In Created to Thrive, you'll find more than just guidance; you'll find a family of like-minded artists, all walking the same path, supporting each other, and growing together. It's a place where your struggles are understood, your dreams are shared, and your victories are celebrated.

Remember, creative fulfillment, artistic success, glorifying God, and financial freedom are not mutually exclusive nor are they just distant dreams. They are achievable realities in the Kingdom of God. You were created to thrive, not just to survive. Your art has the power to move mountains, to touch hearts, and to reflect the beauty of God’s creation. Don't let your light dim. Join us at Created to Thrive and step into the fullness of what you were created for as an artist.

Discover more about the Created to Thrive Artist Mentorship Program

In the realm of visual arts, selling artwork is not just a matter of talent and creativity. Several critical factors play a significant role in fetching top dollar for your art. Understanding and leveraging these elements can greatly enhance the value and appeal of your work in the eyes of potential buyers. Here, we delve into the seven most important factors for artists aspiring to sell their work for top dollar: perception, location, quality of work, reputation, word of mouth, client niche, and availability of artwork.

1. Perception
Perception is a powerful tool in the art world. The way your art is perceived by potential buyers can significantly impact its value. This perception is shaped by how you present your work, the story behind it, and the emotional response it elicits. High-quality framing, professional photography of your pieces, and a well-curated portfolio contribute to a positive perception. Creating a strong, unique artistic style that resonates with viewers can also elevate the perceived value of your art.

2. Location
The location where your art is displayed or sold can greatly influence its price. Exhibiting in prestigious galleries, renowned art shows, or upscale locations adds a level of prestige and desirability to your work. Being featured in high-end areas implies that your art is of a certain caliber, attracting collectors who are willing to pay more for art they perceive as elite or exclusive.

3. Quality of Work
The intrinsic quality of your work is, undoubtedly, a fundamental factor. This encompasses not only the artistic skill and creativity involved but also the materials used, the longevity of the piece, and the attention to detail. High-quality, durable materials and a finish that stands the test of time are key considerations for buyers investing in art.

4. Reputation
An artist's reputation can significantly drive up the value of their work. Building a strong reputation involves consistently producing high-quality work, participating in reputable exhibitions, and gaining recognition in the art community. Positive reviews, awards, and media coverage can also enhance an artist's reputation, leading to increased demand and higher prices for their work.

5. Word of Mouth
Word of mouth is a powerful marketing tool in the art world. Recommendations from collectors, art critics, and fellow artists can elevate an artist's profile and create a buzz around their work. Positive word of mouth, especially in tight-knit art circles, can quickly increase demand and the perceived value of your art.

6. Client Niche
Identifying and catering to a specific client niche can be a strategic approach to selling art for top dollar. By understanding the preferences and buying patterns of a particular group – whether it's collectors of contemporary abstracts, traditional landscapes, or modern sculptures – you can tailor your work to meet the demand of this niche. A strong connection with a particular audience often translates to a willingness to pay more for art that resonates deeply with them.

7. Availability of Artwork
The principle of supply and demand plays a significant role in the art market. Limited availability can create a sense of exclusivity and urgency among buyers. By controlling the release of your work and keeping your production limited, you can enhance the perceived value and desirability of your art. However, it's important to strike a balance – too little availability might limit your exposure, while too much can dilute the exclusivity of your work.

In conclusion, selling art for top dollar requires a strategic approach that goes beyond artistic talent. By focusing on perception, location, quality, reputation, word of mouth, client niche, and availability, artists can significantly increase the value and appeal of their work. Each of these factors contributes to creating a compelling narrative around your art, attracting high-end collectors and enthusiasts willing to invest in your creations. For artists looking to maximize their sales and establish themselves in the upper echelons of the art market, understanding and mastering these seven factors is crucial.

Remember, the journey of an artist is not just about creating; it's about strategically positioning your work in a way that resonates with buyers and collectors. By doing so, you can turn your passion into a lucrative career that not only fulfills you creatively but also rewards you financially.

Need help with your art career? Check out the Created to Thrive Artist Mentoring Program and let us help you turn your art hobby into a consistent income stream so you can freely pursue God's plan for your life as an artist.

Entering the world of art as a beginner can be both exciting and daunting. One of the most pressing questions for emerging artists is: "How can I earn money from my art?" and better yet, "How can I balance my artistic passion with my desire to make money?"  Don't worry. Making a good living as an artist is absolutely, even though many artists don't believe it.

One of the common challenges that artists face when trying to make money is the perception that it is nearly impossible to make a living from their art. This assumption is often based on the idea that only the most successful and wealthy artists are able to generate significant income, and even they are often only recognized after their death. However, we want to assure you that with the right approach and determination, it is possible to make a living as an artist, even while you are still alive.

Understanding the basics of art marketing and sales is crucial for turning your passion into profit. And balancing artistic passion with the desire for monetary gain can be a challenge for artists. However, it is achievable with the right approach. Artists can focus on finding ways to monetize their art without compromising their artistic vision. By exploring different avenues, creating a sustainable income, and staying true to their artistic passion, artists can strike a balance between their creative fulfillment and financial goals. 

In this article, we'll explore practical steps that beginners can take to start making money from their art, along with long-term strategies to build a sustainable career.

1. Start Small and Local
Begin by tapping into your local art scene. Participate in local art shows, fairs, and exhibitions. These events are a great way to get your work seen and start making sales. Don't underestimate the power of local communities; often, your first buyers are those who know you and want to support local artists.

You may be wondering if you should sell your art at art fairs. My answer would be a resounding, yes! Art fairs are another fantastic opportunity to sell your art. They offer the in-person shopping experience that customers miss online, which can be highly valuable when it comes to art. By having your physical presence at a stall, you can engage shoppers and build relationships with potential buyers. Additionally, art fairs provide an excellent platform for networking not only with buyers but also with fellow artists and art industry professionals.

It's important to note that selling at art fairs requires some planning and research. You need to account for all the objects you'll need on the day and consider the potential costs involved, such as fees, materials, and transportation. Choosing the right art fair is crucial to maximize your chances of success.

Branching out to selling in-person at art fairs is a valuable experience for any artist. Even if you don't make many sales, having people physically see your art and taking away your business card can lead to future purchases. So, don't hesitate to explore the opportunities that art fairs present along with other avenues mentioned earlier. Remember, every successful artist was once a beginner. Start with small steps, build your confidence, and gradually expand your reach

2. Offer Commissioned Work
Many art lovers appreciate personalized, commissioned pieces. Start by offering to create custom artwork for friends, family, and local community members. Use your social networks to let people know that you're open for commissions. Remember, word-of-mouth is a powerful tool in the art world.

3. Utilize Online Marketplaces
Platforms like Etsy, Saatchi Art, and Artfinder are excellent for artists looking to reach a broader audience. These sites cater to a large community of art buyers and make it easy to set up an online shop. While they take a commission, they handle many aspects of the selling process, making it easier for beginners.

4. Social Media as a Showcase
Social media platforms are not just for networking; they're powerful tools for showcasing your work. Use platforms like Instagram, Pinterest, and Facebook to display your art. Regular posting, engaging with your followers, and using relevant hashtags can help you build an audience and attract buyers.

But many artists may ask "how can I use Instagram to sell my artwork?" That's a great question! To effectively use Instagram to sell your artwork, follow these steps:

• Utilize Instagram's shop tool: Instagram now offers a built-in shop feature that allows artists to directly advertise their work on the platform. Take advantage of this tool to showcase your artwork and make it easily accessible for potential buyers.
• Promote, promote, promote: Sharing your work consistently is key to gaining visibility and attracting buyers. Regularly post your art on Instagram and engage with your followers to build a dedicated community around your work.
• Build a strong online presence: Use Instagram as a platform to gather a community of art enthusiasts who appreciate and support your work. By creating a loyal following, you can effectively notify your audience when you have new pieces for sale or when you're selling elsewhere.
• Leverage Instagram's e-commerce focus: Instagram has increasingly focused on becoming an e-commerce platform. Keep up with these developments and make use of the tools and features provided. Stay knowledgeable about the latest updates, such as the introduction of Instagram Checkout, and adapt your selling strategies accordingly.
• Tell the story behind your artwork: Take advantage of Instagram's visual nature to tell the story behind each piece of art you post. Share your inspiration, technique, and process to create a deeper connection with potential buyers, making your work more desirable and valuable.
• Collaborate with influencers and other artists: Partnering with influencers in the art community and collaborating with other artists can significantly boost your visibility and reach. Seek out influencers or artists with similar styles or interests and explore opportunities for joint promotions or supportive shoutouts.
• Engage with your audience: Actively interact with your followers by responding to comments, messages, and inquiries promptly and professionally. Engaging with your audience not only shows respect and appreciation for their support but also helps build trust and credibility, which can lead to sales.
• Use captivating visuals and compelling captions: Instagram is a highly visual platform, so make sure your photos showcase your artwork in the best possible light. Additionally, craft compelling captions that capture the attention of your audience, providing context, and inviting them to engage with your posts.

By implementing these strategies, you can effectively use Instagram to showcase and sell your artwork, reaching a broader audience and increasing your sales opportunities.

5. Teach Art Workshops
If you have a particular skill or technique, consider teaching it to others. Conducting workshops or classes can be a lucrative way to earn money while sharing your passion. Start with small, local workshops and then expand to online platforms as you gain confidence.

6. Print-on-Demand Services
Leveraging print-on-demand services like Society6 or Redbubble allows you to sell your art as prints, t-shirts, phone cases, and more. This method is great for artists who want to sell their art in various formats without the upfront costs of printing and stocking products.

7. Approach Local Businesses
Local cafes, restaurants, and businesses often look for unique artwork to decorate their spaces. Offer to display and sell your artwork in these venues. It's a win-win: the business gets free decor, and you get exposure to potential buyers.

8. Join Online Art Contests
Participating in online art contests can be a way to earn money and gain recognition. Look for contests with cash prizes or opportunities for exhibitions. Even if you don’t win, these contests can be a great way to build your portfolio and get feedback on your work.

9. Create an Online Portfolio
An online portfolio is essential for showcasing your work professionally. Use platforms like WordPress or Squarespace to create a website that displays your art, provides contact information, and maybe even includes an online store.

10. Network with Other Artists
Networking with other artists can lead to collaborative projects, exhibitions, and sales opportunities. Join local or online art communities, attend gallery openings, and participate in artist meet-ups to build your network.

11. Seek Feedback and Improve
Always seek feedback on your work and be open to learning and improving. This approach will not only enhance your skills but also increase the marketability of your art.

12. Price Your Art for Profit
Determining the appropriate pricing for your artwork can be a complex task, but there are various factors to consider in order to establish a fair and profitable price. One method to gain a rough idea is by employing pricing formulas. However, it is crucial to customize and adjust the cost based on several considerations such as the pricing practices within your artist community, your level of experience, and the demand from your target audience.

To begin, researching how much similar artists are charging for their work can provide you with valuable insights. This allows you to ensure that you are not undervaluing your creations and skills. Undervaluing your work can diminish its perceived worth and have a detrimental impact on your artistic career in the long term. On the other hand, setting astronomically high price points may deter potential buyers quickly. Striking a balance is essential.

As a general guideline, it is important to ensure that you are still able to make a profit after considering all costs involved, such as materials and the time you invest in creating your artwork. To determine a fair price, take into account the expenses you incur during the creative process, the effort you exert, and the value you believe your art holds. Evaluating these factors will help you establish a suitable price that reflects both the value of your artwork and allows you to maintain a sustainable artistic career.

Remember, pricing your artwork is not just about earning money, but also about recognizing the significance of your talent and the worth of your creative output.​

Starting out as an artist and learning how to earn money can be challenging, but it's certainly achievable with persistence and creativity. Remember, every successful artist was once a beginner. Start with small steps, build your confidence, and gradually expand your reach.

For those who feel they need additional guidance, consider seeking the help of a mentoring program like the Created to Thrive Artist Mentoring Program. This program, led by experienced artist Matt Tommey, offers personalized guidance and support tailored to your artistic journey.

​Visit the Created to Thrive Artist Mentorship Program to learn more about how this program can help you thrive as an artist, both creatively and financially. With the right approach and support, you can turn your artistic talent into a rewarding and profitable career.

For visual artists, finding the right venues to showcase and sell their work is a crucial step in building a career and gaining recognition. Whether you're looking for online opportunities or physical events, there are numerous platforms and resources available. In this comprehensive guide, we'll explore the best places, both online and offline, where artists can find art shows, fairs, and exhibitions to participate in.

1. ArtShow.com

• Website: ArtShow.com
• Description: ArtShow.com is a well-known resource for artists seeking opportunities to exhibit their work. The site lists a wide range of art shows, competitions, and festivals.
• Why It's Great: It offers a broad spectrum of opportunities, from local art fairs to international exhibitions, making it ideal for artists at all levels. The website is user-friendly and frequently updated, ensuring you have access to the latest opportunities.

2. CallforEntry.org

• Website: CallforEntry.org
• Description: CallforEntry.org, commonly known as CaFÉ, is an online resource for artists to find and apply to various art calls. It lists opportunities like public art commissions, exhibitions, and art festivals.
• Why It's Great: CaFÉ is especially beneficial for artists seeking more prestigious and formal opportunities. The platform is easy to navigate and allows artists to apply directly through the website, streamlining the application process.

3. Zapplication.org

• Website: Zapplication
• Description: Zapplication is tailored for artists looking to participate in art fairs and festivals. It provides a centralized application service for high-quality events across the United States.
• Why It's Great: The platform's focus on art fairs makes it a go-to resource for artists whose work fits the festival scene. Zapplication simplifies the application process and offers a range of shows to suit different artistic styles and levels of experience.

4. Local Art Associations

• Website: (Varies by location)
• Description: Joining a local art association can be a valuable resource for finding nearby art shows and exhibitions. These associations often have a calendar of events and may offer exclusive opportunities to their members.
• Why It's Great: Local art associations provide community support and networking opportunities, which can be invaluable for artists starting out. They often know of small, local events that may not be widely advertised elsewhere.

5. ArtFairCalendar.com

• Website: Art Fair Calendar
• Description: ArtFairCalendar.com is dedicated to promoting art fairs across the United States. It provides a comprehensive calendar of art shows, street fairs, and other art-related events.
• Why It's Great: For artists specifically interested in art fairs, this website is a treasure trove. The calendar is easy to search, and the site offers advice and tips for participating in these events.

6. Social Media Platforms

• Website: (Platforms like Facebook, Instagram, LinkedIn)
• Description: Social media platforms can be excellent resources for discovering art shows and exhibitions. Many art groups, galleries, and event organizers post their calls for artists on these platforms.
• Why It's Great: Social media allows for real-time updates and direct engagement with event organizers. Following art-related groups and pages can lead to discovering opportunities that might not be listed on traditional art websites.

7. Artsy.net

• Website: Artsy
• Description: Artsy.net is a platform for collecting and discovering art, but it also provides information on current and upcoming exhibitions, art fairs, and auctions.
• Why It's Great: While primarily known for art collection, Artsy's extensive database of exhibitions and fairs makes it a valuable resource for artists looking to participate in these events. It's particularly useful for those looking to enter the international art market.

8. Local Galleries and Art Centers

• Website: (Varies by location)
• Description: Staying connected with local galleries and art centers can provide artists with opportunities to exhibit their work. Many galleries hold regular open calls for artists.
• Why It's Great: Building relationships with local galleries can lead to solo or group exhibition opportunities. These venues are particularly important for artists looking to establish a presence in their local art community.

9. ArtDeadline.com

• Website: Art Deadline
• Description: ArtDeadline.com is known as the largest and most respected source for artists seeking income and exhibition opportunities. It lists a wide array of international calls for artists.
• Why It's Great: This site is ideal for artists looking for a variety of opportunities, including international exhibitions, grants, and residencies. The listings are comprehensive and frequently updated.

10. University Art Departments

• Website: N/A (Varies by institution)
• Description: Local universities often have art departments that host exhibitions, and some may be open to the public. They can be a resource for emerging artists.
• Why It's Great: University art departments offer unique opportunities for networking and exposure, especially for artists who are just starting out. They can also be a source of information about other local art events.

Finding the right platform to showcase your art can significantly influence your career as an artist. Whether it’s an online resource like ArtShow.com or a local gallery, each venue offers unique opportunities to display and sell your work. Explore these options to find the best fit for your art and take advantage of the myriad opportunities available to showcase your talent to the world.

In the digital age, social media is a crucial tool for artists, especially when starting out. The prospect of using these platforms for selling your art may appear daunting, but with straightforward and approachable strategies, social media can become an invaluable asset in your art marketing toolkit.

Choose the Right Platform
Start by choosing a platform that aligns with your artistic style and where your potential audience might be. Instagram is excellent for visual storytelling, Pinterest works well for inspiration boards, and Facebook has a broad demographic with community groups. Focus on one platform to begin with and understand its nuances.

Share More Than Just Your Art
Social media is about building connections. Instead of only posting images of your finished pieces, share your creative process, your studio setup, or the inspiration behind your work. These glimpses into your artist’s journey create a narrative that audiences can connect with.

Consistency is Key
Consistency in posting is more important than frequency. Develop a manageable schedule, whether that's a few times a week or every other day, and stick to it. Regular posting keeps your audience engaged and helps in building a following.

Engage Actively
Interaction on social media goes a long way. Respond to comments, engage with your followers' content, and participate in relevant discussions. This not only helps in fostering a community but also increases your visibility on the platform.

Simple Hashtag Usage
Hashtags can significantly extend the reach of your posts. Use relevant and popular hashtags that resonate with your art style and audience. A mix of broad and niche hashtags often works best. For example, #modernart alongside #abstractpainting can target different groups effectively.

Quality Over Quantity in Content
Ensure the content you post is high quality. Good lighting and clear images showcase your art in its best light. Occasionally, mix in different types of content like videos, work-in-progress shots, or storytelling posts to keep your feed interesting.

Utilize Basic Analytics
Most social media platforms offer insights or analytics. Use these to understand what type of content performs well. Look at engagement rates, best posting times, and follower growth to refine your social media strategy.

Network and Collaborate
Use social media to network with other artists, galleries, and art enthusiasts. Collaborating on projects or participating in virtual art events can expand your reach and introduce your work to new audiences.

Promote Your Art Subtly
While direct selling shouldn’t be the primary focus of your social media, subtle promotion of your work is essential. Include information about where and how to purchase your art in your profile and occasionally in posts, without being too sales-oriented.

Social media, when approached with simple, genuine, and consistent strategies, can be an excellent channel for selling art as a beginner. It provides a platform to share your story, connect with an audience, and build a community around your work. Remember, the essence of social media is to engage and interact, not just to sell. With a balanced approach, it can be a rewarding extension of your artistic practice.

Starting a career in visual arts, be it in fine art or fine craft, can be both exhilarating and challenging. As a budding artist, one of the biggest hurdles is figuring out how to sell your art, especially if you're not well-versed in marketing or sales. While it's important to focus on selling your art, it's equally crucial to plan out your art business to ensure long-term success.

A business plan may sound formal and intimidating, but it doesn't have to be. Grab your laptop or a notepad, and let's map out the basics. Start by defining your art practice - what is your mission? How do you define success? Setting clear, specific goals, both short-term and long-term, will help you chart the path towards achieving them. Remember, every artist's journey is unique, so feel free to embrace your individuality and stay true to what you want out of your art career.

Visualizing the progression of steps to grow your art business is essential. By defining your goals and aspirations, you can alleviate that "deer in headlights" feeling that often accompanies taking on a big endeavor. It will also help you craft an artist statement, which is not only necessary for show applications but also for the About section on your website.

Now, let's talk about practical strategies to start selling your art. Here are seven low-tech and straightforward tactics that don't require extensive marketing knowledge or technical skills:

1. Leverage Local Art Shows and Markets
Participating in local art shows, craft fairs, and markets is a great way to get your art out there. These venues offer a low-barrier entry point for new artists and provide an opportunity to showcase your work to a local audience. They are also excellent for building connections with fellow artists and potential buyers. When preparing for these events, focus on presenting your work attractively and be ready to share the stories behind your creations, as personal connections often lead to sales.

2. Connect with Local Businesses
Partnering with local businesses can be a mutually beneficial way to display and sell your art. Coffee shops, restaurants, libraries, and local offices often agree to hang artwork on their walls. This not only decorates their space but also gives you exposure to their clientele. Make sure to leave business cards or flyers next to your art so interested buyers know how to contact you. Remember, the key is to approach businesses whose customers might appreciate your style of work.

3. Utilize Consignment Opportunities
Consignment through local galleries or boutiques can be an effective way to reach potential buyers. In a consignment arrangement, your art is displayed in the store, and you earn a percentage of the sale price when it sells. This setup reduces upfront costs and allows your work to be seen by a wider audience. Ensure you understand the terms of the agreement and select venues that align with your artistic style and target market.

4. Host a Home Art Show
Hosting a home art show can be a low-cost way to introduce your art to friends, family, and neighbors. Transform your living space into a temporary gallery for an evening or a weekend. Invite your personal network and encourage them to bring guests. This intimate setting allows you to discuss your art in a comfortable environment, making it easier to build connections and sell your work.

5. Participate in Community Events
Getting involved in community events, such as festivals, charity auctions, or school fundraisers, can help you gain visibility as an artist. Donating a piece of your art or offering it as part of a raffle can attract attention to your work and lead to future sales. These events are also excellent for networking and getting to know the local art community and potential buyers.

6. Collaborate with Other Artists
Collaborating with other artists can open up new opportunities for selling your art. Consider organizing a joint exhibition or an art swap. This can be done in someone’s home, a community center, or a local venue. Collaborations can also extend to joint promotional efforts, like sharing each other’s work on social media. By pooling resources and networks, you can reach a broader audience than you might on your own.

7. Use Word of Mouth and Referrals
Never underestimate the power of word of mouth. Encourage friends, family, and early buyers to spread the word about your art. Personal recommendations are powerful, especially in the art world where trust and personal connection play a significant role. Consider offering incentives for referrals, such as discounts on future purchases or a small gift.

Remember, selling art as a new artist doesn't require complex marketing strategies or advanced technological tools. By employing these seven straightforward and low-tech methods, you can begin to establish yourself in the art world and make those initial sales. But always keep your overarching art business plan in mind, focusing on long-term growth and success. With persistence, passion, and careful planning, you'll find your audience and turn your artistic endeavors into sales.

Elements to consider in an artist website and social media accounts
When it comes to an artist's website and social media accounts, there are several important elements that should be included:

1. A professional web address: It is crucial to have a web address that is concise, easy to remember, and relevant to your brand or name. This helps in establishing your online presence and making it easier for people to find you.

2. Usernames on social media: Consistency is key when it comes to establishing your brand. Choose usernames on social media platforms that are similar or identical to your web address, making it easier for people to find and recognize you across different platforms.

3. Clear contact information: Make sure your contact information is readily available and easy to find on your website and social media accounts. This can include an email address, phone number, or a contact form, allowing potential customers or interested parties to reach out to you easily.

4. Working links: Ensure that all the links on your website and social media accounts are functional and lead to the intended destinations. Broken links can create a frustrating user experience and may deter visitors from exploring your content.

5. High-quality images of your work: Displaying high-resolution images of your artwork is crucial to showcase your talent and attract potential buyers. Make sure the images are clear, properly lit, and accurately represent the colors and details of your art.

6. A clear and engaging About section: Craft an About section that provides a concise yet descriptive overview of your artistic journey, inspirations, and style. Use this section to connect with your audience on a personal level and give them a deeper understanding of your work.

7. Utilize website builders or templates: If you lack web design skills, consider using website builders or templates specifically tailored for artists. These tools provide beautifully designed and user-friendly interfaces, allowing you to easily create a professional-looking website without extensive technical knowledge.

8. Focus on quality over quantity on social media: Instead of trying to be active on every social media platform available, choose a few platforms that resonate with your style and target audience. Concentrate your efforts on creating high-quality posts that effectively showcase your artwork and engage with your followers.

Remember, these elements work together to build your art brand and shape people's perception of you and your artwork. By diligently considering and implementing these aspects on your website and social media accounts, you can establish a strong online presence as an artist.

Do I really need to make my art business legal? 
The answer is a resounding, yes! Artists can find information on the steps required to make their art business legal by conducting research and deciding what type of business structure they want to establish. Many artists opt for a sole proprietorship as it is simple to set up and suits the needs of a basic studio practice. I recommend an LLC for it's flexibility, protection and ability to grow with your art business. However, it's important to note that the process may vary between states. Therefore, it is recommended for artists to visit their local Clerk of Courts website, their state's Department of Revenue site, and the IRS site to ascertain the specific steps that need to be followed. For further guidance, consider joining the Created to Thrive Artist Mentoring Program where we walk you through the process step by step.

Why is it important to make my art business legal? 
It is crucial for artists to ensure that their art business is legally registered for several reasons. Firstly, each state has its own specific requirements and processes for operating a business, and by making their art business legal, artists can comply with these regulations. This can typically be achieved by visiting the local Clerk of Courts website, the state's Department of Revenue site, and the IRS site to familiarize themselves with the necessary steps.

One important aspect of establishing a legal art business is to separate personal and business expenses. By opening a separate business checking account with their bank, artists can avoid mixing their personal finances with their art business finances. This separation becomes particularly beneficial during tax season, making it easier to file accurate tax returns.

Furthermore, keeping track of business receipts is vital to establish financial transparency. By saving all business-related receipts, artists can maintain proper records and ensure they have proof of their business-related expenses. This documentation not only helps during tax preparation but also provides clarity and accountability in their financial transactions.

Selecting the right name for an art business is also a crucial step in the legal process. Artists are advised to consider using their own name combined with relevant keywords such as "art" or "studio." However, it is important to choose a name that is easy to pronounce, abbreviate, and, critically, ensure it is not already taken. Performing a careful search to verify the availability of a chosen name can help artists avoid potential legal battles and confusion in the future.

Additionally, establishing an online presence is essential for artists to attract customers. Having a consistent art business name across their website and social media accounts makes it easier for potential customers to find them. It not only enhances their professional image but also helps in building a strong brand presence.

In summary, making an art business legal provides artists with numerous benefits. It ensures compliance with state regulations, facilitates accurate tax filing, maintains financial transparency, and enhances their professional credibility. By following the necessary steps, artists can establish a strong foundation for their art business, allowing them to focus on their creative work while operating within the bounds of the law.

How should I structure my art business?
When considering the appropriate business structure for artists, it is essential to conduct thorough research and make an informed decision. One option that many artists tend to choose is a sole proprietorship. This structure is popular because it is relatively easy to establish and meets the basic requirements of a studio practice.

However, artists should also explore other business structures to ensure they align with their specific goals and circumstances. For instance, some artists may find that a partnership structure is more suitable if they collaborate frequently with other artists or creative professionals. This structure allows for shared responsibilities, resources, and decision-making.

Another viable option is a limited liability company (LLC), which provides a certain level of personal protection for artists. By forming an LLC, artists can separate their personal assets from their business liabilities, safeguarding their personal finances in the event of any legal or financial challenges.

For artists looking to expand their practice and potentially secure funding or investors, a corporation structure may be worth considering. Incorporation offers the advantage of raising capital through the sale of stocks and shares, allowing for growth and the ability to attract outside investment.

Ultimately, the choice of business structure should be based on careful consideration of factors such as the desired level of personal liability, tax implications, operational needs, and growth plans. Consulting with a legal or financial professional who specializes in working with artists can be tremendously beneficial in making an informed decision tailored to the unique circumstances of each artist.

How can I price my artwork for profit?
Pricing artwork for profit (check out this resources called How to Price Your Art) can be a challenging task for many artists. However, it is crucial to remember that as a professional artist, the goal is to make a living from your art. Contrary to the myth of the "starving artist," it is entirely possible to be successful and financially stable in the art industry. To ensure that your pricing strategy maximizes profitability, consider the following guidelines:

1. Understand your costs: It is essential to calculate and include all your costs in the price of your artwork. This includes not only the materials used but also your time, shipping expenses, and even framing costs if necessary. Make sure that the price of your artwork covers these expenses, or you will end up paying for them out of your own pocket.

2. Determine a reasonable hourly wage: Your skill set as an artist should be valued, and clients and collectors are willing to compensate you for your services. Deciding on a reasonable hourly wage that you would feel comfortable with and working backward from there can help ensure that you are adequately compensated for your time and expertise.

3. Use art pricing formulas: There are various art pricing formulas that can provide guidance when determining the value of your artwork. Some formulas factor in the size of the work, while others focus on labor time and costs. Your skill level and education may also play a role. Regardless of the formula you choose, ensure that there is still a profit margin left for you after factoring in all costs.

4. Consistency is key: Maintaining consistent pricing for your artwork is crucial to building positive relationships with galleries and collectors. It helps to avoid situations where one buyer feels undercut compared to another. Consistency in pricing also reinforces the value and integrity of your work.

5. Offer artwork at different price points: Recognize that not all potential buyers can afford higher-priced pieces. By offering artwork at multiple price points, including smaller and more affordable works, you can reach a wider range of buyers. This strategy allows you to cast a broader net and increase your chances of making sales. Remember, every sale counts towards your overall profitability.

By considering these guidelines, you can improve your pricing strategy and increase the potential for profit in your art business. Remember, pricing your artwork should not be based solely on subjective factors but on a calculated approach that factors in costs, value, and market demand.

Do I really have to consider the finances of my art business?
Yes! Considering finances in your art business is of utmost importance for several reasons. Firstly, neglecting the financial aspect may lead to personal, professional, and financial dissatisfaction. Not addressing the financial side of a career in the arts is a missed opportunity to ensure fulfillment and success in all areas of your life.

By proactively dealing with the financial aspects, you eliminate uncertainty and gain the ability to plan for the future. This enables you to sustain your livelihood and ensure stable income while pursuing your artistic passions. Understanding your financial situation allows you to make informed decisions and set concrete goals regarding your earnings and savings, enabling you to cover your expenses effectively.

Moreover, incorporating financial considerations into your art business allows you to create a solid foundation for long-term success. Financial planning ensures that you have the necessary resources to invest in your artistic growth, such as acquiring materials, attending workshops, or marketing your work. It also provides you with the stability and security needed to weather any unforeseen circumstances or economic fluctuations.

Additionally, by understanding your finances, you gain control over your artistic journey. No longer will you be solely dependent on sporadic sales or luck. Instead, you can strategically manage your cash flow, budget effectively, and make informed pricing decisions that align with your artistic goals. This financial awareness empowers you to make sustainable choices and develop a thriving art business.

In summary, considering finances in your art business is crucial for personal fulfillment, professional success, and financial stability. It allows you to plan ahead, set meaningful goals, and make informed decisions that will support your artistic endeavors and ensure a sustainable livelihood. Don't overlook the importance of understanding and managing the financial side of your art business—it is a vital step towards realizing your artistic vision and achieving long-term success.

How to I find my Ideal Client and Target Audience?
Identifying your target customers is a crucial step in developing an effective marketing strategy for your artwork. By understanding who your ideal clients are, you can tailor your promotional efforts to resonate with them and increase your chances of making sales. Here are some steps to help you identify your target customers:

1. Define your niche: Start by narrowing down the specific niche or style of artwork you create. This will help you attract customers who have a genuine interest in your work. Consider the subject matter, medium, and style of your art to better understand the audience it appeals to.

2. Conduct market research: Research the art market and analyze the demographics of your potential customers. Look into factors such as age, gender, location, income level, and buying habits. This information will give you a clearer picture of the people most likely to buy your artwork.

3. Create buyer personas: Develop detailed profiles of your ideal customers, also known as buyer personas. This involves imagining the characteristics, preferences, and behaviors of your target customers based on your research. Consider factors such as their motivations, interests, and where they typically look for art.

4. Analyze your existing customer base: If you already have some customers, take the time to analyze their characteristics. Look for patterns and similarities among them to identify any common traits that make up your target customer base.

5. Seek feedback and engage with your audience: Interact with your audience through social media, email newsletters, or surveys to gather feedback and opinions. Engaging with your audience will not only help you understand their preferences and expectations but also build relationships with potential buyers.

6. Consider customer demographics and behavior: Determine the demographics, interests, and behaviors of individuals who are likely to buy your artwork. Consider factors like age groups, income levels, education, and where they tend to shop for art. This information will guide you in choosing the right marketing channels to reach your target customers effectively.

7. Refine your marketing strategy: Once you have a clear understanding of your target customers, refine your marketing strategy accordingly. Choose marketing channels that align with the preferences and habits of your target audience. This could include email newsletters, art fairs, social media platforms, galleries, blogging, or other avenues that your buyers are likely to frequent.

Remember, your target customers are at the core of your marketing efforts. By identifying and understanding them, you can tailor your marketing messages, tone, and channels to effectively reach and engage with your ideal buyers.

How can I set goals and be successful in my art business?
Defining your art practice and setting goals for success is a crucial step towards building a fulfilling and thriving artistic career. Here are some essential steps to guide you through the process:

1. Reflect on Your Mission: Start by asking yourself, what is the purpose and meaning behind your art? What message or emotions do you hope to convey through your work? It's important to have a clear understanding of your mission as an artist, as it will serve as the foundation for your overall art practice.

2. Define Your Version of Success: Success means different things to different artists. Take the time to determine what success looks like for you personally. Is it the recognition and validation from peers and art institutions? Is it the ability to make a sustainable living solely through your art? Or is it the opportunity to create freely without any external pressures? Clarifying your definition of success will give you a target to work towards.

3. Set Specific Goals: Once you have a clear mission and definition of success, it's time to set goals that will help you achieve them. Break down your long-term vision into manageable short-term objectives. These goals should be specific, measurable, achievable, relevant, and time-bound (SMART). For example, if your long-term goal is to exhibit in a renowned gallery, your short-term goals may include creating a body of work, building a strong portfolio, and networking with gallery professionals.

4. Stay True to Yourself: It's vital to stay true to your artistic vision and aspirations throughout this process. Avoid comparing yourself to other artists or being influenced solely by external expectations. Your art practice should be an authentic representation of who you are as an artist. Embrace your uniqueness and let it guide your decisions and choices.

5. Visualize and Plan the Steps: Visualize your art career trajectory and the path you need to take towards your goals. Break down the natural progression of steps that will help you grow your art business. This not only provides clarity but also alleviates any overwhelming feelings associated with embarking on a substantial artistic endeavor. Create a roadmap outlining the tasks, activities, and milestones you need to achieve along the way.

6. Craft an Artist Statement: As you gain a clearer understanding of your art practice and career goals, it becomes crucial to create an artist statement. This statement defines your artistic identity and communicates your intentions, inspirations, and artistic vision. It serves as a valuable tool for everything from show applications to your website's About section, enabling others to connect with your work on a deeper level.

Remember, defining your art practice and setting goals for success is a personal and ongoing process. It may evolve and change over time as you grow as an artist. Stay open to refining and revisiting your mission and goals to ensure they align with your artistic vision and aspirations.

In the ever-evolving world of art marketing, 2024 has ushered in a new era of opportunities for artists. Among the plethora of platforms available for selling art online, having a personal website has emerged as the most effective and empowering avenue for artists. Here's why creating and maintaining your own artist website is the best strategy for selling your art in today's digital landscape.

Personal Branding and Identity
Your personal website serves as the cornerstone of your artistic identity online. It's a space entirely dedicated to your art, your story, and your brand. Unlike multi-artist platforms, your website is a direct reflection of you, allowing for complete creative freedom in design, layout, and content. This autonomy in presenting your work ensures that your artistic voice isn't diluted or overshadowed by others. In a crowded online marketplace, a distinct brand identity is crucial for standing out, making a personal website an invaluable asset.

Full Control Over Sales and Marketing
Selling art on your own website means you have full control over the sales process. You can set your prices without concern for platform fees or commissions, which often eat into profits on third-party sites. This autonomy extends to the marketing of your art. You decide how to showcase your work, which pieces to feature, and how to tell the story behind each creation. You're not bound by the constraints or algorithms of external platforms, giving you the freedom to market your art as you see fit.

Building Direct Relationships with Collectors
One of the key advantages of selling art through your own website is the ability to build direct relationships with collectors. These relationships are vital for an artist's long-term success. By interacting directly with your audience, you can gather feedback, understand their preferences, and foster a loyal customer base. This direct line of communication also allows for more personalized interactions, such as offering commission work, limited editions, or exclusive previews of new collections.

Maximizing Profit Margins
When you sell art on your own website, you eliminate the middleman, which means you keep a larger portion of the sales revenue. Third-party platforms often take a significant cut of each sale, but with your own site, you only have to consider basic operational costs like hosting and payment processing fees. This greater profit margin can make a significant difference, especially for artists who are looking to make a living from their art.

Enhanced SEO and Online Visibility
Having a personal website improves your search engine visibility. With the right search engine optimization (SEO) strategies, your site can rank higher in search results, making it easier for potential buyers to find your art. You can use keywords, create engaging content, and optimize your site's structure to attract more traffic. This increased visibility is crucial in the digital age, where most art collectors begin their search for new art online.

Long-term Asset and Portfolio
Your website is a long-term asset that grows and evolves with your career. It serves as a comprehensive portfolio of your work, documenting your artistic journey over the years. This portfolio is not only valuable for sales but also for securing gallery shows, grants, and residencies. Your website can provide a detailed look into your artistic process, inspirations, and achievements, serving as an ever-evolving resume for your artistic career.

Flexibility and Scalability
Your personal website can adapt and grow with your career. As you expand your offerings, your website can easily accommodate new collections, print-on-demand services, or digital art sales. This scalability is a significant advantage over third-party platforms, where you are often limited to the formats and options they support.

Creating an Immersive Experience
A personal website allows you to create a more immersive and engaging experience for visitors. You can design your site to reflect the mood and aesthetics of your art, incorporate multimedia elements like videos and soundtracks, and create a virtual gallery experience. This level of immersion can significantly enhance the emotional connection between your audience and your art, leading to more meaningful interactions and sales.

Access to Analytics
Owning your website provides access to valuable analytics and data about your visitors. You can track which pieces are most viewed, where your traffic is coming from, and how people interact with your site. This information is crucial for refining your marketing strategies, understanding your audience better, and making informed decisions about future projects and sales approaches.

Independence from Platform Changes
Relying on third-party platforms can be risky, as they often change their policies, fees, or algorithms, which can adversely affect your visibility and sales. With your own website, you're not subject to these unpredictable changes. You have a stable, independent platform that you control completely.

In conclusion, while there are numerous platforms for selling art online in 2024, a personal artist website stands out as the best option. It offers unparalleled control, direct customer relationships, greater profit margins, and the ability to fully express your artistic identity. In an age where authenticity and originality are highly valued, a personal website serves as the most effective and empowering tool for artists to market and sell their art. As the digital landscape continues to evolve, having a personal website will not only be beneficial but essential for the success of any contemporary artist.

The world of art marketing has dramatically evolved, providing visual fine artists and fine craft artists with a plethora of online platforms where they can showcase and sell their creations. In this digital era, knowing where to sell art or how to sell art online is as crucial as the art itself. This article aims to guide artists on where to sell their art, focusing on the best website to sell art, and answering the age-old question: where can I sell my art?

1. Etsy.com

• Website: Etsy
• Description: Etsy stands as a global marketplace famed for its unique, handmade, and vintage items. It's a haven for artists seeking a platform that values originality and craftsmanship.
• Why It's Great for Artists: Etsy's widespread popularity and user-friendly interface make it an excellent choice for artists wondering where to sell their art. The platform's focus on unique, handcrafted products aligns perfectly with artists' needs. It also offers tools and support for art marketing, helping artists to reach a wider audience.

2. ArtfulHome.com

• Website: Artful Home
• Description: Artful Home is an exquisite platform that connects artists with consumers seeking original art and fine craft. It's a curated site, ensuring that each piece is of high quality and uniqueness.
• Why It's Great for Artists: For those pondering over where to sell my art with a touch of exclusivity, Artful Home is an ideal choice. The site not only showcases your work but also helps in selling art online by connecting you with customers who appreciate fine craftsmanship.

3. SaatchiArt.com

• Website: Saatchi Art
• Description: Saatchi Art is a leading online art gallery, offering a diverse range of art from artists worldwide. It's a platform that caters to both emerging and established artists.
• Why It's Great for Artists: If you're exploring how to sell art online, especially in a prestigious and professional environment, Saatchi Art is a perfect choice. The platform offers excellent visibility and caters to a clientele that values fine art, making it one of the best websites to sell art.

4. Society6.com

• Website: Society6
• Description: Society6 is unique in that it allows artists to upload their artworks and have them printed on various products like phone cases, apparel, and home decor items.
• Why It's Great for Artists: For artists curious about where to sell your art in a more diverse form, Society6 offers a creative solution. It's ideal for selling art online in a format that reaches a broader consumer base, expanding the traditional notion of art marketing.

5. FineArtAmerica.com

• Website: Fine Art America
• Description: Fine Art America is one of the largest online art marketplaces and print-on-demand technology companies, helping artists sell wall art, home decor, apparel, and more.
• Why It's Great for Artists: Artists looking for where to sell art online that can be transformed into physical products will find Fine Art America appealing. The site handles the logistics of printing and shipping, allowing artists to focus on their creativity.

6. Artfinder.com

• Website: Artfinder
• Description: Artfinder is a marketplace for people seeking original artworks. It connects artists directly with buyers worldwide, emphasizing independent artists.
• Why It's Great for Artists: Artfinder is ideal for artists searching for a platform that supports independent art marketing. It's a community-driven site, making it a great answer to where can I sell my art for those looking to build a following.

7. Zazzle.com

• Website: Zazzle
• Description: Zazzle allows artists to design products with their art and sell them on the platform. It offers a wide range of products for customization, from clothing to stationery.
• Why It's Great for Artists: For those interested in selling art online in a versatile and customizable manner, Zazzle provides an innovative solution. It's particularly appealing for artists who want to see their art on a variety of products.
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8. Your Own Website

• Website: Your Domain Name
• Description: Creating your own website offers the ultimate personalization and control over how and where to sell your art. It acts as your digital portfolio, a hub for your artistic brand, and a direct sales channel to your audience.
• Why It's Great for Artists: For artists pondering how to sell art online while maintaining complete creative and commercial control, having a personal website is the key. It eliminates middlemen, allowing artists to directly interact with their audience, set their prices, and tailor their art marketing strategies. Your own website is a powerful tool for building a brand and provides a professional platform to answer the question: where can I sell my art, without any restrictions. Moreover, it's a great addition to other platforms, offering a centralized place for fans and collectors to learn more about you and your work.

In summary, whether you choose platforms like Etsy, Artful Home, Saatchi Art, or decide to embark on creating your own website, each option provides unique opportunities for selling art online. These platforms cater to a wide range of artistic styles and preferences, making them ideal for artists at different stages of their career. Remember, the best website to sell art is one that not only showcases your work effectively but also resonates with your artistic vision and business goals. By leveraging these platforms, artists can navigate the world of art marketing with greater confidence and success.

As I reflect on my three decades journeying through the realms of art, faith, and business, I'm often reminded of pivotal moments early in my career. There I was, a young hobbyist artist, brimming with ideas yet grappling with the complexities of transforming my passion into a thriving career. I had no clue what that could even look like, much less how to get there. I had dreams but little understanding of how to see them come to fruition. 

I didn't have any art mentors, but thankfully, I did have other mentors who taught me about the Kingdom of God and about business. After being a hobbyist artist for almost 13 years, I began pursuing my art seriously as I started learning how to walk in the Kingdom and understand who God designed me to be. That changed everything. Over the years, I've tried to share what I've learned with others in art, faith and business so they don't have to experience the failures and frustrations I did as a young artist. Seeing their success is what continues to fuel my passion as an artist mentor.

The Crucial Role of Mentorship in Artistic Development

The significance of mentorship in art, business, and my spiritual life can't be understated. Art is not just a skill to be learned; it's a voice to be honed and a vision to be sharpened. Business is not just spreadsheets and numbers; it's how we share who we are with the world and how we receive the financial provision God has for us. Spirituality is not just a part of my life that shows up on Sunday, but rather the framework and perspective from which I live my life. Mentors act as catalysts in this process, offering their wisdom, experience, and sometimes even their studios to help young artists find their footing.

In the broader context, the importance of mentorship in artistic growth is a universally acknowledged truth in both educational and professional spheres. It's about passing down a legacy of skills, insights, and artistic philosophies. A  mentor can help an artist navigate through creative blocks, offer critique that encourages growth, and provide connections that open up new opportunities.

I'm reminded of a friend of mine who became an art mentor for me. He saw what I was doing in copper early on in my career and saw that I was in desperate need of help. Instead of judgement, he offered his hand of experience and knowledge. Just a few hours with him cemented our relationship for many years to come and became the ground in which artistic seeds were sown which have produced much fruit!

The Business of Art: A Mentor's Guidance
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​The stark reality of the art world is - for many artists - its economic challenge. The Artnet News study revealing that about three-quarters of U.S. artists earn $10,000 or less annually from their art is a harsh reminder of the financial struggles artists face (source). This statistic is not just a number; it represents countless artists grappling to sustain their passion in a market that is often unforgiving.
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Artist mentorship in the business aspect of art is thus not just helpful; it's essential. A mentor who has navigated the treacherous waters of art marketing, gallery relationships, and sales can provide invaluable guidance. They can teach artists how to value their work, build a brand, connect with audiences, and create a sustainable income from their art. This artist mentorship can be the difference between a struggling artist and a successful "artrepreneur". That's what I'm passionate about!

One of the things I love most about mentoring artists inside our Created to Thrive Artist Mentorship Program is teaching them how to connect with God's promise of abundant provision and teaching them how to renew their mind according to that truth. Transforming your inner framework of belief is the key to transforming your outer experience in business.

Faith and Art: An Intertwined Journey
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My personal journey as an artist has always been deeply intertwined with my Christian faith. In a country where Pew Research Center reports over 70% of the population identifies as Christian, this intersection of faith and daily life is a shared experience for many (source).
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In my artist mentorship program, I emphasize this fusion of faith and art. It's about creating art that is not only aesthetically pleasing but also spiritually meaningful. Seeing God move through both the artist and the viewer, the creative process and the artistic product. This integration is about more than just themes; it's about how faith can guide an artist's ethical decisions in business, their interactions with the art community, their creative process with the Holy Spirit, and their overall approach to life and work from a Kingdom perspective.

Overcoming Obstacles

Throughout my career, I've encountered numerous challenges and milestones that have shaped my understanding of art, business, and faith. But the most powerful stories of overcoming difficulty are the ones I've seen in the lives of the artists I mentor. Artists who face faced seemingly unsurmountable obstacles with their health, finances and life situation only to persevere and thrive as they learn to trust God's best for their life, hear His voice and follow His lead in the context of the community we've nurtured inside the Created to Thrive Artist Mentoring Program. These stories, too numerous to include here in just one article, keep me going as an art mentor and provide the momentum we enjoy every day inside our artist mentorship program. 

The Future of Artist Mentorship
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Looking ahead, the landscape of art and artist mentorship is ever-evolving. With the advent of digital technology and social media, new platforms for artist mentorship are emerging. These platforms offer unprecedented access to guidance and community for artists, regardless of their geographical location.

However, the essence of mentorship remains unchanged – it's about the transfer of knowledge, encouragement, and support. As I continue my journey, I am committed to fostering a community where artists can thrive in their craft, business, and spiritual life inside Created to Thrive. It continues to be the gold-standard for Christian artist mentorship in the world. Since 2017, we've helped thousands of artists start to thrive spiritually, artistically and in business.

The journey of an artist is complex and multifaceted. Artist mentorship in art, business, and faith plays a pivotal role in navigating this journey. It's about more than just learning techniques or business strategies; it's about shaping an artist's entire approach to life and their craft. As a mentor, my goal is to light the way for others as my mentors did for me and point people to Jesus, helping them weave together their art, business, and faith into a harmonious and fulfilling life in God's Kingdom.

1. Develop a Clear and Detailed Commission Process: Establish a step-by-step process that outlines your communication, planning, and execution strategy. This includes clearly defining the scope of the project, setting realistic deadlines, discussing pricing and payment terms, and creating a contract that outlines the agreed-upon terms. A well-defined process will not only instill confidence in your clients but also ensure a smooth and organized workflow.
2. Communicate Effectively: Maintain open and prompt communication with your clients throughout the entire commission process. Actively listen to their ideas, preferences, and feedback, and address any questions or concerns they may have. Regularly update them on the progress of their artwork, sharing sketches or work-in-progress images to keep them engaged and involved in the creative journey.
3. Set Clear Expectations: Clearly communicate your artistic style, techniques, and limitations to your clients before starting the commission. This will help manage their expectations and ensure that both parties are on the same page regarding the desired outcome. Be honest about what you can deliver, and if a request falls outside your expertise, consider recommending another artist who may be better suited for the project.
4. Provide Samples and Portfolio: Share a comprehensive portfolio that showcases your previous work, demonstrating your range, skill level, and expertise in different styles or subjects. Offering samples or examples specific to the type of commission they are requesting can help clients visualize the final result and make an informed decision.
5. Ask for a Deposit: Request a non-refundable deposit before starting the commission. This serves as a commitment from the client and helps protect your time and effort in case of cancellations or changes. The deposit amount can vary but is typically around 25-50% of the total commission price.
6. Keep a Schedule and Meet Deadlines: Establish a schedule that includes milestones and deadlines for each stage of the commission process. Stick to this schedule to ensure timely delivery and manage client expectations. If unforeseen circumstances arise that may cause delays, promptly communicate with your client and adjust the timeline accordingly.
7. Maintain Professionalism: Treat your commissions as professional projects, regardless of whether they are personal or commercial. Be polite, respectful, and patient when interacting with clients, even in challenging situations. Professionalism builds trust and encourages clients to recommend your services to others.
8. Offer Multiple Communication Channels: Provide clients with different means of communication, such as email, phone, or video calls. Some clients may prefer one method over another, so accommodating their preferences can enhance the overall experience and strengthen your relationship.
9. Create a Positive Client Experience: Aim to provide an exceptional client experience from start to finish. Pay attention to the small details, such as packaging the artwork securely, including a personalized thank-you note, or offering suggestions for framing or displaying the finished piece. These gestures can leave a lasting impression and lead to repeat business or referrals.
10. Continuously Improve and Learn: Invest time in honing your artistic skills, exploring new techniques, and staying up-to-date with industry trends. Learning and growing as an artist will not only enhance the quality of your work but also attract more clients who appreciate your dedication to your craft.

Remember, success in commissioned artwork comes not only from your artistic abilities but also from your professionalism, effective communication, and commitment to providing a positive experience for your clients.

Has your art hobby grown large enough that you’re thinking about turning your passion into a business? In this article, I’ll share a few quick tips that will help you know when and how to get started on the road to business success as an artist. I know it will be a big help as you consider starting an art business.
 
Start with a Call to the Experts
 
While there’s plenty of sites that offer “free” legal advice out there on the internet for starting your own business, nothing beats professional, local advice if you want to get started on the right foot. 
 
From navigating local, state, and national laws, picking the correct business structure, and exploring the liability and tax implications of owning a business, a good legal advisor and talented financial advisor can help you navigate the decisions you need to make and the steps you need to take as your hobby grows into a business.
 
Is Now the Right Time?
 
Once you have your team of experts assembled (attorney and CPA to start with), it’s time to take a look at the state of your art.  Do a little cost-benefit analysis with your financial professional, and decide if your hobby has indeed grown into a business. A few of the questions to consider when you’re at a crossroad like this:
 
Are you regularly investing personal money into your art hobby?
Are you regularly selling your work or teaching art classes?
Is the money you’re making from your art becoming significant enough to replace a part, if not all, of your work income?
Are you making enough money to offset the expenses of having an official corporate structure in place?
 
As you work with your team of experts, you’ll answer these and many more questions in making this determination. But if you and the experts agree it’s time, then your next move will be to…
 
Pick Your Business Structure
 
One of the first things you and your team of advisers will consider is what type of structure you’ll be using to start your art business. Here in the United States, we use three basic types of business structure:
 

• Sole Proprietorship
• Limited Liability Companies
• Corporations

 
While I’m no legal expert (and this is not legal advice), here’s a basic overview of each type of business entity you and your team of experts will be considering for your needs.
 

• Sole Proprietorships are the most basic types of business entity. This type of business always has one and only one owner. Generally, legal documents are needed to start a sole proprietorship because it’s not considered a separate legal entity, different from its owner in the eyes of the law. The advantage is that it’s easy to start, and you’ll have total control of the business, but the downside is that as the owner, you’ll be personally liable for all the debts and liabilities of the business.
• Limited Liability Companies (LLCs) are a step up from the sole proprietorship in terms of both complexity and legal protections for the owner.  LLC’s were created as a hybrid of the sole proprietorship and corporation to stimulate small business growth.  An LLC blends the simpler legal administration and tax treatment of a Sole Proprietorship with the personal and business liability protection enjoyed by corporations.
• Corporations are the most complex of the three legal entities. These are businesses that are owned by shareholders, managed by a board, and operated by officers. While a corporation does offer excellent liability protections for the owners, the increased fees, the complexity of annual reporting, and changing tax rules often make this a choice best suited for larger ventures.

Want to dive deeper and learn even more? Check out what my friends at LegalZoom have to say on this subject by clicking here.
 
Looking for more tips? 
Listen to what I shared with Bonnie, one of my podcast listeners.

One Last Piece of Advice
 
Once you’ve determined this is the time to turn our hobby into a business, do it right and do it with integrity.  Setting up a business is not the kind of thing you want to leave to chance.  Don’t fall into the trap of doing business under the table just because it’s easy and may save you a few dollars.
 
Walking with integrity in business, setting up your business, taxes, and financial accounts correctly is like weaving a net for the blessing God wants to send your way.  If you have huge holes in your net because you’re not thinking and working through the details or because you’re avoiding taxes, then you’re potentially setting yourself up for disappointment and failure.
 
If an art business is in your future, then begin by finding those experts who can help you determine the best time, the best structure, and the best way to set up a business that will be a blessing to both you and others.

Thanks again to all my artist friends who contributed to this list. Each one is creating great work, thriving as a professional artist and a joy to call friend! ​

One of the secrets to art business success that I teach artists is that “Connection is Key.”  Your ability to thrive creatively is directly affected by your willingness and ability to connect with clients, strategic partners, mentors, and other creatives.
 
But what do you do if you live, work, and create in the middle of nowhere, or out in the boondocks, as we say down south?  Is thriving while geographically isolated even possible? Well, the short answer is yes, and here are a few nuggets of wisdom that will help you thrive where you’ve been planted.
 
Create Community
No matter where you live in the world, the internet is your gateway to connection.  Even if you only have a cell phone and a mobile data plan, you can still:

• Connect with clients for art sales and art class sales.
• Find strategic partners for referrals and gallery opportunities.
• Join creative communities where you can be encouraged, inspired, and mentored.  

 
So, where do you begin?  Well, obviously, in today’s world, social media may be the best way to start building a connection with people online. Connecting with clients and strategic partners online is something you can do from anywhere. From regularly posting on a Facebook page or an Instagram account to posting your art process and how-to videos on YouTube, you’re only limited by your own imagination and a couple of tech tools like a phone, some basic lighting and internet connection.  
 
But the benefits of social media for creatives don’t end there. One of the worst things about remote living can be a crushing sense of isolation, and it makes sense. We weren’t created to live alone. To combat isolation, consider starting your own Facebook group of fellow artists, joining an existing group or program (like my Created to Thrive Artist Mentoring Program), and even starting a simple group chat or text among creative friends!  It doesn’t have to be fancy, just get started.  
 
Fine Tune Your Website
Online art sales exploded last year with close to $5 Billion worth of sales. For many artists that I know, 2020 was their best year ever. Now they did have to pivot to prosper during a global pandemic. Still, the fundamentals of what they did on their websites will help any artist succeed.
 
Your website should pique curiosity, showcase your talents, inspire and inform your visitor, all while providing a clear, simple pathway for them to connect to you and the art you create. A great website is a mobile-friendly hub where you display, describe, and inspire people through your art. It tells the story of who you are, building that initial connection with your visitor. Then it presents them with an opportunity to purchase right on your website or through a link to a third-party site like Etsy, Fine Art America, or Saatchi Art.
 
Go to Where the Fish Are
So down south, it’s said, “If you want to catch fish, you have to go to where the fish are.” Make sense, right?  The same holds for selling art. If art is not selling in your local area, you sometimes have to be willing to travel to where people are buying art. At this point, you might be wondering, “But Matt, isn’t online sales enough?”
 
Well, yes, but mostly no. I’m a big believer in something I teach in the Mentoring Program called The Parthenon Plan ™ .  I encourage artists to create a multi-pronged, multi-strategy approach to building their art businesses. This concept helps creatives build healthy businesses with multiple income streams through the variety of methods they use to connect with their clients.
 
In a nutshell, don’t have all your “eggs” in one basket. Over the years, I grew my art business both only online and in person. I learned early on that I had to be willing to travel.  From Atlanta to Philadelphia, from Atlanta to Chicago, or from Asheville to New Orleans. I sought out the shows and opportunities where I knew that my best clients would be.
 
“But Matt, I don’t know where to go. What do I do?” First of all, don’t let not knowing something paralyze you. Begin with a little research:

•  Get on Google and start looking
• Talk to other artists
• Visit the shows you’re interested in being in
• Read trade magazines and find out what’s going on in your niche

 
As we begin to return to a sense of normality post-covid, in-person shows and sales will come back. We’ll see old shows return and new shows and opportunities to connect and sell in-person springing up for those willing to do a little “road work.”
 
Be Intentional
The last thing that I would say is be intentional.  Be intentional about going to where your best clients are. Be intentional about creating community online. Be intentional about developing strategic partnerships.  Don’t be afraid to be deliberate and step out.  Be prepared.  You have got to build a net, if you will, to be able to catch all the “fish” that God is bringing into your art business.
 
I hope this has been an encouragement. Thanks for reading.

PS: Combating isolation is one of the reasons why I started the Created To Thrive Artist Mentoring Program.  Created To Thrive is a world-wide community of artists that have banded together to be encouraged, inspired, mentored, and challenged. They are embracing their calling as Kingdom artists while living life together online. Sure, we host a couple of live events a year, but we connect on Facebook, post on Instagram, and chat regularly on Zoom for the rest of the year.  For many of our geographically isolated members, this online community has allowed them to find “their people.”  Created to Thrive is truly a band of brothers and sisters who encourage and inspire each other along the way.  ​

So you want to know how to actually make a living as an artist?  You're in the right place! For the last 25 years, I've made my living using my creative expression and I'm going to share with you the top things I've learned so you can begin actually making a living from your art.

You Can't Have Business Dreams with Hobby Habits
A lot of artists "dream" of making a living from their art but few are actually willing to do what it takes. What does it take, you might ask?  Things like:

• Making time to create great work every day
• Purposefully developing and enhancing your artistic skill
• Cultivating ongoing inspiration
• Stewarding the ideas you get so you can come back to them at the right time
• Creating your business entity and bank account to treat your art as a business
• Developing connection with your ideal client through marketing
• Being found online where clients are looking (website, social, blogs, podcasts, editorials, online storefronts, etc.)
• Connecting with other artists on the same journey for support and encouragement
• Having a mentor who can lead you in areas you're not proficient in yet including art, marketing, sales, business and your spiritual life.

​Over the years as I've grown my own very successful art business (I'm a woven sculpture artist) and mentored literally thousands of Christian artists, I've found for an artist to really thrive, they have to cultivate 5 specific areas of their life: heart & mind, art, brand, business and life. Unless you are working on all these areas simultaneously, it's unlikely you'll be able to make a living as an artist.

See, making work that is masterfully created and unique is simply the starting point. That's a given. It's ground zero. Once you're making work that's uniquely beautiful you've got to go about cultivating an authentic connection with your potential audience.

For more on this subject, check out The Thriving Christian Artist Podcast. It's free and filled with hundreds of free episodes that will empower you on your creative journey toward actually making a living as an artist.

Need some more help starting to cultivate those 5 hey areas? Take my "Start Thriving Now" ecourse. It's free and will be a big encouragement to you.

One of the frequent questions I get goes something like, "Matt, I'm on Facebook, Instagram, Pinterest, YouTube, and TikTok. So, is it even a necessity to have a website?  

I get it. Websites can seem so last decade. But an effective website can be the best marketing tool an emerging artist can use to grow their business and expand their influence. So, I want to give you a new perspective on websites while highlighting what I see are the four primary purposes of every artist's website.

All Roads Lead to Your Website

So, I'm a big fan of Social Media. I'm currently on Facebook, YouTube, and Instagram, while at the same time, my podcasts are being distributed across a dozen different platforms. I've been interviewed on radio, tv, podcasts, and in magazines, books, and blogs. The common thread that holds this all together is my website.

I like to think of an artist's website as the central place or the hub of your artistic world. Your website should be the place that all roads from the social jungle point back to.  Your social pages should link to it, your blog should live on it, and when you're interviewed online, on-air, or in print, you should mention it. 

Why? You ask. It's simple. Your website is where your Artist Statement lives.  It's the place where all the images of you working in the studio, of the trajectory of your work, and the history of your creative process are displayed. Your site is where you showcase your current work, share your event calendar, and talk about your journey as an artist. 

Now, the whole point of having a website, though, is not just to have a website.  The whole point of having a website is to move people through a process where they can do four things. 

Learn About You
As you are designing your website, you want to speak about what you do in a way that connects with what your site visitors are looking for.  If you go to my website, www.MattTommey.com, you can see how I speak to people that are looking for unique, nature-inspired woven sculpture.  

I am speaking not only about myself, my art, and my creative process, but I am intentionally sharing what I do in terms of what my potential clients are looking for.  In marketing, we call that the WIIFM – "What's In It For Me?" When you ask this question, you have to think about it from the client's perspective since that is who you want to be able to connect with.

Have Their Needs Met
I remember walking through a store one day when U2's "I still haven't found what I'm looking for" began playing in the background.  I had a chuckle because it was true for me that day, but it also brings up a great point.

Your website needs to persuade visitors that the solutions you offer, the art you sell, the classes you teach, or the book you wrote is something that they need. The language you use, the pictures you share, and the stories you tell on your page need to connect with these potential clients in a way that makes them want to take advantage of the opportunity you're offering based on their values, their desires, and what they are looking for.

Take Action
Number three, your website has got to have a clear invitation.  You want to have an opportunity to invite visitors to get involved in your world. It can be as simple as an invite to a show, an offer to take a class, or even an opportunity to purchase a piece of work. 

The secret is you have to ask the visitor to take action, and you've got to be really clear!  In the Marketing world, we call that your Call To Action.  Your CTA is effective when a site guest can clearly understand what they are being asked to do and quickly and easily do it.

Become Connected
Lastly, you want to make it easy for your site visitors to stay connected with you. That's why I tell the artist in my Created to Thrive Artists Mentoring Program to make sure that there is an opt-in page on their websites.

An opt-in page is where somebody can make a purchase, register for a class, or even give you their email address. Again, your website is not of any real use if it is just a brochure out there.  You want to make sure that it's a vehicle to connect, persuade, invite, and enable your clients to communicate with you, do business with you, and refer you to others.

I hope this helps as you take that step of creating or refining your website. If this article has helped, take a moment to share it with a friend, share it on social media, and comment below!

Thanks for reading.

Have you ever wanted to know just what it takes to get into an art gallery? I get asked about this all the time, and in this article, I have three tips, straight from a local gallery director, that will help you get your art ready for submission to a reputable gallery.

As many of you know, I have been transitioning out of my River Arts District studio, where I have been for the last ten years, into a private and not open to the public studio. As a part of this move, I am starting to sell my work through galleries again. 

I was making a delivery the other day, and I had the opportunity to talk to the director and their staff. I shared with them that one of the big questions that I get all the time from the members of my Created to Thrive Artists Mentoring program is, "Matt, how do I get into a really reputable gallery?"  

Of all the things they shared about what to do and what NOT to do when seeking gallery representation, the following three things really stuck out as vital to artists wanting to sell their work through a reputable gallery.

Follow the Procedures

I know that might seem like a "Duh! Everybody follows the procedures!" But not everybody does!  In fact, too many artists just show up at the gallery and ask, "How do you be an artist in this gallery," or another favorite question, "Can you just look at my work on my phone?"  

Listen!  Any reputable gallery has got a process, often found on their website. It will detail when they are looking at work, how to submit it, and the time frame in which they'll get back with you.  If you research a gallery you are interested in and can't find their submission process online, then reach out with a call or email asking how they would like for you to submit work for their consideration.

The critical thing to remember here is that every gallery has procedures, and they all want you to follow them; why, you wonder? It's because if they are a reputable gallery, they are a busy gallery, and following their procedures shows a gallery owner that:

• You respect their time and their status in the local art scene
• You are serious about your art
• You are someone that can be trusted to work with long term

Always remember that a gallery isn't just someone who shows off your artwork from time to time. They are going into business with you. When a gallery accepts your work, they partner with you to distribute your art to the world.  So, it's vital that you follow their procedures at the beginning of what can be a very fruitful relationship.

Be On-Time

This kind of goes without saying, but it was one of the key "what NOT to do" things the gallery staff shared with me.  They told me, "If all of our artists would be like you, Matt!  You are actually on time. You were here when you said you were going to be, and you have your paperwork!"  

Here's a Pro Tip for getting an art gallery director and staff to love you and your work: Make it easy to do business with you.  It starts with things like:

• Fill out your Artist Inventory BEFORE you arrive with your artwork.
• Have your headshots, bio, and artist's statement ready to give the gallery both in printed form and in digital format.
• Show up for your appointments on time with all your gallery submission work complete.

Do this, and they will have a great feeling about you and your work. And when the gallery owner and the gallery staff feel good about you and your work, they are much, much, much more willing to talk to clientele about what you do creatively, both to sell pieces and to refer clients back to you for commissioned work.  

Make Great Artwork

Again, I would hope this would seem obvious, but too many people just don't seem to get this. You've got to be making great work for a gallery to take you seriously.  You may be a great marketer, but if you create sub-standard pieces that are not desirable in the marketplace, then you can't expect the gallery to get excited about what you do.  

While you're out there looking for a reputable venue to represent your work, owners are looking for artwork that will enhance their art gallery's reputation. I share these concepts often, both in this blog and on my Thriving Christian Artist and 5-Minute Mentoring Podcasts, about:
 

• Being both Filled and Skilled as an Artist, 
• Having a Regular Consistent Studio Practice
• Developing of Your Unique Artistic Voice

Investing in yourself and your art is the path towards creating high quality, unique art that will be prized and appreciated in the marketplace. 

When you do these three things, I promise that you will make friends and influence gallery owners quickly. You'll be set apart from so many other artists in the Marketplace who may be great at what they do, but they aren't making it easy for a gallery to do business with them. 

I hope this has been a big encouragement to you. If this article has been a blessing to you, take a moment to share it with a friend, share on social media and comment below!

Thanks for reading. 

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